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AHBBO Home Based Business Information Return to AHBBO Archives
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_______________________________________________________________ A Home-Based Business Online _______________________________________________________________ Issue 119 : January 28, 2017 Sent to 14,777 Opt-In Subscribers Editor: Elena Fawkner Publisher: AHBBO Publishing Online Home Business Information Contact By Email _______________________________________________________________ IN THIS ISSUE _______________________________________________________________ 1. Welcome and Update from Elena 2. Home-Based Business Idea of the Week - Clip Art 3. Feature Article - The Best Form of Free Advertising 4. Surveys and Trends 5. Success Quotes of the Week 7. Subscription Management 9. Contact Information _______________________________________________________________ 1. Welcome and Update from Elena _______________________________________________________________ Hello again and a warm welcome to all the new subscribers who have joined us since the last issue. The Annual AHBBO 2-for-1 Advertising Sale is now on. Until January 31, kickstart your business for 2017 with double exposure! For every advertising order you place, you receive the same again, absolutely free. To take advantage of this offer, you must place your order before 12 midnight PST, January 31, 2017. See segment 6. for more info or visit . This week's article, "The Best Form of Free Advertising", is for those of you with online businesses. Writing articles and submitting them to ezine publishers is an excellent way of attracting qualified, targeted traffic to your website for zero dollar cost. But there are do's and don't's with this approach as you'll soon see. As always, thanks for reading and I hope you enjoy this week's issue. Remember, AHBBO is for YOU! If you have comments or suggestions for topics you would like to see addressed, or would just like to share your experiences with other subscribers, I want to hear from you. Please send comments, questions and stories to Contact By Email . _______________________________________________________________ PUT YOUR COMPUTER TO WORK! Work from home from your PC Part-Time / Full-Time (U.S. Residents Only) Business can be run completely on the Internet Click to learn more Network Marketing Home Business _______________________________________________________________ 2. Home-Based Business Idea of the Week - Clip Art _______________________________________________________________ Believe it or not, a huge proportion of the population is not yet Internet savvy and still relies on the old-fashioned, "bricks and mortar world" ways of doing certain things. Here's where your offline clip art business comes in. Many small business owners, for example, place ads in popular offline publications. Have you ever seen an ad in a publication that was just text? Just a big block of words. I'm sure you have, and wasn't it boring? If you're scanning quickly through ad sheets, your eye won't stop at a block of grey text. It'll skip right over. To make an ad interesting and eye-catching, it's helpful to use ready-made graphics called clip art. Your business is in creating and producing ready-made clip art for sale to businesses placing these advertisements. Clip-Arts are ready-to-use pictures, borders, headlines and other little pieces of art, printed in groups on a page, that can be clipped out and used in ads and publications. Clip art can be found at office supply stores, and from mail order dealers, as well, of course, on the Internet. Here's how you can get into the business of selling clip art. First, you need a source of clip art. If you, or a friend, are artistically inclined, draw your own. Don't worry about having to draw it small enough, you can reduce whatever you've drawn with a photocopier. It's a good idea to make your art relatively free of small details, since they'll get lost when you photocopy the picture. Draw items that would be useful in mail order ads (business related pictures, money, mail, etc.). Then, reduce them and assemble them on one page. You now have a product you can sell! Another source of clip art is other dealers. Many dealers sell copyright-free clip art packages that you can resell, either for 100% profit or for a commission. The only drawback is it will be the same clip art that others are selling. That's OK, though, if you make sure to advertise it in places where other dealers aren't. Finally, if you own a computer, you have a wealth of clip art at your fingertips. Many graphics and sign-making software packages allow you to create your own graphics. These can be printed out and used as clip arts. A laser printer will produce the best, professional quality clip art you'll ever see. Of course, there's nothing to stop you from offering your unique clip art online either. ----- There are many more ideas like this at the AHBBO Home Business Ideas page at free home based business ideas with more being added regularly. _______________________________________________________________ 3. Feature Article: Articles ... The Best Form Of Free Advertising _______________________________________________________________ © 2017 Elena Fawkner Those of you reading this who run your own online businesses know that the aim of the game is traffic - qualified, targeted traffic - and lots of it. There are a number of ways to drive qualified traffic to your site - some of it costs you money, some of it costs you time. Some of it costs you both and doesn't work. This article is all about the best form of free advertising - writing articles. How can writing articles give you free