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AHBBO Home Based Business Information Return to AHBBO Archives
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_______________________________________________________________ A Home-Based Business Online _______________________________________________________________ Issue 137 : June 17, 2017 Sent to 13,498 Opt-In Subscribers Editor: Elena Fawkner Publisher: AHBBO Publishing http://www.ahbbo.com Contact By Email _______________________________________________________________ _______________________________________________________________ IN THIS ISSUE _______________________________________________________________ 1. Welcome and Update from Elena 2. Home Business Idea of the Week 3. Feature Article - When Worlds Collide 4. Surveys and Trends 5. Success Quote of the Week 7. Subscription Management 9. Contact Information _______________________________________________________________ 1. Welcome and Update from Elena _______________________________________________________________ Hello again and a warm welcome to all the new subscribers who have joined us since the last issue. This week's article is about the importance of keeping your business and personal lives separate when working from home and how to keep your worlds from colliding. "When Worlds Collide" is at segment 3. As always, thanks for reading and I hope you enjoy this week's issue. Remember, AHBBO is for YOU! If you have comments or suggestions for topics you would like to see addressed, or would just like to share your experiences with other subscribers, I want to hear from you. Please send comments, questions and stories to Contact By Email . _______________________________________________________________ 2. Home Business Idea of the Week - Online Copywriter _______________________________________________________________ Here's a business idea for those of you out there who are good at putting words together. Why not refine that skill by learning what it takes to be a good copywriter in the online environment and offering your services to those in need of such a service? After all, there are plenty of them out there. There are many, many resources for learning about copywriting online, some free, some not. When you start your research you'll quickly learn the common denominator - AIDA - Attention, Interest, Desire, Action. Master the AIDA principle as it applies to online copywriting and you will be well placed to offer a valuable service to internet marketers without the time, ability or inclination to master the skill of effective copywriting for themselves. You'll find as you progress in your research that copywriting for the online environment is a very different proposition to what works in the offline world. One major difference is that your copywriting has to be geared with the search engines in mind. Anyone looking to you to create copy for a home page will, even if they don't express their needs in these terms, be expecting that the copy you produce will be written not only to grab and keep the attention of the reader and motivate him or her to action, but also to optimize the page for search engine purposes. This means understanding the importance of keywords and how to write keyword-rich copy without compromising the effectiveness of the message of the copy. This can be tricky. For this reason, your greatest investment in this business will be the time you need to spend to equip yourself with the necessary skills to be an effective online copywriter. Once you have this skill mastered, however, it's simply a matter of creating your own website (which, of course, will be a shining example of the quality of your work) and generating publicity. In terms of what you can offer from your website, consider in addition to copy for webpages, add-on services such as drafting of sales letters for use by your clients in their autoresponder marketing campaigns, preparation of press releases and a classified ad service. You may then want to extend your reach to more general site promotion areas such as optimization of existing webpages for improvement in search engine rankings to a fully-fledged promotion service. ----- This is just one of over 130 ideas from the new "Practical Home Business Ideas From AHBBO" e-book. Find out more at New Home Business Ideas . _______________________________________________________________ 3. Feature Article: When Worlds Collide _______________________________________________________________ © 2017 Elena Fawkner For many people, working from home sounds like an ideal arrangement. You don't have to waste time commuting to and from the office, you can be home for your children when they come home from school, you don't have to answer to anyone but yourself and you can work the hours that suit YOU, not your boss. All very well in theory. On the other side of the coin, though, are the challenges of working from home. Working your own hours all too often means working all hours if you don't set a workday schedule, while rowdy children can become an almighty challenge when you need to present a professional image to the prospective client you're speaking with on the telephone. The fundamental key to a successful transition to a home- based business is to keep your business and personal lives as separate as possible. Decide up front how many (and which) hours of the day you're going to allocate to your business and stick to this schedule. What you don't get done during today's business hours can and should wait until tomorrow. Don't succumb to the temptation of allowing your business to encroach on your personal and family time. One effective way to keep your business and personal lives separate is to have separate areas of the house for each. If at all possible, allocate a room of your house or apartment exclusively as your business office. Make sure that all members of your family understand that when you're in that room, you're working and not available except in an emergency. Likewise, don't use that room for any non-work activity such as a TV room (this is also an important point if you intend to claim your home office as a tax deduction). By strictly separating areas in this way, you'll reinforce in your mind (and the minds of other family members) that your office is a place of business and is to be treated as such. Just as your family will learn to respect these boundaries, it will also help you to "switch off" at the end of your work day if you can literally shut the door of your office and return "home" to your family. There is one temptation that, if indulged, can easily blur the line between your business and personal lives. That's attending to non-business tasks during the hours you have allocated to business. Avoid leaving your office to run a load of laundry, unload the dishwasher, clean the bathroom or organize the kitchen cabinets ... any of the myriad of things that can assume an almost overwhelming urgency in the face of that business task you're putting off starting. These sorts of distractions will only serve to keep you in your office much longer than necessary. Another important tip for keeping your two worlds separate is to have separate business telephone, modem and fax lines. Do NOT allow your children to answer your business phone. You may think it's adorable but trust me, it isn't. It's annoying. Arrange for a voicemail service to take your business calls during your non-business