A Home-Based Business Online
Affiliate Programs - Not THAT Easy Start To Your Own Online Business.
Sent to 5,163 subscribers
Editor: Elena Fawkner
Publisher: AHBBO Publishing
Contact By Email
IN THIS ISSUE
1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Garage Sales
3. Feature Article - Affiliate Programs ... A Not THAT
Easy Start To Your Own Online Business
4. Special Announcement - WAHMfest Northern California
5. Pro-Motion Column
6. AHBBO Build Your Own Website Tutorial
7. Free E-Book of the Week - The Turbo Guide to Web
8. Letters to the Editor
9. This Week's Subscriber Web Site Pick - Paris
12. Subscription Management
14. Contact Information
1. Welcome and Update from Elena
Hello again, and a warm welcome to all the new subscribers
who have joined us since the last issue!
Keeping it short and sweet this week folks. AHBBO is a
day late this week as I'm moving overseas at the end of this
week and time's running away from me at a gallop. For the
same reason AHBBO will not be published next week (July 3).
It will be back July 10.
Thanks to all of you who submitted your sites for the
Web Site Pick segment over the past week. Keep 'em
coming! Segment 9 for details.
There is no Web Watch segment this week. Instead, I'm
running a press release that I think will be of interest to
many work at home parents. It's at segment 4. Web Watch
will return in two weeks time.
Apologies to those participating in the AHBBO "Build Your
Own Website Tutorial" but, because of my impending move,
I have not had time to prepare the next instalment for this
week's issue so it, too, will return in two weeks time. I'm
sure you all have more than enough to do though following
the last two instalments!
As always, thanks for reading and I hope you enjoy this
Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .
2. Home-Based Business Idea of the Week - Garage Sales
Pick almost any city or town in the country, drive through any
middle class neighborhood or residential area on the weekend,
and you're sure to spot at least a half dozen garage sales.
What's being sold at these garage sales? The accumulated
"junk" people no longer use or want taking up space in or
around their homes. Are they making any money with these
garage sales? You'd better believe it. It's not at all
uncommon to make $600 with a weekend garage sale.
Now, what of all those people who haven't the time to gather up
all the items "just taking up space" in and around their homes
and staging a garage sale to get rid of them? This is where
you enter the picture. Your enterprise will be an ongoing garage
sale of items donated and collected from these people who lack
the inclination to put on garage sales of their own.
Step one is education: Spend a few weeks visiting all the
garage sales, swap meets and flea markets in your area.
Find out what's being offered for sale, what people are buying,
and how the merchandise is being sold. Generally, an item
is tagged with a price, but the seller is open to almost any
reasonable offer from the customer. Another thing you want
make a mental note of is the way the merchandise is displayed,
and how the customers are allowed to browse.
You start your own garage sale business by cleaning out your
own basement, attic, closets and garage. Talk to your relatives
and friends; tell them what you're going to do and ask them for
donations of no-longer used or unwanted items. It's here that
you'll get your first experience in negotiating, and finally, an
agreement for you to display and sell other people's
merchandise for a percentage of the sales price.
Once you've had a little experience with this, you'll be able to
advertise in the newspaper that you buy garage sale items,
or take them on consignment for a percentage of the final
As for the garage sales themselves, run an ad in your area
shopper's newspaper for about three days in advance of, and
up through the day of your sale. Once you're operating on a
regular schedule, you'll want to change your ad schedule and
the style of your advertising. But to get started, go with small
classified ads simply announcing your garage sale,
emphasizing that you've got something of interest for everyone.
The secret to outstanding garage sale profits is in having the
widest or largest selection of merchandise.
You should make an old-fashioned "sandwich board" sign
to display in front of your house when your garage sale is
open for business. This will pull in your neighbors, if you
haven't already informed them, and attract the people driving
by. Sandwich boards are sometimes set out at key traffic
intersections not far from the site of the garage sale, to attract
attention and point the way. (Check local ordinances to see
if this is permitted in your area.) Also, search out and use
the free bulletin boards in your area.
