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A Home-Based Business Online
Practical home business ideas, strategies
and resources for the work-from-home
entrepreneur
January 28, 2001
Sent to 7,746 Subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.ahbbo.com
Contact By Email
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IN THIS ISSUE
1.
2.
3.
4.
5.
6.
7.
8.
9.
1.
Hello again and a warm welcome to all the new subscribers who
have joined us since the last issue!
Seems like every man (or woman) and his (or her) dog (or cat)
are jumping on the entrepreneurial bandwagon. Unfortunately,
some of these converts jump just as quickly off again when they
discover the realities and demands such a choice imposes on
them. In this week's article we take a look at the nature of
entrepreneurship and entrepreneurs to help you decide whether
you have what it takes to make a go of a business of your own.
As always, thanks for reading and I hope you enjoy this week's
issue.
Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .
Take your Home Based Business to the Internet!
You CAN increase your sales by selling on the Internet,
and do so at a very low cost. Host your store Website
with LocatorWorld.com, and use the free STOREBUILDER
program to build your on-line store. Get a free
locatorworld domain name. Visit http://www.locatorworld.com
(4/4)
------
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(4/16)
2.
Self-publishing home-made booklets and/or manuals is probably the
easiest way to break into your own information marketing business.
Even if you do not have training as a writer, you still can research
and compile information on interesting subjects.
You can self-publish just by typing your book or manual and having
a competent typesetter place it in camera-ready format for you.
Once the book or manual is ready for printing, ask your typesetter
to print out 10 or 15 copies on their laser printer. You'll probably
have to pay extra for the copies, but it's cheaper in the long run. If
you want 50 or 100 copies, take the master the typesetter sends
you and have them printed at the local copy shop.
Once several copies are printed and bound, you can begin marketing
them. Advertise the book or manual in the mail order publications or
other publications geared toward the target market you are attempting
to sell to. (In other words, don't sell a book about collecting dolls in
Sports Illustrated.) Send sample copies to publishers who offer reviews
and write-ups to take advantage of free advertising. You could even
send a free sample to the publisher of a well-known tabloid and ask
for a plug if they enjoyed the book.
For the rest of this report, visit http://www.ahbbo.com/booklets.html
------
There are many more ideas like this at the AHBBO Home
Business Ideas page at http://www.ahbbo.com/ideas.html
with more being added all the time.
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(3/4)
3.
© 2001 Elena Fawkner
Fully one in ten adults in the United States today is an entrepreneur.
This phenomenon is by no means restricted to North America. The
leading country for entrepreneurship is Brazil with one in eight adults
an entrepreneur. Australia is not far behind the U.S. with one in twelve.
These countries - Brazil, the United States and Australia - lead the
way. Contrast, for example, Germany (one in 25), the United Kingdom
(one in 33), Finland and Sweden (one in 50) and Ireland and Japan
(less than one in 100). (Source: Global Entrepreneurship Monitor
2000.)
ENTREPRENEURSHIP DEFINED
The Global Entrepreneurship Monitor 1999 defined entrepreneurship
as "any attempt at new business or new venture creation, such
as self-employment, a new business organization, or the
expansion of an existing business, by an individual, a team
of individuals, or an established business."
ENTREPRENEURIAL ACTIVITY - AN HISTORICAL PERSPECTIVE
Entrepreneurship is a major contributing factor to the economic
well-being of a country both in terms of economic growth and
job creation. Traditionally, entrepreneurial ability tended to focus
on the following four attributes:
=> Initiative - the entrepreneur takes the initiative to bring together
the economic resources of land, labor and capital to produce a
commodity (whether a good or a service) with the hope that
such production will create a profitable business venture.
=> Decision-making - the entrepreneur makes the basic business
policy decisions for the business, thereby setting the course of
the enterprise.
=> Innovation - the entrepreneur is an innovator, attempting to
introduce new products and new ways of doing things.
=> Risk-taker - the entrepreneur risks his or her time, effort,
business reputation and invested funds in the entrepreneurial
venture.
