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AHBBO Home Based Business Information Return to AHBBO Archives
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_______________________________________________________________ A Home-Based Business Online _______________________________________________________________ Issue 121 : February 11, 2017 Sent to 15,524 Opt-In Subscribers Editor: Elena Fawkner Publisher: AHBBO Publishing Contact By Email _______________________________________________________________ IN THIS ISSUE _______________________________________________________________ 1. Welcome and Update from Elena 2. Home-Based Business Idea of the Week - Firewood Supply 3. Feature Article - Can A Network Marketing Business REALLY Be Run Exclusively Online? 4. Surveys and Trends 5. Success Quotes of the Week 6. Advertise with AHBBO 7. Subscription Management 9. Contact Information _______________________________________________________________ 1. Welcome and Update from Elena _______________________________________________________________ Hello again and a warm welcome to all the new subscribers who have joined us since the last issue. This week's feature article is another in an occasional series on network marketing. Many people who find their way to AHBBO are looking for a way to make money with their computers. "Can A Network Marketing Business REALLY Be Run Exclusively Online?" explains how to run a network marketing business with little more than your computer. As always, thanks for reading and I hope you enjoy this week's issue. Remember, AHBBO is for YOU! If you have comments or suggestions for topics you would like to see addressed, or would just like to share your experiences with other subscribers, I want to hear from you. Please send comments, questions and stories to Contact By Email . _______________________________________________________________ _______________________________________________________________ 2. Home-Based Business Idea of the Week - Firewood Supply _______________________________________________________________ Unpredictable fuel costs and the necessity of keeping warm in the winter have resulted in boom sales for manufacturers of wood-burning stoves. There has also been a return to the use of the fireplace as a form of supplementary heat and as a luxury that promotes the cozy atmosphere sought after by both middle class and affluent families. This renaissance in the popularity of wood heat, and upward spiraling sales of associated equipment, has created a demand for firewood that's almost impossible to fulfill. A very important element: This demand has caused the price of firewood to almost double over the past several years. Whatever the "going price" for a cord of firewood in your area, you can expect it to increase by 20 to 30 percent each year for the next ten years or so. Your potential market is a varied as the weather; it is also somewhat dependent on the weather. You'll find buyers among apartment dwellers as well as home owners. The rich are buying firewood perhaps more than the poor; those concerned with the purity of the environment and the so-called 'voluntary-simplicity' folk seeking a return to the pioneering life are all part of your market. And don't think for a minute that firewood sales are limited to the colder northern states. People living in Sunny Southern California and along the Gulf of Mexico buy and burn firewood for the same reasons as people living in Minnesota or Montana. One of the secrets of success in this business is understanding why the people in your area burn firewood. Then it's a matter of learning when and how often they need it, and positioning yourself to fill those needs. For the rest of this report, please visit: . ----- There are many more ideas like this at the AHBBO Home Business Ideas page at home based business ideas from ahbbo with more being added regularly. _______________________________________________________________ _______________________________________________________________ 3. Feature Article: Can A Network Marketing Business REALLY Be Run Exclusively Online? _______________________________________________________________ © 2017 Elena Fawkner For many people, the words "network marketing" or "MLM" (multi-level marketing) conjure up images of hitting up your so-called "warm market" (those two or three hundred people near and dear to you as well as those unfortunate enough to have crossed your path at some time in the distant past) and pleading, cajoling, persuading, arguing and plain pressuring them to join your program. Or organizing house parties and presentations to make your pitch to a captive audience. Or having to approach complete strangers while standing in line at the supermarket. Any or all of these options may be unpalatable to you, and for good reason. They certainly were to me. But what if you didn't have to do any of that? What if there was a way to have people approach YOU to join your business rather than the other way around? What if you didn't have to hold face-to-face meetings at ALL? What if you didn't have to make a single approach to someone you know? Or to someone you don't? Would you think differently about network marketing then? Well, there is such a way. Running a network marketing business using the Internet. I've heard many people say that it's just not possible to run a network marketing business exclusively online. Well, I'm here to tell you different. Because I'm doing it and if I can do it, so can you. Before I tell you a bit more about how a network marketing business can be run exclusively online, let me clear up a couple of possible misconceptions. First, running an online business does NOT mean creating a website and then sitting back expecting the business to run itself. You will work every bit as hard in an online network marketing business as you will in an