You have to give your sale some flair. The people doing the
most business are the ones with interesting displays, action
Try to have as wide a selection of colors as possible in your
clothing racks, and mix them for a rainbow effect. Make sure
that your jewelry items shine and sparkle. Arrange them in
and with jewelry boxes, jewelry ladders and other items sold
for the purpose of showing off jewelry while keeping it neatly
It's almost a compulsion of many people to go shopping, to
search for interesting and sometimes rare and valuable items.
This fact alone will keep you as busy as you'll ever want to
be staging and holding garage sales. The market is so vast,
and the appetite so varied, that anything from a brass
bedstead to a used diary of somebody's long-forgotten
grandmother will sell, and sell fast at garage sales.
Garage Sale and Flea Market Annual: Cashing in on Today's
Lucrative Collectibles Market
by Bob and Sharon Huxford
The Great Garage Sale Book: How to Run a Garage, Tag, Attic,
Barn, or Yard Sale
by Sylvia Simmons
Garage Sale Magic!: How to Turn Your 'Trash' into Cash
by Pam and Michael Williams
These titles and many more are available online at Barnes &
There are many more ideas like this in AHBBO's Home
Business Ideas page at
and Online Business Ideas page at
with more being added
all the time.
3. Feature Article - Affiliate Programs ... A Not THAT Easy
Start To Your Own Online Business
Copyright © 2017 by Elena Fawkner
"Where is all the help I'm supposed to get. I have been buying
ezine and classified ad builders and signing up for Echecks and
Virtual credit cards. In the meantime I have no business and
ads set up. When does all this happen? Let's go here.
all day on this. I'm running out of time."
I kid you not, this is the sum total of an actual email that hit
my inbox this week. Not only did I not know this person from
Adam, this was the first and only email I had ever received from
her and to this day, I have no idea what she's talking about.
Presumably, she signed up for one of the affiliate programs I
promote from my site and was asking, in her own inimitable
style, for my help. Although I am always ready and willing to
help anyone I can, this is most definitely NOT the way to go
about asking for it. Needless to say, I let her know what I
thought of her approach in NO uncertain terms.
The attitude displayed in this person's email to me (and she is
by no means an isolated example) exemplifies why so many
people fail to make a success of their online businesses.
Leaving aside the utter rudeness of the approach, notice the
impatience, the expectation to be up and running in a day, the
HURRY, the apparent belief that real world principles such as
courtesy and good manners don't apply online (they do). Think
this person is going to last the distance? What kinds of
tactics do you think she is capable of resorting to in pursuit
of the almighty dollar?
So, let's take a realistic look at affiliate programs, what they
can and can't do for your business and how to maximize your
chances of creating a successful, long-term business with
WHAT IS AN AFFILIATE PROGRAM?
An affiliate program (also known as a reseller, associate,
referral or partnership program) is essentially a revenue-sharing
arrangement whereby you, the affiliate, receive payment from
the owner of a product or service that you promote on their
Affiliate programs are an excellent way for the new internet
entrepreneur to start an online business.
TYPES OF AFFILIATE PROGRAMS
There are various types of affiliate programs.
The most simple involves you, the affiliate, placing a banner ad,
graphic or text link at your site which is linked to the site of
the business you are promoting. This link is coded with your
unique affiliate ID so that the site visitor is recorded at the
target site as having originated from your site, thereby allowing
you to be credited with the sale.
Payment is generally a fixed percentage of the sale value
(commission) or "pay per click", where the affiliate is paid a
certain amount for every time a site visitor clicks on the link
at the affiliate's site, whether or not a sale is made.
The more sophisticated affiliate programs are multi-tier and
allow the affiliate to earn commissions not only on the
traffic they directly refer to the target site but also a
proportion of sales generated by their sub-affiliates.
BENEFITS OF AFFILIATE PROGRAMS
The greatest benefit of affiliate programs is that when you are
just starting out in your own online business you don't have
to worry about creating your own product or service. You just
promote someone else's and get a share of the revenue pie
for your efforts.
You also don't have to concern yourself with warehousing,
transport or logistics headaches. All of this is handled by
the business whose products/services you are promoting.
All you need concentrate on is driving traffic to that
business's website. This means that a high proportion of
your revenue is profit.
