A Home-Based Business Online
Practical home business ideas, opportunities
and solutions for the work-from-home
Issue 135 : June 3, 2013
Sent to 13,309 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: AHBBO Publishing
Contact By Email
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IN THIS ISSUE
1. Welcome and Update from Elena
2. Home Business Idea of the Week
3. Feature Article - The Moonlighting Time Crunch and
How to Beat It
4. Surveys and Trends
5. Success Quote of the Week
6. Advertise with AHBBO
7. Subscription Management
8. Caveat Emptor
9. Contact Information
1. Welcome and Update from Elena
Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
This week's article on the moonlighting time crunch is for
all of you trying to find time to build a home-based business
in your non-existent "spare" time while still holding down a
full-time job. One of the toughest challenges the would-be
home entrepreneur faces. "The Moonlighting Time Crunch
and How To Beat It" is at segment 3.
As always, thanks for reading and I hope you enjoy this
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
2. Home Business Idea of the Week - Wire Jewelry
For this idea, I'm just going to refer you to a website that
does WAY much more justice to this business idea than I
could possibly match. In fact, I love this idea so much I'm
going to give it a try myself!
The site is Preston Reuther's Wire-Sculpture.com at
. Here you will
find everything you could possibly need or want to know
about starting and running a home-based wire jewelry
Preston is a master wire sculptor and teaches others his
skills via a series of instructional videos. As Preston says,
"you can learn to make gemstone and gold wire jewelry
that sells anywhere. If you can bend a paper clip, I can
train you to make $40,000 your first year in your home-
based jewelry business. My easy to learn method will teach
you all the tricks of the trade. You can start your home
business with a few hand tools right from your kitchen
The site contains many other resources for wire jewelry
home business owners and Preston also publishes a weekly
newsletter to keep you in the know.
This is just one of over 130 ideas from the new "Practical
Home Business Ideas From AHBBO" e-book. Find out more at
best home based business ideas .
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3. Feature Article: The Moonlighting Time Crunch and How
To Beat It
© 2013 Elena Fawkner
If you're in the paid workforce and toying with the idea of
starting a home business so that one magic day you can
tell your boss what you REALLY think of him or her, you
have a rough patch to get through first. The time crunch
that comes with running your business on the side in your
already non-existent spare time while you continue working
in your job until the business is generating enough of an
income to allow you to quit.
It's tough being a moonlighter, as many of you reading this
know only too well. Here are some ideas to help you beat
the time crunch.
WHERE DOES THE TIME GO?
Before you can begin planning how to make the most
effective use of your time, understand where it goes.
An activity log is a good way of identifying black holes that
can be turned into productive time. Keep a log for a
typical week. Just write down everything you do for that
week. Be sure to include everything: getting ready for work,
eating meals, taking breaks, travelling to and from work,
grocery shopping, telephone calls, faxes, emails, casual
chats, work activities, reading, making meals, watching
IDENTIFY TIME WASTERS AND NUKE 'EM
Your activity log will identify, in excruciating detail, exactly
how much time you are squandering each week ... valuable
time that you could be putting to productive use in a home
business. You may find that you're spending 16 hours a
week watching TV, for example. That's two whole business
days right there.
So identify those time wasters and kill them off. A time
waster is any thing that doesn't make a worthwhile
contribution (proportionate to the time you spend on it) to
your work, your business or your personal wellbeing. If it
doesn't make a contribution to one of these three areas,
dump it or delegate it.
ON THE JOB
The more efficient you are on the job, the more easily you
will be able to free up work time for business-related activities.
You can't be too obvious about it, of course, but so long as
you're on top of your work responsibilities, you can buy yourself
some time to take care of some of your business-related
Paradoxically, studies have shown that moonlighters who
'cheat' by squeezing in business activities alongside their
work activities are often more effective in their day jobs
because they work harder than they normally would to keep
from getting caught. One word of caution, though. It's
generally a BAD idea to choose for your business something
that competes with your employer's business. Such an
arrangement is rife with conflicts.
SCHEDULE YOUR TIME
If you've followed the above steps, you should by now have
a reasonably good idea of how much time you have available
to you and what activities are going to serve your business,
work and personal needs.
Now it's time to schedule everything you need to accomplish.