offline network marketing business. This is just a different method, that's all. Secondly, when I say "exclusively" online, I mean that's where your lead generation and prequalification work happens, it does NOT mean you will never have to pick up a telephone and speak to a real, live person at the other end. OK, so what's involved in running a network marketing business online then? The first thing to understand is that network marketing, just like Internet marketing, is a numbers game. It is for this precise reason that network marketing is IDEALLY suited to being run online. Why? Because ANY Internet business is a numbers game. Just ask anyone with a web site what their focus is when their web site is up and running. It's traffic. It's getting as many people to their web site as they can because somewhere in the range of 2% - 4% of site visitors will click on a link that, in some fashion or another, can generate revenue for the web site owner. Of those 2% - 4% of visitors who click on the link, however, only 1% or so of THEM will go on to buy after clicking on the link. Ergo, with such tiny response rates, high traffic is the name of the game. The same principle holds true for your network marketing business. At its core, network marketing is a simple business. It's all about generating leads, qualifying those leads and then following up with those qualified leads until they take the action you want them to take (or tell you to stop) - either purchasing product from you or joining your downline as a productive distributor. => GENERATING LEADS How do you generate leads? This depends on your starting position. If you already have an established web site and your network marketing business is a natural fit with that existing site, then you will not need to do too much in the way of additional lead generation for your network marketing business other than including a link to your network marketing company's web site from your existing site. But if you don't have an existing web site, you're going to have to start from scratch. you're going to need to create a web site (on a subject matter of interest to people who would also be interested in your network marketing business opportunity or products), link to your network marketing company's site from that web site, submit your site to the search engines (and employ all the myriad other ways of driving traffic to it) and you're going to have to start publishing an ezine (electronic newsletter) on a relevant subject and on a regular basis and build a sizeable subscriber list (again using a variety of different methods). To generate significant traffic to your site and subscribers to your ezine is going to take time. Lots of it. Months, in fact. You should probably allow a year before it's at a size that will make much of a difference. In the meantime, you're going to have to generate leads in other ways. The two primary effective methods are paid advertising (both for your network marketing business opportunity and the products your business promotes) and you can pay for leads. => QUALIFYING LEADS Unlike the traditional, offline ways of generating leads for a network marketing business, by definition, the leads you generate online are prequalified. For example, if you're trying to generate leads offline, you're talking to everyone you can at every opportunity. You may be speaking with someone ahead of you in line at the bank or supermarket, a young mother you run into when picking up your kids from school, and any other number of people you come across in your day to day activities. The problem is, as you have no idea whether these people are even remotely candidates for your opportunity, you can waste a LOT of time talking with people who are poor prospects for your business. On the other hand, if you've created a web site on a topic of relevance and interest to the people who would also be interested in your network marketing opportunity, by definition your web site visitors are prequalified as, because they have sought you out, they are likely to be interested in at least learning more about your opportunity. Placing paid advertising and paying for leads are other ways of qualifying leads. What these methods all have in common, however, is that the lead COMES TO YOU, you don't go after them. If someone makes contact with you wanting to know more about your opportunity, it's all of a sudden a LOT easier to pick up a phone and call them isn't it? Or to send them information via email if that's what you and they prefer. => FOLLOWING UP UNTIL YOU GET ACTION The other big, big advantage running a network marketing business online offers is the ability to automate your follow-ups. Every time someone contacts you for information about your opportunity, add that person's email address to your list of prospects and then periodically send follow-up messages to that list. By employing autoresponders (software that allows you to send prewritten follow-up email messages to defined email addresses on a periodic basis), this process can be completely automated, leaving you free to spend your time on generating leads rather than administrative tasks. As you can see, running a network marketing business exclusively online is not an overnight project and it requires a LOT of work, consistency, persistence and commitment. But it most certainly can be done. If you're serious about making serious money from an Internet-based business, network marketing is the way to go. It's where the big, secure money is. But to earn big, secure money, you need to invest big too. You need to invest time, money and sweat equity into building your business. Fortunately, however, network marketing online offers one other HUGE advantage over starting any other sort of online business. An upline. If you join a network marketing program that's suited to being run online (and some aren't, by the