The owner of the product/service is also responsible for
collecting payment, customer service and the myriad other
details that come up on a day to day basis in running the
DISADVANTAGES OF AFFILIATE PROGRAMS
The main and obvious disadvantage of affiliate programs
is that it is the owner of the product/service who earns the
lion's share of the profit on the sale.
You're working on commission. You will NEVER earn by
way of affiliate program commissions as much as you can
earn by way of profits from producing and selling your own
As a result, affiliate programs represent a high
opportunity cost when you consider what you could
earn if you instead channeled the time and energy you
spend on promoting affiliate programs into creating and
promoting your own product/service.
For this reason, it does not make sound business sense to
rely solely on affiliate program income for the longer term
growth of your business.
Instead, think of them as a way of dipping your toe in the
water when you're first getting started, and a nice little
sideline once you've created your own product/service. Do
NOT build your business around affiliate programs with the
intention this will always be the backbone of your business.
You'll be stunting your own growth if you do.
CHOOSING THE RIGHT AFFILIATE PROGRAMS FOR YOUR
So, keeping in mind what affiliate programs can and can't
do for your business, let's turn to what you should look for
when choosing an affiliate program or programs to promote
in your business.
=> Synergistic Products/Services
First off, and this is a cardinal rule, only promote those
programs which will allow you to create synergies with your
site. This means selecting programs that naturally
complement the subject matter of your site and that will
therefore be of interest and relevance to your site visitors.
This will ensure your prospects (ie your site visitors) are
pre-qualified which will result in a relatively higher conversion
ratio (the ratio of visitors to purchases) than would be the
case if your traffic is untargeted (which will be the case if
you promote unrelated products and services from your site.)
=> Quality In All Things
Keeping the need for synergy uppermost in mind, look
for quality programs first and foremost. The last thing you
want to waste your time, money and reputation on is
a shoddy product or service. There are just too many
quality programs out there to settle for anything less.
=> Stability of Company
Look for a company that's been around for a while and that's
reputable and stable (both financially and in its management).
Any reputable company will have full contact details readily
available so do your research.
Look for testimonials and references from other affiliates.
If the company you're interested is not forthcoming when
it comes to putting you in touch with other affiliates, move
=> Affiliate Agreement
Look for a professional, considered and detailed affiliate
agreement (contract). This shows that the company is
serious about its business.
Watch out for exclusivity clauses and other restraints.
Some affiliate agreements will require that you not promote
competing businesses' products and services. This is not
to say you should avoid such agreements. As a general
rule, it is your interests not to promote competing programs
anyway. Just be aware of what the agreement says on the
subject to avoid getting yourself into hot water.
Look also for an agreement that treats spammers harshly.
This protects not only the company but other affiliates as
well. The last thing you or any other reputable affiliate
needs is to have your reputation and the reputation of the
product/service you are promoting besmirched by these
sorts of tactics.
=> High Commissions
Promoting someone else's affiliate program necessarily
requires that you divert traffic away from your site and
towards someone else's. Make sure you're properly
compensated with a high commission structure. And be
sure to set up your link so that when the visitor clicks
on it, a new browser window is opened for the target site.
This at least keeps your site in front of the visitor so they
can go back to your site once they've finished at the site
your link has taken them to.
=> Lifetime Commissions
Look for affiliate programs that will credit you with not
only THIS sale but all other sales the customer may make
in the future. Many programs are set up so that the customer
is identified as "yours" so that when the customer returns
to the target site in three months time, the sale is recorded
as having been generated by you.
=> Residual Commissions
Include programs that offer residual commissions in your
portfolio. Good examples are webhosting services,
autoresponder services and the like where customers sign up
for a continuous service that requires periodic, regular
payments. You receive periodic, regular commissions as a
=> Tracking of Commissions
Look for programs that allow you real-time access to your
stats so you can keep easy track of your commissions.
=> Reliability of Payment
When checking with affiliate references, find out what the
business's record is on paying out commissions. If they're
slow or there appears to be a pattern of problems, keep
=> Frequency of Payment
Make a note of payment schedules too. Some programs pay
weekly, some monthly, some quarterly. Some only pay once
you accumulate commissions of a certain amount. None of
these arrangements are necessarily good or bad in and of
themselves. Just be sure you know what to expect.
=> Programs that Require Payment Up Front
Two words: MOVE ON!