You may choose to do this on a daily, weekly or monthly basis,
it's up to you. I recommend though that you start out by
creating daily "to do" lists until you get used to the discipline
of managing your time effectively.
Make a list of everything you would like to accomplish today.
This includes business, work and personal. Now prioritize those
activities in order of necessity, importance and urgency. When
thinking about priorities, make sure that if you run out of time
today, what doesn't get done is something that can wait until
In addition to scheduling your activities, allocate realistic
time periods within which to complete them. By setting a time
limit for these tasks, you will force yourself to lift your pace to
get them done in the time alloted which in turn will force you to
become more productive. It will also help you discipline yourself
not to allow distractions to get in the way.
When scheduling, work with your effectiveness level as much
as you can. Schedule important tasks that require creativity
and clear-thinking for your most alert period of the day.
Routine or mundane tasks can be slotted into low energy/low
Also, try and maintain and influence your energy levels with
diet and rest. A high carbohydrate breakfast will keep the
brain supplied with sugars for the early part of the day. But
by mid-morning, you may experience a sugar slump so get
into the habit of having a mid-morning snack to avoid this. A
banana will do the trick. Some people swear by protein (such
as an egg) at breakfast to delay the energy dip. Experiment
until you find what works best for you.
Still on the subject of diet, if you want to have a productive
afternoon avoid large lunches because they divert blood from
the brain and to digestion. If you've ever felt like taking a nap
after lunch, that's why. Also, don't drink alcohol at lunchtime
because it's a sedative. All you'll want to do is go to sleep.
Not very conducive to a productive afternoon's work.
Focus on results, not on being busy. You are, I'm sure,
familiar with the Pareto Principle, also known as the 80/20
rule. The Pareto Principle says that 80% of unfocused effort
generates only 20% of results and the remaining 80% of
results are achieved with only 20% of effort. Focus on the
results you are wanting to achieve and look for ways to work
No doubt your activity log revealed an amazing amount of
time taken up with distractions. Distractions can take many
forms but let's look at three major ones: email, telephone calls
and casual visitors.
Check your non-work (i.e. non-job) email only once or twice
a day and deal with each item only once. That means reading it,
responding to it, filing it for later review or trashing it. Don't
leave it sitting in your inbox once you've opened it or you'll
forget what it is and waste time rereading it probably several
=> Telephone Calls
Be disciplined with telephone calls. Have an agenda before
dialing and stick to it. Be clear in your own mind the purpose
of your call and the outcome you want. It's also a good idea to
schedule "telephone time" if you can manage it. This is an hour
or so every day when you make and return phone calls.
=> Casual Visitors
Discourage chatty drop-in visitors by getting up from your
desk, continuing to appear busy, not having convenient
visitors' chairs (drape your coat over them or pile them up
with papers) or by saying something like, "Joe can I get back
to you on whatever it is once I'm done here? I'm under the
LEARN TO SAY NO
Get out of the habit of feeling bad about declining requests
from people to take on tasks that will erode even further the
precious little time you have available. Now, if it's your boss
and what you're being asked to do falls within your job
description, you obviously have no choice, but do you really
need to be on yet another committee?
USE DEAD TIME PRODUCTIVELY
Time spent waiting for an appointment or when you're
travelling can be put to productive use. Use that 15 minutes
you're waiting in the doctor's surgery to sketch out some
article ideas, write some classified ads or answer email. Same
thing when you're travelling. If you're travelling by air, try and
get a seat that will allow you to work. That may mean an
emergency exit or a bulkhead seat, for example. Any seat
that will allow you to work on your laptop comfortably is worth
GET UP EARLIER
This one is a no-brainer. If you get up just one hour earlier
each day, you effectively create another 365 hours a year.
That's more than 45 working days. You could create a brand
new website in only 10 working days. You could write the
outline of a novel in the same time period. At least think about
IMPROVE READING TECHNIQUES
Consider learning how to speed read to save time on your
business reading. Alternatively, learning more effective
reading strategies to extract the required information most
efficiently is another time saver.
