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A Home-Based Business Online |
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A Home-Based Business Online
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Practical home business ideas, opportunities
and solutions for the work-from-home
entrepreneur
Issue 123 : February 25, 2002
Sent to 16,157 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.ahbbo.com
Contact By Email
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Crafts
3. Feature Article - The 10 Most Popular Myths
About Running A Home-Based Business Online
4. Surveys and Trends
5. Success Quotes of the Week
6. Advertise with AHBBO
7. Subscription Management
8. Caveat Emptor
9. Contact Information
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1. Welcome and Update from Elena
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Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
Think running an online business is an "easy" alternative to
an offline home-based business? Think again. This week's
article, "The 10 Most Popular Myths About Running A Home-
Based Business Online" is a list of the 10 myths I run into the
most often -- and how it REALLY is.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
_______________________________________________________________
#1 Leads for MLM - Period! End of Story
Success in MLM is about taking massive action to get
massive results. Get your MLM business in front of
hundreds of qualified prospects a month, and watch
your downline explode.
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2. Home-Based Business Idea of the Week - Crafts
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It's great to delve into an interesting hobby such as artwork,
photography, or crafting paper jewelry. It's even more exciting
(and financially rewarding) to turn your special talents into a
successful home-based business. That's exactly what Mary
Maturi of Cleveland Ohio, Leslie Croyle of Bay Village, Ohio, and
Marlene Stephenson of Virginia, Minnesota, did. Each turned her
hobby into a cash- generating business complete with paying
customers and a bank account.
These aren't isolated stories. Men and women across the
country are joining the ranks of entrepreneurs converting hobbies
into money-paying propositions. It's important to note that none
of these people originally planned to start a business. To the
contrary, interest by others in their hobbies convinced them to
sell their work.
For the rest of this report, visit
http://www.ahbbo.com/crafts.html
-----
There are many more ideas like this at the AHBBO Home Business
Ideas page at http://www.ahbbo.com/ideas.html with more being
added regularly.
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OWN A COMPUTER? PUT IT TO WORK
Home-Based Business Opportunity for U.S. Residents
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Can be run exclusively online full-time/part-time
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3. Feature Article: The 10 Most Popular Myths
About Running A Home-Based Business Online
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© 2002 Elena Fawkner
Several weeks ago I finally took the plunge into the world
of network marketing. I had been running an online business
for almost three years by then but knew that I would
have to make the leap to network marketing at some point
since it was such an obvious fit with Internet marketing.
And I haven't been disappointed.
One thing did surprise me though -- the number of people
who approached me about my network marketing business,
interested in running their businesses exclusively online, but
with the mistaken belief that it would be somehow easier
and less expensive than establishing and running a home-
based business offline.
Well, let me tell you, there's nothing easy or inexpensive
about running a home-based business - online or off. The
Internet is just a different way of going about it. And that's
all.
Here's my top 10 myths about running an online business
(and in answer to the missing Myth#11, NO, you CANNOT
run a serious online business with WebTV - get a REAL
computer already).
MYTH#1 - It's Easy, Anyone Can Do It
FACT - It's not easy, by any stretch of the imagination,
and no, you may not be able to do it.
Reality is, establishing an Internet business is a long, slow,
frustrating process. Your first attempt at creating your
own web site will be an abomination. You'll look back
at it in 12 months and shudder. I know I did.
You'll feel utterly overwhelmed by the sheer amount of
information you need to absorb. And the fact that six
different "experts" each tell you six different things
doesn't help. (There are no "experts", by the way, just a
lot of people with a lot of opinions. Bottom line? Do what
works. For you.)
The only way to learn is by trial and error. Some days you'll
feel like you're on a roll, the next you'll feel like you're
backsliding and FAST. No sooner do you manage a
respectable ranking on Altavista, than your Yahoo listing
disappears altogether, and where the hell did that number 5
listing with Google go?
After spending an ENTIRE DAY trying to work out what's
going on with your search engine listings, giving up, going
searching for yet another "expert" to tell you what you're
doing wrong, finally realizing there is no such expert and
you're going to have to learn how to do it all yourself after
all (dammit to hell!) you suddenly realize that you've done
absolutely nothing all day to promote your business and you
still have to write the article for this week's ezine which has
to go out tomorrow but you can't work your business
tomorrow because you have to go work at your J.O.B. ....
