A Home-Based Business Online
Editor: Elena Fawkner
Publisher: AHBBO Publishing
Contact By Email
IN THIS ISSUE
1. Welcome from the Publisher
2. Home Business Idea of
the Week - Relocation
3. Online Business Idea
of the Week - Resume Writing
4. Goal Setting Series -
5. Tutorial Series - How
to Become an
6. Guest Article - Crash!
by Jim Daniels
8. The News Digest
9. This Week's Web Site
11. Subscription Management
12. Contact Information
1. Welcome from the Publisher
Hello again and a warm welcome to all new subscribers!
You will notice a change in format from this week. Instead
of a weekly spotlight, I have included a home business
idea or opportunity of the week and an online business
idea or opportunity of the week. If you have a
home-based or online business idea or opportunity you
would like to see featured in either of these sections
in future editions (and added to the website), submit it
to me at Contact By Email and include your resource
box. I will investigate your opportunity and feature
it if it represents a genuine and viable opportunity for
If you haven't visited the website recently, please do so
and check out the revamped Home Business Ideas page at
- many additions
have been made and will continue to be made over the next
week or two. In particular, each link now takes you to
a page that includes not only reports on the particular
idea but also lists businesses offering opportunities in
that particular area. More are being added all the time
so keep checking back for new opportunities.
Writers, I am always happy to showcase your work either
here or in the Reference Library so submit your articles
(including resource box)to Contact By Email -- this
is a great way to get free publicity but please make sure
your work relates to ideas or resources for home-based or
Finally, this newsletter is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to: Contact By Email
2. Home Business Idea of the Week - Relocation Consultant
The term "Relocation Consultant" is an all-encompassing
one that involves everything to do with transferring
people from one location to another. The task of a relocation
consultant includes some or all of the following activities
and services that generally arise when moving to a new
-> Selecting a moving company.
-> Selling the old house.
-> Finding and buying a new home or renting a new apartment.
-> Packing/unpacking services.
-> Arranging connection of utilities.
-> Arranging insurances.
-> Change of address notification.
-> Suggesting schools, churches, etc.
-> Spouse job placement counseling.
Of course you choose which services you want to include
in your repertoire. However, with a joint-effort with
other professionals in your area, you can really offer an
extensive menu of services.
Relocation consultants do not own moving companies. They
hire moving companies for and on behalf of the client.
As a relocation consultant, you also deal with real estate
agents, travel agencies, and career consultants. You
control the middle ground where all these services merge
to fulfill the needs of your client.
The most important issue in any relocation is where your
client will reside in their new city or state. Some clients
buy a home in the new city before they move. Others prefer
to rent, giving themselves enough time to become familiar
with the area before buying a house. Most relocation
consultants receive their commission from the real estate
agent. However, if your client wants to rent, as opposed
to immediately buying a home, the company relocating your
client will more than likely pick up the tab, usually
equal to one month's rent.
Some landlords of rental properties, however, will pay
a relocation consultant a commission equal to one
Alternatively, you can negotiate a fixed fee with the client
or the client's employer. How you structure your
remuneration is really up to you.
You can do a real volume business by targeting large
corporate accounts. Companies in high-technology related
products and services are the growth markets in relocation.
Contracts for technical top-guns range 3 to 5 years, so
you can expect excellent turn over in the high-tech industry.
Concentrating on a specific industry gives you credibility
and lots of referrals.
There are many more home-based business ideas like this at
with more being added
all the time.
3. Online Business Idea of the Week - Resume Writing Service
Applying for jobs electronically is becoming more and more
common. All of the major search engine sites have a careers
section where employers and recruiters can post their jobs
and candidates can search for positions right from their
desktops. Once a suitable job is identified by the candidate,
he or she can then submit a resume to the employer or
recruiter with the touch of a key. Thousands of people use
these joblisting databases to search for jobs every day.
Competition for jobs is fierce and the difference between
those who get the interview and those who don't is usually
the resume and the cover letter.
Resume writing is a business you can start for virtually
nothing and parlay into a lucrative enterprise. Many of
the "conventional" (read offline) established resume writing
services in the large metropolitan areas are reporting
annual incomes of $500,000 or more. Even the smaller
operations, in towns as small as 15,000 are experiencing
sales of $100,000 or more. Just imagine the potential
revenues for an online resume writing business, unrestricted
to geographical location!
