A Home-Based Business Online
Editor: Elena Fawkner
Publisher: AHBBO Publishing
Contact By Email
This Ezine Is Listed At FreeZinesOnline.
IN THIS ISSUE
1. Welcome and Update from the Editor
2. Home Business Idea of the Week - Pet Sitting/
3. Online Business Idea of the Week - Roommate
4. Article - Target Your Market
5. Continuing Tutorial Series - How to Become an
Information Broker - Part 6 - Emailing Your Sales
Message and Filling Orders
6. Guest Article - Untax Yourself by Esther Hinchliff
7. Telecommuting Openings
8. Book Review - The Business of Gift Baskets: A
Guide For Survival
10. The News Digest
11. This Week's Web Site Pick
12. Subscription Management
13. Contact Information
1. Welcome and
Update from the Editor
Hello again and a warm
welcome to all new subscribers!
There has been a slight
delay with the launch of The
announced last week
would be up and running by the middle of
this week. At
this stage, it should be up and running early
next week so be sure
I'm delighted to report
that A Home-Based Business Online
was featured as List-A-Day's
business newsletter of the day
on September 22.
As a result of this exposure, many new
subscribers and advertisers
joined our ranks. A copy of the
review can be found
. If you're a
be sure to list your publication with
List-A-Day at http://List-A-Day.com
. It's obviously a
popular site for those
looking for newsletters to subscribe
Writers, as always I
am happy to showcase your work both
here and in the Reference
Library so submit your articles
box)to Contact By Email -- this
is a great way to get
free publicity but please make sure
your work relates to
ideas or resources for home-based or
Finally, this newsletter
is for YOU! If you have comments
or suggestions for topics
you would like to see addressed,
or would just like to
share your experiences with other
subscribers, I want
to hear from you! Please send comments,
questions and stories
to: Contact By Email
See you all again next
2. Home Business Idea
of the Week - Pet Sitting/Homecare
Got pets? Got
houseplants? Ever worried what on earth to
do with them while you're
on vacation or away on business?
Well, so does everyone
else! This is a business that is
low, low cost to start
up. Your only expenses will be
the cost of promoting
your new business and running costs
for your car (which
are, of course, tax deductible - see
this week's guest article
Essentially, all that
is involved is to go to people's
houses once or twice
a day while they're on vacation or
a business trip, collect
the mail, feed and play with their
pets (oh, go on, throw
the tennis ball to the dog just
one more time), refill
the water bowls, maybe walk the dog,
clean out the cats'
litter tray, turn lights on and off,
feed the fish and water
the plants. What could be easier?
Of course, it's not quite
THAT easy. This is a business
that carries with it
a great deal of responsibility and
trust on the part of
your clients. They rely on you to
care for their home
and their pets during their absence.
If you're looking after
pets, there's no missing an
Full report: http://www.ahbbo.com/petsitting.html
There are many more
home-based business ideas like this at
with more being added
all the time.
3. Online Business Idea
of the Week - Roommate Finding
Here's a business that
you can start with an absolute
Practically anyone who lives in a city
of any size anywhere
in the country can expect to do well
with this business.
The income and market
potential for this service is virtually
increases that have far outpaced wage
increases have brought
about a tremendous need for a method
to alleviate the cost
of housing. Also, many apartment
complexes are being
converted into expensive condominiums.
These two factors have
created a problem of gigantic
proportions for millions
of people who are concerned about
keeping a roof over
their heads. You can make big money
solving the problem
with your own roommate finding service.
This is an ideal online
business. All you need do is build
up a database of people
seeking roommates and then charge a
membership fee (say
$40 per year) for access to that database
Give members the facility to import a
scanned snapshot of
themselves and have them fill out an
online form with all
relevant information. This online form
then gets imported into
your searchable database and members
can make contact with
each other if they like what they see.
Be sure to include a
responsibility disclaimer in your
membership sign up application.
There are many more online
business ideas like this at
with more being added
all the time.
4. Article - Target
By Elena Fawkner
Copyright © 2017
All Rights Reserved
The inspiration for this
week's article was a
submission I received
from Esther Hinchliff (see her guest
article "Untax Yourself"
below). In email discussion with
Esther about her article,
I mentioned to her how refreshing
it was to receive an
article submission that actually had
some real relevance
to the subject matter of my newsletter!
That got me thinking.
How do you all decide where to target
your marketing efforts
for your businesses?
I'm sure you've all heard,
ad nauseam, how writing articles
and having them published
in newsletters together with your
byline and resource
box is an effective way to generate
publicity for your business.
