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   A Home-Based Business Online


  February 3

    Sent to 3,393 subscribers

     Editor: Elena Fawkner
   Publisher: AHBBO Publishing
  Contact By Email


1.  Welcome and Update from the Editor
2.  Home-Based Business Idea of the Week - Wire Jewelry
3.  Feature Article - How to Minimize Legal Liability In
  Your Online Business
4.  Newsletter Publishing Tutorial - Part 3 - Finding Your
  Niche and Refining Your Theme
5.  Real Life Success Story
6.  Freebies
8.  This Week's Web Site Pick
9.  Next Week in A Home-Based Business Online
11.     Subscription Management
13.     Contact Information

1. Welcome and Update from the Editor

Hello again and a warm welcome to all new subscribers!

And a very special hello to the more than 200 new subscribers
who joined AHBBO within one 24 hour period after reading last
week's issue of Add Me! which ran my "Look Before You Leap
... Is a Home Business REALLY For You?" article.

Newsletter publishing tutorial participants take note.  As you
can see, writing articles is an EXCELLENT way to generate
new subscribers!  We'll deal with that in detail later in the
tutorial series.  For this week though, we're focusing on how to
stand out from the crowd by finding your niche in the vast
online world and zeroing in on a theme for your newsletter.

Remember, this newsletter is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email


2. Home-Based Business Idea of the Week - Wire Jewelry

This week's Idea of the Week is a little different from the normal
'report' format you're used to seeing in this section.  This week
I'm just going to refer you to a website that does WAY much
more justice to this business idea than I could possibly match
in this short space.  In fact, I love this idea so much I'm going
to give it a try myself!

The site is Preston Reuther's wire sculpture site at
.  Here you will find
everything you could possibly need or want to know about
starting and running a home-based wire jewelry business.

Preston is a master wire sculptor and teaches others his
skills via a series of instructional videos.  As Preston says,
"you can learn to make gemstone and gold wire jewelry that
sells anywhere. If you can bend a paper clip, I can train you
to make $40,000 your first year in your home-based jewelry
business. My easy to learn method will teach you all the
tricks of the trade. You can start your home business with
a few hand tools right from your kitchen table!"

The site contains many other resources for wire jewelry home
business owners and Preston also publishes a weekly
newsletter to keep you in the know.


There are many more ideas like this in AHBBO's Home
Business Ideas page at
and Online Business Ideas page at
with more being added
all the time.

3. Feature Article - How to Minimize Legal Liability In
Your Online Business

By Elena Fawkner

Have you ever had the edifying experience of receiving
an unjustified spam complaint from a complete nutter?  I did,
just this week.  It seems to be an unfortunate fact of life for
those of use who run an online business.

The whole experience got me thinking just how vulnerable
those of us running online businesses are to those
individuals whose sole purpose in life seems to be to attempt
to destroy other people's livelihoods.  Their ability to wield such
power is, of course, only facilitated by the lack of natural
justice that seems to apply in the online world.  Where else
could you be tried and convicted of a crime without even
knowing your accuser or being given the opportunity to
present your side of the case?

Now, there's not much you can do to protect yourself from
the crazies in this world if they decide to target you.  But you
CAN minimize the areas of liability you are necessarily
exposed to in your online (or offline) business.  This article
discusses a few of those areas and ways you can minimize
your legal liability.

=> Spam

Also known as "unsolicited commercial email", spam is
simply a fact of internet life.  Do yourself a favor.  Accept it
as such and move on.  Life is too short to try and move an
immovable force.

Now, having said that, let me say this.  DON'T SPAM
ANYONE.  EVER.  Period.  It's no way to do business, it
doesn't work and it will only cause you and your business
untold grief.

If you want to mass mail your offer, the only effective way
is to cultivate your own opt-in mailing list or to purchase
advertising to someone else's.  Starting a newsletter is one
way of building your own list; inviting your site visitors to
leave their email address when they visit is another.
Alternatively, you can buy advertising in someone else's
newsletter or purchase an exclusive mailing (a newsletter
publisher sends your ad to his or her subscribers in a
separate mailing containing nothing but your ad).

Be VERY wary of purchasing the so-called opt-in mailing
lists that you will see on offer from time to time.  Fertile
ground for scam artists, the modus operandi typically
starts with an advertisement enticing you to send your
message to 100,000 people, all of whom are just waiting
with bated breath to receive your offer.  All you have to
do is pay the owner of the list for access to the email
addresses.  Because each of these 100,000 have
"voluntarily" joined the list (hence the term "opt-in"), no-one
can accuse you of spamming.  That's the theory.