No special knowledge, education or experience are required
for success in this business. An awareness of the general
format of the modern resume, and the ability to keep
oneself up-to-date on refinements or new approaches to
presenting resume material are about the only prerequisites
to successfully operate a resume writing service.
Probably the most exciting and motivational aspects of this
business idea are the low investment and risk factors
involved, and the growing demand for resume services.
Employers are demanding to know more about applicants -
their work record, natural talents and personality traits.
They want more information upon which to base their
interview selections than just the cold facts on the
application form. Personnel managers are placing a higher
premium on their time, and delegating to others the job of
"weeding out" the unqualified applicants and identifying
those who come closest to fitting the needs of the company.
To get in to see the person doing the hiring, the job
applicant has to "sell the short-stopper," and that calls
for a professionally-written resume.
Everyone - with or without a resume - is looking for this
key: A professionally written resume, a sales presentation
of their qualifications and experience that will get the
job for them - the job they want. The job-hunters are
preoccupied with their own specialties and problems. They
don't know how, and they don't have the time to learn.
They're willing to pay you to put it all together for them.
Your website should allow for the client to submit all
relevant raw information via online form. Once you have
that information, you can then work it into a package of
several different resumes and cover letters which will vary
depending on the type of position being applied for and the
skill sets that are being emphasised. Naturally, your site
should also allow for credit card payment upfront and you
might also think about offering several different levels
of service, each at different price points.
There are many more online business ideas like this at
with more being added
all the time.
4. Goal Setting Series - Part 3
(c) AHBBO Publishing 2017
By Elena Fawkner
Create a Daily Task List
If you've been following this series, by this point you
should have worked your way backwards with your sub-goals
to at least the one year mark. Now work back to the six
month mark. What do you need to do within the next six
months to achieve your one year goals?
When you've set your six month goals, work backwards even
further and set out your one month goals. What do you need
to do within the next month to achieve your six month goals?
Finally, by continually working backwards in this way, you
will eventually get the point where you are writing out what
you need to do TODAY to achieve your longer term goals. In
this way, long-term goals are broken down into small,
manageable tasks that are done on a day to day basis. The
process is an incremental one of small steps today leading
you ever closer to achieving your life's desires.
Imagine not having a daily task list. What would you be
doing instead? Going to the same old boring job day in,
day out, pottering about, starting something and not
finishing it? Going around in circles, watching too much
TV? With a daily task list, you can be sure that you're
investing your time and energies in activities that will
bring you long-term benefit. These activities will bring
structure and purpose to your day and eliminate time wasters.
Soon you will find yourself becoming discriminating in what
you give your time to. You will ask yourself, "how does
this bring me closer to my goal of x"? You will learn there
is a certain satisfaction and sense of accomplishment in
crossing off a task as completed. You will feel secure in
the knowledge you are taking care of business and, of course,
once you have taken care of business, you can take some
guilt-free time for play.
Next week: Achieving Goals
Missed earlier instalments of this article series? Pick
them up from the archives at
Feel like you're stuck in a rut? The Secrets of Mastering
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goals daily by looking at them in the database, or use the
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5. Tutorial Series - How to Become an Information Broker
This week sees Part 1 of a brand-new tutorial series -
How to Become an Information Broker. As you will already
know if you read last week's edition, the #1 HOT commodity
on the internet is information. There is an endless demand
for it. You can capitalize on this demand by selling
information products. Best of all, this tutorial series,
which will run over the next several weeks, will not only
teach you everything you need to know about selling
information on the internet but, in itself, constitutes an
information product that you can turn around and sell to your
own customers. You have unrestricted reprint and resell
rights to this series which is organized to form a manual -
an information product! So, let's begin at the beginning.
You've always said to yourself, "When am I going to stop
working for someone else? When am I going to make all my
hard work pay off for me, instead of someone else?" Well,
you're finally starting to do something about it! And you
have chosen the perfect time! The explosion of the internet
population through the 1990's has leveled the playing
field forever! It is now possible for the "little guy" to
step up and make the big money!
