© 2013 Elena Fawkner
What is your vision for your business?
Where do you see it
being, in one, five, ten years?
We all start our businesses with
a vision of what our life
will be like as an entrepreneur.
If you left paid
employment to establish and run
your own home-based
business, before you took that
step you first envisioned
what it would be like to work
from home. Perhaps you thought
of the convenience of not having
to commute to and from the
office every day; the comfort
of working within your own
environment; the flexibility of
setting your own hours; the
rewards of being home with your
children. This vision was
obviously compelling enough to
motivate you to do whatever
it took to break the bonds of
corporate servitude and set
you on a path of self-determination
Congratulations. You are
officially an entrepreneur. Now
You have achieved your vision of
flexibility and family life.
What are you envisioning now
for the future of your business?
Making the break and starting your
own home-based business
is an important step and represents
a significant change in
your life and your lifestyle.
But it is only the first of
many steps you will take along
the road to success in your
business. Just as your vision
of working from home
motivated and propelled you towards
your objective, so too
will the vision you have for what
comes next propel you
towards ever bigger and greater
Do you have a vision for your next
step? If not, how will
you know what you are working
towards? How will you know
when you get there? How
will you know if you will EVER get
Visions, or dreams, are what your
subconscious acts upon to
create your reality. Visions
can be both positive and
negative. If you envision
yourself in ten years time as a
supremely successful businessperson
(and you must also
visualize all of the trappings
of success so that "success",
whatever that means for you, is
a tangible, clearly defined
thing), and you believe in the
deepest part of your being
that you will be successful, then
your mind will
subconsciously seek out ways to
bring that vision to life.
Equally, if you envision yourself
in ten years time doing
pretty much what you're doing
now, then you can be pretty
confident that that's EXACTLY
where you will end up.
So, ask yourself, where do I want
to be in ten years? What
do I need to do within the next
five years to bring me
closer to my vision? What
do I need to do within the next
year to bring me closer to where
I need to be in five years
if I am to achieve my ten year
vision? What do I need to do
within the next six months, one
month, one week, today, NOW?
This, of course, is classic goal-setting
heard, over and over again, that
you need to set goals in
your life. To fail to set
and achieve goals is to fail to
achieve anything. The focus
of this article though is on
the crucial importance vision
plays in the future success of
your business. It is only
when you have a vision in mind
that you can even have the starting
point you need to begin
to think about setting the goals
that will get you there.
So, how do you go about constructing
a vision that is
compelling enough to continue
to motivate you through the
inevitable ups and downs of the
lifecycle of a business,
that gets you up and moving every
morning, that continually
challenges you to find new and
better ways of doing things?
You may be saying at this point,
well, I know I want to work
from home and make enough money
to live the kind of life I
want. But have you really
sat down and thought, long and
hard, about exactly what kind
of life you DO want?
What limitations do you place on
your own thinking? Do you
believe there is a limit to the
amount of wealth you can
create for yourself within the
next ten years? Do you think
in terms of $100,000 a year?
If so, why not $500,000 a
year? Why not $1,000,000?
What if the sky was the limit?
What if you had a completely blank
page with no limits?
What if you could create, from
scratch, EXACTLY the life you
would choose if it was yours simply
for the taking? Think
about that. You can have
ANYTHING you want!
Make a list. Want $10,000,000
in the bank? Write it down.
Want a happy marriage? Write
that down too. Want a PhD?
Add that to the list. Want
to donate $500,000 to your
favorite charity? That goes
on the list. Go through every
area of your life and write down
the highest ambition you can
think of for each area.
When you have finished your life
plan, and this may take you
several days or even weeks, brainstorm
for ideas how you can
leverage your business to bring
you closer to your vision.
(You will, of course, also need
to think about non-business
ways for those objectives that
have nothing to do with your
If one of your goals is to make
$1,000,000 a year, then
obviously you need to think about
how you can generate more
income from your business.
Write down as many ideas as you
can think of for the next five
minutes. Then prioritize
them on efficiency principles.
What will give you the best
return for your efforts bearing
in mind your overall vision?
Express them as objectives.
Within what timeframe could you
reasonably expect to achieve this
objective? What steps do
you need to take between now and
then to achieve your
objective? These are your
sub-goals. Write them down and
allocate achievement dates next
to them. Do this with all
of the elements that make up your
Now take your list of objectives
and sub-goals and work
them back in time. If one
of your objectives is to be
independently wealthy in ten years
time, one of your major
sub-goals may be to take your
company public within five
years. What steps do you
have to take between now and then
to be in a position to float your
business in five years
Work all of your objectives back
like this. You should end
up with five year goals, one year
goals, six month goals,
one month goals, one week goals
and, finally, a daily to-do
list. Once you have mapped
out a plan for your vision to
this level of detail, you will
find that literally every
task you perform in your day to
day life is geared toward
the attainment of your vision.
You WILL achieve your vision.
It is inevitable. Our lives
are a function of our deepest
beliefs about ourselves and
our world. The key to "success"
and "happiness" in life is
to create a positive vision of
what that means to YOU.
A word of caution, though.
Make sure your vision is truly
what you want because you WILL
get it. As the old saying
goes, be careful what you wish
Elena Fawkner is editor of A Home-Based Business Online ...
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Wednesday, 25-Nov-2015 23:00:38 CST