hours. Similarly, when you're working, try to ensure your children are otherwise occupied when you make business calls. The last thing you need when trying to convince that prospective new client that you should win his account is a screaming five year old right next to you. If you have very young children, hire a sitter for the times of the day or week when you know you'll be conducting business on the telephone. If you have older children, deputize one or more of them to occupy younger siblings. You might want to pay your 'deputy' for this service as a way for him or her to earn some income or pocket money. The money you spend on sitting services will be more than offset by the new business you'll win as a result of the professional image you will be able to project to prospective and existing clients and customers. As important as it is to choose for your business something you love to do, don't allow your business to take you away from your family. After all, your family was likely one of the primary reasons you decided to work from home in the first place. It is one thing to be present physically. It is quite another to be present mentally and emotionally. The more rounded you are as a person, the more you bring to the table both personally and professionally. The enjoyable activities you engage in in your non-business hours can energize your business life. So, instead of thinking about the work you could be doing on Sunday when you're at the beach, think of the fun you have on that day as an investment in your business for the coming week. Give 100% of yourself to work during the time allocated to work. Then shut the door on it. Your family deserves 100% too. ------ include the following resource box; and (2) you only mail to a ------ practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com _______________________________________________________________ 4. Surveys and Trends _______________________________________________________________ © 2017 Ryanna's Hope => PRIORITIES AND REALITIES US ADULTS STILL BELIEVE FREEDOM IS KEY Harris Interactive polled over 2,000 US adults between 23 and 29 May 2017 to find that 87% of Caucasian Americans are proud to be Americans. This compares to 68% of African Americans and 83% of Hispanics. Most US adults (78%) believe freedom is the "most important element" of the American dream, while other characterize the key element as being financially secure (45%), democracy (42%), owning their own home (40%), getting a "decent" education (30%), having a good job (23%) and expecting their children to do better than they (17%). ========================= Marketing & Advertising Time Line... 1918 - A New York toy firm begins manufacturing the Raggedy Ann doll; the doll soon grows into a $20-million-a-year business 1920 - Drug, toilet, and household preparations output for domestic consumption is $765 million, up from only $40 million in 1879. ========================= => SATISFY CUSTOMERS BY COMBINING ONLINE AND TRADITIONAL BUSINESS A survey highlights the importance of customer service to a company's overall business strategy and reveals that businesses that have both an online and a traditional, physical presence deliver the best overall customer satisfaction. According to 49% of online users, companies that conduct business through both mediums provide better customer service for online transactions than companies that exclusively operate online. A mere 9% of users find greater customer satisfaction from Internet-only retailers. (Source: Andersen) => THE TREND TO "HUMANIZE" You probably know how frustrating it can be to get customer support on the telephone, and if you offer support services yourself, it's easy enough for you to feel your customers' pain. But what alternative do you have? If you have a website, you may be in luck. A new service called "HumanClick" lets your customers connect to your support department online--in real time. Created by former members of the Israeli Army's software division, HumanClick allows a user to access a "chat window" by selecting a button on your website. Once a support representative signs on, the customer and representative can exchange information, similar to an instant messenger program. The software is available in two versions: HumanClick Express and HumanClick Pro. Both versions are free for download and use; beginning in 2001, however, a monthly fee was charged for the more customizable HumanClick Pro. The Express version will remain free, according to officials. http://www.humanclick.com => DEMOGRAPHICS MAY NOW BE OLD HAT! The Intelligence Factory, the futurist arm of Young & Rubicam, says that traditional demographics don't work any more. The generations blur into one another, with teens acting like 30- year-olds, and Baby Boomers collecting Beanie Babies and splurging on jet skis. A 17-year-old dropout and a 42-year-old CEO may both be new moms, and won't respond to the same marketing message. The answer? Market to clusters of common interest, not to demographics. => TRENDS OF WEB PERSUASION The way you use color in persuasion design is very different from using color for a personal home page or pushing the outer edge of design avant-garde. A business online has very real constraints: credibility, legibility, navigation, meaning, download time, browser compatibility, and more. Ignore these and go wild with a cutting-edge design exercise, and you'll delight a few design aficionados but probably alienate the majority of customers and prospects. Color isn't the core of your design. There are six basic, equally important elements that make up effective design: Line, Shape, Value (lightness, darkness, shading), Blank (white) space, Texture/pattern, and Color. (source: Webtrends) => THE TRENDS OF WEBSITES AND COLOR Color can play other important roles. It can organize your site visually. It can draw a prospect's eye to the most important information on a page and downplay less relevant data. It can help convey the structure of your navigation. You can color- code different features or business areas. Color can highlight a special or limited-time offer. Use it intelligently and intentionally. To sum up: Define the mood of your business. Select a limited palette of evocative colors. Make color an integral element in a strong design. Make color work for you in organizing your content. Designing and optimizing with color should not be taken lightly, or the results could leave you in the dark. (source: Webtrends) ____ _______________________________________________________________ 5. Success Quote of the Week _______________________________________________________________ Men who have attained things worth having in this world have worked while others idled, have persevered while others gave up in despair, have practiced early in life the valuable habits of self-denial, industry, and singleness of purpose. As a result, they enjoy in later life the success so often erroneously attributed to good luck. -- Grenville Kleiser _______________________________________________________________ Retire Quickly or Enhance your current financial situation. For information and a valuable FREE report Go to _______________________________________________________________ _______________________________________________________________ 7. Subscription Management _______________________________________________________________ To SUBSCRIBE to this Newsletter:
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