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A Home-Based Business Online
_______________________________________________________________
Practical home business ideas, opportunities
and solutions for the work-from-home
entrepreneur
Issue 124 : March 4, 2002
Sent to 16,210 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.ahbbo.com
Contact By Email
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Packing/
Unpacking Service
3. Feature Article - When Do I Start Getting Money and
Where Does It Come From?
4. Surveys and Trends
5. Success Quotes of the Week
6. Advertise with AHBBO
7. Subscription Management
8. Caveat Emptor
9. Contact Information
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1. Welcome and Update from Elena
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Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
This week's article is something of a part 2 to last week's
rant article, "The 10 Most Popular Myths About Running
A Home-Based Business Online". "When Do I Start Getting
Money and Where Does It Come From?" takes a (hopefully)
somewhat more constructive approach to the question
of how to make money on the Internet. If you're grappling
with this elusive little devil, perhaps this overview of your
options will give you a frame of reference.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
_______________________________________________________________
Q. Computer and net savvy?
A. Yes, or you would not be reading this.
Q. Serious about working from home?
A. Yes, that's why you have come to AHBBO.
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2. Home-Based Business Idea of the Week - Packing/
Unpacking Service
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Are you an organizer by nature? One of those "everything has
its place and everything in its place" types? If so, have you
thought about offering a packing/unpacking service for
residential moves? This is a service in high demand by busy
professionals who can't afford to take time off work to move.
Here's how the business would work. Plan to offer a 2 day full
service. On day 1 you pack up, on day 2 you coordinate the
move and unpack. The idea is that, on moving day, your client
comes home from work at the end of the day to find everything
unpacked, put away, plugged in and the house generally ready
to live in (including made beds).
Of course, your client may not require a full service. They may
only want you to unpack and put away and attend to the
packing and coordination of the move themselves. Or vice
versa. So structure your pricing based on the level of service
required.
At the outset, you should schedule an in-home obligation-free
consultation with your potential client and discuss the services
you offer. Once you have ascertained the level of service
required by the client clearly explain your fee structure.
As a rough guide, plan to charge an unpacking fee of $10-$15
per box. For a 1-2 bedroom home, anticipate 30-50 boxes, for
3-4 bedrooms 50-100 boxes. If you are also going to be
packing the boxes, strike a dollar rate per box. If you are also
going to be coordinating the move (greeting the removalists,
ensuring furniture and boxes are delivered to the correct
rooms), your time for this service should also be worked into
your package price. Alternatively, you may prefer to charge
by the hour or strike a price for the whole job upfront.
-----
There are many more ideas like this at the AHBBO Home Business
Ideas page at http://www.ahbbo.com/ideas.html with more being
added regularly.
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3. Feature Article: When Do I Start Getting Money and
Where Does It Come From?
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© 2002 Elena Fawkner
I received an email during the week from a reader of a
recent article "The 10 Most Popular Myths About Running
A Home-Based Business Online"
(http://www.ahbbo.com/top10.html). That article was,
I admit, something of a vent which was long overdue and
it struck a chord with many readers who wrote in to let
me know that it described their experiences to a T.
One Internet-experienced reader wrote: "People ask the
most amazing questions, such as 'I put up a web site.
When do I start getting money and where does it come
from?'"
Amazing but true. I kid you not, I get emails like this all
the time. They're what prompted the article in the first
place. So, in this article, rather than venting, I'll be a little
more constructive and actually answer the question: Just
how exactly DO you make money on the Internet?
1. The simplest - join an affiliate program (hell, join LOTS
of affiliate programs) and spend your time and money
advertising and promoting it to drive traffic to the you-beaut
self-replicating website every other affiliate gets. A la
Amazon.com.
This is a VERY inefficient way of trying to make money
online. And it will cost you a fortune before it yields a
return. If it ever really does. If you're VERY lucky, you
MIGHT just cover your costs.
(If you don't know what an affiliate program is, read
"Affiliate Programs ... A Not THAT Easy Start To Your Own
Online Business" at http://www.ahbbo.com/affiliateprograms.html.)
2. Create a content-based website, get traffic to it and use
it to promote your affiliate programs. The trick here is to sign
up for affiliate programs related to the subject matter you
choose for your website. The idea is that, by creating
a content-based website, you will attract targeted REPEAT
traffic, thereby increasing the odds that someone will buy
one of your affiliate program products. This is a MUCH better
option than #1. and will save you a fortune on advertising.
3. Create a content-based website, get traffic to it and use
it to sell your own products. Anything that can be
delivered digitally is a good bet - software, e-books etc.
4. Do #3. above and establish your OWN affiliate program so
other people can also sell your product in exchange for a
commission.
Be sure to give them a you-beaut self-replicating website in
case they're following plan #1. Hey - just because it won't
pan out for them doesn't mean you still can't get the benefit
of their hard work. After all, if you have several hundred
affiliates, that's several hundred sales for you if each of them
only makes one sale. And best of all, your army of affiliates
is each spending a fortune on advertising so YOU don't have
to! And just think what a valuable learning experience all of
this is for them. You went through it so why not them, right?
In fact, they'll probably end up THANKING you one day!
(OK, I'm getting a LITTLE facetious here, I admit. Back to
being constructive ...)
5. Create a content-based website, get traffic to it and
make your site visitors pay for access. You have to give
them SOMETHING for free, of course, but keep the goodies
on the top shelf.
6. Publish an ezine (electronic newsletter) and when you
get 1,000 subscribers, start charging for advertising.