Wouldn't it be nice to someday walk into your boss's
office to explain how you really don't need the job anymore?
While this may sound like a wild fantasy to many people, it
is becoming a reality to more people than you may realize!
Now, let's set the record straight right here and now. I'm
not about to make crazy promises with rags to riches fairy
tales. I'm also not going to recommend that you have that
little chat with the boss tomorrow morning. Here's what I am
going to tell you. The drive and ambition that prompted you
to start this course, coupled with the information you are
about to discover, will finally get you going in the direction
of financial independence. Ask any financially independent
person you can find (truly financially independent) and
they'll all agree on one thing. You can't get rich working
for someone else!
So, without further ado, let's get the show on the road
as they say. Or more appropriately for our purposes, let's
keep the show at home. The following information has been
organized in a manner that will assist you through the
process of building a successful home based business as
smoothly as possible.
Be sure to give it your undivided attention, as it is not
light reading material. Remember, this information, if used
properly, could very well lead you to your goal of financial
AT LAST! A BUSINESS OF YOUR OWN!
At last, a business of your own! You've finally made a
decision to move in the direction of financial freedom!
Given the technological advances in today's society, home
based businesses can do nothing but get stronger and
stronger. With the personal computer and other high tech
gadgets finding their way into many homes, there may soon
be very few reasons to leave the house for anything at all.
After all, one would already be hard pressed to think of
a single thing that is not readily available via the
Many people are turning to the online marketplace for the
specialized information that will make their lives easier
or richer. With the online population expected to exceed
100 million by the turn of the century, the customer base
is virtually unlimited. Needless to say, with the right
information product, strategically marketed to the right
consumer, a company can turn quite a profit.
There is no question that the only way to become
financially independent is by owning your own business. Yet
the financial reasons are just the tip of the iceberg. The
feeling of accomplishment you get from owning your own
business can be incredibly satisfying. Ask anyone who has
started their own business if they would trade their status
as entrepreneur for their old nine to five grind. I'd be
very surprised if you received a yes from any one of them.
Even if their business has yet to turn a profit, the mere
fact that they are in business for themselves is enough to
keep them from missing their status as "employee".
You know how much you are making right now in your current
job. You also probably have a good idea how much you'll be
making in two, five or maybe even ten years from now. That
is if you continue working for someone else.
When you start your own company, however, the sky is the
limit as far as earning potential goes. There's absolutely
nothing wrong with keeping that nine to five job for as long
as you want. Even after you have established a firm hold on
the concept of making money on your own, you may prefer to
keep right on working your regular job. There also is a good
chance, however, that you may eventually find it only serves
to weigh you down in your effort to make more money at home.
Many companies started at home by one person in their spare
time have flourished into major enterprises with revenues in
Just remember, nothing in this life is handed to you.
You must be willing to make the commitment to work as hard
as it takes to achieve the goals you set for yourself. If
you would be content with an extra ten or twenty thousand
dollars per year to supplement your income, then set that
as your goal. Strive for it and achieve it. If you want to
turn your business into a full time venture, then you'll
have to work even harder.
BUSINESS MATTERS TO ATTEND TO FIRST
For those of you just starting from scratch in your own
business (that's probably most of you), there are a few
business matters that will need to be addressed. It's a good
idea to take care of these matters relatively early in your
business venture so you can concentrate on the heart of your
business plan, that is, actually making money. I won't go
into too much detail, but I'd like to touch briefly on a
few of the more important issues.
The first issue to concern yourself with is licensing and
registration. There are many companies in existence today
that have not taken the time to concern themselves with
these "details" and therefore are not operating legally.
Don't let your company become one of these "under the table"
operations. Not only are there many tax benefits when
operating legally, but the feeling of clear conscience alone
can be just as important.
The first step in the licensing and registration of
your business is to call or stop by your local town hall and
tell them you are interested in starting your own business.
Ask them if you need to register this business and if there
are any special requirements or licenses for a home based
business in your area. More than likely, you will not need
any special permits or licenses to operate a business out of
your home, however, you may need to register this business at
a local and/or state level. This is so that the public will
be informed of your new business venture.
