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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Household
Management
3. Feature Article - The Truth About Affiliate Programs
4. Surveys and Trends
5. Success Quotes of the Week
Home Based Business Information
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AHBBO Archives
1. Welcome and Update from Elena
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Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
The Annual AHBBO 2-for-1 Advertising Sale is now on.
Until January 31, kickstart your business for 2017 with
double exposure! For every advertising order you place,
you receive the same again, absolutely free. To take
advantage of this offer, you must place your order before
12 midnight PST, January 31, 2017. See segment 6. for
more info or visit .
This week's article, "The Truth About Affiliate Programs",
was prompted, as so many are these days, by an email I
received from a subscriber during the week. Becky asked
for advice concerning affiliate programs, wanting to know
how to get started by promoting someone else's products
before launching her own. Yes, it is yet another debunking
article (let's face it -- there's a lot of stuff that NEEDS to
be debunked these days!). Those of you busily promoting
someone else's program instead of staking out your own
claim to Internet turf FIRST may want to slow down for
five minutes and see if anything in this article strikes a
chord.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
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2. Home-Based Business Idea of the Week - Household
Management
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You may have heard the expression, "what every working
woman needs is a wife". Politically incorrect or not, there is
no doubt that working women, indeed, working parents
period, especially single working parents, all share one thing
in common. They are time poor. They work full-time then
spend the rest of their waking hours taking care of children's
needs and running a household. There simply isn't any
personal time left over.
This is where you can come in. Although these people are
time poor, many of them are also cash rich. Your household
management services business can offer a way for such
people to buy the time they need by relieving them of some
of the work involved in running a household.
This is a very easy business to enter. Entry costs are low
and you will be using skills and experience you already
possess. The concept of "household management" can be
as broad or as narrow as you like. At its broadest it
encompasses a wide range of varied activities such as
picking up children from daycare or even child minding in
the client's home (be sure to check whether there are any
licensing requirements in your municipality), grocery
shopping, consumer research (what's the most cost-
effective new refrigerator or washing machine), running
errands and supervising cleaning personnel and other
contractors.
At its narrowest, you may prefer to confine your activities
to only one or two of these activities such as grocery
shopping and unpacking. This may be a good way to start
with additional services being added over time.
Longer term, you will move away from a "hands on" role
where you do pretty much everything yourself. Instead, by
establishing a database of reliable, reference-checked local
cleaners, gardeners, shoppers, contractors and the like you
will have a ready bank of competent people to perform
whatever tasks your clients require. It should be obvious
that a natural progression of this sort of business would lead
to the establishment of an agency of sorts with you bringing
clients and service providers together.
To get started, just place ads in penny savers, distribute
flyers in letterboxes in your municipality as well as posting
them at the local grocery store. Word of mouth will soon
take over.
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There are many more ideas like this at the AHBBO Home Business
Ideas page at free home based business ideas with more being
added regularly.
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3. Feature Article: The Truth About Affiliate Programs
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© 2017 Elena Fawkner
Affiliate programs are a brilliant idea. For the owner of
the product, they're a way of recruiting a veritable army
of salespeople to promote your product without having to
pay them a dime unless and until they generate a sale.
For the affiliate, they're a great way of earning extra
cash from an existing, high-traffic website with virtually
zero additional effort.
Only problem is, most affiliates don't HAVE an existing,
high-traffic website and they're suckered into thinking that
it's a simple matter of signing up for an affiliate program
and "driving traffic" to the product owner's site using a
uniquely-coded URL. Well, it IS that simple. And it isn't.
If you don't already have your own high-traffic website,
how do you think you're going to drive traffic to the
product owner's site in the hope of generating a sale?
Well, there are a few ways, actually. And all of them are
going to cost you either time or money.
First off, you're going to have to spend money on
advertising. How much? Well, consider this. Estimates
vary but, roughly, only 2-4% of people who see your ad
will actually click on your link. Of that 2-4%, only 1% or
so of THEM will go on to buy. In addition, it takes, on
average, 7 or 8 exposures to your ad before people will
click on it. AND to achieve even these piddly numbers
your market must be targeted in the first place. This is,
as you can see, nothing but a numbers game. Pure and
simple.
So what does all this mean to you, the advertiser without
a website? Well, to start with you're going to want to
advertise where a LOT of people are going to see your ad.
But not just ANY people. People interested in the product
you're wanting to sell - your target market. So this cuts
out the free classifieds and FFAs. And it means you're
going to have to spend advertising dollars.
Where do you go to advertise then? The most effective
form of advertising is in ezines. Take mine, for example.
At the time of writing, my subscriber database is around
14,000. Each week I run an ad for my own opportunity (in
addition to running ads from other paying advertisers). I
generally get about 500 click-throughs over the course of
the 2 or 3 days following publication. That's a click-through
rate of about 3.6%, about in line with the average.
If you were to pay to advertise in my ezine, it would cost
you $70 for a single classified based on my $5 CPM ($5 per
every 1,000 subscribers) pricing formula. This is not an
uncommon formula for pricing ezine advertising. You're
therefore paying around 14 cents per click. That's not bad.
Other than that, what can you do? Well, you can choose
to spend time rather than money. An obvious choice
considering what I've just said is to start your OWN ezine.
Build your own list and over time you will have a large
subscriber database to put your ad in front of too ...
and it won't cost you a dime. But this takes time and it
takes work. It's taken me two and a half years to build
a list of 14,000 subscribers. And it takes a few hours of
work to put together the ezine itself including writing the
feature article. Every week, week in, week out. Is it worth
it? Absolutely.
