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A Home-Based Business Online
============================================================
Practical home business ideas, strategies
and resources for the work-from-home
entrepreneur
August 12, 2000
Sent to 5,675 subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.fawkner.com
Contact By Email
============================================================
ATTENTION: You're receiving this ezine because you, or
someone using your email address, subscribed. There is no
other way of being added to this list. If you'd like to remove
your address from the AHBBO subscriber list, please see the
instructions in segment 13 below. The AHBBO subscriber
list is NOT made available to other companies or individuals.
I
value every subscriber and respect your privacy.
============================================================
This Week's Sponsor
============================================================
UNCOVER THE CLOSELY-GUARDED SECRETS of getting HUNDREDS
of visitors to YOUR website every day -- INSTANTLY! I've done it.
Now, let me show YOU how. Visit: http://YahooSecrets.com now!
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Producing
"How-To" Videos
3. The AHBBO "Top Three"
4. Feature Article - Saturday Mornings/Marbles
5. Web Watch - Rethinking Privacy Policies
6. Pro-Motion Column
7. AHBBO Build Your Own Website Tutorial
8. Letters to the Editor
9. This Week's Subscriber Web Site Pick - BCountry!
10. Contests
11. Advertise in A Home-Based Business Online
12. Subscription Management
13. Caveat Emptor
14. Contact Information
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1. Welcome and Update from Elena
============================================================
Hello again, and a warm welcome to all the new subscribers
who have joined us since the last issue!
As an ezine publisher, I receive no end of article submissions
from writers wanting me to run their articles in AHBBO. I
invariably delete them without opening them because my
editorial policy for AHBBO is to run only my own, original
articles that I write specifically for this ezine. This week
is an
exception. I received an email this morning with the subject
line "Saturday Mornings/Marbles". Intrigued, I opened the
email to find an article submission from Bill Thomas. Despite
myself, I read the article. Its message was so stunningly
simple that I decided to share it with you. So, I've pulled the
article I wrote for this week's issue to run Bill's instead.
Although
not directly related to home-based business, I'm sure you'll agree
that Bill's article speaks to every one of us. I hope it will
touch your life as it did mine.
From the feedback I've been receiving, it seems that many
of you have been having trouble receiving the AHBBO Build
Your Own Website Tutorial instalments by autoresponder.
I've tested each of autoresponders and they seem to be
working OK now so if you've had trouble, it may just be
because you were trying to access the instalments at a time
when the site was down. In any event, since this seems
to be such a widespread problem, I'm going to finish off
the tutorial during the course of the next week and make
the whole thing available in downloadable ebook format in
time for the next issue of AHBBO on August 19.
Remember, AHBBO is running a 2 for 1 advertising sale
for the rest of the summer. So, if your online business
is
suffering from the dreaded summer slump, this may be just
what you need to shake some life back into it. Details at
segment 11.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .
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2. Home-Based Business Idea of the Week - Producing
"How-To" Videos
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A Florida videographer produced a "how-to" wedding planner
tape and sold over $250,000 worth of videos in just 12 months.
Think about it: if you sell your video for $25, all you need to
do is sell around 80 videos a week, or 325 videos a month to
gross $100,000 a year.
A typical "small" production can sell as many as 1,500 videos
a month, or 18,000 units a year, at $25 each.
It's the topic that's key. If there's one single factor that makes
or breaks a "how to" video, it's the choice of topic. Another factor
to consider is the length of the material. To remain interesting,
the average "how to" video must be fast-paced and relatively
short, not exceeding 45 minutes. Most successful videos
are no more than 30 minutes long as this is a tolerable length
for the viewer yet long enough to effectively cover a topic and
remain interesting. The length of your video also affects your
duplication cost.
Other factors to consider:
=> The Shoot
Who's going to do the shooting? If you decide to do it yourself,
where will you get the camera? What format are you going to
shoot it in? Are you going to rent or buy your camera?
=> Editing
Once you've shot all the footage you need, you edit the work,
assembling the footage in an orderly and coherent fashion that
will effectively deliver the thought. Depending on how you shot
your footage, editing can take 20 to 50 times the estimated
finished time of your video. This means a 10 minute video may
take 4 to 5 hours to edit, and so on.
Studio time ranges from $40 to as much as $100 an hour,
depending on the special effects you want to have available for
your editing project.
Packaging full color printed sleeves start at around 40 cents a
piece if you order 1,000 or more. You also need face labels on
your tapes, as well as shrink wrapping for protection.
------
There are many more ideas like this in AHBBO's Home
Business Ideas page at http://www.fawkner.com/hbideas.html
and Online Business Ideas page at
http://www.fawkner.com/obideas.html with more being added
all the time.
