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Here's an online business idea that has truly international potential.  The business is a Vacation House Swap Service and involves you, as business owner, coordinating an online matchmaking service for people interested in swapping houses with people in other countries or parts of the same country for vacation purposes.

This business is simple in concept and in execution. The key lies is generating listings from people interested in swapping houses with someone else.  You can generate listings by actively promoting your service everywhere you think your target market will congregate.  These will be people interested in travel, primarily.

How you structure your business is, of course, up to you. Here's one model you could follow.  Set up your website in such a way that someone must pay to become a member.  Once a member, that person is eligible to post their own property in your database (make sure the form you use for this purpose has very detailed fields to maximize the chances of a close match) and to search for others' listings.  Allow for searches by specified criteria to ensure close matches.

Leave it up to the parties themselves to make contact with each other, and the website will pretty much run itself.

Supplement the website with your own ezine and you'll be generating traffic and business in no time.