AAAARGHHHH!!!!!
Many, many people, give it up. Most, probably. It's hard
work and it's frustrating. At the end of the day, most are
just not prepared to do what it takes.
MYTH#2 - I Can Get Wealthy Overnight
FACT - The only way to get wealthy overnight in this world
is to win the Lotto. Period. It will NOT happen on the
Internet. Not these days, anyway.
MYTH#3 - Once I Build My Website I Can Relax And
Let It Do the Work For Me
FACT - Hah. See Myth #4.
MYTH#4 - Once I Build My Website The World Will Beat
A Path To My Door
FACT - No. It won't.
Merely creating a web site and uploading it to your host's
server means that your web site is available for viewing by
*those who know it exists*. Only problem is, you and your
web host are the only ones who know. And even your web
host doesn't care (at least as long as you pay your monthly
hosting fees).
You now need to submit your site to the search engines
(no, they will not just find it automatically and no, your
web site is not just automatically added to some great
universal Index once it's uploaded). Then you have to wait
several weeks or months to find out whether it's been
indexed. And if by some miracle it has, where and for what
keywords. And then fix it.
In the meantime, you have to drive traffic to your site via
other means. You'll need to submit it to directories,
negotiate reciprocal links with other complementary web
sites, start publishing a weekly ezine (electronic newsletter)
and start promoting that to start developing your own
opt-in list, start writing articles and submitting them wherever
you can (including a link to your site in the resource box at
the end is good free advertising) and, shudder, advertising.
And not in the FFAs and free classifieds either. In other
people's ezines. On other people's websites. In the
classifieds section of newspapers (yes, the kind that leaves
black stuff on your fingers when you read it). All of this
costs money. Plenty of it. If you're running a network
marketing business, you're also going to need to pay for leads
during this period as well.
MYTH#5 - I Don't Have To Spend Money To Market My
Business
FACT - Yes, you do.
You wouldn't expect to be able to market an offline business
without financial outlay. Well, guess what? It's just the same
in your online business. See Myth #4.
Oh, and by the way, when you're re-reading Myth #4, keep
this in mind. You haven't made a dime yet.
MYTH#6 - I Can Put the Whole Thing On Autopilot And
Make Money While I Sleep (Or Vacation)
FACT - True. To a point.
By automating as many of your tasks as possible you
necessarily free up time to do other things. You COULD
use that time to sleep or vacation and you MAY make money
while you're sleeping or vacationing. THIS time. But you
must sow before you can reap and if you're not continually
planting and growing your business, the time will come in the
not too distant future when you have nothing left to
harvest. You'll wake up one morning and find that, far from
filling your inbox with overnight orders, your business has
bitten the dust.
So, instead of taking that freed up time and spending it
sleeping or vacationing, spend it working your business.
In other words, you'll get out of your business precisely
what you put into it. Just like anything else in this world.
Funny about that.
MYTH#7 - I Don't Have To Deal With People, I Can Do
Everything Via Email
FACT - Email is what you use to handle routine administrative
issues and a tool to get prospective customers or networking
partners to contact you. Once that happens, you take the
relationship OFFLINE. You get on the phone and actually
TALK to these people. The Internet is not an iron curtain
that protects you from having to have real life conversations
and relationships with people. It's just a tool that brings you
together so that the real work of establishing relationships
can begin. Offline.
MYTH#8 - I Will Be Able to Fire My Boss And Work Where
I Want, When I Want ... In Six Months Or Less
FACT - Don't give up your day job just yet.
MYTH#9 - When I'm Working For Myself From Home In
My Online Business I Will Be Able To Spend As Much Time
With My Children As I Want
FACT - When you're running a business you're running a
business. It's not a pleasant little hobby that you fit in
between the stuff of your REAL life. If you're not going
to run your business as a business, forggeddabouddit.
MYTH#10 - The Internet Is A Magic Wand
FACT - See Myths#1 through #9.
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** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
include the following resource box; and (2) you only mail to a
100% opt-in list.