=> Affiliate Support
Finally, take a look at what support the business offers its
affiliates to make sales. Do they provide resources such as
sample ads, banners, logos and the like? Do they provide
useful advice about maximizing your sales? A good affiliate
program provides affiliates with a LOT of support in these
MAKING MONEY FROM AFFILIATE PROGRAMS
OK, now you know what to look for in an affiliate program.
Here's how to maximize your sales of those products and
services and, therefore, your commissions:
=> Get Your Own Website
No ifs, no buts. DON'T rely on the you-beaut self-replicated
job the company provides all its affiliates. Link to that site
from your main site.
=> Get Your Own Domain Name
This presents a much more professional image. Many people
won't give the time of day to a business that thinks so little of
its prospects that the owner won't shell out 70 bucks for a
domain name. So mean business and look like it.
=> Get Traffic To Your Site (Duh!)
As a rough guide, you will need at least 500 targeted
unique visitors a day to your site to make reasonable money
from affiliate programs.
=> You Must Have A Site That Will Attract Repeat Visitors
If your website is nothing more than a splash page consisting
of little else other than banners for umpteen different affiliate
programs, forget it. Your site must be worthy of your visitor's
time and interest before you can even begin to think about
converting that visitor into a paying customer. So create a real
site with real content that will keep them coming back for more.
=> Personal Testimonials
A personal testimonial will result in more sales than a mere
link or advertisement. So take the time and trouble to write
a personal endorsement of the product or service you are
promoting. And, of course, it goes without saying that in order
to write a personal endorsement, you must know that of which
you speak. NEVER promote a program you haven't first
purchased yourself. If you don't think enough of your program
to invest in it, how do you expect to persuade others to?
=> Promote With Your Sig File
Include a link to your site in the signature of every email you
=> Promote In Your Own Ezine
Finally, if you're not already publishing your own ezine or
newsletter to stay in touch with your site visitors, start. It's
a great way to promote not only your site but also the affiliate
programs you promote from your site.
MAKING SERIOUS MONEY FROM AFFILIATE PROGRAMS
The only way of making SERIOUS money from affiliate programs
is by creating your own product or service and recruiting affiliates
to sell for YOU.
The affiliate program phenomenon is one of the Internet's true
success stories. It provides a toe-hold for the would-be internet
entrepreneur to begin a real, live business of his or her very own.
But the real beauty of affiliate programs lies not in what they can
do for you, as an affiliate, but what they can do for you, as a
recruiter of affiliates for your own program. By all means jump
on the bandwagon and start promoting other people's products to
get your start. But don't wait too long to start developing your
own product line. There is a ready-made salesforce numbering
in the millions ready and waiting to sell it for you.
**Reprinting of this article is welcome!**
This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to
THINK ALL THE GOOD .COM NAMES ARE TAKEN? THINK
AGAIN!! Every week thousands of good .com names are
repossessed by Internic for non-payment.
Unclaimeddomains.com has the complete list of expired names!
To see a sample list, click here:
4. Special Announcement - WAHMfest Northern California
WAHMFEST Northern California 2017 SPOTLIGHTS
WORK-AT-HOME MOMS (AND DADS)
SACRAMENTO, CA- June 16 - WAHMfest, a unique
Work-At-Home-Moms-Expo, is coming to Sacramento, CA,
on October 7th.
The Event will be held at Arden Fair Mall, from 10am-9pm.
Parents who have chosen to interrupt their careers to care
for their children, as well as those wanting to learn more
about home-based employment or volunteer opportunities,
are invited to attend the event.
Many parents are meeting the challenges of career and
family by finding creative ways to combine the two, according
to Heike Boehnke-Sharp, Director of the Northern California
WAHMfest , and owner of a Home-Based Business.
While some opt for long-established home-based opportunities
such as AVON, Mary Kay or Pampered Chef, others have
launched their own consulting or free-lance businesses in
areas like marketing support, public relations, graphic design,
and website development, all of which can be accomplished in
a home office with a computer and modem. Others are
seeking telecommuting arrangements.