The next issue you may run into when checking into these
business matters is zoning. Many of the zoning laws in the
U.S. have been on the books for a long time and are largely
ignored by home business owners. I do recommend, however,
that you become aware of the zoning laws in your area, even
though the type of business you'll be operating is usually
not subject to zoning problems. Most of the zoning laws on
the books are there to protect your neighbors' rights. Many
officials realize that home businesses are on the increase
everywhere and they tend to look the other way, unless
requested to do otherwise by angry neighbors of a zoning
RULES & REGULATIONS
Since you are planning to start your own business, you
need to be familiar with some of the rules that govern this
industry. For all intents and purposes, this business would
fall under the category of a mail-order business, especially
if you plan to offer your information products in hard copy
form. As long as you plan to run your business on the up and
up, you should have no problems with any of the laws on the
Let's run through the major issues and see how they will
pertain to you and your new business. Although there are
many more regulations than what we will cover here, the
thing to remember is this. Don't cheat anyone out of their
hard-earned money. When you run an honest business you stand
a much better chance at success. Here are some of the
The Mail-Order Rule
The Federal Trade Commission passed this rule in 1975. It
is also known as the 30-day rule. It states that any order
solicited through the mail must be shipped within 30 days
after receipt of payment. When you are soliciting orders for
your product, you must believe that you can fill these
orders within 30 days or specify the length of time it will
actually take. Example: (Please allow five weeks for
If you do not ship within 30 days or the specified time,
you must notify the buyer of the delay and give them the
option of canceling their order or accepting the delay. You
must refund payment on any canceled orders promptly. This
rule has been recently amended to include all orders taken
over phone lines as well as through the mail. This will
therefore catch internet orders. This rule is
strictly enforced and should be taken very seriously.
Truth in Advertising
This can be summed up quite simply. It is unlawful to
mislead the public in any way. You must describe the product
being advertised clearly, without making any false claims,
or omitting any important facts that the average person
would need to know. Also, the word "new" should be avoided
when advertising since it only gives an accurate description
of your product for the first six months of its existence.
Also, the price of the item must be clearly stated in your
advertisement. Be careful when stating prices. It is
unlawful to claim that the price of your item was formerly
higher than the current asking price unless you actually
sold a substantial number of items at that higher price.
Any testimonials given must be genuine and authorized by
the person who gave them. You should be prepared to show
proof of any testimonials and they should be of an honest
When giving a guarantee, it must give details of how it is
carried out. Example: "If you are not completely satisfied
with the product, return it in reasonably good condition
within thirty days for a full refund." This clearly states
the length of the guarantee and the conditions.
Keep in mind, these regulations have been put in place
to protect the public. Unfortunately, since the early days
of traditional mail-order there have been many companies
that have operated in an illegal and deceitful manner. These
companies have come and gone like the wind, and any
companies started based on unlawful premisses in the future
are sure to meet the same fate. As you can clearly see, as
long as you operate your mail-order operation honestly,
you'll have no problem abiding by these rules and
Next Week: Part 2 - "Start Up Materials and Costs" and
"Your Information Product"
6. Guest Article - Crash! by Jim Daniels
Beware: Even in cyberspace, what goes up, occasionally
What's that? Gravity in cyberspace?
That's right. Many entrepreneurs in cyberspace are quickly
re-learning Newton's law of gravity. But this time around
it's not an apple falling, it's their web site.
As a long-time veteran of cyberspace I had nearly forgotten
the consequences of a fallen web site. Recently, I had the
occasion to experience this nightmare and learn the
valuable lessons that accompany it.
If you think it can't happen to you, think again. (Many of
my woes were avoidable, but I got sloppy. (I promise to
explain how YOU can learn from my mistakes in a minute.)
You see, like many of you right now, I thought I was safe.
I went with one of the larger web hosting companies. They
promised daily backups. They promised 99% uptime - even
Promises are made to be broken...
My 1000+ page site, bizweb2017.com, the source of 100% of
my small business income, crashed. When it is down, my
income stops. I now know how cold and lonely cyberspace is
when your web site is dead. Not only are these times
lonely, lengthy periods with a dead web site can be very
Take it from me. The grand tally from my recent outage
totaled well into thousands of dollars in lost revenue. Not
a big deal for a large corporation, but for a home-based
business like mine, it's a figure not to be taken lightly.
