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A Home-Based Business Online
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Issue 125 : March 11, 2013
Sent to 16,366 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: AHBBO Publishing
AHBBO Work from Home Online
Contact By Email
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Antiques and
Collectibles Finder
3. Feature Article - In Praise of Thinking Small
4. Surveys and Trends
5. Success Quotes of the Week
7. Subscription Management
9. Contact Information
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1. Welcome and Update from Elena
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Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
This week's article, "In Praise of Thinking Small" is for all of
you out there wondering how on earth you can get in on
this "make money with my computer" business. Trust me,
the answer is most definitely NOT Internet Marketing!
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
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2. Home-Based Business Idea of the Week - Antiques/
Collectibles Finder
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Are you passionate and knowledgeable about antiques and/or
collectibles? If so, this idea may be right up your alley.
An antique/collectibles finder ... well ... finds antiques and
collectibles. And then sells them. There's any number of
purchasers you can target with your finds including antique
shops and interior decorators as well as individuals looking
for pieces of their homes. You WILL need to know your stuff
though.
Your search for antiques for resale will involve frequenting not
only other businesses that sell antiques but also scouring flea
markets and garage sales. Many a jewel has been mistaken
for rubble. And don't forget deceased estates. Check your
local newspaper for advertisements for these types of sales
and auctions.
You could also extend your scope of operations by accepting
assignments from dealers and decorators to find specific
pieces.
And don't just confine your search to your own backyard. You
can specialize in, say, Chinese or French antiques and make
buying trips to China or France (or wherever) two or three
times a year.
Hmmm.... not a bad way to make a living!
-----
There are many more ideas like this at the AHBBO Home Business
Ideas page at free home based business ideas with more being
added regularly.
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3. Feature Article: In Praise of Thinking Small
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© 2013 Elena Fawkner
All your life you've probably been beseeched to "Think Big!",
the idea being that if you think big you achieve big, while
thinking small gets you nowhere fast.
That's probably good advice as a general rule but it
shouldn't be taken literally when it comes to creating an
Internet-based business. The Internet is one environment
where thinking small generally leads to greater success
than thinking big. In fact, thinking big in the wrong way can
definitely get you nowhere fast!
The temptation when first starting out is to sign up for as
many affiliate programs as you can. Somehow, you figure,
the more programs I have to earn a commission from, the
more money I will make. All you end up doing in the process,
however, is diluting your focus with the end result being a
web site that attempts to be too many things to too many
people.
As urgent as it seems to get your web site up and out there
and attracting as many people as you possibly can as quickly
as you possibly can, the smarter approach is to spend
considerable time, before you even start, seriously thinking
about what it is you want to contribute to the Internet and
the market you want to attract.
Many people, for example, think there's money in "Internet
Marketing". There is. But Internet marketing is not an end
unto itself. It's a set of skills you need to master once you
actually HAVE something to market.
Sure, there's a large army of so-called "gurus" out there who
profess to be experts in Internet marketing and have made a
tidy sum from people who believe them. But you're not one
of them and neither am I. (Neither are they, actually, but
that's another story altogether.)
So, when you think about "making money with my computer"
or "making money on the Internet", understand that there's
not some parallel universe out there that will allow you to
generate an income simply by connecting to the Internet.
You have to create something of real value to a very specific
audience to get them to visit your site in the first place. You
have to continually add value to your site to keep them
coming back. Only then can you even begin to think about
maybe making money.
So, let's start with the basics. What is your web site going to
be ABOUT? Hopefully you realize now that it's NOT going to
be about Internet Marketing. It's going to be about something
that you know something about, something you have a special
interest in or passion for, an interest or passion that others
share and in sufficient numbers that they constitute a good-
size target market.
That's where the beauty of thinking small comes in.
If you set out to create a site all about Internet Marketing,
the subject is simply too vast to do justice to. And unless
you're an expert (and 99% of you reading this are not), you're
not going to be able to create anything of true value to
attract repeat visitors. The competition's just too great.
So, think small. The smaller the better. The smaller the
less competition you have. What is it that you're interested
in, good at, expert of, that others may also be interested in?
Maybe you're mad for old lamps. Create an auction site just
for old lamps. Maybe you were a grief counselor in a previous
life. Create a web site devoted to helping people cope with
and transcend grief. Perhaps you're a stay-at-home parent.
Create a community-style web site for other stay-at-home
parents who are looking to connect with other people in the
same situation. It doesn't matter. Just think small. Think
about what pushes your buttons. Then take that and create
something fabulous that's all yours. Something unique.
When it comes to generating an income from your web site
you have a few options. Affiliate programs are a good choice
for a site that generates decent traffic but make sure you
select programs that are relevant to the subject matter of
your site and your site visitors. Sure, you may have fewer
of them to choose from, but because of the specialized
nature of your site and, hence, your site visitors, your
market is much more highly targeted than a more general
audience. Therefore, the conversion rate (the ratio of site
visitors to purchasers) will be commensurately higher. (It's
also, I might add, a LOT easier to achieve a high search
engine ranking for keywords that aren't being competed
for by 99% of the webmaster population!)
In addition to promoting relevant affiliate programs, it's
a natural extension to your site to start publishing an
ezine on a regular basis. Because the subject matter
of your ezine is NOT Internet Marketing (which nine out
of ten of everybody else's are), you are more likely to
produce a worthwhile read for your targeted audience
(include a sign up form on your web site so your site
visitors can subscribe in addition to marketing your ezine
as a separate "product"). You can advertise your
affiliate programs in your ezine, accept paid advertising,
and promote your own products. Just three ways to
generate an income. Another is to charge a subscription
fee.
