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House and apartment cleaning services are gaining in popularity. These are business services that are growing in demand as a result of more and more women seeking jobs outside the home. Their need to supplement the family income creates the opportunity for you to set up a lucrative business.

Ten years ago, businesses of this kind were serving only the affluent - homes of the wealthy people where women didn't want to be bothered with the drudgery of household cleaning, and had the money to pay someone to do it for them. But times have changed, and today the market includes many middle income families in every residential area across the entire country. The potential market among apartment dwellers is great also.

This is a cleaning service generally associated with women; however, men are finding that they can organize, start, and operate very profitable home and apartment cleaning businesses just as well as women. It's an ideal business for any truly ambitious person wanting a business of his or her own, especially for those who must begin with limited funds. Actually, you can start this business right in your own neighborhood, using your own equipment, and begin making a profit from the first day.

Many enterprising homemakers are already doing this kind of work on a small scale as an extra income producing endeavor. There's a growing need for this service. Organizing your efforts into a business producing $50,000 to $100,00 a year is quite possible, and you can get started for $100 or so, always using your profits to expand and increase your business.

Absolutely no experience is required. Everyone knows how to dust the furniture, vacuum carpets, make the beds and carry out the trash. But you must ask yourself if making a house clean and bright is important and uplifting work. If you look on it as degrading or as drudgery, don't involve yourself in this business.

Starting from scratch, you'll need a telephone and an appointment book. You also need an advertising flyer, such as the following:

HOME OR APARTMENT CLEANING

We do the work - You relax and take it easy.
You get the best job in town, at rates you can
afford. Your satisfaction is always guaranteed!
For more details,
Call Sue: 123-4567 - ABC Cleaning Services!

Once you have this advertising flyer completed, take it to a nearby quick print shop and have about 200 copies printed. You should be able to get two copies on a standard 8 1/2 x 11 sheet, and running 100 sheets of paper through the press is going to be inexpensive.

Now take these flyers, along with a box of thumbtacks, and put them up on all the free bulletin boards you can find - grocery stores, laundromats, beauty salons, office building lounges, cafeterias, post offices, and wherever else such announcements are allowed.

When a prospective customer calls, have your appointment book and a pencil handy. Be friendly and enthusiastic. Explain what you do - everything from changing the beds to vacuuming, dusting and polishing the furniture and cleaning the bathroom to the dishes and the laundry. Or, everything except the dishes and the laundry - whatever you have decided on as your policy. When they ask how much you charge, simply tell them ten to twelve dollars an hour, but for a firm cost quote, you'll need to see the home and make a detailed estimate for them. Then without much of a pause, ask if 4:30 this afternoon would be convenient for them, or if 5:30 would be better. You must pointedly ask if you can come to make your cost proposal at a certain time, or the decision may be put off, and you may come up with a "no sale."

Just as soon as you have an agreement on the time to make you cost proposal and marked it in your appointment book, ask for name, address and telephone number.

Jot this information down on a 3 by 5 card, along with the date and the notation: Prospective Customer. Then you file this card in a permanent card file. Save these cards, because there are literally hundreds of ways to turn this prospect file into real cash, once you've accumulated a sizeable number of names, addresses and phone numbers.

When you go to see your prospect in person, always be on time. A couple of minutes early won't hurt you, but a few minutes late will definitely be detrimental to your closing the sale. Always be well groomed. Dress as a successful business owner. Be confident and sure of yourself; be knowledgeable about what you can do as well as understanding of the prospect's needs and wants. Do not smoke, even if invited by the prospect, and never accept a drink - even coffee - until after you have a signed contract in your briefcase.

Actually, once you've made the sale, the best thing is to shake hands with your new customer, thank him or her, and leave. A little small talk after the sale is appropriate, but becoming too friendly is not. You create an impression, and preserve it, by maintaining a business-like relationship.

When you go to make your cost estimate, take along a ruled tablet such as those used by elementary school students, carbon paper, a calculator and your appointment book. Some people find it easier to work with a clipboard and ordinary blank paper with carbon. Later on, you may want to have general checklists printed up for each room in the house, with blank lines or space for special instructions.

Whatever you use, it's important to appear methodical, thorough and professional, while leading the prospect through the specifics he or she wants you to take care of: "Now, you want the carpet vacuumed and all the furniture dusted and those two end tables, the coffee table and the piano polished as well, I assume?"

Simply identify the specific room at the top of the sheet of paper, then lead your prospect through the cleaning steps of each room, covering everything in it. Ask the prospect if he or she can think of any special instructions you should note for that room.

Finally, when you've gone through each room in the house with the prospect, come back to the kitchen and sit down at the table. Take out your calculator and add up the time you estimate each job in each room will take to complete. Total the time for each room. Be liberal, thinking that if you can do the carpet job in 15 minutes, it will usually take the ordinary person 30 minutes. Convert the total minutes for each room into hours and tenths of hours per room. Add the totals for each room to arrive at your total hours to clean the entire house.

You can operate this business quite successfully from the comfort of your home, permanently, if you choose to. All you'll ever need is a telephone, a desk, and a file cabinet.

Probably the biggest time-waster in this business will be in the travel from job to job. For this reason, it's important to spread advertising circulars to the neighboring homes when you're doing a job, or to the apartments on the same floor when you're in an apartment building. As the organizer, and person assigning teams to jobs, it will behove you to locate, line up, and assign jobs as close together as possible. Keep up efforts to cut the time it takes for your crews to travel from one job to the next. Work at lining up jobs all in one block, or in one apartment building.

Your equipment needs will really be minimal: Cleaning and polishing rags, mops, a couple of plastic buckets, and furniture polishes. Most people will have the necessary cleaning materials, including vacuum cleaner, soaps and cleansers. But it wouldn't hurt to have these items available just in case you get a job in a home or an apartment without these tools. As your business grows, you'll be able to purchase all your needs at huge discounts, and these are the sources of supply to cultivate as you grow.

One of the most important aspects of this business is asking for, and allowing your customers to refer other prospects to you. All of this happens, of course, as a result of your giving fast, dependable service. You might even set up a promotional notice on the back of your business card (to be left as each job is completed) offering five dollars off their next cleaning bill when they refer you to a new prospect.