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============================================================
A Home-Based Business Online
Anniversary Issue
============================================================
Practical home business ideas, strategies
and resources for the work-from-home
entrepreneur (or wannabe!).
July 24, 2000
Sent to 5,604 subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.fawkner.com
Contact By Email
============================================================
ATTENTION: You're receiving this ezine because you, or
someone using your email address, subscribed. There is no
other way of being added to this list. If you'd like to remove
your address from the AHBBO subscriber list, please see the
instructions in segment 12 below. The AHBBO subscriber
list is NOT made available to other companies or individuals
under any circumstances. I value every subscriber and
respect your privacy.
============================================================
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Bulletin
Board Advertising Service
3. Feature Article - The Telecommuting Alternative
4. Web Watch - Internet Taxation
5. Pro-Motion Column
6. AHBBO Build Your Own Website Tutorial
7. Free E-Book of the Week - How To Start And Run Your
Very Own Information Business... From Scratch!
8. Letters to the Editor - MLM ... Your Experiences
9. This Week's Subscriber Web Site Pick - jtdbizopps.com
10. Contests
11. Advertise in A Home-Based Business Online
12. Subscription Management
13. Caveat Emptor
14. Contact Information
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1. Welcome and Update from Elena
============================================================
Hello again, and a warm welcome to all the new subscribers
who have joined us since the last issue!
This is a very special issue for me. It's one year ago this week
that AHBBO was born. I know that many of you have been
with us since the beginning and I'd like to take this opportunity
to thank you all for your continued support of AHBBO. If you're
a more recent addition to the AHBBO community, I hope you,
too, will be with us for a long time to come.
Thanks to all of you for your patience during AHBBO's somewhat
spasmodic publishing schedule over the past month. All is
now back on track and we're back to a regular weekly Monday
schedule.
In this week's feature article, we're looking at something a little
different. Over the past year I've received many emails from
people who expressed interest in working from home but, for
one reason or another, didn't want to start their own business.
Rather, they were in jobs that could be performed just as well
(and in many cases much better) at home than in a corporate
office. In this week's article we look at the arguments for and
against working from home in your job (also known as
"telecommuting") and how you might convince your boss that
it makes sound sense for both of you.
If you have an online business, then you know that summer is
a traditionally quiet time of year for your business, because
so many people take summer vacations with the family and, I
guess, because of a general preference to be outdoors enjoying
fun summer activities rather than sitting indoors in front of their
computers. For this reason, to help you ride out the slump,
AHBBO will be running a two for one sale on advertising in this
ezine for the rest of the summer. Of course, if you reside outside
the United States it may not be summer where you are. In this
case you really clean up!
Whatever advertising you purchase, if you buy one, you'll get
one free. This goes for the full range of advertising options:
single
classifieds, ad paks, super ad packs and exclusive mailings.
If
you're interested in taking advantage of this strictly limited offer,
check out segment 11. below.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .
============================================================
2. Home-Based Business Idea of the Week - Bulletin Board
Advertising Service
============================================================
Believe it or not, bulletin boards actually work as traffic builders
for just about any small business. They serve to enhance the
community relations image of a business, and the space
required to locate a bulletin board can be written off as a tax
deduction when listed as advertising or public relations expense.
People use these "business provided" bulletin boards to advertise
things they want to sell, home-based businesses, and whatever
they might want to trade for or buy. Then, they come back,
sometimes morning, noon, and evening everyday, to check on
them, or to see who else has an announcement posted. Each
time they come into the business owner's store or shop, they
may not feel an obligation to buy something, but of course the
business owner has another opportunity to sell them something.
Just about anybody can organize a route of bulletin boards:
charge the advertisers a small monthly fee, keep them up-to-date
and neat (which will make the business owner happy), and make
some really easy money in the whole process.
The first step is to contact as many businesses in your area as
possible. Grocery stores, drugstores, barber shops, beauty
salons, service stations, quick print shops, rental shops,
mobile home parks, shopping centers, apartment complexes
that have foyers or recreation rooms - and so on.
