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  A Home-Based Business Online


    June 19

     Sent to 5,021 subscribers

  Editor: Elena Fawkner
  Publisher: AHBBO Publishing
     Contact By Email



1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Personal
3. Feature Article - "Not MLM!" ... Why Ever Not?
4. Web Watch
5. Pro-Motion Column
6. AHBBO Build Your Own Website Tutorial -
 Lesson 3: Fonts, Images and Linking
7. Free E-Book of the Week - How to Choose A Home-
 Based Business
8. Subscriber Q&A - Multiple Programs,
9. This Week's Subscriber Web Site Pick -
12. Subscription Management
14. Contact Information

1. Welcome and Update from Elena

Hello again, and a warm welcome to all the new subscribers
who have joined us since the last issue!

I'm delighted to say that I've received many submissions for
the Web Site Pick segment following my cage rattling from
last week.  Glad to see you're paying attention!  Thanks to
all who have submitted your sites.  I'll be featuring one site
each week for the next several months.  You'll soon see what
a talented bunch we have amongst us!  If you haven't
submitted your site yet, please do so.  Details in segment 9.

This week is week 3 of the AHBBO "Build Your Own Website
Tutorial".  This week we cover fonts, images and linking.  If you
missed previous instalments, they're still available by
autoresponder.  Details in segment 6.

As always, thanks for reading and I hope you enjoy this
week's issue.

Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .

2. Home-Based Business Idea of the Week - Personal

Here's a neat idea for a web-based business that will allow
you to satisfy your shopping addiction using other
people's money and get paid for it at the same time!

Believe it or not, there are people out there who do not
enjoy shopping and/or simply don't have the time to do it.
Busy executives often fall into this category, for example.
That's where your personal shopper service can come in.

To start, set up a website that will allow you to take
online orders.  To begin with, your services are going to
be necessarily limited to your own local geographic
area if you can't source what you need online.  But over
time, you can recruit other shoppers into your network and
eventually offer a nationwide service.

Your customer selects a pricepoint, fills in an online form
that specifies what they're looking for (provide for input fields
in your form that will extract the necessary information) and
away you go!  You shop for the item, have it shipped and
also wrapped if it's a gift.

The merchant charges the customer's credit card
directly inclusive of all shipping costs.  Your webpage
should include an agreement and acknowledgement
that you will be making the customer's credit card
information available to the merchant for this purpose.

In addition, you charge the customer for your time.
One way of doing this is to charge a percentage of the
amount spent by the customer with the merchant.
A couple of disadvantages with this approach are that
you may not be adequately compensated for your time
when the purchase is for a low-cost item.  Also, the
customer may become distrustful of you, thinking that
you'll deliberately source a more expensive item than
necessary.  To overcome these objections you may
instead want to settle on a flat rate for different levels
of service.



=> Sites:



=> Book:

Get Paid to Shop: Be a Personal Shopper for Corporate
by Emily S. Lumpkin

This title is available online at Barnes & Noble


There are many more ideas like this in AHBBO's Home
Business Ideas page at
and Online Business Ideas page at
with more being added
all the time.

3.  Feature Article - "Not MLM!" ... Why Ever Not?

Copyright © 2017 by Elena Fawkner

Like me, I'm sure you've seen those bizopp classified ads all
over the place defensively proclaiming the advertiser's
opportunity as "NOT MLM!".  If you're not familiar with MLM
(multi-level marketing or network marketing as it's also known),
has your exposure to these ads left you with the impression
that there's something about MLM to be avoided ... something
that's intrinsically undesirable?  That was certainly the
impression I had.  Until I finally got around to finding out about
it, that is.

Part of the reason for the suspicion with which MLM is
regarded is, I'm sure, simply that there's a lot of confusion
about what MLM actually IS.  In particular, many people seem
to think MLM and pyramid schemes are one and the same
thing.  Not so.  MLM is a perfectly legitimate business model.
That's not to say the industry doesn't have its share of low-lifes.
It does.  But, let's face it, what industry doesn't?