Finally, once you've been going awhile, it's time to start
thinking about creating your own products. E-books and
other products that can be delivered electronically are
always a good choice but your product line will depend
on the subject matter of your site. You may sell beaded
jewelry, for example.
The point is, whatever you choose as the subject matter
of your site, the narrower you keep your focus the better.
Trying to be too much to too many only guarantees you'll
be too little to too few. Including yourself.
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** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
include the following resource box; and (2) you only mail to a
100% opt-in list.
Here's the resource box to use if reprinting this article:
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Elena Fawkner is editor of A Home-Based Business Online ...
practical business ideas, opportunities and solutions for the
work-from-home entrepreneur.
Online Business Opportunities
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FREE INTERNET TRAINING COURSE
Free course how to build a profitable Internet business part
time from your home. Free Newsletter.
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4. Surveys and Trends
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© 2013 Ryanna's Hope
==================
ADVERTISING REALITIES
==================
What do brain research and advertising have to do with
each other? Keep in mind that research reveals that
"short term memory" is electrical; "long term memory" is
chemical. Sleeping is the erasure of anything stored in
short term memory. Any of your advertising that utilizes
short term efforts such as coupons, sales etc. will be
forgotten once the deadline passes.
Not only the ad will be forgotten, but so will the
advertiser's name. Coupons, sales, etc. are stored in
"short term" memory.
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ADVERTISING TIME LINE. . .
=====================
1886 - Coca-Cola is invented in Atlanta, Georgia by Dr.
John S. Pemberton. Pemberton's bookkeeper, Frank
Robinson, penned the name Coca-Cola in the flowing
script that is still used in advertising today.
1891 - Nathan Fowler, in Advertising Age, recommends
that because women make most of the purchasing
decisions of their household, manufacturers would do
well to direct their advertising messages to them.
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RESERVE YOUR COPY!
================
Ryanna's is printing 250 copies of "Infant Care - 1932!",
a 70 year old US Government publication destined to have
mothers and expecting moms wondering. Covering topics
then such as "sun baths," the "evils" of pacifiers, and more,
this 138 page booklet was probably much of the advice
your grandparents passed on. But was it Wives' tales?
Research? or Bureaucratic bunk? $9.95 each or 2/$14.95.
Send email to and say
"reserve" in subject line. Tell us how many copies. Shipping
in about 4 weeks or so. A great gift for grandma, mom, or
daughters. Educational too! Reserve now!
=========================
WHAT WOMEN ARE LOOKING FOR
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88 percent of women rely more and more on the Web for
parental guidance and ideas, saying they are always looking
for new things they can do with their kids. Eighty-four percent
say they enjoy going online with their children -- pointing to
trusted family sites as the place to reach kids and parents
alike. During the past six months, 86 percent say they made
an online purchase while 85 percent said they clicked on an
online ad. Study conducted by Cyber Dialogue.
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AH, BUT WHO IS SPENDING THE CASH?
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Despite the high numbers of women coming to the web to
shop, they still are less likely to buy online then their male
counterparts -- they comprise only 41% of all online
purchasers. eMarketer
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WHAT'S THE TREND IN COMING BUSINESS?
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From security guards through sophisticated alarm systems,
businesses related to people's physical security will boom
this year. There will also be government contracts to be won,
as the security at airports, transportation routes, and the
border is beefed up considerably. Look also for security-
related businesses, such as those that shred paper for
businesses, to increase.
=> Disaster Training
In the wake of September 11, people will no longer shrug
off being prepared for all manner of disasters. Kits for
everything from earthquake survival through water
purification will fly off the shelves, and basics such as first
aid kits and bandages will be big sellers. There will also be
an upsurge in all kinds of emergency-related training, such
as learning CPR through disaster management.
=> Comfort Foods
Low-fat foods will lose popularity; in 2013, people will opt
more for old-fashioned comfort foods rather than for
deprivation. Donuts, éclairs, milkshakes, real ice cream,
and all those decadent, high fat treats will be big (no pun
intended) in the fast food and retail food markets. People
will be buying more baked goods and more high-end specialty
foods than ever before.
=> Home Care Services
As governments are less and less able to deal with the sheer
numbers of seniors needing care, private enterprise will
continue to expand the services available to those who can
pay for them. There will be a larger market for grocery, meal,
and medication delivery services, gardening and cleaning
services, and "light" medical services delivered to the homes
of the elderly than ever before.
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THE RISE OF AT-WORK NET USAGE
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According to Online Publishers Association, at-work Internet
users are more likely to be aged 18 to 34 (45 percent vs. 26
percent of non-work Internet users); are more likely to be
highly educated (70 percent have at least a bachelor's degree
vs. 50 percent); and have considerable spending power (45
percent have household income greater than $75,000 vs. 22
percent) than non-work Internet users. Seventy-nine percent
of at-work users report that the Internet has made them
more productive workers, and 69 percent indicate that it helps
them balance their personal and professional lives.
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Veteran TV anchor and radio talk show host reveals how
to get priceless free publicity on TV, radio, and in print.
Simple, proven, and easy techniques that are more believable,
powerful, productive and profitable than any advertising you
can buy at any price. Learn how to get the media to start
calling YOU.
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5. Success Quotes of the Week
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One never notices what has been done; one can only see
what remains to be done.
-- Marie Curie
It is no sin to attempt and fail. The only sin is not to make
the attempt.
-- SueEllen Fried
I find the great thing in this world is not so much where we
stand, as in what direction we are moving: To reach the port
of heaven, we must sail sometimes with the wind and
sometimes against it, but we must sail, and not drift, nor lie
at anchor.
-- Oliver Wendell Holmes
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7. Subscription Management
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9. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
AHBBO Online Home Business
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