"The term "stay-at-home-mom" is being redefined"' says
Marybeth Henry, Executive Director of WAHMfest. "More and
more mothers AND fathers are trading in their careers to work
from home, or are looking to do so. WAHMfest is an enormous
resource for information, and for companies that want to hire
highly motivated, professional workers, but don't necessarily
need a 9-to-5 presence at the office".
Forty plus exhibitors will participate in WAHMfest with
information, business opportunities and advice from those who
have "been there," according to Sharp. You will find well-known,
established businesses, as well as many new businesses that
have launched in the last several years and will soon be a
household name. Door prizes, speakers, and a few surprises
will make this day both informative and fun for the entire family.
If you are interested in participating, booth spaces,
sponsorship and advertising are still available for the program and
year-round, web-based directory. Attendance is free.
WAHMfest will be held at Arden Fair Mall, 1689 Arden Way,
Sacramento, CA.. Take the Arden Way East exit from I-80. For
directions see http://www.ardenfair.com. Additional information
on the event available at , by
calling 916-924-1806, or by e-mailing Sharp at
The Web Watch segment will return next issue.
5. Pro-Motion Column - Answers for the "Pro in Motion"
by jl scott, ph.d., Director, IAPO
Q. I have a question regarding your answer about sending out
articles not being seen as "spam." In your opinion is it "spam"
to contact publishers one time to ask them to join, for example,
an affiliate program?
I don't mean just send thousands of emails a day to any
publisher I encounter. Is finding suitable publishers and
personally asking them to join, considered "spam?" I mean a
one-time email to the publisher whom I see as suitable.
As you wrote last week contact must be made somewhere, right?
Well this is contact, don't you think? (Max)
A. Yes - this is contact. This is also a tricky question to
So-called "spam" is technically Unsolicited Commercial Email.
"Commercial" indicating that you are trying to sell something.
Are you asking these publishers to buy a product or service in
order to join the affiliate program? If so - you could
definitely be nailed for "spam."
If the program requires a purchase in order to join, you would
probably be safe if you offered the product/service to the
publisher for free in exchange for their recommendation in their
publication. This, of course, is a common practice and I don't
believe that most publishers mind this type of email.
Be sure that your message is a well-written business letter.
Don't allow it to look like an ad. Give full details and be
very explicit about the terms of the offer. Basically, you are
trying to set up a contract. You would also need to give the
publisher the opportunity to try the product/service to be sure
it is something (s)he would wish to promote - before a final
commitment is made.
If your contact with the publishers is to convince them to buy
what you are selling in order to join the affiliate program, you
could be walking on thin ice. Some won't mind - some will. Why
take the chance?
* To submit questions to "Pro-motion"
jl scott, ph.d., Author
Copyright © 2017, All Rights Reserved
This article may be reprinted with permission by including the
following resource box:
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) - and
also the publisher of MONDAY MEMO! - the ezine dedicated
to upgrading Professionalism on the Web. For your FREE
6. Build Your Own Website Tutorial
As stated earlier, the AHBBO "Build Your Own Website
Tutorial" will return in two weeks time. In the meantime,
if you're new to AHBBO, this gives you the chance to catch
up on the previous instalments which are available by
=> To receive previous instalments, just send a blank
Week 1 -
Week 2 -
Week 3 -
=> Next week:
Week 4 - Part 3 : Finding a Free Webhost
8. Letters to the Editor
I received a lot of feedback from last week's article on MLM ...
a controversial subject indeed. I wrote last week's article
an attempt to demystify MLM because I think it gets an unfair
rap, especially online. And no, for those of you who asked or
who are wondering, I am NOT involved in the industry. I'd be
awful at it. I wrote the article from a purely objective point
view. I welcome your contribution to the debate. Have you
had any experiences with MLM, good or bad? Let's hear them.
To kick us off, here's a letter I received this week from Dave
Regarding your article "Not MLM!" - I do tend to agree that, yes,
it is a legitimate and very sensible business model in many
respects. However, as a bricks and mortar marketer and now
cyber marketer I can add to the debate with one fundamental
difference between MLMs and Affiliate programs.
It's about control and ethics.
I have explored several MLMs and while my investigations are
certainly not exhaustive I have found one common trend. It
stems from two points that you made in your article.