============================================================
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(5/7)
------
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(4/4)
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3. The AHBBO "Top Three"
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From time to time, I get emails from readers asking me what
income-earning programs I recommend. In this new regular
segment, I'm going to give you my current "top three" ... what's
working for me. Each of these programs come with my
unqualified endorsement.
INTERNET MARKETING WARRIORS
http://www.thewarriorgroup.com/cgi-bin/warriors.cgi?3586
My regular best earner and all-time favorite, both as a
business opportunity and a product. The product is access
to a members-only site that is nothing short of phenomenal.
It can literally give you your start in an online business of
your own. It's how I started. Visit the above URL for a
full
description of what you get with a Warriors membership.
The business opportunity is the affiliate program that pays
a whopping $30 for every sale.
Initial investment: $49.95 (one-time, lifetime membership fee)
CASH COW
http://www.fawkner.com/cashcow1.html
Both a product and a business opportunity, Cash Cow is an
online internet marketing manual that, once you've signed up
for yourself, you can then market to others and earn $25
a sale. Unlike its similar competitor, Cookie Cutter, you do
NOT have to pay the owner webhosting fees. You can copy
the Cash Cow web pages and host them wherever you like.
Initial investment: $25.
INTERNET MARKETING CHALLENGE
http://www.marketingchallenge.com/cgi-bin/t.cgi/110084
Visit the above URL for a full description. The affiliate program
pays $65 a sale.
============================================================
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(4/4)
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(3/4)
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4. Feature Guest Article - Saturday Mornings/Marbles
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©1999 Thomas Enterprises
The older I get, the more I enjoy Saturday mornings. Perhaps
it's the quiet solitude that comes with being the first to rise,
or maybe it's the unbounded joy of not having to be at work.
Either way, the first few hours of a Saturday morning are most
enjoyable.
A few weeks ago, I was shuffling toward the basement shack
with a steaming cup of coffee in one hand and the morning
paper in the other. What began as a typical Saturday morning,
turned into one of those lessons that life seems to hand you
from time to time. Let me tell you about it.
I turned the dial up into the phone portion of the band on my ham
radio in order to listen to a Saturday morning swap net.
Along the way, I came across an older sounding chap, with a
tremendous signal and a golden voice. You know the kind, he
sounded like he should be in the broadcasting business. He
was telling whoever he was talking with something about "a
thousand marbles." I was intrigued and stopped to listen to what
he had to say.
"Well, Tom, it sure sounds like you're busy with your job. I'm
sure they pay you well but it's a shame you have to be away
from home and your family so much. Hard to believe a young
fellow should have to work sixty or seventy hours a week to
make ends meet. Too bad you missed your daughter's dance
recital."
He continued, "Let me tell you something Tom, something that
has helped me keep a good perspective on my own priorities."
And that's when he began to explain his theory of a "thousand
marbles."
"You see, I sat down one day and did a little arithmetic. The
average person lives about seventy-five years. I know, some
live more and some live less, but on average, folks live about
seventy-five years."
"Now then, I multiplied 75 times 52 and I came up with 3900
which is the number of Saturdays that the average person has
in their entire lifetime. Now stick with me Tom, I'm getting to
the important part."
"It took me until I was fifty-five years old to think about all this
in any detail," he went on, "and by that time I had lived
through over twenty-eight hundred Saturdays. I got to thinking
that if I lived to be seventy-five, I only had about a thousand of
them left to enjoy."
"So I went to a toy store and bought every single marble they
had. I ended up having to visit three toy stores to round-up 1000
marbles. I took them home and put them inside of a large, clear
plastic container right here in the shack next to my gear. Every
Saturday since then, I have taken one marble out and thrown it
away."
"I found that by watching the marbles diminish, I focused more
on the really important things in life. There is nothing like
watching your time here on this earth run out to help get your
priorities straight."
"Now let me tell you one last thing before I sign-off with you and
take my lovely wife out for breakfast. This morning, I took the
very last marble out of the container. I figure if I make it until
next Saturday then I have been given a little extra time. And the
one thing we can all use is a little more time."
"It was nice to meet you Tom, I hope you spend more time with
your family, and I hope to meet you again here on the band. 75
year Old Man, this is K9NZQ, clear and going QRT, good
morning!"
You could have heard a pin drop on the band when this fellow
signed off.
I guess he gave us all a lot to think about. I had planned to work
on the antenna that morning, and then I was going to meet up
with a few hams to work on the next club newsletter. Instead, I
went upstairs and woke my wife up with a kiss. "C'mon honey,
I'm taking you and the kids to breakfast."