In truth, of course, there's nothing even remotely "opt in"
about these lists and you will expose yourself to serious
problems if you mail to many of the addresses in these lists.
After all, would you make YOUR email address available to
someone for the sole purpose of receiving advertising
material?  I doubt it.  So why would 100,000 other people do it?

If you do decide to develop your own mailing list, either
via your newsletter or capturing the email addresses of your
site visitors, keep a record of each subscriber's subscription
email or form so that, if necessary, you can prove that the
person signed up for your newsletter or voluntarily provided
their email address at your site so you could contact them
in the future.  This will go a long way to short-circuiting
misguided spamming allegations.

=> Disclaimers

If you provide information at your site, protect yourself
from the consequences of a visitor suffering some sort of
damage as a result of using the information you have
provided.  The way to do this is with a disclaimer of

A disclaimer of liability in this context makes it clear to the
site visitor (or newsletter subscriber) that although the
information you are making available is provided in good
faith and you believe it to be correct in all respects, you
accept no responsibility for any errors or omissions
contained (or not, as the case may be) in the information.
Further, by availing him or herself of the information you are
making available, the site visitor assumes all risk associated
with the use or misuse of that information.

The effect of such a disclaimer is that if you are sued for
negligence, in addition to any other defences that may be
open to you, you will be able to invoke the defence of
assumption of risk.  In other words, your site visitor assumed
all risk associated with the use or misuse of the information
you have provided.

In order to be effective, a disclaimer must be prominently
displayed at your site so that the site visitor may reasonably
be expected to have been aware of it.  It will be of absolutely
no effect if the existence of a disclaimer can only be
discovered in the fine print way down the bottom of the page.
For an example of a simple, prominently displayed disclaimer,
visit the AHBBO home page at http://www.ahbbo.com and
click on "Legal Notice".  (In keeping with the present subject
matter, if you decide to copy this wording (which you may),
you assume all risk that the wording may prove to be
ineffective.  ;-)  If you want more certainty as to the
effectiveness of your disclaimer, consult your attorney.)

The same principles apply for those of you publishing

=> Insurance

If available, take out public liability insurance to cover
yourself against claims for negligence.

=> Defamation

Do not publish anywhere on the internet (or anywhere
else for that matter) material that is defamatory of another
person or business.  The laws of defamation are not
uniform throughout the world or even within countries in
many cases so it is not possible to be overly specific about
the do's and don'ts here.  As a general guide, though, material
will be defamatory if it impugns a person's character and/or
reputation and is untrue.  A good rule of thumb is "if in doubt,
leave it out".

These are just a select few obvious ways of minimizing
legal liability in your online business.  It hopefully goes without
saying that as a matter of course you conduct your business
with the utmost integrity and ethical considerations.  This is
the greatest protection your business can possibly have.  But
sometimes, with all the best intentions, things can still go
wrong.  We are, after all, only human.  But by continuing your
good business practices and implementing some or all of
the suggestions in this article, you will go a long way to
protecting your livelihood from avoidable disaster.


4. Newsletter Publishing Tutorial - Part 3 - Finding Your
    Niche and Refining Your Theme

How many marketing newsletters do you think are
currently in publication?  How many do YOU receive
in your mailbox every day?  How many do you read
on a regular basis and how many do you delete
without reading?  How many really stand out in your
mind?  If your experience is anything like mine, most
marketing newsletters seem to blur into one another
with the result that reading one is very much like reading
any other.  They all seem to say the same things and
I can never seem to remember what newsletter I read it in.

The reason?  The size of the market.  There are
literally MILLIONS of us running online businesses and
we each have a natural and obvious interest in learning
how to market those online businesses.  Recognizing
this, thousands upon thousands of enterprising souls
have seized upon this fact and reasoned that with such
a huge audience it is only logical to tap into that market.
Fair enough.

But there is a problem with this approach and that is that
because the market is SO huge, your little newsletter
is going to be just one of many thousands that online
marketers have to choose from.  How do you make
YOURS stand out from the rest and have a chance of
winning and retaining that ever-discriminating audience?

The answer, quite simply, is not to try to be all things
to all people.  And that goes for ANY subject matter.
If your newsletter is going to be about recipes, pets,
internet marketing, home-based businesses, whatever,
you need to find your niche and exploit it if you expect
to enjoy any real degree of success in your online
newsletter publishing efforts.

Let's say you plan to start a newsletter about pets.
That would be a good choice.  There are many millions
of pet owners in the world and, because so many of them
consider their pets members of their families, many pet
owners will be interested in receiving your newsletter.
But there are already many thousands of newsletters
currently devoted to pets.  You need to create something
different from the rest.  You need to find your niche.
Your niche needs to be a small enough pond that your
newsletter can be a big fish but large enough to attract
a significant target audience.