But could I really have avoided it?
Maybe it was just a little bad luck? After all, downtime
comes with the territory. Outages in cyberspace are far
from uncommon and there will certainly be more in the
future. If I could have avoided any of this bad fortune, I
certainly would have, right? But my own computer was fine.
The crash occurred at my web hosting company, er, that is
my former hosting company, but I'll get to that.
The fact is, I could have done something before it was too
late, but I didn't!
I AM to blame, just as much as anyone else involved. And
when YOUR web site crashes and stays down for long periods
of time, it may be YOUR fault too! Let me explain...
First I'll tell the tale of my little nightmare, then, I'll
reveal the steps YOU can take to avoid such a debacle.
Note: For the record, I will not reveal the name of the
hosting company that brought me to my knees. If you MUST
know, drop me a line personally. It is not my intention to
hurt their business, however badly they wounded mine. I'll
admit that it was tempting, but malicious intent is not my
style and the purpose of this article is to help you, not
Anyway, it all started a few months ago. I noticed that I
was not receiving my normal volume of email one day, so I
sent myself a test message. Sure enough, my bizweb2017
email addresses were dead. I promptly emailed support at
my hosting company and a day-long wait ensued. After hours
of silence, I called them. "It should be working now" they
said. "It's not," I replied. So they "took another look"
and it finally started working an hour or so later. No
message or call from them, just silence. I chalked that up
as just a fluke. I was wrong.
A few weeks after that incident my email addresses went
dead again. In addition, I had recently been notified that
my allowed 1 gig of transfer per month had been surpassed
and my monthly fee would be tripled. Since I was far from
thrilled with the support and I was now paying a premium
price, it made sense to look elsewhere.
After much research, I finally located a support-based web
hosting company where I would move my site. What I did NOT
do was transfer my domain and web site to this new host
right away. I was going on vacation for a week and figured
I'd do it when I got back. This was mistake #1. Had I gone
ahead and transferred it before I left, I wouldn't be
writing this right now. But here I am.
What happened next was THE CRASH... and the scrambling...
At 8 am on Friday morning I fired up my PC to pick up my
email and retrieve the orders from my secure server. As my
browser opened, it stalled. "Cannot connect to
www.bizweb2017.com" it said. Hmmm... I thought. I'll try it
in a little while.
Well, "a little while" turned into repeated emails and
phone calls to my web hosting company. While I did receive
confirmation from support that their servers were indeed
down, the next sentence worried me a bit "We really
don't know what's wrong yet" the support specialist wrote.
With that, I emailed the president of the company and got
out of my office and went for a drive. I couldn't do much
and the stress was building. I figured I'd be better off
not thinking about it. (Mistake #2)
Upon returning at 6:30pm, I went directly to my PC and
jumped online. Site STILL down.
I was able to retreive my email and there were messages
from support and the president. They came in a 2:40.
"Sorry about the down time. It's back up now." they
Ahhhh. But did they actually check MY site? Obviously not.
It was dead as a doornail at 6:30 when I checked.
I called again and caught someone before they left for
the evening. He promised to email someone else about it
and have them look at it. Later that evening my site was
brought back up...
That is, until the next crash - the following Tuesday
morning. This second crash lasted over a week!! What's
more, they lost all their data and had no backup! But
that's another story altogether.
In the meantime, I called my new web hosting company and
ordered my domain transfer. I had to get my business off
this web host's dead servers!
What I learned next was even more discouraging. It seems
that when I originally ordered my domain, that same web
host had registered it in their name, and not mine. Why?
Who knows? But technically, they owned my domain even
though I had paid for it and had been shelling out $125 a
month to have it hosted.
Needless to say, my problems were getting worse, not
Well, to keep this long story from getting any longer,
I'll skip to the end. It took some doing, including
multiple phone calls and letterhead faxes, but I managed
to convince InterNic, the organization that handles domain
registrations and transfers, that bizweb2017.com was in
fact mine and that I had to have it moved from these dead
servers. Luckily, InterNic proceeded with the order.
So, here I am. Happy as a clam once again. My domain
transfer has been completed and my web site is up and
running again on my new server.