It's excellent advice so long
as your article gets
read by a targeted audience that has
an interest in the subject
matter of your article.
It seems every day I
receive at least one article
I'm glad because I welcome article
submissions from writers.
I publish a guest article every
week so I'm constantly
on the lookout for fresh, relevant
material that I think
you will find useful.
So why is it that some
people insist on sending me articles
about things like nutritional
supplements (a case in point)?
I have nothing against
nutritional supplements (I take them
myself!) but this newsletter
is about how to start and
your own home business.
And these articles aren't
about starting up a home business
as a distributor of
nutritional supplements (THAT would
actually be useful),
but, rather, about the health benefits
of the particular nutritional
supplement being promoted.
WHY would I put something
so irrelevant to the raison
d'etre of this newsletter
in front of you? Sure, a few of
you might, coincidentally,
be interested in nutritional
supplements but that
is not why you subscribe to this
if you're not interested in nutritional
supplements then all
I would achieve by publishing an
article on the topic
is a whole heap of unsubscribe requests,
and rightly so.
So I'm not going to waste your time with
it, no matter how well
written and engrossing the article
may otherwise be.
In order to be effective
in promoting your particular
business, whatever it
is, you have to seek out your target
market. This is
as true online as it is offline. Just
because you CAN reach
massive numbers of people with your
message on the internet
far more cheaply (read "free") and
quickly (read "instantly")
than you can offline, does
this mean you SHOULD?
What's the point of devoting
your time and energies to
marketing to a massive
group of people without first
knowing whether they,
as a group, have a general interest
in your subject matter?
It's MUCH more efficient
and effective, not to mention
smarter, to first find
out where your prospective customers
congregate and then
target that congregation than it is to
use a scattergun approach
and hope that one of your bullets
will find its target.
You will find that by selectively
targeting your prospects
before marketing to them, your
conversion ratio (the
proportion of your target market
that actually purchases
your product) will be much higher
than the results you
will achieve taking potshots in the
After all, what would
you rather have, a conversion ratio
of 2% out of a target
market of 100 or a conversion ratio
of .00002% out of a
target market of 10,000?
If your business is nutritional
newsletters that deal
with health-related issues and submit
articles (and classified
ads) to the publishers of those
your business relates to promoting knowledge
of the tax-breaks available
to home business owners, target
to home businesses.
This is how Esther found
us. She researched the home
business category in
Ruth Townsend's Directory of Ezines,
and targeted publishers
of related newsletters. Lo and
behold, she found a
publisher who was looking for useful
and informative content
for this week's newsletter!
5. Continuing Tutorial
Series - How to Become an Information
- Part 6 - E-Mailing Your Sales Message and
E-MAILING YOUR SALES
Once you have some e-mail
addresses to send your sales
letter to, you need
to be able to do it quickly and
efficiently. This may
take a little practice at first.
If you've gotten this
far along in this venture, you
obviously know how to
use e-mail. I also realize that all
e-mail packages operate
differently. However, whether you
use AOL, Genie, Netcom
or any other internet service
provider, if you run
Windows you can utilize the basic "cut
and paste" feature to
simplify your e-mailing.
First of all, it's a
good idea to write your sales letter
in the Notepad application
of Windows. I won't go into the
details of how to do
this since most Windows users will have
no problem with it.
(If you aren't sure how, look in your
Windows book.) Once
you complete your letter you simply
highlight all text and
hold down "CTRL" and press "C". This
stores the text in memory
until you are ready to paste it.
Now you can go into your
e-mail feature and click your
cursor into the box
where you would start typing your e-mail
message. Instead of
typing your message, you simply hold
down "CTRL" and press
"V". This will paste the entire letter
exactly where you want
it. You can do this "CTRL" "V" over
and over until you replace
what is in memory with something
new by highlighting
new text and pressing "CTRL" "C" again.
Keep in mind, if you
have an e-mail list to mail to, you
can also use this "cut
and paste" method to paste multiple
addresses and send to
them all at once.
The last step in completing
a sale is the actual fulfillment
of the order. As with
every other aspect of your business,
there are many options
to consider when filling orders. The
best advice I can give
is to ship the product within a week
of receiving an order.
(Don't forget the 30 Day Rule.)
As far as the order filling
itself goes, there will be
basically two methods.
The first is (a) via regular mail and
the second is (b) via
E-mail. It's up to you to decide which
method you will use.
I prefer to offer both since they are
both so simple to do.