"What brought this on?" she asked with a smile.
"Oh, nothing special, it's just been a long time since we spent
a Saturday together with the kids. Hey, can we stop at a toy
store while we're out? I need to buy some marbles."
HAVE A GREAT WEEKEND AND MAY ALL YOUR
SATURDAYS BE SPECIAL!!!!!!!!!
Work like you don't need the money...
Love like you've never been hurt...
Dance like nobody's watching...
Sing like nobody can hear you…
Author Unknown
Bill Thomas
"The Write Track"
©1999 Thomas Enterprises
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Charter Member of IAPO
Bill Thomas is Editor/Publisher of "The Write Track"
Ezine. Subscribers can email
mailto:thomasco1@thomasco1.com?subject=subscribe_Wtrack
Home Page http://www.thomasco1.com/wtrack
He also owns the resource site "The Inner Sanctum"
at http://www.thomasco1.com/sanctum1.html
Interested in Free Websites? Free Educational Courses?
Go to: http://www.thomasco1.com
============================================================
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Vacations to help you recoup lost serenity.
(2/2)
------
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(2/8)
============================================================
5. Web Watch - Rethinking Privacy Policies
============================================================
Like a good netizen you do, of course, have a privacy policy
prominently posted at your site and in your ezine, right?
Your privacy policy probably says something like mine:
"From time to time as you explore this site, you may choose to
provide certain information about yourself to enable Fawkner
Publishing to provide you with products and services or to keep
you informed of new developments. It is Fawkner Publishing's
policy to treat this information as strictly private and confidential
and under no circumstances will we disclose or release your
personal information to others unless compelled to do so by law."
Pretty standard stuff, you say?
Well, consider this. What happens when you want to sell your
business? An enormous chunk of the value of your online
business is tied up with your list of email addresses of people
who have visited your site and provided their email address so
you can communicate with them, people who have subscribed
to your ezine, customers who have bought from you ... your "list",
in other words. To uphold your privacy policy, you would not be
able to sell that list as part of a sale of your business. Or
would
you?
This is the very problem faced by Toysmart.com, currently
enduring an excruciatingly public bankruptcy. When bankruptcy
laws come into play, suddenly the rights of creditors are
elevated over those of shareholders. And, of course, mere
"customers", whose data is the subject of the privacy policy,
never even get a look-in. So, Toysmart.com's heretofore stated
privacy pledge that private information "is never shared with a
third party" is starting to look decidedly negotiable now that it's
going through bankruptcy. That list of 250,000 email addresses
and credit card numbers is worth millions.
So, how will the tension between bankruptcy and privacy laws
be resolved? How indeed? Not surprisingly, privacy advocates
are screaming blue murder as are a few dozen state attorneys-
general. No doubt the trustee in bankruptcy holds a different
view.
The Federal Trade Commission has recommended that the
matter be resolved by allowing the list to be sold as a package
with the entire website business on condition that the "suitable"
buyer abide by Toysmart's privacy pledge. The FTC's
recommendation is just that, however, and not binding. It will
be
left to the bankruptcy courts to decide which camp will prevail.
On a more prosaic level, the Toysmart privacy debacle is a
harbinger for all of us. Consider the ramifications when the
time
comes to sell your business of having had a privacy policy
which states that your list will NEVER be rented or sold. Perhaps
a better approach would be to take a less absolute position and
expressly except a successor in interest from the policy (i.e.,
someone who acquires your interest in the business).
============================================================
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(2/8)
------
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(1/2)
============================================================
6. Pro-Motion Column - Answers for the "Pro in Motion"
============================================================
by jl scott, ph.d., Director, IAPO
Q. I guess I'm what they call a "newbie" but I would like to
start an online business. Problem is I still have trouble with
even some of the basic Internet skills. Can you give me a few
pointers? (John)
A. Welcome to the wild, wild world of the Internet! Some of us
"oldbies" still have problems with Internet skills. I wouldn't
even know where to start with "pointers" - but I know who does.
Normally, I don't recommend individual web sites or services in
this column. However, I receive questions from those new to the
Internet constantly. Often they are generalized questions which
are difficult to answer. I also have a great concern regarding
"newbies" who are being trained incorrectly - especially in
online business.
I well remember the trauma of BEING new online! With no one to
teach me other than some kind hearted souls who took pity on
me! Well, those days are over!
STOMP and CLAP and WHISTLE and CHEER! (That's what
we do in Texas.) The Internet finally has what it's needed from
the git-go! My hat is WAAAAY up in the air!
