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A Home-Based Business Online April 16 Sent to 9,414 Subscribers Editor: Elena Fawkner Publisher: AHBBO Publishing Online Business Ideas Contact By Email IN THIS ISSUE 1. 2. 3. 4. 5. 7. 9. 1. Hello again and a warm welcome to all the new subscribers who have joined us since the last issue! Over the past couple of months ago it seems that everywhere you turn, people are predicting the end of life as we know it - Internet life, that is. These doomsayers cite the recent downturn in tech stocks and internet companies as so-called evidence that the end is 'nigh. Well, pfooey, it's nothing of the sort. It's just a much-needed, much-overdue reality check and something that those of us who have been laboring in the real world all along should welcome. This week's article explains why. As always, thanks for reading and I hope you enjoy this week's issue. Remember, this ezine is for YOU! If you have comments or suggestions for topics you would like to see addressed, or would just like to share your experiences with other subscribers, I want to hear from you! Please send comments, questions and stories to Contact By Email . 2. People are busier than ever and the world around them hasn't In essence, what you do is run errands for people and get paid You won't need much to start off with. You'll, of course, need a For the rest of this report, visit: 3. © 2017 Elena Fawkner The first quarter of 2001 has been a shocker for many, if not most, online businesses, particularly those that rely heavily on third party paid advertising on their websites and in their ezines. It doesn't seem to matter who you are - the Wall Street Journal or one-person webfront operation. Hot on the heels of spiralling stock indexes and dot-com failures, many people are just plain leery of anything that has an "Internet" label. As a result, many online business owners are shutting up shop, figuring that the returns just aren't worth the investment of time and money. But wait. Let's take a deep breath and look at what's really going on here. You should be encouraged. THE GOLDRUSH In the beginning the Internet was the new frontier. With all those metaphors being bandied about all over the place - talk of gold rushes, pioneers, gold nuggets just lying there for the taking - "go west young man (or woman)", echoed in our ears, "stake your claim to your share of the Internet riches". And so every man and his dog and every woman and her cat slapped up a website and started publishing an ezine. After a while, our pioneer started making actual money charging for advertising on her website and in her ezine and selling the latest information product and business was plentiful. THE PLATEAU After a while, things started to level off. No longer experiencing the heady rush of exponential growth on a weekly basis, things started to level out. Business remained solid, however, and our pioneer, now thinking of himself as a capital E "Entrepreneur" figured, OK, this is the end of the first big growth phase. It's time to start consolidating. And so our entrepreneur started investing in already-formed relationships, concentrating on existing customers, developing his "List" of contacts and joint venturing like crazy to try and sustain momentum. THE SHAKE-OUT But then things started to go wrong in the promised land. All of a sudden the most promising, courageous and innovative Internet businesses started to, well, bomb. All of a sudden, venture capitalists were demanding business plans that actually required the business to turn a profit. No longer was it enough to be on the cutting edge of an emerging new economy. Now all of a sudden the bankers started talking about "returns on investment", "time value of money", and (shudder), "profit"! Now Internet businesses were expected to come up with business plans that looked like those from the real world and which included real numbers, real timelines and real results. No longer were bankers looking through rose-colored glasses. That pink ink really WAS pink (or, more precisely, now that we look at it a little closer, more red than pink, actually). Suddenly money wasn't being thrown at Internet entrepreneurs' feet. Suddenly loans were being called up and businesses shut down. Suddenly investors were watching stock prices dwindle ever so inexorably, day by day. Suddenly investors were losing life savings and vowing to never again invest in the new economy. REALIGNMENT After the big bang, the landscape was strewn with the carcasses of one-time high-flyers, brought down to earth by nothing more earth-shattering than simple gravity. But like blades of grass emerging from the scorched earth following a bushfire, the small, conservative, money- parched, lower case e entrepreneurs got to their feet. Unburdened by crippling debt and understanding all along that an Internet business is no different from any other business - revenues must always exceed expenses after all - their businesses survived the great Internet shake-out. For so long bemoaning to themselves, "How are we supposed to compete with the big guys?", suddenly a new realization ... "How are they supposed to compete with us?". How are the "big guys" able to target niche markets the way we can so effectively and yet generate the kinds of bucks necessary to fund their infrastructures; how can they possibly provide true customer service on a genuinely personal level, as opposed to employing an army of autobots? How can they possibly be nimble enough to turn on a dime in response to changing dynamics that occur on a seemingly daily basis? What their failure tells us is, quite simply, they can't. So, although we're all paying the price of the Internet backlash, over time new norms will be established. The pendulum has now swung to both extremes - the goldrush arc and the backlash arc. A pendulum, though, finally comes to rest dead center. So, hold your nerve, position yourself and your business in that center, where you've been all along, and you'll be ready to take your place in the NEW new economy which will soon emerge. ------ use the autoresponder copy which contains a resource box; (2) you leave the resource box intact; and (3) you only mail to a 4. by Steve Manning I hope you asked for the free seminar tape that was offered last Whenever I lecture, one of the first graphics I use states clearly, And you might be thinking the same thing. So, I would like to I’ve committed my life to helping people like you write more I’ve been a professional journalist for more than two decades now. I love to write, to develop the written word, to derive from it all that When you start from that position, is it any wonder you develop But there is a difference. While these individuals do their thing, I not It's time to make the dream happen... or give up on that dream. And now my special request. Remember, it's compulsory. You Cheers Steve
5. TIP #1: How to ensure you're seeing the latest web sites. Whenever you visit a web site, the page that loads in your browser is also placed in your cache. Cache is just a storage location for web stuff. Your cache settings are easily accessed and modified. If changes are made to a page, and you visit again, the old page that's in your cache will be displayed. Without refeshing or reloading the page, you won't know if you're seeing the latest. Let's be sure we're seeing the latest, shall we? Here's how: Internet Explorer: Pull down the View menu, select "Internet Options", click on the General tab, and under Temporary Internet Files, click on the Settings button. Or, in newer versions, pull down the Tools menu, and select "Internet Options" and click the Settings button. Make adjustments as needed, or just review your settings. If you want to be sure you're seeing the latest pages on any site you visit, change your settings to check for newer versions of stored pages automatically. Netscape: Pull down the Edit menu and select "Preferences." Click the plus sign next to the Advanced item, and you'll see Cache. Click once to display your cache settings. Click the button that compares the document in cache with the document on the network to be sure you're seeing the latest. TIP #2: Save web pages you think you may visit again. Trying to remember to visit a site is like kidding yourself into believing you're invincible. It just isn't so. So why not just bookmark a page if you think you'll ever want to come back? Don't worry about saving too many bookmarks. From time to time you can just edit the list, and get rid of any junk. But if you don't save a page while you're on it, you'll proabably never go back again. ------ Tips by Tom Glander and Joe Robson of The Newbie Club. The best Newbie Site ever to hit the Web. 7. Subscription Management To SUBSCRIBE to this Newsletter:
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