advertising? As you probably know, there are hundreds of thousands of people publishing an ezine (electronic newsletter) on a regular basis. For some of these people, publishing the ezine is the central plank of their business - they set out to create a business involving, primarily, the publishing of the ezine. Others, however, publish the ezine only as an adjunct to their website - a way to get their site in front of their ezine subscribers in the hope that this will generate repeat traffic. Both types of ezine publishers have one thing in common. The need for great content. If you've spent much time online you'll no doubt have signed up for more than your fair share of free ezines. You'll have come across some that are really good, some that are OK and some that are nothing short of woeful, with content that looks like the publisher has picked up the first piece of regurgitated whatever he happened to come across today to fill up the space between the ads for his numerous affiliate programs. Your site may include links to your affiliate programs. After all, that's how you make money, right? But rather than go the road of the ezine publisher who thinks she can serve up any old porridge to her subscriber base and they'll eat it up, spend the same time writing just one good article on a subject matter relevant to your target market and invite publishers of ezines with complementary subject matter to publish that article, together with your resource box at the end (the four or five line blurb you see at the end of articles that give a little information about the author and the author's website together with a link to the site). Now, here's the important point if you expect others to publish your work. Your ad is your resource box, it is NOT your article. Your article is content. Your article should not mention your product, your site or anything related to it. Your article must stand alone as an independently useful piece of work (and when I say useful, I mean it must be useful to the READER, not the author!). Don't insult your readers' intelligence by dressing up an ad as an article. They're not stupid - they'll see through it and you immediately, they'll put you on their blacklist for insulting their intelligence and no publisher worth their salt will run your articles anyway. The whole purpose of writing the article is to make it such a worthwhile piece of work that many publishers will want to put it in front of their subscribers. Get a good article published in an ezine with 10,000 subscribers and see what that does for your traffic when hundreds of those subscribers click on the link to your site that you've included in your resource box. Beginning to see how this works? And the best thing of all is that it only costs you time - maybe an hour, two tops to write a decent article. Commit to writing one a week and getting them published and you'll have a nice little traffic flow going, believe me (AND, if you make sure that you write about subject matter relevant to your site, that traffic will ALSO be targeted, qualified traffic - so much the better). OK, so now you can see the power of writing articles as a method of generating traffic to your website. How the heck do you find other people to publish your work? Thanks to the fact that so many publishers out there don't have the time or (so they believe) ability to write their own articles, or are looking for articles to supplement their own, you have a ready-made market of thousands of publishers who are always on the lookout for quality content to present to their readers. You just have to find them. Here's a partial list to get you started: Yahoo Groups (submit from the Yahoo Groups website at http://groups.yahoo.com/ - you'll need to subscribe to these groups first): aabusiness aageneral aainet article_announce ArticlePublisher articles_archives epub hersmallbusiness Free-Content publisher_network PublishInYours and these ... http://www.ignitepoint.com http://www.selfgrowth.com http://www.internetday.com/submit http://www.marcommwise.com http://www.vectorcentral.com http://www.goarticles.com http://www.hotlaunch.com http://www.ezinearticles.com http://www.webmasterslibrary.com When submitting your articles to the above websites, be sensitive to the types of articles the site is looking for. Some accept articles on any subject under the sun, others are looking for articles on specific subjects such as internet marketing, for example. Over time, you will be able to add to this list. If submitting to individual ezine publishers, don't be surprised or offended if you don't receive a response. Most ezine publishers of any size receive dozens of article submissions a day. Time normally doesn't permit a response to each submission. Also, try and find out from the publisher whether they even accept article submissions. Many don't (me, for example). I receive many article submissions a day which just get deleted unread. The point is, just work up your own list, write articles consistently and submit consistently. Over time, you'll develop your own style of writing and attract a following. Although it may be slow to start, you'll start getting a trickle of new traffic from people who have come across your article somewhere, some place and were interested enough to click on the link in your resource box. Over time, that trickle will become a stream, then a river, and then a flood. ------ ------ entrepreneur. AHBBO Home Based Business Info _______________________________________________________________ Homebased biz - Nanny or Eldercare Placement Service Complete start-up pkgs from $599 Includes all contracts biz development forms Internet/Phone support. Low overhead-high profit. For more info 877-817-4057 or email _______________________________________________________________ 4. Surveys and Trends _______________________________________________________________ © 2017 Ryanna's Hope ===================== ADVERTISING REALITIES ===================== SMALL BUSINESS ADVANTAGES? ABSOLUTELY! America's Research Group, one of the foremost, conducted recent surveys regarding owners' involvement with customers. Needless to say, this happens more with small businesses than with large. But the results are rewarding customer-wise. 1. The owner and close associates are the most knowledgeable. 