Sell these businesses on the idea of allowing you to install and
maintain a bulletin board service for them. Emphasize the
community service, the tax write-off, and the fact that you'll keep
it neat. When you get ten or more signed to allow you to install
a bulletin board, you're ready to start making your bulletin boards.
The best plan (and of course the most economical) is to make
your own. Cut a piece of corkboard 3 feet by 4 feet, mount a 3/4
by 1 inch frame around the edge, and cover this frame with a
3-foot by 4-foot piece of plastic. Mount the plastic with hinges
at the top and a hasp at the bottom. On the back of the
corkboard, install a couple of hooks for hanging it, and you're
ready to go.
Make up a sign - you can even type it out and use it as another
bulletin board announcement - something like this:
CITY-WIDE BULLETIN BOARD SERVICES!
Your announcement or advertisement displayed
here for only $5 per month! For more information,
call 123-4567.
Put your sign or announcement on each of your bulletin boards,
lock them up, and install them in all your locations. Ten such
signs with only 50 announcements per bulletin board should bring
you an easy $500 per month.
When you put an announcement from the same person up on
more than one board, charge them $5 per month for each
announcement on each bulletin board. And one other thing:
the date the "run of display" ends should be marked on each
announcement you put up on each of your bulletin boards.
In all likelihood, you'll have people waiting for space on your
bulletin boards. Keeping records should be very simple and
easy. If you don't already have a computer that you can use
for this purpose, start with a loose leaf notebook, blank
paper and a couple of packages of 3 by 5 cards. In your
notebook, write down the date, the amount of money
received and the number of announcements on display, and
the contract expiration date.
On the 3 by 5 cards, write the name, address, phone number
and expiration date of each contract, and the location(s) of
the bulletin board(s) that particular announcement is on.
Arrange the cards in chronological order according to expiration
date, and file them in a storage box.
Once you get rolling, you shouldn't have to service your
bulletin boards more than once a week, and as more people
see them, more businesses will want you to put one in their
business location, and more people will want to display an
announcement. Simple, easy, and a real money-maker for you.
This kind of business is what the newspapers like to write
about, and the TV stations like to carry as news of what
people in their areas are doing as entrepreneurs. So take
the feature editors out to lunch, make friends with them,
and push for all the free publicity you can get.
That's the plan. It's simple, easy, and depending upon the
population density of your area, it could very well be the very
thing you've been looking for to supply you an extra income.
It demands little investment, not much of your time, and no
special training or education. But, as with any business
venture, it takes ACTION on your part. You must get out
there and set it up, and work at making it a success for you!
------
There are many more ideas like this in AHBBO's Home
Business Ideas page at http://www.fawkner.com/hbideas.html
and Online Business Ideas page at
http://www.fawkner.com/obideas.html with more being added
all the time.
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============================================================
3. Feature Article - The Telecommuting Alternative
============================================================
Copyright © 2000 by Elena Fawkner
So, here you are, Sunday night again, and your thoughts turn
to the working week ahead. Pretty soon your mind turns to
the Monday morning commute. And the drive home again.
What you wouldn't give to be able to work from home instead
of downtown, you think to yourself for the umpteenth time this
year. How much more you could accomplish if you could use
the time you spend sitting in traffic doing something that's actually
productive! After all, there's no reason why you MUST work
in a corporate office. Not all the time anyway. Well, what
are
you going to do about it? Maybe the time has come to bite the
bullet and make a proposal to your boss that you both give
telecommuting a try.
Before you launch into such a discussion though, a word to the
wise. Many employers are leery about employees working
from home. Not that they would come right out and say they
don't trust you to do what you're paid to do, but, well, how
would it WORK exactly? So take some time to plan your
proposal and anticipate the kinds of objections and concerns
you might expect to encounter.
In this article, we take a look at the pros and cons of
telecommuting and some of the issues that can arise. By
taking the time to work through these issues, you will be
well placed to make a considered, balanced and, most
importantly, accepted proposal.
THE ADVANTAGES OF TELECOMMUTING
=> Improved Productivity
By far the greatest advantage of telecommuting is increased
productivity. Telecommuters invariably say that the time they
save not having to commute, coupled with fewer interruptions,
means that they get more done in their workday than ever
before.
