© 2015 Elena Fawkner
Imagine a world where everyone tells it like it is. Rather
than as it isn't. Imagine a world where you could not get
rich overnight but you could become wealthy over time.
Imagine a world where your financial rewards were directly
related to how hard you work. Imagine a world where
ethical business practices were rewarded by loyal
customers and repeat business. Imagine a world where
reality was not something that killed a deal but made it.
Imagine a world where the charlatan was seen for what
he is and not as someone who has the magic power to
release us from the tyranny of effort. Imagine.
Those of us earning a living on the Internet recognize its
true potential. We also recognize the damage caused by
those who perpetuate the fantasy of another kind of WWW.
Wealth Without Work. It just doesn't exist.
If you want to make serious money on the Internet then,
with a few exceptions, you really need to be involved in
network marketing. Many of you reading this article are
already involved in one or more network marketing programs.
One of the most important objectives (along with selling
your product at the retail level) is introducing new people
to the business aspects of the program in the hope that
they will join your network (or downline) of distributors.
If they do so, you earn a commission on their sales.
Imagine what would happen if you told it like it is rather
than your usual hyped-up promises that you know deep
down where it counts are only going to fall flat. Imagine
what would happen if you told your prospects that it was
probably going to take them a solid six months of work
before they even started making money with your program.
Nine out of ten would move on, right? Maybe nine point
nine would move on. Good! Good? Yes, good! Why do
you want to waste your time and effort on the nine who
are not prepared to do what it takes to make a success
of your program? You don't become wealthy by having
a lot of people in your downline. You become wealthy by
having productive people in your downline. One productive
person will always be MUCH more valuable than ANY number
of people who never do anything with the opportunity
So why not spend your time and effort weeding out the
tire-kickers? Make people have to QUALIFY for your
attention. Force them to make an investment in your
opportunity BEFORE you make an investment in them.
Protect yourself from people who would only waste
your time. How? Your first line of defense is a good gut-
check. When people respond to your ad for more
information, read the literature you make available and
say, "Sign Me Up!", qualify them for admission. No, it is
NOT enough that they fog a mirror. Remember, you don't
get rewarded merely for the number of people in your
downline. You get rewarded for developing and nurturing
a hard-working, PRODUCTIVE downline.
So, prequalify your prospects by asking them the three
1. Why does this program appeal to you in particular?
The correct response is that they love the product! The
best network marketers are products of the product. If
someone wants to join your program without having a clue
about the product, that's *your* first clue that this person
is not going to be worth your time and attention. Personally,
I would not be prepared to work with someone who was not
at least as passionate about the product as I am.
2. How much do you want to earn from this business?
Some people may only be looking to supplement their
existing income by a few hundred dollars a month. Others
are looking to quit their jobs and become wealthy. Either
(and anything in between) is a perfectly acceptable
response. There is no right or wrong answer to this
question. Its utility only becomes apparent when we get
to question number 3.
3. How much time do you want to devote to this business?
Now, someone who wants to become wealthy and thinks
he only has to devote five hours a week is someone who
needs a reality check. Give it to him! On the other hand,
someone prepared to devote 20, 30 or 40 hours a week has
a better grip on reality. So does someone who only wants
to spend five hours a week and make a couple of hundred
dollars a month. What you're looking for here is some sort
of parity in expectations between income earned and time
and effort invested.
By employing this formula and declining to deal with people
who don't meet your strict criteria, your downline is going
to grow much more slowly than many of your colleagues'.
But this race is not to the swift. The foundation you are
laying for your business will be so much stronger for hand-
picking every single brick that makes up your foundation.
You will be investing your limited time in productive people
who truly understand the program and what it takes to
succeed. By training these people to approach their
business as you approach yours, they too will be investing
their time and attention in a productive downline and their
and your income will grow exponentially. Far, far better to
invest 100% of your time and effort in a downline of 5
productive people than 500 unproductive people.
Let me finish with a real-life example - Bill Britt of Amway.
When asked his secret of success, he replied:
"There is no secret. I simply showed the plan to 1200
people. 900 said, 'No.' and only 300 signed up. Out of those
300, only 85 did anything at all. Out of those 85 only 35
were serious, and out of those 35, 11 made me a millionaire."
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Elena Fawkner is editor of Home-Based Business Online.
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Tuesday, 20-Apr-2021 15:01:41 CDT