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A Home-Based Business Online
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Practical home business ideas, strategies
and resources for the work-from-home
entrepreneur
Issue 116 : January 7, 2002
Sent to 13,672 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.ahbbo.com
Contact By Email
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Catering
3. Feature Article - Mirror Mirror On the Wall, Who's the
Fairest Of Them All?
4. Surveys and Trends
5. Success Quotes of the Week
6. Advertise with AHBBO
7. Subscription Management
8. Caveat Emptor
9. Contact Information
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1. Welcome and Update from Elena
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Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
This week's article is prompted by an experience during
the week. I was working with a woman, approaching
retirement but without the financial resources to retire,
who was looking to make some changes in her life. She
was focused and determined and she had a plan of action.
Then a well-meaning "friend" talked her out of it. The
change in tone in her emails from hopeful, optimistic
determination to resignation and disappointment was
palpable. I am convinced that if this woman had followed
her OWN heart and head rather than allowing her "friend"
to clip her wings, she would have achieved everything she
desired. This week's article is for all the Margarets out
there.
As always, thanks for reading and I hope you enjoy this
week's issue. Happy New Year everyone!
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
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2. Home-Based Business Idea of the Week - Catering
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Businesses of all sizes are using catered lunches, cocktail
parties and dinner meetings to build their images and increase
company sales. On a smaller, but just as busy marketing scale,
many working parents are paying to have catered birthday and
graduation parties, as well as wedding receptions handled by
caterers. The reasons are simple to understand - if both
parents are working outside the home, they just don't have the
time or the energy to do all the planning and staging of a
memorable party.
Caterers handle everything from birthday parties for children, to
breakfast in bed and intimate candlelight dinners for two, to
company dinner parties for 50 and wedding receptions involving
a thousand or more guests. This kind of entrepreneurial business
is definitely growing and becoming more popular with people of
all income levels.
An imaginative caterer in a large metropolitan area can easily
gross $150,000 per year, while a small, part-time caterer in a
small town can count on at least $10,000 to $15,000 per year.
One small, but very ambitious caterer is reported to have
grossed $250,000 after only 2-years in business.
You don't need special education or training to become a
successful caterer. You do need an affinity for people and a
kind of intuition as to what people enjoy in different
environmental settings.
A quick survey of successful caterers across the nation shows
that many began with zero capital by working out of their
homes. The basic start-up investment would appear to be
around $500, with some big spenders capitalizing their idea
with as much as $15,000 in order to get off to a fast start.
For the rest of this report, visit
http://www.ahbbo.com/catering.html.
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There are many more ideas like this at the AHBBO Home Business
Ideas page at http://www.ahbbo.com/ideas.html with more being
added regularly.
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3. Feature Article: Mirror Mirror On the Wall, Who's the
Fairest Of Them All?
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© 2002 Elena Fawkner
How do you create wealth? Wealth is created by:
=> Finding a product or service that a lot of people want
and need.
=> Getting repeat business out of it.
=> Choosing that product or service by looking at trends
and staying ahead of them.
=> Employing others so you get more done.
=> Employing and training others effectively.
=> Not training competitors but retaining leaders in your
organization by offering them the same opportunities for
growth as you enjoy.
[Source: "Brilliant Compensation" video by Tim Sales and
Dr. Charles King, Professor of Marketing at the University
of Chicago. Link at the end of this article.]
A PRODUCT OR SERVICE THAT A LOT OF PEOPLE WANT
OR NEED
There's no point pursuing a business selling a product or
service for which there isn't a market - a HUGE market.
What's the biggest market of them all? Baby boomers.
Baby boomers are all people born from 1946 through
1974. They total 76 million people in the United States
and 2 billion people worldwide. As at today, they're the
people aged between 38 and 56.
As you'll see when you watch the video, every 8 seconds
for the next 16 years, someone will turn 56 years old.
What does this mean for you? It means don't go after
the 38 year olds, go after the 56 year olds. You have a
full 16 years to go after 56 year old people looking for your
products or services.