Not only that, studies have shown that telecommuters are
more likely to spend a spare hour in the evening or a few on
the weekends on work since it is there to be done. While
this may be good news for employers of salaried employees,
some employers will be concerned not to infringe overtime
rules though, so be mindful of this potential pothole.
=> Retention of Valued Personnel
The availability of telecommuting as an option means that the
employer may well retain valued personnel under circumstances
when the employee may otherwise be forced to resign due to
changing life circumstances. Obvious examples include
pregnancy and relocation to accompany a transferred spouse.
=> Reduction in Office Overheads
If the business has a number of personnel who telecommute,
there are cost savings to be made in office overheads. Smaller
office space can be negotiated as well as fewer paid carparks.
=> Attract Quality Recruits
If the business has a telecommuting policy, this will be
attractive to many prospective employees, allowing the
employer to better attract more quality recruits.
=> Reduce Absenteeism
The flexibility inherent in working from home translates to
reduced absenteeism. No longer does the working parent
have to take a "sick" day to care for a sick child.
=> Broadens Labor Pool
Telecommuting allows the employer to recruit from a
broader labor pool than would otherwise be the case if the
employee had to travel to the employer's office each day.
Geographical boundaries become less significant for one
thing, but special needs personnel, such as those with
physical disabilities who prefer not to work in a traditional
office environment, or with chronic illnesses, can still
participate in the workforce. This allows the employer
to recruit from the broadest talent pool possible.
THE DISADVANTAGES OF TELECOMMUTING
The disadvantages of telecommuting largely fall on the
employee rather than the employer, and include:
=> Isolation
One of the reasons you will be more productive working
from home is that you will have fewer interruptions.
That, of course, is a double edged sword. You may
find yourself missing those drop in visits and gatherings
at the water cooler that you think of now as
interruptions.
=> Out of the Loop
You will also be out of the loop with what is going on at
the office. This makes it difficult to participate in the
office politics that can be so crucial to the wellbeing
of your career.
=> Propensity to Overwork
The fact that you are living and working in the same
space makes it less easy to turn work off at the end of the
day. Say what you like about your evening commute,
it at least signals the end of the workday. You may find
yourself working at 10:00 at night just because you can.
This can quickly lead to a lack of balance between
your personal and business lives, the very thing you
were perhaps hoping to redress by making the move to
working from home.
=> Invisibility Factor
You should be alert to the fact that not being in the office
could lead to something of an "out of sight, out of mind"
situation. You need to be certain that your work is
visibile, even if you are not.
ISSUES TO BE ADDRESSED WITH YOUR EMPLOYER
Now that you have a grip on the pros and cons of telecommuting
you are in a position to begin making your pitch. While you can
certainly use the pros in support of your argument in favor of
telecommuting, be ready to discuss the cons too. After all, the
decision to telecommute must be one that works for you AND
your employer. Your employer will feel more comfortable
with the idea if you demonstrate that you are alert to the
downside. This shows that your proposal is considered and well
thought-through.
In addition to the pros and cons discussed above, be prepared
to address the following issues which your employer is likely to
raise.
=> Why Do You Want to Telecommute?
Even if the primary reason is because you want to spend more
time with your young children, answer this question with a
secondary, mutually-beneficial answer, such as improved
productivity. You know that being home for your children
when they return from school won't undermine your work
performance (in fact, you plan to work for a few hours after
they're in bed which will more than compensate), but don't
expect your boss to believe you. Focus instead on a win-win
reason such as improved productivity as a result of fewer
interruptions and being able to work when you would otherwise
be commuting.
=> What Happens When I Need You Here For Client Meetings?
One thing you may want to consider, at least in the beginning,
is easing into telecommuting by working from home, say, two
days a week, and in the office for three, gradually moving to
more time at home and less in the office over time. Under this
type of arrangement, it's easy to schedule client meetings for
those days when you are working. Sometimes, of course,
that won't be convenient for the client. At these times, you
need to be flexible. You may have to come into the office
for a morning or an afternoon on a day when you would
normally be working from home.
