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A Home-Based Business Online
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Issue 121 : February 11, 2017
Sent to 15,524 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: AHBBO Publishing
Contact By Email
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Firewood Supply
3. Feature Article - Can A Network Marketing Business
REALLY Be Run Exclusively Online?
4. Surveys and Trends
5. Success Quotes of the Week
6. Advertise with AHBBO
7. Subscription Management
9. Contact Information
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1. Welcome and Update from Elena
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Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
This week's feature article is another in an occasional series
on network marketing. Many people who find their way to
AHBBO are looking for a way to make money with their
computers. "Can A Network Marketing Business REALLY Be
Run Exclusively Online?" explains how to run a network
marketing business with little more than your computer.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
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2. Home-Based Business Idea of the Week - Firewood Supply
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Unpredictable fuel costs and the necessity of keeping warm in
the winter have resulted in boom sales for manufacturers of
wood-burning stoves. There has also been a return to the use
of the fireplace as a form of supplementary heat and as a luxury
that promotes the cozy atmosphere sought after by both middle
class and affluent families. This renaissance in the popularity of
wood heat, and upward spiraling sales of associated equipment,
has created a demand for firewood that's almost impossible to
fulfill.
A very important element: This demand has caused the price of
firewood to almost double over the past several years. Whatever
the "going price" for a cord of firewood in your area, you can
expect it to increase by 20 to 30 percent each year for the next
ten years or so.
Your potential market is a varied as the weather; it is also
somewhat dependent on the weather. You'll find buyers among
apartment dwellers as well as home owners. The rich are buying
firewood perhaps more than the poor; those concerned with the
purity of the environment and the so-called 'voluntary-simplicity'
folk seeking a return to the pioneering life are all part of your
market.
And don't think for a minute that firewood sales are limited to
the colder northern states. People living in Sunny Southern
California and along the Gulf of Mexico buy and burn firewood
for the same reasons as people living in Minnesota or Montana.
One of the secrets of success in this business is understanding
why the people in your area burn firewood. Then it's a matter
of learning when and how often they need it, and positioning
yourself to fill those needs.
For the rest of this report, please visit:
.
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There are many more ideas like this at the AHBBO Home Business
Ideas page at home based business ideas from ahbbo with more being
added regularly.
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3. Feature Article: Can A Network Marketing Business
REALLY Be Run Exclusively Online?
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© 2017 Elena Fawkner
For many people, the words "network marketing" or "MLM"
(multi-level marketing) conjure up images of hitting up your
so-called "warm market" (those two or three hundred people
near and dear to you as well as those unfortunate enough
to have crossed your path at some time in the distant past)
and pleading, cajoling, persuading, arguing and plain
pressuring them to join your program. Or organizing house
parties and presentations to make your pitch to a captive
audience. Or having to approach complete strangers while
standing in line at the supermarket.
Any or all of these options may be unpalatable to you, and
for good reason. They certainly were to me. But what if
you didn't have to do any of that? What if there was a way
to have people approach YOU to join your business rather
than the other way around? What if you didn't have to hold
face-to-face meetings at ALL? What if you didn't have to
make a single approach to someone you know? Or to
someone you don't? Would you think differently about
network marketing then?
Well, there is such a way. Running a network marketing
business using the Internet.
I've heard many people say that it's just not possible to run
a network marketing business exclusively online. Well, I'm
here to tell you different. Because I'm doing it and if I can
do it, so can you.
Before I tell you a bit more about how a network marketing
business can be run exclusively online, let me clear up a
couple of possible misconceptions. First, running an online
business does NOT mean creating a website and then sitting
back expecting the business to run itself. You will work every
bit as hard in an online network marketing business as you will
in an offline network marketing business. This is just a
different method, that's all.
Secondly, when I say "exclusively" online, I mean that's where
your lead generation and prequalification work happens, it does
NOT mean you will never have to pick up a telephone and speak
to a real, live person at the other end.
OK, so what's involved in running a network marketing business
online then?