A brand new web site has now been launched to help those
new to the Internet - "The Newbie Club!" Joe Robson and his
partner, Tom Glander, are the geniuses behind this much
needed web site. Everything's there that any "newbie" could
ask for. Especially, since they don't know WHAT to ask for.
Us "oldbies" will smile just at the sight of it. It looks like
exactly what it is! I just keep going back to it and it just
keeps getting better and better. A "newbie's" dream!
Us *smart* oldbies will also jump on the bandwagon and get
in that affiliate program. The introductory product there is the
e-book, "Windows for Newbies" - written by Tom Glander.
Tom's smart as a whip and one of the funniest guys I've run
into for awhile. They even explain to the "newbie" how to
download it! And, that's only the beginning of the resources
...
The Newbie Club has been Joe Robson's dream to help those
who need help most. He is a true genius - but you'll never hear
him try to make you think he is. The sign of a TRUE
professional! It's a miracle to me that FINALLY someone of
this caliber is setting out to teach us properly.
You can't even imagine how much JUNK I go through just
searching for something I can fully endorse - without reservation
- that is actually VALUABLE to people out there! This has GOT
to be one of the biggest hits on the Web.
My recommendation? For all your tips on getting started -
visit The Newbie Club: http://www.newbieclub.com?start_here
* To submit questions to "Pro-motion"
mailto:Questions@IAPOnline.org
jl scott, ph.d., Author
Copyright © 2000, All Rights Reserved
This article may be reprinted with permission by including the
following resource box:
------
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) http://www.IAPOnline.org - and
also the publisher of MONDAY MEMO! - the ezine dedicated
to upgrading Professionalism on the Web. For your FREE
subscription: http://www.MondayMemo.org
============================================================
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------
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7. Build Your Own Website Tutorial
============================================================
As stated earlier, because of autoresponder problems, the
entire AHBBO Build Your Own Website Tutorial will be
made available as a downloadable ebook in the next issue
(August 19).
j
Previous instalments are still available by autoresponder,
however. To receive previous instalments, just send a blank
email to:
Week 1 - mailto:byowtpart1@fawkner.com
Week 2 - mailto:byowtpart2@fawkner.com
Week 3 - mailto:byowtpart3@fawkner.com
Week 4 - mailto:byowtpart4@fawkner.com
Week 5 - mailto:byowtpart5@fawkner.com
Week 6 - mailto:byowtpart6@fawkner.com
============================================================
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------
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(1/1)
============================================================
8. Letters to the Editor
============================================================
Hi Elena,
I agree whole-heartedly with your comment about the prevalence
of the lack of truth in advertising on the Internet in your "Web
Watch" section. I know that many of the ads are from newbies
who are just using the ones provided for them by their affiliate
program, hopefully, until they learn better. Not knowing any
better, I started out that way, too, briefly, a few months ago,
until I, in good conscience, couldn't continue making the
claims when they didn't come true for me.
The primary problem I have with the whole issue is the
misrepresentation, directed at newbies, about it taking no
effort to make a lot of money on the Internet. Certainly,
everybody would like to have something for nothing, but this
approach creates and feeds an unrealistic atmosphere that
makes it more difficult to sell honest, reputable opportunities
that have a great deal of potential but don't participate in the
hype.
Now that I am on my soap box, my second pet peeve, if I may
continue, is programs that state on their web site "NOT MLM"
which implies that network marketing by definition is inherently
a scam. Many of them even have the nerve to go on to explain
a payment plan that is multiple levels deep!
I'm with you -- clean up the advertising and let free enterprise
take its course online the same as offline.
Just my 2 cents. Thanks.
Annette Fincher
~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~
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---------------
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---------------
^..^ >>> IT'S TIME TO MAKE A DIFFERENCE <<< ^..^
A great idea on the Internet-Charitychase.com-that pays its
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~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~ . ~
------
To speak your mind in the next issue of AHBBO, send a Letter
to the Editor! Just email me at
Contact By Email?subject=AHBBO_Letters and be
sure to include your resource box!
============================================================
Dreaming of having a website!? Driving a new car for free?! Lot
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(1/1)
------
I get PAID TO PARTY and SO CAN YOU!!
Home based business, great for Moms! Sell party supplies
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(1/1)
============================================================
9. This Week's Subscriber Web Site Pick - BCountry!
============================================================
http://www.bcountry.net
Hi Elena!
I have been a subscriber of yours for several months now... and
I have never been disappointed with an issue yet. Thanks so
much for the useful info and the insight you bring me in regards
to my online business.