7. Do #6. above and create a website "home" for your ezine
and include links to your affiliate programs/own products.
8. Do #7. above but make it a content-based site with
stand-alone value with the intention of converting website
visitors to ezine subscribers. Then revisit #6. Increase
your advertising prices as your subscriber numbers increase.
9. If you have some special skill or training that you are
employing in an existing business, create a website as a
brochure for your services and attract business.
10. Do #9. above but make it a content-based website
with the intention of converting site visitors into clients.
11. Join a network marketing company, create a content-
based website to attract qualified leads and then link to
your network marketing company's website.
12. Do #2. through #6., #8. and #11.. ALL of them. At
the same time.
These are several of the main ways of making money on the
Internet. I'm sure I'll receive mail letting me know of other
obvious methods that I've overlooked. But you get the idea.
Note that not a one of them involves slapping up a website
and then sitting back waiting for $20 bills to spew forth
from the CD-ROM drive. ALL of them require hard work in
order to yield a return so, if you're one of the growing
army determined to "make money with your computer",
decide how you're going to go about it, roll up your sleeves
and prepare to work.
------
** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
include the following resource box; and (2) you only mail to a
100% opt-in list.
Here's the resource box to use if reprinting this article:
------
Elena Fawkner is editor of A Home-Based Business Online ...
practical business ideas, opportunities and solutions for the
work-from-home entrepreneur.
http://www.ahbbo.com
_______________________________________________________________
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_______________________________________________________________
4. Surveys and Trends
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© 2002 Ryanna's Hope
=====================
ADVERTISING REALITIES
=====================
Bait/Switch advertising is an alluring but insincere offer
to sell a product or service which the advertiser in truth
does not intend or want to sell. Its purpose is to switch
consumers from buying the advertised merchandise, in
order to sell something else, usually at a higher price or
on a basis more advantageous to the advertiser. The
primary aim of a bait advertisement is to obtain leads as
to persons interested in buying merchandise of the type
so advertised.
(Editor: Your local merchants are notorious for these
let alone what the Net users are doing to you.)
=====================
Advertising Time Line ...
1902 - Unilever hires the J. Walter Thompson Company for
advertising Lifebuoy Soap and later Lux and other products
in America. Unilever is still with J. Walter Thompson and
represents the oldest client relationship in the advertising
industry.
=====================
THE TRENDS OF THE ETHNIC MARKETS
Ethnic Markets are currently concentrated with persons of
Asian, Hispanic or Black heritage. In 1980, one in five
Americans was considered a minority. Today the ratio has
jumped to one in four. This growth is concentrated in our
children where one-third are Black, Hispanic, or Asian.
The following outlines the presence and expected changes
in black, Hispanic and Asian populations in the U.S. according
to Key Marketing:
Black
Currently 34 million; 12.6 percent of all Americans. $500
billion purchasing power. Grew by 13 percent in last
decade alone. Southern US states are home to more than
one-half of all blacks as compared to 90 percent in the year
1900. The term 'African American' is preferred over 'black'
slightly, but only three percent are offended either way.
Average household income is $14,000; households with
annual incomes above $60,000 are the fastest growing
income segment for blacks.
Hispanic
Currently 30 million; 11 percent of all Americans. $350 billion
purchasing power. Hispanics increased from 22 million in 1990
to 26 million in 1995. Their presence in the workforce will
increase 36 percent in the next 10 years compared to a
increase in the national workforce of 12 percent. The US
Hispanic Market Study shows that television is the medium
of choice. Hispanics prefer their media in the first language
they learned to speak. However, 75 percent of Hispanics
speak Spanish at home. Only 40 percent feel conversant in
English. Second and third generation Hispanics have strong
cultural ties. Selling to their community is more effective
than selling to their individual household.
Asian
Currently 10 million; less than four percent of all Americans
$150 billion purchasing power. Their presence in the
workforce will increase 39 percent in the next 10 years
compared to a national increase in the workforce of 12
percent. The Asian population has doubled since 1980. They
are the fastest growing, most diverse and most affluent
minority group. Their median household income is $36,000.
Asians are usually found in hi-tech or agricultural careers.
=====================
QUICKSTATS!
=====================
Where do consumers to avoid paying full price for anything?
America Research poll shows 52% will go to flea markets or
garage sales; 41% will go to consignment stores! Are you
selling something that you've overlooked these inexpensive
methods?
------
_______________________________________________________________
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_______________________________________________________________
5. Success Quotes of the Week
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Ability and necessity dwell near each other.
-- Pythagorus
When you want a thing deeply, earnestly and intensely,
this feeling of desire reinforces your will and arouses in
you the determination to work for the desired object.
When you have a distinct purpose in view, your work
becomes of absorbing interest. You bend your best
powers to it; you give it concentrated attention; you
think of little else than the realization of this purpose;
your will is stimulated into unusual activity, and as a
consequence you do your work with an increasing sense
of power.
-- Grenville Kleiser
Be like a postage stamp. Stick to it until you get there.
-- Harvey Mackay
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6. Advertise With AHBBO
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7. Subscription Management
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8. Caveat Emptor
_______________________________________________________________
Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence! Remember, if it sounds too
good to be true, it probably is.
_______________________________________________________________
9. Contact Information
_______________________________________________________________
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.ahbbo.com
_______________________________________________________________
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Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.
Copyright 2009, AHBBO.com. All rights are reserved. Friday, 12-Mar-2010 06:12:25 MST