2. The customer feels important when he/she can contact the actual owner direct. 3. The owner can continue the ongoing relationship. America's Research Group showed that when a business owner is directly involved with a customer, there is an 83 percent chance of REPEAT business. This compares to 16 to 38 percent (max) at mass marketing and overall large locations! =========================== A "SIDEDISH" OF AD HISTORY "Why And Where Did It All Happen?" =========================== When businesses begin to see "financial pain" they quickly apply extensive advertising techniques or quick miracles believing that the severe wounds will mend themselves. Coupons, gimmicks and the like are the "morphine of advertising," but result in the eventual downfall of the business as a whole. Morphine was the best pain killer of the 1800's. But because of its addictiveness, a German company invented a derivative of it in 1874. In 1898 a major US company renamed the derivative conjuring up an image of a beautiful feminine hero using an advertising technique known as "associative memory." Yes, the Bayer Company (Bayer Aspirin) marketed the new product as faster acting, and more powerful than morphine because it went directly to the brain. Bayer's research didn't cover the grueling fact that the new product was actually more addictive than morphine. For the next 20 years, Bayer marketed the new product until it was finally declared illegal in 1924. In the interim, the "Aspirin" appeared on the market. Bayer's now illegal product didn't die. It made its way to the rich and to the poor where it still remains in destructive demand some 80 years later. What did Bayer market as a replacement for morphine? They simply called it "Heroin." And now you know. . . ========================= EVOLVING MARKET TRENDS ========================= RYANNA'S LOOKS AT WOMEN AND EVOLVING MARKETS The most significant of the evolving markets is women (females over age 18) with their household purchasing power towering over other groups at $3.4 trillion. While women make significantly less than half of all household income, they influence over 80 percent of dollars spent. They make more decisions than men do about cars, tires, financial services and personal computers. As buyers, they pay more than men and are less likely to haggle over price. Women currently make up 45 percent of the total workforce; sixty-two percent work at least part time. Over the next 10 years, the percentage of women who work will increase by 16 percent, while representation by their male counterparts will increase only eight percent. Women, as entrepreneurs, are gaining more power in the business world. There are 7.7 million women-owned firms (up 43 percent from 1990) in the United States. This 30 percent of all businesses contributes $1 trillion to the US economy each year. We are seeing some changes in the conventional male/female roles. Traditionally, men have been rather hedonistic; now we find women toying with this attitude. Having suppressed their individualistic natures as they raised children, these women are now spending money on themselves. How are men changing? They are experimenting with becoming SNAGS (sensitive new-age guys). (source: Key Marketing Surveys) ------ WANT MORE? Ryanna's has published over 45 business articles nationwide for the home entrepreneur. You can obtain free info about their offer of "Cash Making you've Never Seen..." and you can obtain free ebooks and other articles at their site. Subscribe to their free ezine "Surveys and Trends For Entrepreneurs" too! Go to: _______________________________________________________________ _______________________________________________________________ 5. Success Quotes of the Week _______________________________________________________________ "Success is having a flair for the thing that you are doing; knowing that is it not enough, that you have got to have hard work and a certain sense of purpose." -- Margaret Thatcher "The men who try to do something and fail are infinitely better than those who try to do nothing and succeed." -- Lloyd Jones "The longer I live, the more deeply convinced that what makes the difference between one man and another, the great and the insignificant, is energy, that invincible determination, a purpose that once formed nothing can take away. The energetic quality will do anything that is meant by God to be done in this world, and no talent, training, opportunity, or circumstance will make any man without it." -- Sir Thomas Buxton "Everyone has his superstitions. One of mine has always been when I started to go anywhere, or to do anything, never to turn back or to stop until the thing intended was accomplished." -- Ulysses S. Grant "We would accomplish many more things if we did not think of them as impossible." -- C. Malesherbes _______________________________________________________________ _______________________________________________________________ 7. Subscription Management _______________________________________________________________ To SUBSCRIBE to this Newsletter:
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