And with that said, I would like to submit my site to you for your
"website pick" column: http://www.bcountry.net . I am very
proud (while trying to keep my modesty in check!) of the site's
accomplishments and my attempt to bring my little business
to a corner of the world wide web.
I have been in business for about a year now... and still
continuing to learn and grow ... mostly by trial and error. But
I am at a place where I feel comfortable, secure and proud of
my efforts.
My site focuses on a specialty group, mostly crafters, which
has made it easy to "target" my audience. I have found that
word of mouth has been my best advertising as I don't rank
very high in most search engines. I have never spent a penny
on ads (yet... but am considering your newsletter!), and have
found a way to keep busy every day in spite of my lack of
advertising. My repeat customers has enabled me to run a
viable and productive on line business.
I have tried to follow all the "golden rules" of web site design.
I created the site myself using a "free" host, which so far
hasn't bogged me down too much, but I am looking to upgrade
one day.
I would love to hear what you think. Of course, constructive
criticism is what has led me to where I am today, so I would
never shun any advice you or anyone else can offer. We all
learn from each other.... that's my motto. :)
Thanks so much for your time... again, I think you are doing
a wonderful service for your readers.
Sincerely,
Jamie McDowell
BCountry!
http://www.bcountry.net
------
I think your site is just wonderful, Jamie, you SHOULD be proud!
It's very well designed, attractive and easy to navigate. And
the survey section is a GREAT idea. Everyone, scoot on over to
http://www.bcountry.net and check out Jamie's survey page. Notice
that it doubles as a visitor email address collection point.
Whenever I see a site that uses a survey for visitor feedback, I
just know I'm dealing with someone who is very customer-service
oriented and that really gives me confidence. A site survey form
is something worth considering for all of us.
------
I will be featuring AHBBO subscribers' sites in this segment
for the next few months. So if you want your site seen by
thousands, write and tell me about your site! But make sure
it's one you've created yourself or have had created especially
for you. No self-replicating affiliate sites please.
Contact By Email?subject=website_pick
============================================================
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(1/1)
------
ANYONE can do this! In fact you already are, you're just not
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10. Contests
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=> Multiply Your Chances to Win
"Multiply Your Chances to Win" gives you the chance to win
free services and expert advice to help grow your Internet
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Create your own odds to win valuable prizes you need
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=> REAL 'Net Profits
AHBBO also co-sponsors another great monthly contest called
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an online home business, AND it gives you the know-how and
tools to market that business. Register for FREE to get FOUR
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This package is worth well over $250, and it can be yours
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The winner for August will be announced August 26, so if you
haven't entered yet, register now for four free chances to win!
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11. Advertise in A Home-Based Business Online
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SUMMER 2 FOR 1 SALE!
Buy one get one free until the end of (US) Summer 2000.
Whatever advertising purchase you make, single
classified, ad pak, super ad pak or exclusive mailing,
you get the same again, absolutely FREE! So shake
some life back into your business during this slow,
lazy summer with half-price advertising in AHBBO.
A zero tolerance policy applies at AHBBO in relation to
undeliverable mail. This means that the recipient address
for emails returned "undeliverable" (including where the
recipient's mailbox is full) is automatically deleted from
the AHBBO subscriber database.
This policy has been introduced to more accurately reflect,
in the subscriber numbers, the number of eyes who will
actually see your ad. Because AHBBO classified ad rates
are calculated on a $CPM basis, this policy is intended to
maximize the return on your advertising dollar.
Current ad rates and placement details are at
http://www.fawkner.com/adsubmit.htm . Choose from single
ad placements, Ad Paks (4 ads for the price of 3), Super Ad
Paks (7 ads for the price of 5) and exclusive mailings.
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Do you like this ezine? Recommend-It(r) to a Friend!
http://recommend-it.com/l.z.e?s=446574
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12. Subscription Management
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Please note: email addresses for ALL returned mails are
automatically deleted from the AHBBO subscriber database.
If you have a free email account and want to continue
receiving this newsletter, please make sure you clear out
your mailbox on a regular basis!
To SUBSCRIBE to this Newsletter
http://www.fawkner.com/subscribe.html
To UNSUBSCRIBE from this Newsletter
mailto:subscribers@fawkner.com?subject=unsubscribe
(Processing of unsubscriptions is automated. Please make
sure that your email is sent from the account you subscribed
with otherwise you will receive an "address not found"
message.)
To CHANGE your Subscription Address
mailto:subscribers@fawkner.com?subject=change_address
and in the body of the email tell me what your old address
was and what it needs to be changed to.
If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!
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13. Caveat Emptor
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Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence!
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14. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.fawkner.com
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All Rights Reserved