=> Many Clients Will Not Be Comfortable Dealing With Someone
Who Works From Home
There is no need for a client to even know you work out of
your house if you don't want them to. All that is required is
a diversion of calls made to your office phone to your home office
phone. It goes without saying, of course, that professionalism
demands that you have a completely separate communciations
system in your home office from your home. You need a
dedicated phone line for your work and family members
should be under STRICT instructions that that line is to be
answered by no-one but you. If your boss calls your home
office number and your five year old answers, expect
problems. Rightly so, too. Same goes for your spouse.
That's what voicemail is for.
=> What Will Take Priority: Your Work or Taking Care of Your
Children?
Do not believe for a minute that telecommuting means the end
of daycare. If your kids are in daycare now, they will probably
still need to be in daycare if you work from home. You simply
cannot attend to a five year old and work effectively at the same
time. So, do not think of telecommuting as an alternative to
day care. It is not. At best, telecommuting will give you
an
additional couple of hours a day with your kids; the time you
would normally have spent commuting to and from the office.
=> What Will It Cost the Company?
A recent study by Forrester Research showed that the
average initial investment by the employer on equipping
an employee to work from home was $4,000. Annual
maintenance costs were around $2,500. If you think this is
likely to be a major obstacle, consider using your personal
resources to meet at least some of this cost. After all,
you will be saving money in terms of commuting costs,
lunches and work clothes. If you already have a personal
computer at home, perhaps you should offer to use that
for your work, at least until both parties have given this
telecommuting business a try and are happy to continue
on with it.
As with any negotiation, the best outcome is one with a
win-win solution.Telecommuting has many advantages
for employer and employee alike. But it is not for
everyone. If you are not self-disciplined, if you need
supervision to keep you on track, then it's not for you.
It's probably not best suited for projects that require
you to work as part of a team if that means you need
to be sitting around a table together for much of the
time.
But most importantly, telecommuting requires a relationship
of trust and goodwill between employer and employee. If
your employer doesn't trust you, then you will have an uphill
battle getting this thing to fly. But then again, if your employer
doesn't trust you, you have an uphill battle period and it may
be that you should be looking elsewhere in any event.
Fortunately, however, there are many more enlightened
employers who understand that employees treated with
trust and respect will return the favor.
-----
**Reprinting of this article is welcome!**
This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to
mailto:telecommuting@fawkner.com .
============================================================
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============================================================
4. Web Watch - Internet Taxation
============================================================
I was contacted this week by the owners of an impressive
free site that's very useful for keeping abreast of developments
in (among many other things) internet taxation, an issue that
concerns all of us doing business online. The site's
http://www.incongress.com .
Here's how the owners describe their site:
"We post unfiltered issue information from the interest groups
that lobby Congress. No matter what your issue interests are
you can subscribe to receive current press releases, studies,
information, policy briefings, and other important information.
In many instances you will receive this information before
reporters. This enables you to keep abreast of the issues that
affect your life, work and family. If you don't want to subscribe
you can always research your issues by clicking PowerSearch
on the incongress.com menu."
You can find the internet taxation materials by going to
http://www.incongress.com , clicking on "Hot Topics", then
"Internet Taxation", then "See all documents in Internet
Taxation".
Be sure to read the Executive Summary of the Advisory
Commission on Electronic Commerce Report to Congress
which states, in part: "In addressing whether and how the
Internet should be subject to taxation, a major priority should
be reducing or removing barriers to access to perhaps the
most advanced and useful medium of communications and
commerce yet devised. That imperative has infused the various
discussions in this proposal, which will, cumulatively, drive down
the cost of connecting to the Internet and consequently increase
the numbers of those who can afford to connect. The advent of
e-commerce raises new challenges for traditional state and local
tax systems. It should not be presumed that the collection of
sales and use taxes on the Internet transactions is an inevitability."
