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I arrived home from work one night a few weeks ago to find a flyer outside my door from another tenant in my apartment complex inviting me to a candle party that Sunday night in the third floor rec room.  Having a spare couple of hours that Sunday night, I wandered up to take a look and was astounded by the range of products available.

There were candles of every imaginable color and design,  candles with fragrances that are released by the heat of the flame, candles in the design of Jack o' Lanterns, beautiful votives hanging from ornate metal frames and much more.

I got talking to the woman who designed all these candles and she told me that she started out making candles on her  kitchen stove as a way of making money while she was home caring for her young children.  Word spread and over time she began getting orders from people wanting her to design special candles for their homes and people wanting to give them as  gifts, and, finally, she began receiving enquiries from retailers looking for her to produce unique items for resale in their stores.

Now she has a staff of three, and she focuses on candle  design and marketing her business while her staff (three mothers of young children looking for a part-time home income) do the manual work of creating the candles and shipping them.

This woman earns more in a year from her candle making business than she did in her full-time job before she quit to have her family.  And she doesn't have a website.  Just imagine what you could do with a business like this if you did what she does AND promoted your products with a well designed, high-traffic website.  Imagine.