REPEAT BUSINESS = CONSUMABLE PRODUCTS/SERVICES
Your product or service must be unique and it must be
consumable. If it's not unique you have to compete on
price and convenience. If it IS unique, your market
comes looking for YOU.
If your product is not consumable, you're out of business
until your next sale. A successful business requires
REPEAT sales of consumable products. This way, you're
earning multiple commissions on a single initial effort.
STAYING AHEAD OF TRENDS
Having identified the baby boomer market as THE market
to target, when choosing your product or service, in
addition to being unique and consumable, it should be one
that your average 58 year old is in the market for.
The top five:
1. Health
2. Looking younger
3. Retirement issues
4. Security and money
5. Efficiencies - things that make life easier.
EMPLOYING OTHERS TO GET MORE DONE
There are three basic ways of earning money:
1. Work for someone else.
2. Be a professional - doctor, attorney, accountant,
engineer.
3. Own your own business.
In the case of 1. and 2., you exchange your expertise for
someone's else's money. Unfortunately, however, your
capacity to earn is limited by the number of hours in the
day. No matter how hard you work, there will only ever
be 24 hours in a day.
In the case of 3., if you do it all yourself, you still run out
of time and talent. To break through the time/talent
barrier, you MUST employ others, thereby leveraging off
the efforts of your employees. That's the key to wealth.
In theory, that is. Only thing is, it's very difficult to
achieve leverage through employees because no employee
will ever work as hard in your business as you do because
they don't have an ownership interest in it.
To achieve true leverage, everyone in your organization
must have the same potential for growth as you yourself
enjoy.
EMPLOYING AND TRAINING OTHERS EFFECTIVELY
To enjoy true leverage, the people in your organization
must be productive. You develop productive people by
training them effectively, by teaching them how to do
what you do so they can turn around and create the same
results for themselves. It means investing your time in
training people so that they hopefully become at least as
successful as you are.
EQUAL OPPORTUNITIES FOR GROWTH
In order to avoid cannibalizing your business by training
leaders only to have them leave your organization to set
up in competition for themselves, they must have the same
opportunity for growth staying in your organization as they
would if they left it.
There's only one way of doing business that meets all these
criteria for wealth generation.
Network marketing.
Despite any preconceptions you may have, the fact remains
that network marketing is the fairest business model of
them all. Why? Because only with network marketing can
the member of the organization that creates the larger or more
productive organization be compensated commensurately even
if that means he or she earns more than those higher up the
ladder.
Unlike the traditional hierarchy of an organization of which you
are an employee, you know the one - you do all the work and
your boss does nothing yet he gets all the rewards - in network
marketing it doesn't matter how much money your sponsor
earns, if you're more productive, you earn more. And because
your sponsor benefits from your success in terms of
commissions based on your productivity, it's in your sponsor's
interest to help you be as successful as possible, just as it's
in your best interests to help those in your organization be
as successful as they can possibly be. Win win.
===
"It's always wise to raise questions about the most obvious
and simple assumptions": C. West Churchman.
===
Do yourself a favor. If you've got it in your head that
there's something illegitimate about network marketing,
invest a half hour or so of your time in a bit of education.
Watch the Brilliant Compensation video and make up your
OWN mind. DON'T let other people, no matter how well-
intentioned, deprive you of your freedom to choose what's
in YOUR best interests. Sure, armed with the FACTS, as
opposed to other people's OPINIONS, you may still decide,
for your *own* reasons, that network marketing is not for
you. Fine! But a little bit of independent thought may just
open up a whole new world of opportunity.
http://www.ahbbo.com/brilliantcompensation.html
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** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
include the following resource box; and (2) you only mail to a
100% opt-in list.
Here's the resource box to use if reprinting this article:
------
Elena Fawkner is editor of A Home-Based Business Online ...
practical home business ideas for the work-from-home
entrepreneur. http://www.ahbbo.com
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4. Surveys and Trends
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© 2002 Ryanna's Hope
===================
PERSONAL BELIEFS AND MORE
===================
SELLING WITCHCRAFT? HERE'S A 22% MARKET!
One in five (22%) Americans believe in witches. Men (24%)
are more likely to believe than women (20%).