Here's the resource box to use if reprinting this article:
------
Elena Fawkner is editor of A Home-Based Business Online ...
practical business ideas, opportunities and solutions for the
work-from-home entrepreneur.
http://www.ahbbo.com
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4. Surveys and Trends
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© 2002 Ryanna's Hope
=====================
ADVERTISING REALITIES
=====================
Testimonials Are Substantiation? Not According To The FTC!
You can think of this as the "Elvis Used It and Loved It" myth.
Testimonials, however, are not substantiation. The FTC
rarely finds anecdotal evidence like this to be a sufficient
basis to support a claim. In fact, they have explicitly rejected
it as substantiation for health-related claims.
The statements of an expert endorser, such as a doctor,
require even more substantiation. A person who speaks as an
expert should be an expert, and what your expert endorser
says about your product should be based on an evaluation or
tests that other experts in the field generally would find
sufficient to support your expert's conclusions.
When you are creating an infomercial or any other ad that
uses testimonials, keep in mind that the testimonials make
claims that need to be substantiated -- they are not
substantiation themselves.
=====================
Advertising Time Line... 1904 - Sapolio soap becomes a
popular name brand and an early example of the growing
influence of advertising campaigns on public consumption.
=====================
AND SPEAKING OF HEALTH CARE PRODUCTS...
A recent Harris Interactive poll found that as of March 2001,
97 million people in the US go online for healthcare information
-- up from 54 million in 1998.
Though Harris found that 75% of US adults go online for
healthcare information, only 16% report doing it "often." Most
healthcare surfers (30%) look for information "sometimes" or
"hardly ever."
=====================
Advertising Time Line... 1906 - The First Annual Advertising
Show opens in New York City, initiating the "age of
advertising."
=====================
WONDERING WHAT IS SELLING?
According to MarketingExperiments.com, looking at a larger
data set consisting of the top 200 product searches and
grouping searches into basic product categories gives us a
clear picture of what types of items online buyers are looking
for.
Top Product Searches By Category
Electronics 25%
Health and Beauty 17%
Computer 15%
Home and Garden 15%
Other 10%
Sports Gear 9%
Books, Music, Video 5%
Hobbies 5%
=====================
A LARGE PART OF THE AMERICAN MARKET FOR TARGETING!
What we call the Mature Market, those age 53 and older,
makes up 26 percent of our population. The financially well-
off grandparents within this group live better than their adult
children and subsidize their grandchildren's lifestyles off their
senior citizen discounts. This group is living longer than in
prior years and claims to feel and act 10 to 15 years younger
than their actual age.
The Mature Market is health conscious and considers 50 the
midpoint of life, not the endpoint. This is a time when they
reevaluate their wants, needs, goals and roles on personal
and consumer levels.
------
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5. Success Quotes of the Week
_______________________________________________________________
When I dare to be powerful, to use my strength in the service
of my vision, then it becomes less and less important whether
I am afraid.
-- Audre Lorde
People can't live with change if there's not a changeless core
inside them. The key to the ability to change is a changeless
sense of who you are, what you are about and what you
value.
-- Stephen Covey
Happiness will never be any greater than the idea we have of
it.
-- Maurice Maeterlinck
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Like This Ezine? Click to Recommend-It® to your friends!
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6. Advertise With AHBBO
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Ezine (electronic magazine or newsletter) advertising is
the most cost-effective and targeted form of advertising
online today. This is because the ezine's editor has already
done the hard work of bringing together a large group of
readers highly motivated by the subject-matter of the
ezine itself.
Therefore, assuming you place your ad in an ezine with
a subject matter that fits with what it is you are
marketing, you can be confident of reaching a select
group of highly targeted prospects for your product or
service.
AHBBO offers four different advertising packages:
(1) top sponsor ad placements,
(2) single ad placements,
(3) ad paks (4 ads for the price of 3), and
(4) exclusive mailings.
To learn more about advertising in the AHBBO ezine,
visit http://www.ahbbo.com/advertising.html .
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8. Caveat Emptor
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Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence! Remember, if it sounds too
good to be true, it probably is.
_______________________________________________________________
9. Contact Information
_______________________________________________________________
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.ahbbo.com
_______________________________________________________________
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** Reprinting of this article is welcome! **
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Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.
Copyright 2009, AHBBO.com. All rights are reserved. Monday, 22-Mar-2010 07:30:27 MDT