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All over the country, in fact - all over the world, there are lonely men and women eagerly seeking confidential introductions to other people - for friendship, companionship, even marriage.  They're in every village and hamlet, in every town and city, at every crossroads and on every rural route; up in the mountains and down in the valleys; on ranches, in factories, mills, stores, offices, churches - They're every where!

You can help these people ease their loneliness, and make a very good income for your self as well, with a Correspondence Club.  If you enjoy people, and have an imagination for the world of business, then this is for you.

The first step is to find out what the other correspondence clubs are doing.  Your purpose will be to design your own format, and look for ways to improve upon what they are doing.  So, check out the tabloids on sale at your supermarket and write a letter to as many of the advertising correspondence clubs as you can afford.  Simply state that you're thinking of joining a correspondence club - but you don't want to get "ripped off," so you would appreciate a sample copy of their latest club bulletin/newsletter and a listing of everything the club endeavors to do for its members.  It isn't an absolute necessity - but it wouldn't hurt to include a loose stamp with your letter of inquiry.

Most of the established clubs will respond quickly, because the very least it means to them is another address they can sell.  Don't use business letterhead paper, or a business name.  Just inquire as an ordinary interested person.

Once you have your game plan organized - what you will offer your members, the fees you'll charge, and the related services or items you want to offer as sources of added income - your next move will be to begin advertising.  Start small, and go slowly...  This is mainly to allow you to handle the ever increasing number of members while still maintaining firm control over the time required to keep up with the business.

Your first advertisements should be in the "nickel or classifieds" newspapers in your area.  An advertisement such as the following, inserted once a week for a month, shouldn't cost you more than $25 while filling your mailbox...

Young woman, just divorced, wants to meet eligible men
through correspondence.  Tell me about yourself with SASE
to: Box number, and Your name or nickname.  (Most people
just use a tag-line such as Judy, Box 123, Anywhere USA).

At the same time this ad is running for men to inquire about the available women, run an ad such as the following in about five or six of the national mail order ad sheets...

Young business executive - Little Shy - wants to meet
right woman through correspondence.  Will answer all
letters.  Sherm, Box 123, Everywhere USA.

Certainly you should vary the ads - study the ads the other clubs are running, and adapt what and how they're doing it to your own needs.

Hopefully before you began, and as a result of the "sample bulletins/newsletters" you received from all the correspondence clubs you wrote to, you've prepared your own bulletin and can send it off in reply to all of your inquiries, with an invitation to pay for a membership in your club.  Another important "rung up the ladder" you're going to get from these samples is a list of names and addresses of both men and women seeking correspondence.  Some do include names and addresses with their bulletins, and some don't - either way, they all sell names to each other so you can send a sprinkling of those names and addresses with your own, until you become well established and with a mailing list of your own.

Important to remember - Do not begin advertising until you have your first club bulletin/newsletter prepared, along with your membership application.  Then, just as soon as you receive each inquiry, you can send out your answer - the faster your service, the more credibility you'll impart to your prospects.  Also, always watch what the older, more established correspondence clubs are doing - you'll want to duplicate their methods, but with more flair and better service for your members.

After about three months in business, you should be pretty well established and showing a good monthly profit.  Then you can begin running advertising of your own in the "check-out counter" tabloids, and several of the monthly subscription magazines such as True Story, True Confessions, Modern Romances, etc.
 

HOW TO MAKE REALLY BIG PROFITS WITH A CORRESPONDENCE CLUB

 Due to the increasing number of divorces in this country, and apparently because of the hectic pace we lead our lives, Correspondence Clubs are becoming ever more popular.  Organizing, promoting and operating a Correspondence Club is very definitely one of the most lucrative services available to mail order entrepreneurs.

 The thing is, not too many mail order operators really know how to position themselves and follow-up to attain the full potential of a Correspondence Club.  And that's what this report is all about - some suggestions and ideas on how you can operate a correspondence club and realize those really big profits.

  First of all, of course, you have to set up such a club, promote it, recruit members and make everybody happy.   The article above tells you how to do this.  Once you've got your club organized - you know what you're going to do/offer, and how you're going to run it, you need to start putting together products and/or services your members would most likely be interested in buying through your club.

 As in most aspects of mail order, the really big profits come from your customer list.  With a correspondence club, you establish a customer list through the names and addresses of your club members.

 Most correspondence clubs offer or send out monthly or quarterly newsletter.  Check the advertisements in all the mail order publications you can find, and send off for sample copies of some of these correspondence club newsletters or newspapers.  The point is to see and learn how other people are putting their publications together.

 So you've got a correspondence club organized and operating  you're putting out a monthly newsletter listing the names, addresses and descriptions of your members interested in meeting new people via correspondence - you've actually got a fantastic advertising vehicle to a captive audience - so as a first move, why not include a notice that you'll take in advertising from your members who have a product or service to sell.  With a beginning newsletter of just a single 8 1/2 by 11 sheet of paper printed on both sides, and an advertising rate of $3 for 25 word classified ads or $5 for 1-inch display ads, you could easily pull in an extra $200 every time you published your newsletter.  And then as the demand for advertising space grows, you simply increase the number of pages of your newsletter and about every six months or so, the prices you charge to include advertising.

 When you lay out your advertising space, and start running ads for your members, you definitely should run a few ads of your own selling the extra or back-ender products and/or services you have available.  And here is where you'll start to make the really big money!

 In addition to offering advertising space, and self-improvement reports to your membership, you should offer exotic an/or sensual clothing - everything from stylish blouses and shirts or slacks, to swimsuits and sleepwear.  The success you'll attain in offering these things is almost guaranteed because all of the people reading or receiving your correspondence club publication will definitely be interested in feeling good, looking good, and buying the products you offer, in order to gain that satisfaction.  To contact the various manufacturers or distributors of the kind of merchandise we're suggesting you offer your members, simply check the advertisements in the mail order publications.

 Many correspondence clubs also offer subscriptions to special interest magazines.  The thing to do is to understand the wants of your members, and offer them the "extras" that they want to buy.  Again, you should look through all the available publications that cater to lonely and frustrated people of this world - see for yourself what is being offered - and then sell these same kinds of thing through your correspondence club publication/membership list, for your own profit.  That's where the really big money is!