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AHBBO Home Based Business Information Return to AHBBO Archives
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_______________________________________________________________ A Home-Based Business Online _______________________________________________________________ Issue 125 : March 11, 2013 Sent to 16,366 Opt-In Subscribers Editor: Elena Fawkner Publisher: AHBBO Publishing AHBBO Work from Home Online Contact By Email _______________________________________________________________ _______________________________________________________________ IN THIS ISSUE _______________________________________________________________ 1. Welcome and Update from Elena 2. Home-Based Business Idea of the Week - Antiques and Collectibles Finder 3. Feature Article - In Praise of Thinking Small 4. Surveys and Trends 5. Success Quotes of the Week 7. Subscription Management 9. Contact Information _______________________________________________________________ 1. Welcome and Update from Elena _______________________________________________________________ Hello again and a warm welcome to all the new subscribers who have joined us since the last issue. This week's article, "In Praise of Thinking Small" is for all of you out there wondering how on earth you can get in on this "make money with my computer" business. Trust me, the answer is most definitely NOT Internet Marketing! As always, thanks for reading and I hope you enjoy this week's issue. Remember, AHBBO is for YOU! If you have comments or suggestions for topics you would like to see addressed, or would just like to share your experiences with other subscribers, I want to hear from you. Please send comments, questions and stories to Contact By Email . _______________________________________________________________ 2. Home-Based Business Idea of the Week - Antiques/ Collectibles Finder _______________________________________________________________ Are you passionate and knowledgeable about antiques and/or collectibles? If so, this idea may be right up your alley. An antique/collectibles finder ... well ... finds antiques and collectibles. And then sells them. There's any number of purchasers you can target with your finds including antique shops and interior decorators as well as individuals looking for pieces of their homes. You WILL need to know your stuff though. Your search for antiques for resale will involve frequenting not only other businesses that sell antiques but also scouring flea markets and garage sales. Many a jewel has been mistaken for rubble. And don't forget deceased estates. Check your local newspaper for advertisements for these types of sales and auctions. You could also extend your scope of operations by accepting assignments from dealers and decorators to find specific pieces. And don't just confine your search to your own backyard. You can specialize in, say, Chinese or French antiques and make buying trips to China or France (or wherever) two or three times a year. Hmmm.... not a bad way to make a living! ----- There are many more ideas like this at the AHBBO Home Business Ideas page at free home based business ideas with more being added regularly. _______________________________________________________________ Amazing Bio-Technology Breakthrough! Patented, clinically-proven product destined to become the #1 Nutritional Supplement of choice world-wide. Based on solid scientific research. Staggering growth potential. Do YOU see an OPPORTUNITY here? Do your health a favor. Get more info now: _______________________________________________________________ 3. Feature Article: In Praise of Thinking Small _______________________________________________________________ © 2013 Elena Fawkner All your life you've probably been beseeched to "Think Big!", the idea being that if you think big you achieve big, while thinking small gets you nowhere fast. That's probably good advice as a general rule but it shouldn't be taken literally when it comes to creating an Internet-based business. The Internet is one environment where thinking small generally leads to greater success than thinking big. In fact, thinking big in the wrong way can definitely get you nowhere fast! The temptation when first starting out is to sign up for as many affiliate programs as you can. Somehow, you figure, the more programs I have to earn a commission from, the more money I will make. All you end up doing in the process, however, is diluting your focus with the end result being a web site that attempts to be too many things to too many people. As urgent as it seems to get your web site up and out there and attracting as many people as you possibly can as quickly as you possibly can, the smarter approach is to spend considerable time, before you even start, seriously thinking about what it is you want to contribute to the Internet and the market you want to attract. Many people, for example, think there's money in "Internet Marketing". There is. But Internet marketing is not an end unto itself. It's a set of skills you need to master once you actually HAVE something to market. Sure, there's a large army of so-called "gurus" out there who profess to be experts in Internet marketing and have made a tidy sum from people who believe them. But you're not one of them and neither am I. (Neither are they, actually, but that's another story altogether.) So, when you think about "making money with my computer" or "making money on the Internet", understand that there's not some parallel universe out there that will allow you to generate an income simply by connecting to the Internet. You have to create something of real value to a very specific audience to get them to visit your site in the first place. You have to continually add value to your site to keep them coming back. Only then can you even begin to think about maybe making money. So, let's start with the basics. What is your web site going to be ABOUT? Hopefully you realize now that it's NOT going to be about Internet Marketing. It's going to be about something that you know something about, something you have a special interest in or passion for, an interest or passion that others share and in sufficient numbers that they constitute a good- size target market. That's where the beauty of thinking small comes in. If you set out to create a site all about Internet Marketing, the subject is simply too vast to do justice to. And unless you're an expert (and 99% of you reading this are not), you're not going to be able to create anything of true value to attract repeat visitors. The competition's just too great. So, think small. The smaller the better. The smaller the less competition you have. What is it that you're interested in, good at, expert of, that others may also be interested in? Maybe you're mad for old lamps. Create an auction site just for old lamps. Maybe you were a grief counselor in a previous life. Create a web site devoted to helping people cope with and transcend grief. Perhaps you're a stay-at-home parent. Create a community-style web site for other stay-at-home parents who are looking to connect with other people in the same situation. It doesn't matter. Just think small. Think about what pushes your buttons. Then take that and create something fabulous that's all yours. Something unique. When it comes to generating an income from your web site you have a few options. Affiliate programs are a good choice for a site that generates decent traffic but make sure you select programs that are relevant to the subject matter of your site and your site visitors. Sure, you may have fewer of them to choose from, but because of the specialized nature of your site and, hence, your site visitors, your market is much more highly targeted than a more general audience. Therefore, the conversion rate (the ratio of site visitors to purchasers) will be commensurately higher. (It's also, I might add, a LOT easier to achieve a high search engine ranking for keywords that aren't being competed for by 99% of the webmaster population!) In addition to promoting relevant affiliate programs, it's a natural extension to your site to start publishing an ezine on a regular basis. Because the subject matter of your ezine is NOT Internet Marketing (which nine out of ten of everybody else's are), you are more likely to produce a worthwhile read for your targeted audience (include a sign up form on your web site so your site visitors can subscribe in addition to marketing your ezine as a separate "product"). You can advertise your affiliate programs in your ezine, accept paid advertising, and promote your own products. Just three ways to generate an income. Another is to charge a subscription fee. Finally, once you've been going awhile, it's time to start thinking about creating your own products. E-books and other products that can be delivered electronically are always a good choice but your product line will depend on the subject matter of your site. You may sell beaded jewelry, for example. The point is, whatever you choose as the subject matter of your site, the narrower you keep your focus the better. Trying to be too much to too many only guarantees you'll be too little to too few. Including yourself. ------ ** Reprinting of this article is welcome! ** This article may be freely reproduced provided that: (1) you include the following resource box; and (2) you only mail to a 100% opt-in list. Here's the resource box to use if reprinting this article: ------ Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. Online Business Opportunities _______________________________________________________________ FREE INTERNET TRAINING COURSE Free course how to build a profitable Internet business part time from your home. Free Newsletter. _______________________________________________________________ 4. Surveys and Trends _______________________________________________________________ © 2013 Ryanna's Hope ================== ADVERTISING REALITIES ================== What do brain research and advertising have to do with each other? Keep in mind that research reveals that "short term memory" is electrical; "long term memory" is chemical. Sleeping is the erasure of anything stored in short term memory. Any of your advertising that utilizes short term efforts such as coupons, sales etc. will be forgotten once the deadline passes. Not only the ad will be forgotten, but so will the advertiser's name. Coupons, sales, etc. are stored in "short term" memory. ===================== ADVERTISING TIME LINE. . . ===================== 1886 - Coca-Cola is invented in Atlanta, Georgia by Dr. John S. Pemberton. Pemberton's bookkeeper, Frank Robinson, penned the name Coca-Cola in the flowing script that is still used in advertising today. 