In this article, we're going to look at MLM: what it is, how it
works, the advantages and disadvantages and who's most
likely to be successful at it.  You never know, you could be
overlooking your best chance for home business success
without even knowing it!


Quite simply, MLM involves direct selling of products and services
via the personal recommendation and endorsement of independent
representatives.  In return for your personal recommendation and
endorsement, as an independent representative, you receive a
commission on the sale.  It's different from a normal business in
that it doesn't have a store-front and you generally won't see the
product or service being advertised in the mainstream media.

In addition, as an independent representative you'll recruit, or
"sponsor", other independent representatives to also direct sell
products and services.  These sub-representatives form what's
known as your "downline".  As the sponsor of these independent
representatives, you receive a commission on THEIR sale, as
well as your own.

Similarly, YOUR sponsor, THEIR sponsor and THEIR sponsor
(and so on) forms your "upline".  Your upline (up to a certain
number of levels) receives a commission on sales made by you
and by your downline (down to a certain number of levels).

I have a hard time seeing the difference between this and a multi-
tier affiliate program.  No-one really thinks twice about affiliate
programs as a method for earning commissions.  In fact, many
of these affiliate programs are the backbone of the businesses
of those very advertisers who loudly proclaim "NOT MLM!" in their
ads!  So what's going on here?  Why does it suddenly get so
scary when we stick an MLM label on it?


A multi-level marketing program is NOT a pyramid scheme.  Sure,
the sponsor receives a proportion of sales generated by their
downline, but a legitimate MLM program will involve the sale of
products and services with a value proportionate to the amount

A pyramid scheme, on the other hand, is merely the transfer of
money from one level of the pyramid to a higher level.  There is
nothing of value the transferor (the person making the payment)
gets in return for their money other than the right to collect money
from those lower down the pyramid.  Pyramid schemes are illegal
for this reason.  They are nothing more than an unproductive
transfer of wealth from the lower levels of the pyramid to the higher
levels.  Notoriously, only the highest levels of the pyramid receive
significant amounts of money.  The pyramid inevitably collapses in
on itself before the lower levels can reap their share of the harvest.

You have, I'm sure, received those emails that would have you
put $5 cash in an envelope and send it to the name on the top
of the list you're given in the email.  You then remove the top
name from the list, add yours to the bottom and forward the email
to 10 of your nearest and dearest.  EVENTUALLY (read "never"),
when the email has been distributed widely enough, it will be YOUR
name at the top of the list and it will be YOUR mailbox receiving
all those $5 bills (yeah, right.  What's Santa Claus bringing you
this year, boys and girls?).

This is a classic pyramid scheme and it IS illegal, no matter what
the email says.  Participate in these schemes at your own risk ...
don't say you haven't been warned!

Beware also of pyramid schemes thinly disguised as MLM
programs.  These are schemes where there IS some product or
service sold, however, it is of a grossly disproportionately lower
value than the amount of money that must be paid to participate.
These are programs where the product or service is thrown in
purely in an attempt to keep the program just this side of legal.
Don't participate in these sorts of programs.  Most, if not all,
are also illegal.

Now that we're clear on what MLM is and isn't, let's turn to
the advantages and disadvantages of MLM as a business
model to allow you to decide for yourself whether it may be for


=> Low Barriers to Entry

MLM is a very egalitarian industry to get into.  It doesn't have
any pretentious entry requirements, you don't need a college
degree, nor do you need any particular experience.

Financially, MLM generally has relatively low set-up costs
compared to other small business/franchise start-ups.  Actual
costs will vary by program.  Some may require a substantial
monthly investment in the products or services that form the
substance of the business so be sure you understand
exactly what will be required of you before you join.

Fortunately, there are also plenty of programs out there that
only require a modest financial investment to get started.  If you
are new to MLM, start with one of these.

=> MLM Company Manufactures and Drop-Ships the Products

You are selling an already manufactured product and the
company will drop-ship the product to your customer.  This
means you don't need to worry about anything but making the

=> Flexible Hours

You can work the hours you choose.  If you have a full-time
job, you can work your MLM business in the evenings and on
weekends.  If you're a stay-at-home mom, you can run it when
the kids are at school.  You can still take vacations and if your
child gets sick you can take a day off.