THE MODERN ENTREPRENEUR
Until recently, the above attributes, especially innovation and
risk-taking, were the dominant factors that defined the
characteristics of those who chose to become entrepreneurs.
Now, however, with corporate downsizing being a fact of life,
many entrepreneurs find themselves thrust into the role by
default.
The question for anyone either finding themselves in this position
involuntarily or thinking about leaving corporate life for the heady
world of entrepreneurship is whether you have what it takes to be
successful ... the "right stuff" in other words. Some people do, in
spades. Others simply don't. If you're one of the ones who just
doesn't, either resign yourself to working for someone else or
cultivate in yourself the qualities that successful entrepreneurs
share. Believe it or not, entrepreneurs are not just "born". Well,
some, of course, seem to be natural-born entrepreneurs, but
for the rest of us, the qualities of entrepreneurship can definitely
be acquired by hard work and application.
COMMON ISSUES
The "common denominator" issues facing all entrepreneurs
are planning, finance and implementation.
=> Planning
All entrepreneurs face the challenge of starting a new business,
be it through innovation (inventing something new or doing
something a different way), finding the right opportunity to
get into, or buying a franchise. Whichever road you choose,
it will involve serious planning.
=> Financing
Unless you have ready funds at your disposal, getting finance
is the next major challenge and cannot be attempted until
your business plan is in place. You will need to prepare
funding proposals and applications for loans, venture capital,
and funds from angel investors.
=> Implementation
This is make or break time. Many people think just getting
started is the hard part - and it is hard. But where many
businesses stumble is not in the planning and financing
stages but in implementing their business plan. Why this is
so is not certain. There are various hypotheses including the
idea that ideas people and implementation people are two
very different breeds and it is highly unusual to find one person
who can do both. More likely though, is the simple fact that
implementation requires such a broad range of skills that
no one person can possibly be adept at all of them.
The real challenge and skill of the entrepreneur, then, is to
recognize what you do well and then appoint employees
or subcontractors to do the rest. Of course, if you're running
a business on a shoestring, this simply may not be possible!
So be brutally honest and objective in assessing your particular
strengths and weaknesses BEFORE you cash in your day
job and your 401K.
The areas to think about in terms of implementation are
the same as those encompassed by a broad definition of
management: promotion (marketing and advertising), public
relations, sales, employees, communications, legal issues,
plant and equipment, risk management, disaster planning,
crisis management, insurance, technology, computer systems,
taxes, bookkeeping, finance, and the internet.
PERSONAL QUALITIES
Equally important as the common issues shared by all
entrepreneurs are the personal qualities of the entrepreneur
him or herself. To start you thinking about whether you have
the right stuff to make a success of an entrepreneurial
venture, here's a list of character traits and work ethics
common to successful entrepreneurs. Although it is not
necessary that you possess all of them, you should possess
most:
=> Passion - entrepreneurs have a strong passion for their
idea or concept, so much so that their work is their play. If
you don't like what you do, you won't stick it out when
challenges come along, as they inevitably will.
=> Curiosity - entrepreneurs need to understand how things
work. They ask a lot of questions. Curiosity therefore triggers
innovation.
=> Sponges - entrepreneurs are sponges. They devour
information about their industry and are always current on
new and emerging trends and technologies, not only in
their specific industry but in closely related industries. This
habit of scanning their environment is a rich source of
discovery of new opportunities. Entrepreneurs are ALWAYS
looking for new markets, applications, products or twists on
an old concept.
=> Optimism - entrepreneurs think of problems as opportunities
for improvements and new ideas.
=> Forward looking - entrepreneurs are never satisfied with
the status quo and are always proactively carving out their future.
=> Careful about money - entrepreneurs are careful with money
and have a firm grasp on what things cost and their value to the
business. This allows them to recognize a true bargain when they
see one.
=> Started earning at a young age - entrepreneurs commonly
displayed entrepreneurial leanings as a teenager seeking out
entrepreneurial activities such as babysitting, lawnmowing and
lemonade stands.