1891 - Nathan Fowler, in Advertising Age, recommends that because women make most of the purchasing decisions of their household, manufacturers would do well to direct their advertising messages to them. ================ RESERVE YOUR COPY! ================ Ryanna's is printing 250 copies of "Infant Care - 1932!", a 70 year old US Government publication destined to have mothers and expecting moms wondering. Covering topics then such as "sun baths," the "evils" of pacifiers, and more, this 138 page booklet was probably much of the advice your grandparents passed on. But was it Wives' tales? Research? or Bureaucratic bunk? $9.95 each or 2/$14.95. Send email to and say "reserve" in subject line. Tell us how many copies. Shipping in about 4 weeks or so. A great gift for grandma, mom, or daughters. Educational too! Reserve now! ========================= WHAT WOMEN ARE LOOKING FOR ========================= 88 percent of women rely more and more on the Web for parental guidance and ideas, saying they are always looking for new things they can do with their kids. Eighty-four percent say they enjoy going online with their children -- pointing to trusted family sites as the place to reach kids and parents alike. During the past six months, 86 percent say they made an online purchase while 85 percent said they clicked on an online ad. Study conducted by Cyber Dialogue. ============================= AH, BUT WHO IS SPENDING THE CASH? ============================= Despite the high numbers of women coming to the web to shop, they still are less likely to buy online then their male counterparts -- they comprise only 41% of all online purchasers. eMarketer ================================ WHAT'S THE TREND IN COMING BUSINESS? ================================ From security guards through sophisticated alarm systems, businesses related to people's physical security will boom this year. There will also be government contracts to be won, as the security at airports, transportation routes, and the border is beefed up considerably. Look also for security- related businesses, such as those that shred paper for businesses, to increase. => Disaster Training In the wake of September 11, people will no longer shrug off being prepared for all manner of disasters. Kits for everything from earthquake survival through water purification will fly off the shelves, and basics such as first aid kits and bandages will be big sellers. There will also be an upsurge in all kinds of emergency-related training, such as learning CPR through disaster management. => Comfort Foods Low-fat foods will lose popularity; in 2013, people will opt more for old-fashioned comfort foods rather than for deprivation. Donuts, éclairs, milkshakes, real ice cream, and all those decadent, high fat treats will be big (no pun intended) in the fast food and retail food markets. People will be buying more baked goods and more high-end specialty foods than ever before. => Home Care Services As governments are less and less able to deal with the sheer numbers of seniors needing care, private enterprise will continue to expand the services available to those who can pay for them. There will be a larger market for grocery, meal, and medication delivery services, gardening and cleaning services, and "light" medical services delivered to the homes of the elderly than ever before. ========================== THE RISE OF AT-WORK NET USAGE ========================== According to Online Publishers Association, at-work Internet users are more likely to be aged 18 to 34 (45 percent vs. 26 percent of non-work Internet users); are more likely to be highly educated (70 percent have at least a bachelor's degree vs. 50 percent); and have considerable spending power (45 percent have household income greater than $75,000 vs. 22 percent) than non-work Internet users. Seventy-nine percent of at-work users report that the Internet has made them more productive workers, and 69 percent indicate that it helps them balance their personal and professional lives. _______________________________________________________________ Veteran TV anchor and radio talk show host reveals how to get priceless free publicity on TV, radio, and in print. Simple, proven, and easy techniques that are more believable, powerful, productive and profitable than any advertising you can buy at any price. Learn how to get the media to start calling YOU. _______________________________________________________________ 5. Success Quotes of the Week _______________________________________________________________ One never notices what has been done; one can only see what remains to be done. -- Marie Curie It is no sin to attempt and fail. The only sin is not to make the attempt. -- SueEllen Fried I find the great thing in this world is not so much where we stand, as in what direction we are moving: To reach the port of heaven, we must sail sometimes with the wind and sometimes against it, but we must sail, and not drift, nor lie at anchor. -- Oliver Wendell Holmes _______________________________________________________________ OWN A COMPUTER? PUT IT TO WORK Home-Based Business Opportunity for U.S. Residents Trillion Dollar Health & Wellness Baby-Boomer Market Can be run exclusively online full-time/part-time Network Marketing Home Business and/or _______________________________________________________________ _______________________________________________________________ 7. Subscription Management _______________________________________________________________ To SUBSCRIBE to this Newsletter:
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