============================================================
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------
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============================================================
5. Pro-Motion Column - Answers for the "Pro in Motion"
============================================================
by jl scott, ph.d., Director, IAPO
Q. I have noticed that when I run two SHORT articles (as
opposed to one BIG one) in my ezine, I get a lot of happy
response from my readers, and it is easier on me, too, frankly.
My question(s) is (are) what is a good limit to set on articles
to get two good short ones?
And, how do I ask the long-winded, though of course very nicely
written, article submitters if they have any other brilliant
articles that are not as HUGE as the entire rest of my ezine?
(Jan)
A. Ah yes, long-winded articles. <sigh> I may have been guilty
of that myself a time or two. Short ones are SO much easier -
for ALL of us!
As a publisher, I post the length of article I'll accept
(maximum 500 words) but they STILL send 1000 words! BUT - I can
then refer them to my parameters on the web site. Of course,
they usually don't want to rewrite and change their creation.
But it helps slow them down a bit.
It's really kind of a pain to have to deal with trying to get
submitters to do it right. I even sometimes have a hard time
getting them to give me a link for the ones I want to link to
instead of publishing right in the ezine. Wouldn't you think
they'd be glad to have the link send people to their web site???
Isn't TRAFFIC what everyone cries about?
None of this has answered your question. One thing you might do
is take the long ones and run them in two - or even three -
parts. That keeps the readers interested until the next issue.
Or - try links for the really good long ones. Write the author
and ask if it is available on their web site, or by
autoresponder. Be clear that you want the exact URL for the
article only. You don't want your readers to have to hunt down
the article. If it's good, they'll peruse the site while
they're there.
* To submit questions to "Pro-motion"
mailto:Questions@IAPOnline.org
jl scott, ph.d., Author
Copyright © 2000, All Rights Reserved
This article may be reprinted with permission by including the
following resource box:
------
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) http://www.IAPOnline.org - and
also the publisher of MONDAY MEMO! - the ezine dedicated
to upgrading Professionalism on the Web. For your FREE
subscription: http://www.MondayMemo.org
============================================================
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============================================================
6. Build Your Own Website Tutorial
============================================================
This week - Week 5 : Transferring Your Webpages to Your
Webhost.
This week's instalment will be available by autoresponder on
Wednesday. To receive this week's instalment, please send
a blank email to mailto:byowtpart5@fawkner.com .
=> To receive previous instalments, just send a blank
email to:
Week 1 - mailto:byowtpart1@fawkner.com
Week 2 - mailto:byowtpart2@fawkner.com
Week 3 - mailto:byowtpart3@fawkner.com
Week 4 - mailto:byowtpart4@fawkner.com
=> Next week:
Week 6 : Publicizing Your Pages - Submitting to Search Engines
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============================================================
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------
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8. Letters to the Editor - MLM ... The Last Word
============================================================
And the final word on the MLM debate goes to Harmony Major:
"Hi Elena.
I'm not too interested in MLM myself, as I think those programs
and affiliate programs are tons of hard work -- for not as much
profit. I joined a few "bad" MLM's when I first started out online,
and haven't been involved in one since then. One still owes me
money. However, I don't doubt that people can and will continue
to make money from it, and I know some that do. HONEST people
too, which is just what MLM needs to survive. :-)
At any rate, I published an article in my twice-monthly ezine,
(Straight from the Horse's Mouth), in the current issue that's
called "Network Marketing ... Friend or Foe?" An excellent article
by Cherie King. You can get the current issue with that article
included by emailing: Current-SHM@homebasedheaven.com
( Or click: mailto:Current-SHM@homebasedheaven.com ) I think
you'll enjoy it, as it brings up a lot of issues about MLM from both
sides of the argument.
Have a great day!
Respectfully,
Harmony Major"
---
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------
To speak your mind in the next issue of AHBBO, send a Letter
to the Editor! Just email me at
Contact By Email?subject=AHBBO_Letters and be
sure to include your resource box!