1. No previous experience / knowledge required.
2. Dependant on your own persuasive selling skills.
Several MLMs I have researched quite thoroughly use the power
of personal endorsement from your recruiter which in turn is
encouraged of you "by following the simple steps outlined in the
The simple steps include your editorial containing information
about your success and "actual figures" of your previous
earnings and that of your upline. You are meant to send this
out to your prospective downline - but as a newly recruited
member you have no previous success or actual figures and
with not too much research you find your upline is in the
Quite bluntly this is False Advertising and in Australia at least
a breach of Section 52 & 53 of the Trade Practices Act. [These
sections deal with deceptive and misleading conduct and false
representations, respectively: Ed.]
Without prior experience, members may well not know this and
the misinformation is perpetuated until as has happened the
industry generates its own bad reputation.
Now I know that not all MLMs subscribe to this practice but
without the control of your downline there is nothing to prevent
the odd member from adopting this approach - especially as
it is dependant on "your own persuasive selling skills".
With a well constructed affiliate program, however, the merchant
simply allows the "downline" or "sales representatives" to direct
potential customers to controlled (and legally accurate) editorial
and sales information.
While control is not total, it is certainly better.
[No, the control is certainly not total. For example, in the past
week I have seen two identical ads for a certain *affiliate*
program (not MLM), each of which proclaimed their respective
advertiser had lost 56 pounds in weight and 4 inches from around
the waist by following the weight loss program being advertised:
In the bricks and mortar world this is simply packaging and is
why Coca Cola provide display fridges free of charge and other
manufacturers supply ready written advertising, brochures and
contracts. In the extreme it leads to franchise agreements which
are constantly monitored.
I almost hate to add the suggestion but when the unregulated
behaviour mentioned above is added to an e-mail campaign you
get the reasons why SPAM and hatred thereof occurs - restricting
the efforts of legitimate e-mail marketers.
I am not one of the many vigilantes (whose reactions are often
less legal or ethical than the alleged offenders) and do welcome
open debate on all of these issues. I hope my own opinions are
of some value to you.
P.S. I have constructed a web site for a successful MLM member,
who has an extensive downline, providing information with affiliate
levels of control while assisting the downline to grow through the
use of the proven (ethical) formula.
Keep up the good work.
b.des. (industrial design) - AAMI
Manager - Axiom Product Development
professional marketing & Internet design
mobile: 0412 237 104 - fax: (61 8) 8377 0818
Give your computer byte with a wallpaper or screensaver
from Cyber Mojoz - www.mojoz.com
To add your $0.02 to this debate, send your letter to
Contact By Email?subject=MLM_Input . If
you missed the article in question, ""Not MLM!" ... Why
Ever Not?", it's available by autoresponder at
If YOU have a more general contribution for the Q&A segment
or letter to the editor segment, send it along!
Contact By Email?subject=AHBBO_Letters .
9. This Week's Subscriber Web Site Pick -
Paris Mannion's BuildFountains.com
BuildFountains.com is the website of AHBBO subscriber,
"BuildFountains.com grew out of an interest in helping spread
"fountain awareness", a new hobby for many crafters and home
decorators. Meditators and harried office workers quickly
recognized fountains' beneficial health effects. All enjoy
connecting to nature and creative self-expression.
"For almost 2 years I've worked on this material to showcase
others' homemade fountains, provide Top Ten Tips on fountain
building, and produce a monthly indoor fountain ezine with
illustrated fountain projects. Visitors will find a complete table
top fountain supply store plus my book Create Your Indoor
Fountain, an easy to follow guide with 11 projects."
Paris launched BuildFountains in November, as a
refinement of her old fountain site SpringCoach.com/fount. Her
goal is help fountain builders discover the creativity within
themselves. As Paris says: "While mounding rocks or shells
around a small submersible water pump in a container of their
choice, people are thrillled to discover the varied ways to
personalize their fountain."
Delivering Insight on Fountain Creation
I will be featuring AHBBO subscribers' sites in this segment
for the next few months. So if you want your site seen by
thousands, write and tell me about your site! But make sure
it's one you've created yourself or have had created especially
for you. No self-replicating affiliate sites please.
Contact By Email
12. Subscription Management
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14. Contact Information
Elena Fawkner, Editor
A Home-Based Business Online
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