THOUGHT ABOUT THE "URN" BUSINESS?
Cremation is chosen to dispose of human remains 26.2% of
the time; up from 20.5% in 1994.
===================
ADVERTISING ISSUES
===================
The average cost per sale when using a rented e-mail list for
customer acquisition is $286.00. However, the average cost
per sale to an existing customer list using e-mail is only $2.00.
According to PricewaterhouseCoopers, newspaper revenues
from classified advertising will surpass retail-generated
advertising by 2002.
The traditional five P’s of marketing are product, price,
promotion, placement and profit. However, to attract
consumers of color, replace these with passion, preparation,
perseverance, recognition, relevance, respect and
relationships.
===================
THE AMERICAN HOUSEHOLD
===================
By 2004, Americans will spend more hours each year playing
video games (161) and using the Internet (228) than they
spend reading daily newspapers (147), books (92), and
magazines (77).
Hair loss affects approximately 35 million men and 22 million
women. Consumers spend over $900 million each year trying
to regrow hair.
=====================
MEN AND WOMEN
=====================
Single Women: Happy and in Control
Over four in 10 American women are single. So are 35% of
women between the traditionally “most marriageable” ages of
25 and 55. This percentage more than doubled between 1963
and 1997. Researchers and sociologists say it is due to
women’s growing ability to earn their own living and survive
independently in the world.
Many women say their singlehood is not an outright rejection
of marriage, but a refusal to bargain away valued parts of
their personalities and lifestyles in exchange for marriage to a
person who does not suit them. Some of these women say
that the men they encounter have traditional expectations
of women’s roles. Other women are wary of getting involved
in the kinds of relationships they witness between their
parents or married friends. The National Marriage Project
reports that this increasing acceptance of singlehood among
women is true across class distinctions.
========================
WHAT DO THE YOUTH WANT?
========================
Teens (age 12-17) are the least likely online users to click on
Internet ads. Their average click rate is 0.19%.
------
WANT MORE?
Ryanna’s has published over 45 business articles nationwide
for the home entrepreneur. You can obtain free info about their
offer of “Cash Making You’ve Never Seen...” and you can
obtain free ebooks and other articles at their site. Subscribe to
their free ezine “Surveys and Trends For Entrepreneurs” too!
Go to: http://home.sprintmail.com/~rypublish/
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5. Success Quotes of the Week
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"Victory belongs to the most persevering."
-- Napoleon Bonaparte
"There are two kinds of men who never amount to much:
those who cannot do what they are told, and those who
can do nothing else."
-- Cyrus H. Curtis
"Inspiration grows into full-scale creation through persistence
and imagination."
-- Carol Lloyd
"You will never stub your toe standing still. The faster you go,
the more chance there is of stubbing your toe, but the more
chance you have of getting somewhere."
-- Charles F. Kettering
"Too many people are mere products of their context, lacking
the will to change, to develop their potential. I also believe,
however, that anyone, of any age and in any circumstances,
can transform himself if he wants to."
-- Warren Bennis
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Like This Ezine? Click to Recommend-It® to your friends!
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6. Advertise With AHBBO
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Ezine (electronic magazine or newsletter) advertising is
the most cost-effective and targeted form of advertising
online today. This is because the ezine's editor has already
done the hard work of bringing together a large group of
readers highly motivated by the subject-matter of the
ezine itself.
Therefore, assuming you place your ad in an ezine with
a subject matter that fits with what it is you are
marketing, you can be confident of reaching a select
group of highly targeted prospects for your product or
service.
AHBBO offers four different advertising packages:
(1) top sponsor ad placements,
(2) single ad placements,
(3) ad paks (4 ads for the price of 3), and
(4) exclusive mailings.
To learn more about advertising in the AHBBO ezine,
visit http://www.ahbbo.com/advertising.html .
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7. Subscription Management
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Please note: email addresses for ALL returned mails are
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If you find this newsletter valuable, please forward it
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8. Caveat Emptor
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Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence! Remember, if it sounds too
good to be true, it probably is.
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9. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.ahbbo.com
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All Rights Reserved