These are just a few ideas to get you thinking about how
you can save time and create time in your day. By putting
these principles to work and constantly testing your activities
against the yardstick "does this make a worthwhile
contribution to my work, business or personal wellbeing?",
you will quickly develop a radar for time wasters and begin to
eliminate them from your life. By simplifying your life in this
way you will be amazed at how much more you are able to
accomplish in the time available to you and your dream of
giving up your day job for your own full-time business will
become a reality much sooner than you would have ever
** Reprinting of this article is welcome! **
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Here's the resource box to use if reprinting this article:
Elena Fawkner is editor of A Home-Based Business Online ...
practical business ideas, opportunities and solutions for the
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4. Surveys and Trends
© 2013 Ryanna's Hope
=> WEB AD REALITIES
WHO BUILT THIS MOUSETRAP?
Many web ads are coded to spawn new pop-ups if a user
begins closing them -- a practice known as "mousetrapping."
Advertising Time Line...
1919 - The trade magazine Printer's Ink cautions against "an
insidious campaign to create women smokers" in reaction to
the portrayal of women in 'smart social settings' in cigarette
The first organized advertising campaign directed towards
women would not come about until 1927; however, women
were pictured in cigarette ads previous to this date.
=> WHAT IS MOM UP TO?
Two highly sought-after demographics -- mothers and
Hispanics/Latinos -- are becoming more numerous online,
according to research from America Online's Digital Marketing
Services unit and comScore Networks.
According to America Online DMS, mothers who use the
Internet now spend up to 16 hours and 52 minutes per week
online. This means they spend more time online than teens,
who log about 12 hours and 17 minutes.
According to AOL, moms go online most often to communicate
(97 percent), for news (93 percent) and local shopping and
entertainment information (90 percent). Eighty-eight percent
of women also said they sought health information online, while
83 percent said they researched products and services using
the Internet. Eighty percent also said they searched for
discounts or coupons using the Web.
Nationally, Charleston, S.C., Tampa, Fla. and Nashville, Tenn.
rank as the top cities for "Wired Moms," in which Internet-
using mothers spend the most time online.
=> HITTING THE HISPANIC MARKET?
ComScore Networks reported that Hispanics have become the
fastest-growing segment of the online population.
According to research based on its own panel of 1.5 million
Internet users, comScore charted a 19 percent growth in the
U.S. Hispanic Internet population from last year -- more than
three times the growth among non-Hispanic Internet users.
As a result, U.S. Hispanics now comprise 11 percent of the
total U.S. online population, up from 9.9 percent in the prior
comScore also found that while fewer U.S. Hispanic Internet
users bought online during a given month -- with 8 percent
making a purchase, versus 10 percent of non-Hispanic Web
users -- Hispanic buyers spent 7 percent, or $15, more than
the average non-Hispanic e-commerce shopper.
=> REACHING THEM IN THEIR MOTHER TONGUE
An April 2013 New California Media (NCM) survey of 2,000
African Americans, Asian Americans and Hispanics in California
determined that 40% of respondents pay more attention to
ads in their native language than to those that are in English.
Additionally, NCM determined that 63% are more likely to buy
the product or service advertised in an ethnic-oriented
publication or program.
Specifically, the NCM found that 51% of Hispanics surveyed
prefer Spanish language radio stations to those broadcast in
English, 43% prefer Spanish language television and 23%
prefer Spanish language newspapers.
=> "THE CHECK IS IN THE MAIL"
Business Software Alliance (BSA) estimates that as of May
2013, roughly 50% of internet users in the US have
downloaded software off of the internet, but 81% of those
people have not consistently paid for the copies they have
made. The BSA surveyed 1,000 internet users and also found
that 57% of respondents say they have "seldom" or "never"
paid for downloading software.
Perhaps ironically, or maybe an indication of the impersonal
nature of the internet, BSA found that 95% of US internet
users think people who create software should be paid for
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5. Success Quote of the Week
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8. Caveat Emptor
Although all of the information presented in AHBBO is
published in good faith, I accept no responsibility as to the
accuracy or otherwise of the information presented. By making
use of the information contained in AHBBO the reader assumes
all risk that certain information may prove to be incorrect.
**I do not endorse any advertisements unless stated to the
contrary. Your money, your decision, your responsibility.**
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
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warranties, nor accept any responsibility, in relation to any
classified advertisement appearing in this publication. ALWAYS
carry out your own due diligence! Remember, if it sounds too
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9. Contact Information
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
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