The first thing to understand is that network marketing, just
like Internet marketing, is a numbers game. It is for this precise
reason that network marketing is IDEALLY suited to being run
online. Why? Because ANY Internet business is a numbers
game. Just ask anyone with a web site what their focus is when
their web site is up and running. It's traffic. It's getting as
many people to their web site as they can because somewhere
in the range of 2% - 4% of site visitors will click on a link that,
in some fashion or another, can generate revenue for the web
site owner. Of those 2% - 4% of visitors who click on the link,
however, only 1% or so of THEM will go on to buy after clicking
on the link. Ergo, with such tiny response rates, high traffic is
the name of the game. The same principle holds true for your
network marketing business.
At its core, network marketing is a simple business. It's all
about generating leads, qualifying those leads and then
following up with those qualified leads until they take the action
you want them to take (or tell you to stop) - either purchasing
product from you or joining your downline as a productive
distributor.
=> GENERATING LEADS
How do you generate leads? This depends on your starting
position. If you already have an established web site and
your network marketing business is a natural fit with that
existing site, then you will not need to do too much in the
way of additional lead generation for your network marketing
business other than including a link to your network marketing
company's web site from your existing site.
But if you don't have an existing web site, you're going to
have to start from scratch. you're going to need to create
a web site (on a subject matter of interest to people who
would also be interested in your network marketing business
opportunity or products), link to your network marketing
company's site from that web site, submit your site to the
search engines (and employ all the myriad other ways of
driving traffic to it) and you're going to have to start
publishing an ezine (electronic newsletter) on a relevant
subject and on a regular basis and build a sizeable subscriber
list (again using a variety of different methods).
To generate significant traffic to your site and subscribers to
your ezine is going to take time. Lots of it. Months, in fact.
You should probably allow a year before it's at a size that will
make much of a difference.
In the meantime, you're going to have to generate leads in
other ways. The two primary effective methods are paid
advertising (both for your network marketing business
opportunity and the products your business promotes) and
you can pay for leads.
=> QUALIFYING LEADS
Unlike the traditional, offline ways of generating leads for a
network marketing business, by definition, the leads you
generate online are prequalified. For example, if you're trying
to generate leads offline, you're talking to everyone you can
at every opportunity. You may be speaking with someone
ahead of you in line at the bank or supermarket, a young
mother you run into when picking up your kids from school,
and any other number of people you come across in your day
to day activities.
The problem is, as you have no idea whether these people
are even remotely candidates for your opportunity, you can
waste a LOT of time talking with people who are poor prospects
for your business.
On the other hand, if you've created a web site on a topic
of relevance and interest to the people who would also be
interested in your network marketing opportunity, by definition
your web site visitors are prequalified as, because they have
sought you out, they are likely to be interested in at least
learning more about your opportunity.
Placing paid advertising and paying for leads are other ways
of qualifying leads. What these methods all have in common,
however, is that the lead COMES TO YOU, you don't go after
them. If someone makes contact with you wanting to know
more about your opportunity, it's all of a sudden a LOT easier
to pick up a phone and call them isn't it? Or to send them
information via email if that's what you and they prefer.
=> FOLLOWING UP UNTIL YOU GET ACTION
The other big, big advantage running a network marketing
business online offers is the ability to automate your follow-ups.
Every time someone contacts you for information about your
opportunity, add that person's email address to your list of
prospects and then periodically send follow-up messages to
that list. By employing autoresponders (software that allows
you to send prewritten follow-up email messages to defined
email addresses on a periodic basis), this process can be
completely automated, leaving you free to spend your time
on generating leads rather than administrative tasks.
As you can see, running a network marketing business exclusively
online is not an overnight project and it requires a LOT of work,
consistency, persistence and commitment. But it most certainly
can be done. If you're serious about making serious money from
an Internet-based business, network marketing is the way to go.
It's where the big, secure money is. But to earn big, secure
money, you need to invest big too. You need to invest time,
money and sweat equity into building your business.
Fortunately, however, network marketing online offers one other
HUGE advantage over starting any other sort of online business.
An upline. If you join a network marketing program that's suited
to being run online (and some aren't, by the way), AND you join
up under a sponsor who is part of a team that specializes in
running the business exclusively (or near enough exclusively)
online, you will have at your disposal a wealth of experience,
expertise and tools you will be hard-pressed to find elsewhere.
So, think about it. If you're looking for a way to make money
from your computer and you had, until now, thought network
marketing wasn't for you, maybe you should think again.
Network marketing coupled with Internet technology and an
upline who knows what they're doing when it comes to running
a business online could very well be the answer to the financial
independence riddle you've been looking for. Just don't expect
it to happen overnight. There are no magic wands in this
business just as there aren't anywhere else.