way), AND you join up under a sponsor who is part of a team that specializes in running the business exclusively (or near enough exclusively) online, you will have at your disposal a wealth of experience, expertise and tools you will be hard-pressed to find elsewhere. So, think about it. If you're looking for a way to make money from your computer and you had, until now, thought network marketing wasn't for you, maybe you should think again. Network marketing coupled with Internet technology and an upline who knows what they're doing when it comes to running a business online could very well be the answer to the financial independence riddle you've been looking for. Just don't expect it to happen overnight. There are no magic wands in this business just as there aren't anywhere else. ------ ------ entrepreneur. Home Business Online _______________________________________________________________ PUT YOUR COMPUTER TO WORK! Work from home from your PC Part-Time / Full-Time (U.S. Residents Only) Business can be run completely on the Internet Click to learn more Network Marketing Home Business _______________________________________________________________ 4. Surveys and Trends _______________________________________________________________ © 2017 Ryanna's Hope ADVERTISING REALITIES Many businesses create "morphine ads" to kill the pain of a business in trouble. One of the laws of the universe, however, is that "anything that works quickly will work less and less the longer you keep doing it." Not to teach you, but here's the ingredients of a "hype ad" that brings fast, morphine like effects, but fails the business in the long run. Keep an eye out for them: 1. Get their attention 2. Supporting evidence to make the doubters believe. 3. An offer too good to pass up. 4. Set a time limit. Without all of the 4., your ad is a failure. But then again, your business is failing anyhow...advertising only accelerates what is going to happen anyhow. Poor customer service, low quality, high prices, employees or (yourself) with attitude problems ... and much more. It's easy to blame it on the advertising. THE CONTINUED TRENDS WITH EMAIL & VOICEMAIL LEAVING YOUR CUSTOMERS HANGING? The December 2001 Customer Service tracking report from Jupiter Media Metrix finds that although 57% of US consumers polled in November felt that the response rate to customer service e-mail inquiries would be a deciding factor for using the site again or not, only 33% of online-only retailers responded to such e-mails in December within a six-hour time frame. Additionally, only 28% of brick-and- mortar websites responded to customers' e-mail inquiries within six hours. Electronic mail appears to have a sense of urgency for users. Seventy percent say they look forward to checking their e-mail. For 40%, checking their e-mail is one of the first things they do in the morning; another 40% say it is one of the last things they do before going to bed. E-mail is the preferred way to communicate for 51% of business associates. Among all Americans, e-mail is second only to the telephone as the preferred communication mode. WHAT WAS THE MOST POPULAR FORM OF EMAIL MARKETING? Opt-in News reports that during the 2001 holiday season, direct HTML e-mail was the most-used form of opt-in e-mail marketing among advertisers in the US -- 54.2% used direct HTML e-mails to advertise their product or service at the end of 2001. Direct e-mails in text format came in third place, after e-mail newsletters, with only 16.7% of advertisers choosing text-only e-mails to promote their offering. OH....I COULD HATE.... Recent studies reveal that 40% of Americans are strongly against voice mail. Voice mail is a tremendous money-saving convenience for a business. Problem is, it's not always convenient for the customer. So where is it going? You decide. The present rate of hatred of voice mail at 40% actually took only 5 years to rise to that level from 20%! Within the next 5 years, based on this rate, we can expect to see a 70% "hatred rate," and yet business continues to use it. Well, it's a continued "thought process" in business today; it's easier to cut employees than to improve sales! LOOKING TO MAKE CUSTOMERS SWITCH? Research reveals that a consumer must save at least 25%, ideally 33-40%, to switch from his or her preferred brand to a private label product. Research confirms that the American consumer "thinks" the product with the most familiar name offers the best "quality" in its category. This is why consumers are willing to pay premium prices. Pay attention to this fact: it's important to realize that this is "what they think," or "perceive," and NOT necessarily the Truth. AND FINALLY, WHERE DID CUSTOMER LOYALTY GO? Probably a thing of the past according to America Research. Watch what happened between 1950 and 1996... 1950 66% 1970 33% 1996 12% The major reason found for abandonment of loyalty is the companies' refusal to meet today's customer expectations. But today, it's no longer sufficient to give them "what they want." If you want them to come back, you have "to give them more." ...it's easy to be average! _______________________________________________________________ _______________________________________________________________ 5. Success Quotes of the Week _______________________________________________________________ "Genius is only a greater aptitude for patience." -- Comte de Buffon "When you think about it, what other choice is there but to hope? We have two options, medically and emotionally: Give up or fight like hell." -- Lance Armstrong "Chiefly the mould of a man's fortune is in his own hands." -- Francis Bacon _______________________________________________________________ 7. Subscription Management _______________________________________________________________ To SUBSCRIBE to this Newsletter:
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