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A Home-Based Business Online
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Practical home business ideas, strategies
and resources for the work-from-home
entrepreneur
September 3, 2000
Sent to 5,824 subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.fawkner.com
Contact By Email
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ATTENTION: You're receiving this ezine because you, or
someone using your email address, subscribed. There is no
other way of being added to this list. If you'd like to remove
your address from the AHBBO subscriber list, please see the
instructions in segment 8 below. Please note you CANNOT
be unsubscribed from AHBBO by replying to this email. The
AHBBO subscriber list is NOT made available to other
companies or individuals. I value every subscriber and respect
your privacy.
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This Week's Sponsor
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Family Tree
Researcher
3. Feature Article - The Biggest Market of Them All ...
And How to Tap It
4. Pro-Motion Column
5. This Week's Subscriber Web Site Pick
6. Contest
7. Advertise in A Home-Based Business Online
8. Subscription Management
9. Caveat Emptor
10. Contact Information
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1. Welcome and Update from Elena
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Hello again, and a warm welcome to all the new subscribers
who have joined us since the last issue!
For those of you in the U.S., I hope you're enjoying the
holiday weekend. I know I am!
Thanks for all the great feedback following last week's
article "Lightening the Load ... Getting Help When You Need
It". Seems it really struck a chord! It appears I missed
one
crucial source of support though. Anne Miller writes:
"There's one source of free help that you forgot. Most colleges
& universities run intern programs, where they match up
undergrad & graduate students with local businesses.
Sometimes these internships are a requirement for their major
(particularly business). Usually these students get course
credit for their internship, do not expect to be paid, and are
available for 10-35 hours per week.
"In my previous life as a U.S. Senate staffer, I had the
opportunity to work with over a dozen interns from my alma
mater. These kids were great! Very motivated and willing to do
anything. They didn't cause me much extra work - I met with
their professor twice during the semester and gave them a
written evaluation at the end of their internship. Students these
days are very hip to the internet and learn to run software
programs easily. "
Great advice, thanks Anne!
If you missed last week's article it's available by autoresponder
at mailto:gettinghelp@fawkner.com .
In this week's article, "The Biggest Market of Them All ... And
How To Tap It" we look at ways you can target the newbie
market to help ease a newbie's learning curve and help
yourself at the same time.
Finally, a note for advertisers. The AHBBO 2 for 1 Summer
Advertising Special is in its last week so get in quick before
you miss out. Details in segment 7.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .
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(5/8)
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2. Home-Based Business Idea of the Week - Family Tree
Researcher
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This is one of those business ideas that was just made for
the internet. There are so many online sources of information
for genealogists available now, as well as specialized software
programs, being a family tree researcher no longer means
setting up camp at the major public library in your city. It
very
much is a business that can be run from the comfort of home.
This is, however, a business that requires quite a bit of training
before you get started. It's not simply a matter of logging in,
typing in a name, date and place of birth and having a person's
family tree appear before you. It takes research, knowledge
and expertise. Fortunately, all the information you need is
available online. Just be prepared to invest substantial time
researching the field and learning what's involved.
Once you've equipped yourself with the knowledge and skills
you need, start by researching your own family tree (or perhaps
do this as you're learning) or the family tree of a friend to get
practical experience before hanging out your shingle.
This is a business that can be promoted both online and offline.
Your website should, of course, be geared to generate
business but include free, relevant content to attract targeted
traffic. Offline, advertise your services in your local Yellow
Pages and periodicals relevant to your business as well as
placing classified ads in your local newspapers.
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There are many more ideas like this in AHBBO's Home
Business Ideas page at http://www.fawkner.com/hbideas.html
and Online Business Ideas page at
http://www.fawkner.com/obideas.html with more being added
all the time.
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(2/8)
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3. Feature Article - The Biggest Market of Them All ...
And How To Tap It
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© 2000 Elena Fawkner
Been online a while? Steep learning curve, isn't it? Like
me, I'm sure you remember all too well how overwhelming
everything seems at first. So many unfamiliar terms and
concepts. What, pray tell, is an autoresponder? What's
an ezine and why do I need to advertise in one? What's
wrong with this list of 300,000 email addresses that I can
mail to for only $29.99? What do you mean? Why can't
I send email to anyone I like? You mean I have to have my
own website? How do I do that? HTML what? Coding.
CODING? Oh, c'mon, you must be joking, right? And,
by the way, where is all this EMAIL coming from? How
did all these people get my address? I didn't give it to
them so how did they get it? Huh? Email address
harvesting? What's THAT? And on it goes. And on and
on and on ....
So, you realize pretty quickly that there is much to learn.
You decide the best approach is to just set out to learn
everything there is to learn about internet marketing.