And once you're publishing your own ezine, it's a simple
enough matter to distribute your articles for other ezine
publishers to run in their ezines. That 4 or 5 liner at the
end telling readers who you are with a link to your website
(or, if you don't have one, the website of the owner of
the product you're selling) is effectively free advertising
for you. Not all publishers accept article submissions
though, so be sure to find out whether they do before
submitting your articles to them.
But think about this. If you're doing all this work anyway,
doesn't it make sense to create your OWN website (in
addition to your ezine)? Sure it takes time and it takes
work and it takes money (but not a lot - hosting fees can
be pretty cheap if you know where to go). But once it's
done and you're just in maintenance mode - adding fresh
content every few days, uploading your latest ezine and
maintaining your archives - your website does so much
of the work for you. Generate a few hundred unique
visitors a day and you can be getting the same click-
through rate to your affiliate site *for nothing* that you
were paying someone else 14 cents a click for. EVERY
SINGLE DAY. 24/7/365.
So, this is the truth about affiliate programs. They're great
if you're the product owner and they're great if you can
link to your affiliate site from your own high-traffic site.
But if you don't have your own site, you're going to have to
buy traffic to your affiliate site - either with money, time or
both. How many sales are you going to have to generate
to earn enough commission to more than cover your time and
costs and leave you with a profit?
Bottom line? Setting out to make money with affiliate
programs before you have your own site in place is putting
the cart before the horse. Yes, you want to make money
and you want to do it quickly. But it just doesn't work that
way. Not with affiliate programs, anyway. So adjust
your expectations and do first steps first. It will be slow
going to start. It will take you weeks to create a worthwhile
site and then MONTHS to generate the kind of traffic you
need. But if you take a long-term approach to your
business and take the time now to lay the proper foundation,
you'll reap the dividends for years to come.
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4. Surveys and Trends
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© 2017 Ryanna's Hope
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ADVERTISING REALITIES
=====================
RIGHT ON WITH THIS ONE!
What's the most irritating advertising trend right now?
Junk mail disguised to resemble important correspondence,
growled 77 percent of readers, stuffing their wastebaskets
with papers that look like checks, wedding invitations and
bank statements.
DOES YOUR CAMPAIGN ALREADY HAVE 2 STRIKES AGAINST
YOU?
In 1979, some 20 odd years ago, the infamous firm of
Oglivy and Mather in NYC surveyed customers and
discovered a whopping 75% DID NOT BELIEVE that
advertising relayed the "truth" of the products or services.
The early 1980's began the "Age of Skepticism" in
advertising. (I personally doubt that much of the above
percentage has changed.)
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CUSTOMERS AND WHAT THEY WANT
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THE "BOOMERS" AND KEY MARKETING RECENT SURVEYS...
The influential Baby Boomers, currently 77 million strong,
are the most lucrative segment in the nation. These
individuals, between 34 and 52 years of age, are known
for changing every institution they encounter. Prime
examples are the classrooms of the 50s and the
boardrooms of the 90s.
Members of this well-educated, sophisticated, demanding,
individualistic, independent, and self-indulgent group has
less leisure time than their parents did. Older individuals in
this segment are just beginning the battle against aging.
Sales of skin cream, suntan lotions, hair coloring, cosmetics,
vitamins and nutritional supplements are surging. Spirituality
is seeing a rebirth as maturing Boomers search for the
meaning of life. Boomers maintain the attitude that they
can always take care of themselves. They have become
high tech consumers because they can afford it, not
because they are more proficient.
Memory and nostalgia are useful tools to appeal to Boomers'
need for security, but it must be the real thing.
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AND THE OTHER 72 MILLION....
========================
Echo Boomers is the label most often used to describe the
next youngest age group segment. These individuals, born
between 1977 and 1994, make up 27.5 percent of our
population. Also known as Generation Y or the Millenium
Generation, these kids are described as more competent,
confident and wary than their parents.
The 72 million Echo Boomers are diverse in race, living
arrangement and socio-economic class. For example, two-
thirds are white and one in 35 is mixed race; 23 percent live
in poverty and 27 percent have only one parent. They are
the first generation to seriously question all traditional racial
categories.
The teens (age 12 to 19) in this group are very
knowledgeable about music, entertainment, fashion and
personal care products.
They influence the spending of $100 billion per year; $63
billion is their own money. The number of teens in this age
range is expected to grow two times the rate of the total
population during next 10 years.
Echo Boomers are the most media-savvy generation so far.
Using celebrities to sell a brand is only marginally effective
with this generation. These kids may reject promotions that
sell a product or service to a specific gender. Appeals to this
group should be designed with the knowledge that teens
spend money to have fun - shopping is an experience rather
than an errand. These teens understand and value quality;
quality is considered the essence of cool.
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WANT MORE?
Ryanna's has published over 45 business articles nationwide
for the home entrepreneur. You can obtain free info about their
offer of "Cash Making you've Never Seen..." and you can
obtain free ebooks and other articles at their site. Subscribe to
their free ezine "Surveys and Trends For Entrepreneurs" too!
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5. Success Quotes of the Week
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"If you think you can do a thing or think you can't do a thing,
you're right."
-- Henry Ford
"We can do anything we want if we stick to it long enough."
-- Helen Keller
"Every industrious man, in every lawful calling, is a useful man.
And one principal reason why men are so often useless is that
they neglect their own profession or calling, and divide and
shift their attention among a multiplicity of objects and
pursuits."
-- Ralph Waldo Emerson
"Few things are impossible to diligence and skill...Great works
are performed, not by strength, but perseverance."
-- Samuel Johnson
"One only gets to the top rung on the ladder by steadily
climbing up one at a time, and suddenly, all sorts of powers,
all sorts of abilities which you thought never belonged to
you--suddenly become within your own possibility and you
think, "Well, I'll have a go, too.""
-- Margaret Thatcher
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7. Subscription Management
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9. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
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