============================================================
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and management caliber individuals for national and international
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at 1-888-921-6030 or visit http://www.splitsecondwealth.net/wisdom
(1/1)
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9. This Week's Subscriber Web Site Pick - jtdbizopps.com
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This week's subscriber web site pick is Jan Tallen-Dandridge's
jtdbizopps.com at http://www.jtdbizopps.com . There's so much
information packed into this site I had to force myself to leave
to finish putting this issue together! Here's Jan:
"Hi, Elena. My site is one that started out 14 months ago as 3
pages made for me by professional designers and I have
expanded it to a 25 page lay-out and redone it so much over
the past year that the only remaining item left from the pros
is the table format.
I had started out with a beautiful aqua table background and
logos, etc. and then got tired of that look after a year and
tried a pretty, but unsettling to some visitors, rainbow effect
and now am quite happy with my new clean, crisp white
uncluttered theme and would love some feedback.
Thank you,
Jan Tallent-Dandridge
Marketing Warrioress
http://www.jtdbizopps.com
and Rim Digest publisher
mailto:rimdigest-subscribe@globelists.com "
Thanks Jan! Speaking for myself I prefer a clean white
page any day. Keeps the focus on the content of your
site which is all that counts at the end of the day.
------
I will be featuring AHBBO subscribers' sites in this segment
for the next few months. So if you want your site seen by
thousands, write and tell me about your site! But make sure
it's one you've created yourself or have had created especially
for you. No self-replicating affiliate sites please.
Contact By Email?subject=website_pick
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10. Contests
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=> Multiply Your Chances to Win
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free services and expert advice to help grow your Internet
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Create your own odds to win valuable prizes you need
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=> REAL 'Net Profits
AHBBO also co-sponsors another great monthly contest called
REAL 'NetProfits. It's a step-by-step ticket to starting
an online home business, AND it gives you the know-how and
tools to market that business. Register for FREE to get FOUR
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This package is worth well over $250, and it can be yours
absolutely free of charge! Visit REAL 'NetProfits to
register! http://homebasedheaven.com/profits/elena.html
The winner for July will be announced July 31 so if you
haven't entered yet, register now for four free chances to
win!
============================================================
11. Advertise in A Home-Based Business Online
============================================================
SUMMER 2 FOR 1 SALE!
Buy one get one free until the end of Summer 2000.
Whatever advertising purchase you make, single
classified, ad pak, super ad pak or exclusive mailing,
you get the same again, absolutely FREE! So shake
some life back into your business during this slow,
lazy summer with half-price advertising in AHBBO.
A zero tolerance policy applies at AHBBO in relation to
undeliverable mail. This means that the recipient address
for emails returned "undeliverable" (including where the
recipient's mailbox is full) is automatically deleted from
the AHBBO subscriber database.
This policy has been introduced to more accurately reflect,
in the subscriber numbers, the number of eyes who will
actually see your ad. Because AHBBO classified ad rates
are calculated on a $CPM basis, this policy is intended to
maximize the return on your advertising dollar.
Current ad rates and placement details are at
http://www.fawkner.com/adsubmit.htm . Choose from single
ad placements, Ad Paks (4 ads for the price of 3), Super Ad
Paks (7 ads for the price of 5) and exclusive mailings.
============================================================
Do you like this ezine? Recommend-It(r) to a Friend!
http://recommend-it.com/l.z.e?s=446574
============================================================
12. Subscription Management
============================================================
Please note: email addresses for ALL returned mails are
automatically deleted from the AHBBO subscriber database.
If you have a free email account and want to continue
receiving this newsletter, please make sure you clear out
your mailbox on a regular basis!
To SUBSCRIBE to this Newsletter
http://www.fawkner.com/subscribe.html
To UNSUBSCRIBE from this Newsletter
mailto:subscribers@fawkner.com?subject=unsubscribe\
(Processing of unsubscriptions is automated. Please make
sure that your email is sent from the account you subscribed
with otherwise you will receive an "address not found"
message.)
To CHANGE your Subscription Address
mailto:subscribers@fawkner.com?subject=change_address
and in the body of the email tell me what your old address
was and what it needs to be changed to.
If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!
============================================================
13. Caveat Emptor
============================================================
Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence!
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14. Contact Information
============================================================
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.fawkner.com
============================================================
All Rights Reserved