After all, you want to be sure to do this right. And, once
you've mastered everything, you just know you'll start raking
it in! Because this is the INTERNET! So off you go on your
quest. You spend a fortune on this and that marketing
course, this and that ebook promising to TRIPLE! your sales
in seven days (for some reason, perhaps because this is
the INTERNET, you never stop to think, yeah, well, that's
all very well, but triple zero is still zero).
Three months and nine hundred dollars later you finally
accept the truth. You will never know all there is to learn
about this business and everything you learned from the
stuff you spent your nine hundred bucks on is all stuff you
could have discovered yourself for free. You finally understand
that things change every time you turn around and if you wait
until you know enough, you'll never start and you'll bankrupt
yourself in the process. At this point, the newbie either
just forges ahead or gives up in frustration.
From what I can tell, this is a pretty universal experience.
And, to make matters worse, there are SO many scam
artists circling overhead like the vultures they are, just
waiting to pick the bones of the unsuspecting newbie, that
the whole experience can be more than a little
disillusioning.
It's a wonder to me that so many people persevere at all. I
have to wonder how many more just give up at this point.
Estimates vary, but suffice to say many thousands of newbies
come online every single DAY looking for ways to make
money with their computers. That's an enormous market.
And a continually replenishing one.
Anyway, what's all this got to do with you, you say? You who
have already graduated from the school of hard knocks and
now know what it takes to make it in your own online business?
Plenty. You see, you can make a positive difference in the
lives of these hordes of would-be entrepreneurs, reduce their
learning curve AND earn a reward for your efforts in the process.
How? By sharing your wisdom and experience. For a price.
Here's just three ideas to get you going.
PUBLISH AN EZINE
To begin with, start publishing an ezine targeted specifically
to internet novices. How does this make you income? When
you get to the 1,000 subscriber mark, you can start charging
for advertising. And the more subscribers you have, the more
you can charge.
Can't think of anything to talk about? How about answering
the very questions you yourself had as a newbie. We discussed
some of them earlier. Explain what an autoresponder is and
what it does. Explain what an ezine is and why it's a good
place to advertise. Explain what spam is and isn't and how to
protect yourself. Explain how to create a website. We're
not
talking brain surgery here. Just explain the basics. It
may be
old hat to you, but for the internet novice it's a whole new world.
They're crying out for someone they can trust who will show
them the way.
CREATE A WEBSITE
Next, create a website targeted specifically to the newbie market.
You can promote your ezine from there as well and generate new
subscribers from your site visitors.
Not only that, sign up for affiliate programs of quality products that
are targeted to the newbie audience and promote them from your
site.
Your site needs to be more than just a collection of affiliate links,
though. You need to gather content that will be of real and
practical benefit to newbies. Some of this you will have to create
yourself, some will be readily available from other sources that
you can avail yourself of. A really good example is free ebooks.
Gather up several quality free ebooks that are geared towards the
newbie market and make them available for free download. Stay
away from the get-rich-quick titles though. They just perpetuate
the problem. Other types of value-added content include articles,
archives of your ezine and tutorials.
As your website starts attracting more traffic you can branch out
into accepting paid advertising on your site.
CREATE AN INFORMATION PRODUCT
Affiliate programs are all very well, but you're working on
commission. To keep 100% of the profit, create your own
information product for sale at your website.
An internet marketing training manual targeted to the newbie
audience is one obvious example. Another is a series of reports
on some subject about which you are knowledgeable and which
would be of benefit to the newbie audience.
And create a line of products that grows with your audience.
Expand your repertoire to include products that appeal to the
next level internet entrepreneur. Your "intermediate" suite of
products should be geared to a somewhat more advanced
audience. This way, you continue to be relevant to your audience,
even when they are no longer newbies.
For all the talk of the internet revolutionalizing our lives, it's easy
to
think that everyone is online and internet-savvy. The truth is
very
different. There is still a huge proportion of the population
yet to
make the leap into cyberspace but they're coming on board in
droves.
Remember your own humble beginnings and especially those
kind-hearted individuals you stumbled across in the early days
(which, more likely than not, were really not that long ago) who
graciously lent you a helping hand and steered you in the right
direction. By integrating your own business objectives with a
genuine desire to help those who need help, you not only ensure
the survival of your own business, you do something positive to
make the internet a better place for all of us.
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** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to
mailto:newbies@fawkner.com .
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4. Pro-Motion Column - Answers for the "Pro in Motion"
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Q. I suppose this might be a gripe instead of a question! I've
been trying to contact the owner of an affiliate program to ask
a question about the product. I keep sending email but I don't
get any response. How do these people make any money
when they won't even respond to their affiliates? (Joy)
A. Actually Joy, you have two questions included in your
gripe! <G> The first question is - why do we become
affiliates for program owners who won't give us several ways
to contact them? And, the answer is - I don't know - but we
should stop it immediately!