=> Work from Home

You don't need a corporate office for this sort of business.
You can run it right out of your home.

=> Can be run Part-Time

Because of the residual income nature of MLM, good money can
be made running an MLM business properly only part-time.

=> Residual Income

Because you're earning commissions on sales generated
by your downline as well as your own sales, you will continue
to make an income as long as your downline works hard.
Your job as sponsor is to motivate your downline so this
actually happens.

=> Pre-Existing Business and Marketing Plans

You don't need to come up with your own business or
marketing plans.  These are taken care of by the company.

=> Pre-Existing System

Similarly, you don't need to reinvent the wheel when it
comes to systems for recruiting, motivating and training your
downline.  These are pre-established by the MLM company
you are representing.  This means you can hit the ground
running and start making money quickly.

=> Personal Growth and Development

The nature of the form of selling you will be doing in this
business puts you in contact with many and varied
individuals.  Over time, your leadership and motivational
skills will become ever more finely honed.  You will derive
a great deal of personal satisfaction from helping others
make a success of their businesses.


=> Potential to Alienate "Warm Market"

MLM programs generally have you start by marketing to your
so-called "warm market".  Your warm market is basically
everyone you know: friends, family, colleagues, advisers,
teachers, doctor, lawyer, neighbors, acquaintances ...

Your sponsor will probably ask you to make a list of 200
or so of these people and have you contact each and every
one of them about your MLM program.

Reactions to such an approach will vary.  Close friends
and family will probably humor you even if they have no
intention whatsoever of joining your program.  Others who
don't know you well may be dismissive or even downright
hostile to your approaches.  Some MLMers have reported
people crossing the street to avoid them when they see
them coming!  So you need a thick hide in this business.

And think also about what happens if someone you care
about DOES proceed with your program and loses money.
Close relationships have been destroyed as a result.

=> Takes Effort, Energy and Motivation

Not only must you actively recruit your own direct downline,
you must stay on top of them to ensure that they are actively
recruiting and supporting THEIR downline.  Remember, this
is the way you make money in this industry.  It's all about
residual income.

So understand going in that this is a business that will
require real effort on your part.  And sustained effort at
that.  But what in life that's worthwhile doesn't, right?

Also, plan to have to motivate yourself.  Ideally, you should
be being "worked" by your upline to keep you motivated.
They, after all, are earning their residual income from YOU.
Not all sponsors are necessarily as diligent as you, however,
so don't count on someone above you being there to
motivate you.  Develop personal motivational habits to keep
yourself moving.  If your sponsor helps you, that's just bonus.

=> Financial Commitment

More likely than not, you will have to commit to purchasing
a certain volume of product each month to remain eligible to
participate in the program.  Be sure you understand your
monthly financial commitment going in.  And, while you're
at it, make sure that what you'll be buying is a quality product
that you have a genuine interest in purchasing.  If you're just
going to stash it away in a cupboard somewhere, look around
until you find a product that you actually want and will use.


It should be obvious from what has been said above that in
order to be successful in MLM, you have to be someone who's
a self-starter and is able to lead and motivate others.  If, on
the other hand, you're someone who needs someone else to
poke you into action when it comes to work or business, MLM
is probably not for you.

You need to be an active recruiter and, once you have a downline,
you need to be in touch with them constantly to provide support,
assistance, guidance, motivation ... leadership, in other words.

Of course, if you're going to take on this role, you will need
to be comfortable dealing with people.  Common sense
suggests that the more outgoing and sociable you are, the
more you are going to enjoy this sort of role and the better you
will be at it as a result.  If you're more of a recluse than a social
butterfly, it's unlikely you're going to be able to walk the talk
and get out there and do what has to be done to keep your
downline motivated and productive.

