a home based business onlinehome business ideas

  A Home-Based Business Online


    August 27

     Sent to 5,760 subscribers

  Editor: Elena Fawkner
  Publisher: AHBBO Publishing
    Contact By Email



1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Personal Tour
3. Feature Article - Lightening the Load ... Getting Help
 When You Need It
4. Pro-Motion Column
5. This Week's Subscriber Web Site Pick -
8. Subscription Management
10. Contact Information

1. Welcome and Update from Elena

Hello again, and a warm welcome to all the new subscribers
who have joined us since the last issue!

In the interests of reducing the sometimes inordinate length
of AHBBO, this week sees the first of a new streamlined
issue format.   I have retained only the Home-Based Business
Idea of the Week, Feature Article, Pro-Motion Column,
Subscriber Web Site Pick and Contests as regular segments.
I will run the Web Watch and Letters to the Editor segments
on an occasional basis when I come across something of
particular importance to share with you or when you raise
an issue that you would like to see addressed in this forum.
I hope that this change will make it easier to get through your
email and free me up a bit to work on the new AHBBO website!

Speaking of freeing up time, that's exactly the theme of this
week's feature article.  "Lightening the Load ... Getting Help
When You Need It" comes from recent personal experience
and I hope you find it helpful if you're one of the many becoming
increasingly overwhelmed with the time and energy it takes to
run an online business.

The AHBBO Build Your Own Website Tutorial ebook is nearly
ready for download.  I have been experiencing some technical
difficulties which means it's taking longer than planned to make
the ebook available but it will be available some time this week. Check the AHBBO website during the week.  I'll post a notice
when the ebook is available.

Over 100 email addresses were deleted from the AHBBO
subscriber list following last week's issue because of full
mailboxes.  PLEASE, if you have a free email account, clear it
out regularly or your address will be removed.

Also, as of the time of writing I appear to be having problems
receiving email.  If your mail to me bounces, or you don't
receive a timely response from me, it's because of email
problems.  Please keep trying.

As always, thanks for reading and I hope you enjoy this
week's issue.

Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .

2. Home-Based Business Idea of the Week - Personal Tour

Do you live in a city or town that attracts large numbers of
tourists?  If so, and you enjoy meeting new people, have you
considered setting up shop as a personal tour guide?

To start, you obviously need to have an intimate knowledge of
the places of interest in your area as well as some knowledge
of its history.  Some cities or towns will lend themselves well
to a walking tour of the city center while others will require
some form of motorized transportation to ferry your guests
to the various points of interest.  Be prepared to recommend
particular restaurants, hotels, theatres and the like.  Your
guests will see you as an authority on the area and will
be likely to ask for your recommendations.

To generate custom for your tour guide service, target travel
agents in your area as well as relocation consultants.  If you
are aware of any major businesses in your area who frequently
entertain overseas business colleagues, approach them with
an outline of your services.  Often, overseas businesspeople
travel with their spouses and your service would be a welcome
complement to their itineraries.  Also target convention
organizers.  Quite often, spouses of convention delegates
would prefer to spend their time sightseeing rather than
hanging around the convention or the hotel pool.

Design and have a brochure printed and leave copies in places
you think people looking for tour guides will frequent including
tourist information centers and hotels.  Leave your brochures
with the concierge.


There are many more ideas like this in AHBBO's Home
Business Ideas page at Best Home Based Business Ideas
and Online Business Ideas page at
Unique Home Business Ideas with more being added
all the time.

3.  Feature Article - Lightening the Load ... Getting Help
 When You Need It

© 2017 Elena Fawkner

If there's one immutable fact of life when it comes to this
business, it's that there's so much to do but so little time to
do it all in.  At some point around the one year mark, if you've
been even moderately successful in your online business,
you'll find you've reached the limit of what you can do with
the time you have available.  At that point you have a choice:
to deliberately retard the growth of your business to maintain
the status quo, or take on additional resources to help you
cope with a business that continues to grow beyond the
capacities of just one person.

That's just the choice I was faced with when I returned to
the full-time workforce last month after running my online
business on a full-time basis for two months.  I realized
almost immediately that if I kept on the way I was, my
business wasn't going to go any further.  It was taking all
my time to deal with the administrative side of the business
and that left none for the really important business-
development activities that kept getting pushed to the
back-burner until I magically found the time to get to them.

In this article, we look at getting help when you need it.  And
no, I'm not talking about going out and hiring a wage-earning
full-time employee or even a part-time employee for that matter
although that, of course, is one option open to you.  Instead,
with a little bit of lateral thinking you may well find you can get
the help you need for very little (if any) up-front cash outlay.


