The Biggest Market Of Them All ... And How to Tap It
© 2013 Elena Fawkner
Been online a while? Steep learning curve, isn't it? Like
me, I'm sure you remember all too well how overwhelming
everything seems at first. So many unfamiliar terms and
concepts. What, pray tell, is an autoresponder? What's
an ezine and why do I need to advertise in one? What's
wrong with this list of 300,000 email addresses that I can
mail to for only $29.99? What do you mean? Why can't
I send email to anyone I like? You mean I have to have my
own website? How do I do that? HTML what? Coding.
CODING? Oh, c'mon, you must be joking, right? And,
by the way, where is all this EMAIL coming from? How
did all these people get my address? I didn't give it to
them so how did they get it? Huh? Email address
harvesting? What's THAT? And on it goes. And on and
on and on ....
So, you realize pretty quickly that there is much to learn.
You decide the best approach is to just set out to learn
everything there is to learn about internet marketing.
After all, you want to be sure to do this right. And, once
you've mastered everything, you just know you'll start raking
it in! Because this is the INTERNET! So off you go on your
quest. You spend a fortune on this and that marketing
course, this and that ebook promising to TRIPLE! your sales
in seven days (for some reason, perhaps because this is
the INTERNET, you never stop to think, yeah, well, that's
all very well, but triple zero is still zero).
Three months and nine hundred dollars later you finally
accept the truth. You will never know all there is to learn
about this business and everything you learned from the
stuff you spent your nine hundred bucks on is all stuff you
could have discovered yourself for free. You finally understand
that things change every time you turn around and if you wait
until you know enough, you'll never start and you'll bankrupt
yourself in the process. At this point, the newbie either
just forges ahead or gives up in frustration.
From what I can tell, this is a pretty universal experience.
And, to make matters worse, there are SO many scam
artists circling overhead like the vultures they are, just
waiting to pick the bones of the unsuspecting newbie, that
the whole experience can be more than a little
It's a wonder to me that so many people persevere at all. I
have to wonder how many more just give up at this point.
Estimates vary, but suffice to say many thousands of newbies
come online every single DAY looking for ways to make
money with their computers. That's an enormous market.
And a continually replenishing one.
Anyway, what's all this got to do with you, you say? You who
have already graduated from the school of hard knocks and
now know what it takes to make it in your own online business?
Plenty. You see, you can make a positive difference in the
lives of these hordes of would-be entrepreneurs, reduce their
learning curve AND earn a reward for your efforts in the process.
How? By sharing your wisdom and experience. For a price.
Here's just three ideas to get you going.
PUBLISH AN EZINE
To begin with, start publishing an ezine targeted specifically
to internet novices. How does this make you income? When
you get to the 1,000 subscriber mark, you can start charging
for advertising. And the more subscribers you have, the more
you can charge.
Can't think of anything to talk about? How about answering
the very questions you yourself had as a newbie. We discussed
some of them earlier. Explain what an autoresponder is and
what it does. Explain what an ezine is and why it's a good
place to advertise. Explain what spam is and isn't and how to
protect yourself. Explain how to create a website. We're
talking brain surgery here. Just explain the basics. It
old hat to you, but for the internet novice it's a whole new world.
They're crying out for someone they can trust who will show
them the way.
CREATE A WEBSITE
Next, create a website targeted specifically to the newbie market.
You can promote your ezine from there as well and generate new
subscribers from your site visitors.
Not only that, sign up for affiliate programs of quality products that
are targeted to the newbie audience and promote them from your
Your site needs to be more than just a collection of affiliate links,
though. You need to gather content that will be of real and
practical benefit to newbies. Some of this you will have to create
yourself, some will be readily available from other sources that
you can avail yourself of. A really good example is free ebooks.
Gather up several quality free ebooks that are geared towards the
newbie market and make them available for free download. Stay
away from the get-rich-quick titles though. They just perpetuate
the problem. Other types of value-added content include articles,
archives of your ezine and tutorials.
As your website starts attracting more traffic you can branch out
into accepting paid advertising on your site.
CREATE AN INFORMATION PRODUCT
Affiliate programs are all very well, but you're working on
commission. To keep 100% of the profit, create your own
information product for sale at your website.
An internet marketing training manual targeted to the newbie
audience is one obvious example. Another is a series of reports
on some subject about which you are knowledgeable and which
would be of benefit to the newbie audience.
And create a line of products that grows with your audience.
Expand your repertoire to include products that appeal to the
next level internet entrepreneur. Your "intermediate" suite of
products should be geared to a somewhat more advanced
audience. This way, you continue to be relevant to your audience,
even when they are no longer newbies.
For all the talk of the internet revolutionalizing our lives, it's easy
think that everyone is online and internet-savvy. The truth is
different. There is still a huge proportion of the population
make the leap into cyberspace but they're coming on board in
Remember your own humble beginnings and especially those
kind-hearted individuals you stumbled across in the early days
(which, more likely than not, were really not that long ago) who
graciously lent you a helping hand and steered you in the right
direction. By integrating your own business objectives with a
genuine desire to help those who need help, you not only ensure
the survival of your own business, you do something positive to
make the internet a better place for all of us.
Elena Fawkner is editor of A Home-Based Business Online ...
practical ideas, resources and strategies for your home-based
or online business.