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entrepreneur. Home Business Online
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PUT YOUR COMPUTER TO WORK!
Work from home from your PC
Part-Time / Full-Time (U.S. Residents Only)
Business can be run completely on the Internet
Click to learn more
Network Marketing Home Business
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4. Surveys and Trends
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© 2017 Ryanna's Hope
ADVERTISING REALITIES
Many businesses create "morphine ads" to kill the pain of a
business in trouble. One of the laws of the universe,
however, is that "anything that works quickly will work less
and less the longer you keep doing it."
Not to teach you, but here's the ingredients of a "hype ad"
that brings fast, morphine like effects, but fails the business
in the long run. Keep an eye out for them:
1. Get their attention
2. Supporting evidence to make the doubters believe.
3. An offer too good to pass up.
4. Set a time limit.
Without all of the 4., your ad is a failure. But then again,
your business is failing anyhow...advertising only accelerates
what is going to happen anyhow. Poor customer service, low
quality, high prices, employees or (yourself) with attitude
problems ... and much more. It's easy to blame it on the
advertising.
THE CONTINUED TRENDS WITH EMAIL & VOICEMAIL
LEAVING YOUR CUSTOMERS HANGING?
The December 2001 Customer Service tracking report from
Jupiter Media Metrix finds that although 57% of US
consumers polled in November felt that the response rate to
customer service e-mail inquiries would be a deciding factor
for using the site again or not, only 33% of online-only
retailers responded to such e-mails in December within a
six-hour time frame. Additionally, only 28% of brick-and-
mortar websites responded to customers' e-mail inquiries
within six hours.
Electronic mail appears to have a sense of urgency for
users.
Seventy percent say they look forward to checking their
e-mail. For 40%, checking their e-mail is one of the first
things they do in the morning; another 40% say it is one
of the last things they do before going to bed.
E-mail is the preferred way to communicate for 51% of
business associates. Among all Americans, e-mail is second
only to the telephone as the preferred communication mode.
WHAT WAS THE MOST POPULAR FORM OF EMAIL MARKETING?
Opt-in News reports that during the 2001 holiday season,
direct HTML e-mail was the most-used form of opt-in e-mail
marketing among advertisers in the US -- 54.2% used direct
HTML e-mails to advertise their product or service at the
end of 2001. Direct e-mails in text format came in third place,
after e-mail newsletters, with only 16.7% of advertisers
choosing text-only e-mails to promote their offering.
OH....I COULD HATE....
Recent studies reveal that 40% of Americans are strongly
against voice mail. Voice mail is a tremendous money-saving
convenience for a business. Problem is, it's not always
convenient for the customer.
So where is it going? You decide. The present rate of hatred
of voice mail at 40% actually took only 5 years to rise to
that level from 20%! Within the next 5 years, based on this
rate, we can expect to see a 70% "hatred rate," and yet
business continues to use it. Well, it's a continued "thought
process" in business today; it's easier to cut employees than
to improve sales!
LOOKING TO MAKE CUSTOMERS SWITCH?
Research reveals that a consumer must save at least 25%,
ideally 33-40%, to switch from his or her preferred brand to
a private label product. Research confirms that the American
consumer "thinks" the product with the most familiar name
offers the best "quality" in its category. This is why
consumers are willing to pay premium prices. Pay attention
to this fact: it's important to realize that this is "what they
think," or "perceive," and NOT necessarily the Truth.
AND FINALLY, WHERE DID CUSTOMER LOYALTY GO?
Probably a thing of the past according to America Research.
Watch what happened between 1950 and 1996...
1950 66%
1970 33%
1996 12%
The major reason found for abandonment of loyalty is the
companies' refusal to meet today's customer expectations.
But today, it's no longer sufficient to give them "what they
want." If you want them to come back, you have "to give
them more." ...it's easy to be average!
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5. Success Quotes of the Week
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"Genius is only a greater aptitude for patience."
-- Comte de Buffon
"When you think about it, what other choice is there but
to hope? We have two options, medically and emotionally:
Give up or fight like hell."
-- Lance Armstrong
"Chiefly the mould of a man's fortune is in his own hands."
-- Francis Bacon
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7. Subscription Management
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9. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
ahbbo
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