=> Competitive - entrepreneurs are naturally competitive and
don't let the grass grow under their feet.
=> Time conscious - entrepreneurs know the value of time and
how to make the best use of it. You won't find entrepreneurs
spending much time on nonproductive activities. That said,
entrepreneurs typically also recognize the value of downtime and
time with family and will factor these activities into their schedule.
=> Risk takers - entrepreneurs are not afraid of taking calculated
risks. They typically trust their hunches and act on them.
=> Usually loners - entrepreneurs generally prefer a solitary work
environment as opposed to teamwork.
=> Professional - entrepreneurs are professional in their approach
to work. They operate as they would in a corporate environment
and don't allow themselves to be distracted by outside influences.
=> High energy - entrepreneurs have a plan and a vision and
they work it. Entrepreneurs are often health-conscious too,
recognizing that the fitter they are, the better their minds work. So
entrepreneurs will take time from their schedule to work out and eat
well.
=> Flexible - entrepreneurs are nothing if not responsive to change.
Although they appreciate the importance of having a plan and working
that plan, they allow themselves room to react and respond to
opportunities that may suddenly reveal themselves.
=> Nurture entrepreneurial spirit - entrepreneurs seek out and nurture
the entrepreneurial spirit in their employees and reward them
accordingly.
=> Confident goal-setters - entrepreneurs are confident and set long-term
goals, both for themselves personally and their businesses. They
view money and financial security as a measure of accomplishment
and a source of peace of mind.
=> Persistent - entrepreneurs never give up. They persist until they
succeed.
=> Learn from failure - entrepreneurs learn from their failures and those
of others. Failure to an entrepreneur is nothing more than an opportunity
waiting to be discovered.
=> Self responsibility - entrepreneurs take the initiative and personal
responsibility for their success or failure (which is always a merely
temporary state).
=> Resource utilization - entrepreneurs utilize ALL of their available
resources.
=> Internal locus of control - entrepreneurs don't believe in luck. They
firmly believe that success and failure lies within their personal
control or influence.
THE FUTURE OF ENTREPRENEURSHIP
As we all know, increasing numbers of people are electing to work
from home either through telecommuting or running home businesses.
While this trend has commonly been attributed to the growth in the
number of working women wanting to be home for their children, over
half of all people now working from home are men.
A recent Purdue University study concluded a number of factors seem
to favor continued high rates of new firm formation:
1. Continuing high rates of change (change creates opportunities for
new firms).
2. Continued growth of the service sector (the highest growth area for
new firm formation).
3. Increasing number of virtual corporations in which firms outsource
their functions, creating opportunities for entrepreneurs.
4. Positive climate for small business - a general perception that small
business is a positive influence on the economic wellbeing of the
country giving entrepreneurs legitimacy and respect.
5. Growth in international business opportunities.
With the traditional corporate-employment track seemingly on the
decline, the trend of forming strategic alliances with other businesses
that are closely aligned with yours or with someone who can add value
to your product is emerging. In fact, futurists envision a return to
extended community living with shared resources but individual living
and working relationships with entrepreneurial activities being the basis
of these communities. Strategic alliances are a first step along this
path.
So, if you have determined entrepreneurship is for you, you can be
confident that you are part of the wave of the future. But understand
what it will demand of you and whether you are prepared to give what
it will take. The allure of entrepreneurship is undeniably strong for many
but make sure you're going into it for the right reasons. Being miserable
in your job does not automatically make starting your own business the
best idea in the world. In fact, it could be the worst reason of all to get
into business for yourself. The right choice may instead be to find another
job that you won't be miserable in. But if, taking into account everything
that's been said above, you're adamant that you have what it takes,
by all means take the bull by the horns and create something
absolutely fabulous.
------
** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to
mailto:entrepreneurs@ahbbo.com .
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(1/1)
4.
Tip #1: Using Add/Remove Programs safely.