First of all, not answering business email is the height of
unprofessional behavior! I know it gets rough to find all the
time we need sometimes and I've been guilty myself of
letting lower priority email wait a few days. However, any
email from a customer, or an affiliate, should be a TOP
priority!
I can't say it enough times! Do NOT join any affiliate program
where you aren't given a physical address - and a telephone
number - right on the web site! As an affiliate who is making
money for these people, you have a perfect right to have
communication access to them. In the case of affiliate
programs, I'm even more adamant than usual that a telephone
number should be provided to all affiliates.
The second question is - should we join affiliate programs if we
don't know everything about the product? The only way to find
this out is to buy the product ourselves!
I know that some online "gurus" claim that the only good
affiliate programs are the "free to join" ones. They seem to
think it's unreasonable to ask an affiliate to buy a product
before they sell it.
I believe it's unreasonable - and dangerous - to sell something
we haven't used first-hand. Do we KNOW what that e-book
teaches - or only what we've been told? Do we KNOW if that
software works or are we going to 'assume' that it does
everything it's touted to do? Do we KNOW if that web host is
dependable and helpful to their clients or are we without clue
that they don't even have 24/7 tech support?
If you haven't bought the product - just remember - when you
sell a product, you are endorsing that product. Your reputation
is on the line right along with the affiliate program owner's.
Choose carefully those with whom you associate your good
name!
* To submit questions to "Pro-motion"
mailto:Questions@IAPOnline.org
jl scott, ph.d., Author
Copyright © 2000, All Rights Reserved
This article may be reprinted with permission by including the
following resource box:
------
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) http://www.IAPOnline.org - and
also the publisher of MONDAY MEMO! - the ezine dedicated
to upgrading Professionalism on the Web. For your FREE
subscription: http://www.MondayMemo.org/
============================================================
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5. This Week's Subscriber Web Site Pick
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Unfortunately, the mailbox containing all the Web Site Pick
submissions has thrown a wobbly. This segment will return
next week. Keep those submissions coming!
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If you want your site seen by thousands, write and tell me
about it! But make sure it's one you've created yourself
or have had created especially for you. No self-replicating affiliate
sites please.
Contact By Email?subject=website_pick
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6. Contest
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business.
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for your online businesses by entering now at:
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7. Advertise in A Home-Based Business Online
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AHBBO SUMMER 2 FOR 1 SALE ... LAST WEEK!
The AHBBO buy one get one free summer advertising
special expires on September 10. Until then,
whatever advertising purchase you make, single
classified, ad pak, super ad pak or exclusive mailing,
you get the same again, absolutely FREE! So shake
some life back into your business during this slow,
lazy summer with half-price advertising in AHBBO.
A zero tolerance policy applies at AHBBO in relation to
undeliverable mail. This means that the recipient address
for emails returned "undeliverable" (including where the
recipient's mailbox is full) is automatically deleted from
the AHBBO subscriber database.
This policy has been introduced to more accurately reflect,
in the subscriber numbers, the number of eyes who will
actually see your ad. Because AHBBO classified ad rates
are calculated on a $CPM basis, this policy is intended to
maximize the return on your advertising dollar.
Current ad rates and placement details are at
http://www.fawkner.com/adsubmit.htm . Choose from single
ad placements, Ad Paks (4 ads for the price of 3), Super Ad
Paks (7 ads for the price of 5) and exclusive mailings.
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Do you like this ezine? Recommend-It(r) to a Friend!
http://recommend-it.com/l.z.e?s=446574
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8. Subscription Management
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Please note: email addresses for ALL returned mails are
automatically deleted from the AHBBO subscriber database.
If you have a free email account and want to continue
receiving this ezine, please make sure you clear out your
mailbox on a regular basis!
To SUBSCRIBE to this Newsletter
http://www.fawkner.com/subscribe.html
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mailto:subscribers@fawkner.com?subject=unsubscribe
(Processing of unsubscriptions is automated. Please make
sure that your email is sent from the account you subscribed
with otherwise you will not be unsubscribed. If you've tried
to unsubscribe but keep receiving AHBBO, please make
sure you've tried to unsubscribe with the address you
subscribed with before contacting me.)
To CHANGE your Subscription Address
mailto:subscribers@fawkner.com?subject=change_address
and in the body of the email tell me what your old address
was and what it needs to be changed to.
If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!
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9. Caveat Emptor
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Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence!
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10. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.fawkner.com
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All Rights Reserved