Because (I assume) you're still running your business
on a shoestring, you can't afford to pay someone a wage
in advance of generating additional income.  This means that
whoever you choose needs to be someone who's prepared to
work for a percentage of the profits of the business rather
than a wage.  For this reason, the person you choose will
most likely be close to you ... a family member, spouse
or very close friend.

As for the proportion of profits that you pay to your assistant,
this is up to you and your assistant to negotiate and will
depend on several factors including the types of tasks your
assistant performs, the time they have available to work (and
actually do work) and the overall contribution they make to the
business.  An assistant who takes an entrepreneurial interest
in the business and contributes to its growth in addition to its
maintenance should be rewarded accordingly.


Be sure to get professional advice before you start your
arrangement with your assistant.  You need to think about
tax and other issues such as whether your profit-sharing
arrangement might create a partnership rather than an
employer-employee relationship (this may or may not be
something you want).  Also, assuming you're not intending
to create a partnership relationship with your assistant, think
about whether you want an employer-employee relationship or
whether you prefer your assistant to be an independent
contractor. There are tax consequences for each of the
above scenarios so be sure to talk to your accountant about
your options.


It should be self-evident that you are going to have to
convert the time you free up with the help of your assistant
into income.  In other words, if your business doesn't
generate any more income as a result of you taking on an
assistant, by the time you split your profits, you're going
to be behind.  So it's crucial that you take the time you save
and spend it wisely.  That means using your time on projects
that are going to increase the income of your business by
more than the cost of splitting your profits.


Now, who should you choose for your assistant?  To start
with, consider who in your immediate circle has both the
time and the ability to help you in your business.  It could be
a spouse, teenage son or daughter, parent, next door neighbor,
brother or sister, close friend or colleague.

In my case, my first choice for an assistant was my
computer-savvy mother but, because she is retired and on a
pension, she can't earn an income without jeopardizing her
retirement income.  I therefore  didn't consider her as a real

I then considered one of my sisters but, because
of technical problems (she didn't have a suitable computer
and wasn't in a position to get one quickly) that wasn't
going to work either.  Then my other sister, not computer-
savvy but obviously a lateral thinker, suggested that, instead
of paying my mother her share of the profits in cash which
would have jeopardized her pension, why not pay her in airline
tickets from Australia to the US?  Because I have recently
relocated from Australia to the US, this was a perfect
solution because it was expenditure my parents would
have incurred anyway.  And, from my business's point
of view, because my mother works for the business, the
airfares the business pays for will be tax-deductible as
our visits will be, at least in part, business-related.

So, give some thought to your particular circumstances
and think laterally.  Perhaps you have a teenage son or
daughter who is good with computers and is looking for a
way to earn additional income.  Not only does appointing
them as your assistant achieve this goal, it also gives your
child crucial experience working in the ecommerce field and
that sure can't hurt!

Perhaps you have a close friend who is a single mother
and is looking for at-home ways to supplement her part-time
income.  Perhaps a sibling is in a similar position.  You get the
idea.  I imagine that most people know at least one person that
they could strike such an arrangement with.


OK, so you've lined up your assistant.  Let's turn now
to the kinds of things you can delegate to him/her.

As a general rule, you want to delegate those tasks that
are routine, repetitive and which maintain (rather than
grow) your business.  Growing the business is your job.
That's what's meant by working "on" the business rather
than "in" the business.

Consider the following:

=> Processing Subscribe/Unsubscribe Requests

If you publish an ezine, then you know what an administrative
headache it can be processing all those subscribe and
unsubscribe requests even with the aid of automating software.

Despite your best efforts, and clear instructions in your ezine,
there are always at least a dozen people who can't seem to
figure out how to unsubscribe themselves and send you a
message asking you to do it for them.  Then there are those
who write asking to be added to your ezine list because they've
been referred by a friend and don't have your subscribe URL.
So you add them manually too.  Then there are those who want
to unsubscribe but keep trying to do so using an email address
other than the one they signed up with.  They send abusive
emails to you when, for some mysterious reason they keep
getting your ezine.  They, of course, think you're so desperate
for subscribers that you have set up your devious systems so
that once they're subscribed they're on your list forever.

Annoying as this is for ezine publishers, the real problem is the
time it eats up dealing with this stuff.  So delegate this task to
your assistant.

=>  Processing Advertising Orders

Another routine task that can be delegated to your assistant
is the processing of advertising orders in your ezine.  Set up
your systems so that all orders go straight to your assistant
(with a copy to you so you're in the loop) who then schedules
the ad, confirms the booking with the advertiser and then
formats the ad ready for the next issue.

=> Sending Your Ezine

Actually sending your ezine to your list is something that
you can delegate to your assistant, too.  Just email your
ezine to your assistant when you've finished it for sending
to your list.  You may even leave your assistant to insert the
classified ads.