All of which brings me to the moral of this story:
(Remember as I started this horrible tale I promised that
I would reveal the steps YOU can take to avoid such a
debacle?) Well, the steps are below for your reading
pleasure. Hey, there's no point in suffering like I did
when all it takes is a little inside info, right? With
that, I invite you to learn from MY mistakes...
1. NEVER (I mean Never, Ever, Never) sign up with a web
hosting company that does not offer 24 hour, 7 day a week
support. That means LIVE support, not automated replies.
If you do not have the ability to speak with a live person
via telephone or email, you will sooner or later be in dire
straits like I was. Test the support before signing up with
the web host.
2. Do NOT sign up with a web host without first contacting
a handful of their current customers and asking them about
support. (Not referrals that THEY give you, but customers
that YOU find. You can do this by visiting their bulletin
board area or chat room, if they have one. If not, ask them
for a long list of customers you can contact and call lots
3. Do NOT let YOUR domain be registered under someone
else's name. Make sure YOU are the administrative contact.
This will allow you to transfer your domain without your
host being involved. It will speed things up and give you
the freedom that your rightfully deserve.
4. Put two items high on your list: Peering and Mirroring.
Peering is having multiple backbones coordinated in such a
way that when one line gets too slow the server is
automatically switched to the fastest line out. While many
providers have "multiple connections" to the Internet a
very few percentage of them are able to truly "peer". This
means your site will always be connected at the fastest
speed available. Similarly, "mirroring" means placing
servers at different locations. This not only serves as a
back-up, but it enhances your site's accessibility and
connection speeds from all over the world.
5. ALWAYS keep YOUR OWN back-up copy of your site. As a
matter of fact, keep fresh copies on your hard drive and
weekly or monthly copies on a zip disk or tape backup.
Never rely on your web hosting company's promise of back-
up. (Luckily, this is one mistake I did not make!)
Well, that wraps up my little nightmare. I hope you enjoyed
it. And do me one little favor would you? Look before you
leap. If you are considering putting a web site up, make
sure you follow the guidelines above. If you already have
a web site, take a hard look at your current web host. Is
it a disaster waiting to happen, like mine was? Send a
message to your support team and see how long it takes them
to get back to you. If you are even a little concerned, you
may have good reason to be.
If so, don't wait until you're counting your losses. If you
have ever considered moving your site to a more responsive,
professional host, take it from me - it's much easier to
act than react. Once the nightmare starts, cyberspace is a
cold and lonely place.
Note: Since moving my entire site to Virtualis in early
1998, I have experienced one minor outage. I immediately
contacted their 24 hr. support team and my site was back
up before I hung up the phone. If you are looking for a
web host, Virtualis comes highly recommended from this
Internet marketing guru.
[Editor's note: I also use Virtualis and endorse Jim's
recommendation. To see why, just visit their website at
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8. News Digest
Don't Miss the Latest Free Deals (But Be Careful)
Living the Web Lifestyle, Sean Carton
Making Money Tomorrow By Plugging Into the New Net
Safe Surfing for Web Wary Families
Dell's Web Sales Break Million/Day Barrier
-> AOL Takes Minority Stake In TV Start-Up
America Online said Tuesday that it took a minority stake in
television-service start-up TiVo as part of a continued push
to expand beyond the computer desktop, Reuters reported
-> Banks Muscle In On Secure E-Commerce
Digital certificate authorities could become superfluous to
e-commerce before they even make it off the ground as the
world's major banks set up pre-authorization services.
-> GPS Faces Imminent Y2K-Type Glitch
Most users of GPS systems should be blissfully unaware of
the service's Y2K-type date glitch -- but some could become
painfully familiar with it on August 21st.
-> Teleconferencing May Get Caught In The Web
Teleconferencing is headed for the endangered-technologies
9. This Week's Web Site Pick
Home Office Association of America (HOAA)
Benefits of membership of the HOAA include access to
low-cost health insurance, disability income insurance,
group term life insurance, dental plan, UPS discounts,
a bi-monthly newsletter, hotel and car rental discounts,
low cost long distance rates, home business/equipment
insurance, collection services, free Transmedia card,
legal representation, merchant credit card services,
and free and discounted products and software.
11. Subscription Management
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12. Contact Information
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email