When you remove a program from your computer using the Add/
Remove programs applet in the control panel, watch for the
warning messages. Some programs share files called DLLs or
Dynamic Linked Library files. A warning box may appear
informing you that the file you are about to remove is
shared, and "do you really want to do that?" If you know
the file won't be used, remove it. Otherwise, leave it
alone. And remember, files are the individual parts that
make up the larger program. Don't confuse "programs" with
"files" as you work with your computer.
Tip #2: Right click your way to freedom.
The right mouse button is a friend indeed. Many are the
options available when you right click. Try it. Right
click an icon, and up pops a context menu with various
options. Use these options to go places and do things that
would require more time and clicks when you using the
menu line from within a program.
------
Tips by Tom Glander and Joe Robson of The Newbie
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same, and you KEEP EVERY CENT! http://coolmoney.com/profitsystem/
(1/2)
5.
http://www.home-based-ebusiness.com
Bill Enross writes:
"Hello Elena,
"I have been self employed for the past thirty years. From 1975
until 1996 I owned and operated an independent Foreign Car
Specialty repair shop, specializing in German, Asian, and
Swedish car repair. Having been in the customer service arena
of the automotive repair business since I left the service in 1971,
by 1996, I needed a change.
"My wife and I had a very romantic view of the then up and coming
specialty coffee business. So we started a mobile espresso
business. To make a very painful $tory short, it did not work out,
(but not for lack of passion or hard work!).
"It is very hard to completely extricate oneself from the automobile
business, and I heard from some of the parts managers that I had
purchased my OEM parts from.
"I began to act as a wholesale representative for several new car
dealers. As word spread more dealers signed on. Soon I had
another business!
"I became interested in the idea of an online business, and began to
formulate ideas how I could transform the "wholesale representative"
aspect to an online affair.
"So I decided to build a web site...
"After months of time, and several hundreds of dollars, not to mention
the near demise of my marriage, I had a lousy looking web site.
"In my excitement, I had informed all my dealers how wonderful this
would be, and I even foolishly inserted an ad in a trade magazine,
before I had the site ready to launch.
"Well, with 48 hours before the magazine was to be in the newsstands,
I contacted an individual recommended by a friend of mine, paid $1200
and my web site went live just in time. http://www.oepart.com
"This site is now on my agenda to redesign, I know I can do better, and
now I know how to make it sell.
"Anyway, after my debacle, I was even more resolved to get online for real.
So I went back to the drawing board, and this time I think I was more
teachable.
"I became interested in affiliate marketing, and working from home. This
spawned http://www.home-based-ebusiness.com and now I am presently
working on a half dozen mini sites, each one representing just one
product.
"I still do the wholesale representation several days a week, it helps pay
the bills.
"I do look forward to the day when I will be able to just do this work. No
matter how many hours a day (or night) I spend at the computer, it
never seems like work, I love every minute of it.
"Thanks for the opportunity to share my experiences."
------
I thought Bill's was a good letter to feature in this week's issue on
entrepreneurship. As I read it, I was struck by how many of the qualities
of successful entrepreneurs Bill possesses ... passion for his idea, not
letting failure get in his way, learning from his mistakes, self-
responsibility and so on. Take a look at his
http://www.home-based-ebusiness.com website (NICE domain name!)
and you'll see how many of these qualities Bill puts to good use.
------
If you want your site seen by thousands, write and tell me
about it! But make sure it's one you've created yourself
or have had created especially for you. No self-replicating affiliate
sites please.
mailto:elena@fawkner.com?subject=website_pick
6. Advertise in A Home-Based Business Online
A zero tolerance policy applies at AHBBO in relation to
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for emails returned "undeliverable" (including where the
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This policy has been introduced to more accurately reflect,
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maximize the return on your advertising dollar.
Current ad rates, subscription numbers and placement details
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7. Subscription Management
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If you find this newsletter valuable, please forward it
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8. Caveat Emptor
Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence!
9. Contact Information
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.ahbbo.com
All Rights Reserved