Finally, MLM is a very personal way of selling.  You must
exercise your own powers of persuasion and influence to
encourage others to come on board with you.  It is imperative,
therefore, that you are 100% behind the program you are
promoting.  Do NOT lend your name or endorsement to
something that you are not genuinely committed to.  Although
you may fool your downline for a while, you won't be able
to keep it up for long enough to enjoy long-term financial
success with your program.

But even more importantly, don't compromise your own self-
respect by promoting something you just don't believe in.  Not
only will you be lying to your downline and prospective
downline, you will also be lying to yourself.  In the long-run,
no amount of money can buy back your self-respect once
you've sold it down the river.

As you can probably appreciate by now, the right MLM program
can be an ideal type of business to run online, what with the
fabulous advances in communication offered by email and the
web.  Unfortunately, however, this is a double-edged sword.
The fact MLM is an ideal internet business is the very thing that
attracts the unscrupulous and tarnishes the reputation of MLM in
general.  So be on your guard.   BUT don't allow the actions of a
few (or even many) to rob you of the chance to participate in
something that may ultimately lead you to legitimate home
business success.


**Reprinting of this article is welcome!**
This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to

4.  Web Watch

=> UCE Legislation (US)

Here we go ... the legislators are getting their claws in.
I speak of the Unsolicited Commercial Electronic Mail Act
of 2017 presently wending its way through the US Congress.
It imposes various controls on any person who sends
UCE to email addresses within the United States.

Hmm  ... although the proposed controls appear reasonable
as far as they go, I wonder how, exactly, we're supposed to
know where the recipient email address resides to determine
whether the Act applies?  Better figure it out though, penalties
up to $50,000 may be imposed.

Read the proposed law at http://www.house.gov/commerce/
(click on the "Full Committee on Commerce Markup
- H.R. 3113 - Unsolicited Electronic Mail Act of 2017" link).

=> That Pesky Trademark Infringement Issue Again

A few weeks back in this segment I tangentially mentioned
the need to be careful that your domain name does not
infringe someone else's trademark.  In response to that
segment, a number of readers wrote to ask how one goes
about finding out whether there is a pre-existing trademark
before going ahead and registering a domain name.

Well, as far as US trademarks are concerned, you can
carry out an online search using the US Trademark Electronic
Search System (TESS).  It's available at:

And don't limit yourself by thinking defensively here.  Actively
protect your business by registering your own trademark if
you can.  Whether you can get trademark protection for your
domain name itself depends on whether it sufficiently identifies
the products and services the trademark is intended to protect.
If all your domain name does is identify the address of your
website, this will not be capable of trademark protection.  For
more detailed information on this somewhat complex issue,
visit: http://www.uspto.gov/web/offices/tac/notices/guide299.htm

5.  Pro-Motion Column - Answers for the "Pro in Motion"

by jl scott, ph.d., Director, IAPO

Q. Last week you wrote about personalizing an ezine and how it
can be over-done. Does all of that hold true when sending email
messages? I know you also advise using templates for responding
to some email and personalizing each one. What are the
boundaries here? (Les)

A. Good question! Once again, I have to fall back on, "use
common sense and respect your reader."

When I use a template to answer questions that are asked
repeatedly, I always write a few personal lines. Of course
people love the sight and sound of their names. I would never
leave that salutation out. However, I don't feel like they are
going to react any more strongly if I use their name five times.
Once again - that is a dead give-away that you are using
automated personalization.

I even receive email from companies that carry this
personalization issue to a point where it's highly insulting.
The email "sounds" like a personal conversation yet the
statements made show that this is a con job.

For instance, I recently received an email from an underling in
a company that read, "I don't know if {owner of company} has
talked to you about this or not ..." On to the pitch.

Of COURSE he knew that this person hadn't "talked" to me! This
was an amateurish attempt to make me feel special. BAD
mistake! Needless to say, I passed on this "opportunity" and I
somewhat regret that I didn't report exactly why.

This type of thing can be carried way too far. I understand
that we must make the receiver feel that they are receiving
personal attention. But - NOT to the extent of treating them as
if they are mentally challenged.

