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This is one of those business ideas that was just made for the internet.  There are so many online sources of information for genealogists available now, as well as specialized software programs, being a family tree researcher no longer means setting up camp at the major public library in your city.  It very much is a business that can be run from the comfort of home.

This is, however, a business that requires quite a bit of training before you get started.  It's not simply a matter of logging in, typing in a name, date and place of birth and having a person's family tree appear before you.  It takes research, knowledge and expertise.  Fortunately, all the information you need is available online.  Just be prepared to invest substantial time researching the field and learning what's involved.

Once you've equipped yourself with the knowledge and skills you need, start by researching your own family tree (or perhaps do this as you're learning) or the family tree of a friend to get practical experience before hanging out your shingle.

This is a business that can be promoted both online and offline. Your website should, of course, be geared to generate business but include free, relevant content to attract targeted traffic.  Offline, advertise your services in your local Yellow Pages and periodicals relevant to your business as well as placing classified ads in your local newspapers.