=> Submitting Your Articles

Another routine task that your assistant can take care of is
article submissions.  I have a list of article submission
services that I submit my articles to on a weekly basis,
as well as a handful of publishers who have specifically
requested to receive them.  My assistant sends for each
article after it is written (they're all available on autoresponder)
and submits it to the article submission sites/lists I
specify.  A longer-term project is to seek out, on a regular
basis, new article submission points.  That, also, I have

=> Submitting Your Ezine

Similarly, I have delegated the task of submitting my
ezine to the various ezine announcement services that
are always springing up all over the place.

=> Negotiating Ad Swaps

If you're an ezine publisher, you know that receiving ad swap
proposals from fellow publishers is a frequent occurrence.
Delegate the negotiation of these swaps to your assistant.

=> Web Site Updating

Depending on how computer-savvy your assistant is,
they may also be able to take on some simple web site
updating for you.  We're not talking about major design
changes here, just making routine updates to add your
latest ezine, article or advertising information, that sort of


By delegating these routine administrative tasks and any
others that may apply to your particular business, you will
save yourself several hours of work every week.  Don't
squander this time!  Now you have the time you need to
overhaul your site, write the next month's articles for your
ezine, investigate and respond to the half dozen joint
venture proposals you've received this week, create that
ebook you've been meaning to get around to writing and,
most importantly, *promoting your business*!  As stated
earlier, you MUST convert your newfound time into dollars.
If not, your business is just going backwards ... the very
circumstance you sought to avoid when hiring your


**Reprinting of this article is welcome!**

This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. .

4.  Pro-Motion Column - Answers for the "Pro in Motion"

jl scott is attending to a family emergency.  Her column will
return in two weeks.

5.  This Week's Subscriber Web Site Pick -

Hi Elena,

I'd very much like to get in on the action of getting my site
seen by more people. It's one that I did myself, so I'm not
sure just how good it is but would like your opinion.

My business involves using photographs of adults and/or
particularly children and putting them on really adorable
backgrounds and printing them out. I also do personalized
invitations, birth announcements, etc.

My web site really hasn't done anything, most of my
business has been done locally and from referrals, and craft
shows that we do. Any input would be very helpful.

At the moment, I can't afford to take credit cards because the
web site isn't getting the hits or interest. I've registered with all
the search engines but only get a few stragglers now and then.

My work is very good and everyone that I've done work for loves
it but can't seem to get started online.

Thanks so much for your ezine, I really appreciate it.


Hi Mary:

You haven't told me how long your site has been up so it's
difficult to say why you haven't experienced the success
you're looking for.  If all you've done is register your site with
the search engines, though, that could explain it.  My own
experience is that the search engines are very much a
secondary source of traffic unless you happen to be one of
the fortunate few whose site appears in the first 30 listings.
Quite frankly, I simply can't afford the time and effort that
would require.

The bulk of the traffic to AHBBO comes from AOL, would
you believe?  So try getting yourself listed in their directory
for a start.  Apart from that, do you publish your own ezine
or write articles?  These are by far more effective techniques
for driving traffic to your website than simply listing your site
with the search engines.  Also, seek out complementary
websites and propose joint ventures whereby you each send
traffic each other's way.  This type of arrangement, known
as reciprocal linking, will drive a surprising number of visitors
to your site.

As for the website itself, it's clean and easy to navigate.  I
think, though, that you'll attract more traffic if you include
free content that will attract the demographic you have in mind
for selling your artwork.  I think your business concept is
wonderful but it's so unique that your main problem is likely to
be it's not something people are going to be searching for
because they don't know such a thing even exists!  On the
other hand, I think you've identified a real niche so you should
do extremely well online once your site starts generating serious
traffic.  So, add relevant general type content to your site to
attract visitors.  Once at your site, they'll look around some
and hopefully order from you.

One final comment.  I found your pages somewhat slow to load.
That's because of your use of images, I think.  If possible, try
shrinking the size (in bytes) of your images and they will load
faster.  Also, and this goes for everyone, invest in your own
domain name and get set up to accept payment by credit card.
It's not a major investment.  A domain name is only $35 per year
and webhosting can be found cheaply.  Some hosts charge as
little as $10 per month (although, as a general rule, you get what
you pay for when it comes to webhosting -- to a point at least).

As for credit card payments, the expense only comes in when
you need your own merchant account.  Start out using Clickbank instead of a credit card processor.
Apart from a one-time set-up fee of (I think) $40 or so, your only
other payment is in the form of a modest commission which is
deducted by Clickbank from the order amount.  They issue
checks every two weeks and I've always found their service
completely reliable.  (No affiliation.)


If you want your site seen by thousands, write and tell me
about it!  But make sure it's one you've created yourself
or have had created especially for you.  No self-replicating affiliate
sites please.


8. Subscription Management

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If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!

10. Contact Information

Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email


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