The best way to show respect to potential clients is to actually
respect them. If we don't - they certainly will lose any
respect for us. Showing disrespect with this type of
personalization puts us way down LOW on the ladder of

* To submit questions to "Pro-motion"

jl scott, ph.d., Author
Copyright © 2017, All Rights Reserved

This article may be reprinted with permission by including the
following resource box:


dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) - and
also the publisher of MONDAY MEMO! - the ezine dedicated
to upgrading Professionalism on the Web. For your FREE

6.  Build Your Own Website Tutorial - Lesson 3 - Fonts,
 Images  and Linking

Last week we looked at creating your own webpage using
Netscape Composer's built-in wizard and templates.

This week, we're looking at fonts, images and linking.

To receive instalment 3 by autoresponder, just click here:

=> To receive previous instalments:

Week 1 -
Week 2 -

=> Next week:

Week 4 - Part 3 : Publishing Your Pages
* Finding a Free Webhost

7.  Free E-Book of the Week

=> How to Choose a Home-Based Business
Addresses what to consider when choosing a home-based
business, how to find home business ideas and opportunities,
principles of home business success, time management,
overcoming the disadvantages of a home business, why home
businesses fail and more. A worthy addition to your electronic


8.  Subscriber Q&A  - Multiple Programs ... Multiple
 Income Streams

Hi Elena,

I started running my online business a couple of months ago.
Although I am promoting several different programs I still
haven't made a single sale from any of them!  What am I doing



Well, Jesse, I'm sure you've heard by now that you should
develop multiple income streams in your online business to
"even out" the peaks and troughs in demand to ensure a
steady cashflow.

That's sound advice as a general rule.  One exception,
however, is when you're first starting out.  At this stage of
the game you probably don't have your own website yet
(and self-replicating affiliate sites don't count).  Once you
have your own website, however, you can leverage it to
promote a few different programs.

When you DON'T have your own website though, you're
dependent on advertising to generate your inquiry.  As you
probably know, only 2-3% of all the people who see your
ad will click on your link.  Of THAT 2-3%, only 2-3% will
go on to buy from you.  That's why I always say that
this business is a numbers game, pure and simple.

With those statistics in mind, how you can possibly generate
sufficient inquiry for multiple programs using just advertising
beats me.  It would be a full-time job promoting just one
program.  If you have several programs on the go at the one
time, as you do, you necessarily must spread yourself too
thin to expect to see any worthwhile results.

The answer is to create your own website with valuable
content that will attract visitors.  From there, you promote
your various programs (which should be complementary and
in keeping with the theme of your site).  Then all you
need do is concentrate on driving traffic to your site.  Let
your site sell your programs.  You will find that this is a
much more productive and efficient use of your most
precious resource ... your time.


If YOU have a question for the Q&A segment, send it along!
Contact By Emailmp;A .

9.  This Week's Subscriber Web Site Pick -


SuccessAccess.com is the website of AHBBO subscriber,
Joel Christopher:

"I started this web site because when I started looking at
creating my own online business ( transfer my offline business
online) I could not find a web site that showed newbies a
step-by-step guide on how to do it.

"It took me seven months of research and quite a sum of money
spent on books and other resources to learn how to start,
grow and expand an online business.

"I really enjoy helping newbies get started online and avoid
the mistakes and unnecessary expenses I made along the way."

Joel launched the SuccessAccess site on January 1.
His goal is to provide beginner internet marketers and newbie
netpreneurs the ultimate step-by-step guide on how to start,
grow and expand their own online business venture.

Contact details:

Joel Christopher
"YOUR 1st Access to Net SUCCESS"


I will be featuring AHBBO subscribers' sites in this segment
for the next few months.  So if you want your site seen by
thousands, write and tell me about your site!  But make sure
it's one you've created yourself or have had created especially
for you.  No self-replicating affiliate sites please.
Contact By Email


12. Subscription Management

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14. Contact Information

Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email


Copyright © 1999-2017 AHBBO Publishing
All Rights Reserved

Copyright 1998-2017, AHBBO.com. All rights are reserved. Wednesday, 08-Dec-2021 07:14:23 CST

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