So, you may decide to narrow your focus to dogs.
Even "dogs" may be too broad a niche, though.  So you
have some choices to make.  You could decide, for
example, to focus on a particular breed of dog.  Or, you
might instead decide to focus on the care of elderly
dogs, or dogs with diabetes, or puppy care, or canine
nutrition.  You get the idea.  By narrowing your focus in
this way, you simultaneously create both a NICHE for
your newsletter and you refine the THEME of your

So, your idea for a newsletter about dogs becomes
"Man's Best Friend ... the Golden Years" devoted to
the special needs of dogs in middle to later life.
This week, your readers are treated to a selection of
heartwarming anecdotes, an article written by a veterinarian
about how to ease arthritic pain in older dogs, hints on
exercise for your aging canine, a medical question and answer
section, links to a photo gallery of subscribers' pets, an
"in memoriam" section, a weekly profile of a lovable pooch
and more.

As you can see, by developing a clearly defined niche
and sticking to a general theme within that niche, you
stand much better prospects of creating a newsletter
that is unique, fresh, interesting and original.  A
newsletter that is looked forward to and gets read.
Every week.


Next Week  Part 4 - Creating Your Template,
Formatting Issues and Getting Set up


5. Real Life Success Story

By Annette Bledsoe

I just read about home based businesses and what the
realities are in the article written by Elena Fawkner and
published in the Add Me! newsletter. I couldn't agree more!

My husband and I started a home based business in 1994.
We both worked full time and could not afford to quit to
work our home business full time. What we did was work
the business at night and on the weekends.

It was slow growing but we needed the steady income from
our regular jobs. Well, it's the year 2017 and I'm working at
home full-time! My husband still works his other job which
he loves. I design and host web sites and love every minute
of it.

Your article about the realities of a home based business
is definitely something people should read when considering
this route.  [ed: Annette's referring to "Look Before You Leap ...
Is a Home-Based Business REALLY For You?".  If you missed
it when it ran in AHBBO a few weeks back, it's available by
autoresponder at .]

I was unprepared for how "out of touch" I would feel missing
the everyday office camaraderie I . I felt alone and felt like I
would "fall behind" by not hearing what the latest and
greatest technology was through the office grapevine.

I started to play a radio when I worked, to have some
background noise and attended seminars with the local
chamber of commerce. Then to my surprise, I was asked to
GIVE presentations for seminars the chamber was

This also gave me the chance to network and to get some
new customers!  I also developed "partnerships" with other
companies which helped me get some new customers and
expand my business.

You can become very comfortable with the status quo and not
want to change things. This can be very dangerous and stifling
to your business. I always try to improve my skills and learn
something new all the time. If someone suggests that offering
another service or changing an existing service would be better
for my customers I don't just "blow it off" I investigate and see
if this is in fact true. If it is then changes are made, if it's not
then things stay the same....for now.

A home based business is very rewarding, and very very
demanding. A cell phone is a constant companion, yes... even
on vacation! One of the things I had to overcome was working
past "established working hours". Of course at first you work
all the time but when you get established you can "quit" at
5pm (at least in my business you can). I would find myself
thinking of something at 9pm, getting on the computer and
before I know it, it's 1am! You have to make sure your
relationships at home are nurtured and maintained!


Annette Bledsoe
Web Design/Content Manager


6. Freebies

=>  "An Insiders Guide to Successful Direct Marketing"
  Packed with gems of information about copy writing, lead
  generation, graphic design, designing control packages,
  working with advertising professionals and lots more.


If you're new to A Home-Based Business Online, be sure to
visit for many more


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8. This Week's Web Site Pick - Add Me!


Just had to give this site a plug this week.  The webmaster
has run a few of my articles in his newsletter over recent weeks
and many of you were prompted to sign up for AHBBO as a

Add Me! is a free service that lets you submit your website to
the 30 most popular search engines and directories on the web.
Add Me! also publishes the rapidly growing Add Me! Newsletter,
already one of the largest newsletters available providing free tips
and ideas to better promote your website and business on the
web. Over 1/4 million webmasters and business owners are
reading it every week.


9. Next Week in A Home-Based Business Online

-> Home-Based Business Idea of the Week: Webhosting
-> Feature Article: Letting Go Of Coat-Tails And Creating
    Your Own Home-Based Business
-> Newsletter Publishing Tutorial: Part 4 - Creating
    Your Template, Formatting Issues and Getting
    Set Up

11. Subscription Management

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If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!

13. Contact Information

Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email


Copyright © 1999-2017 AHBBO Publishing
All Rights Reserved

Copyright 1998-2017, AHBBO.com. All rights are reserved. Monday, 17-Jan-2022 09:27:05 CST

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