If you plan to offer
the manual via regular mail, you'll
need to get some copies
printed. The best thing to do is to
print it as a manual
and bring it to one of the many quick
print and copy centers
that are cropping up all over. If
they don't do it themselves
they should be able to recommend
a place that will. You
should be able to get good copies
printed up for less
than two bucks per copy, including a
basic cover. There are
a variety of methods, so shop around
and get the best price.
(a) When mailing
your product, the most important topic to
cover is the addressing
of your packages. I highly recommend
a label program if you
have a printer. Not only does this
allow you to keep your
customer list on computer, it also
makes for much easier
addressing of envelopes. If you don't
have the software yet,
just be sure that all packages are
addressed clearly and
legibly. Also make an effort to
include all key components
of the mailing address including
apartment number (if
applicable) and zip code. Be sure to
include a return address
on every outgoing package in case
it can't be delivered.
Postage is the next thing
to consider. If you are charging
your customer for shipping
and handling, don't gouge your
customers. There are
many mail-order companies "squeezing" a
few extra dollars out
of their customers by charging
inflated shipping and
handling charges. This unethical
behavior is exactly
the type of conduct that gives
mail-order a bad name.
(b) The second
method of filling orders is by using E-mail.
E-mailing your product
is even easier than using regular
mail. (Not to mention
the zero cost factor.) Be sure your
e-mail program let's
you attach files before you offer this
method of delivery.
(Almost all do by now.) You simply
compose an e-mail in
the regular fashion and then choose
"attach file" before
sending. Once you choose "attach file"
you will be prompted
to choose a file for your computer. All
you do next is select
the text file (.txt) you want to send
and then send it. If
you can't find the file on your
computer, look in the
"download" area of your online
This is usually where all files you
receive via your modem
One very important issue
to consider, when filling orders
via E-mail is that there
are many different E-mail programs
in use. Some will only
accept files up to a certain size. If
the file is too large
(as FREEWAY!.txt is in some instances)
the file will automatically
be encoded to ease transmission.
The process of converting
the file back to a readable format
may be a little beyond
the realm of knowledge for many computer
some E-mail programs require separate
programs to achieve
this conversion. For this reason, it is
a good idea to offer
the .txt version on a floppy disk via
regular mail. This actually
serves a few purposes. In a
addition to saving the
headache of receiving the attachment
properly, it provides
them with a backup copy, and also
simplifies things when
they are ready to send the manual as
Next Week - Part 7 -
Final Instalment - "Reinvest In Yourself"
Missed previous instalments
of this tutorial series? Pick
them up from the
newsletter archives at
6. Guest Article - Untax
By Esther B. Hinchliff
Copyright © 2017
All Rights Reserved
If you are currently
running a home business or plan to
start one with the intent
of making a profit, there are
numerous tax deductions
you are legally entitled to. If you
are not taking advantage
of them, you are making Uncle Sam
your #1 charity!
If you operate a home
business, your home is your primary
The "business use" proportion of your
home, garage, or even
your barn may qualify for beneficial
Taxes alone cost the
typical family more than their home,
food, and clothes combined
and are, in fact, almost double
the cost of any of the
other typical family expenses.
Cutting those taxes
is the single most important money saving
strategy you can employ
If you operate a home
business, many formerly "personal"
expenses are now legally
tax-deductible (on a proportionate
basis), including mortgage
(and other) interest, rent,
telephone, computer, fax, and most
No different from many
people, I thought logging my trip
mileage was a nuisance
at best, until I was given this small
test. On your
next trip to Office Depot, or to your Shell
Station for gas, oil
change, battery, or to the Post Office
for stamps, xerox copies,
or mail pick-up...do this:
l) set your odometer
back to zero;
2) reach in your wallet
and take out $1;
3) when you have driven
three miles, throw it out the window;
4) repeat steps 3 and
4 until you get back home.
Your automobile, one
of the most costly monthly expenses of
the typical American
family, can instead become one of your
largest tax deductions
because you can use it daily in your
ways to promote your business from the moment
you leave your place
of business (your home) in the morning
to the moment you return,
and you will find that by properly
documenting your use,
up to 100% of your vehicle use can be
a 20,000 mile per year vehicle this amounts
to over $6,500 in vehicle
tax deductions for your business.
For example, shopping
trips become opportunities to compare
prices and prospect
other customers at the grocery store,
the mall, virtually
anywhere! Church and school visits
to promote your business while
personal expenses into substantial tax
Another tax advantage
of a home business is that you can hire
your children (under
the age of 18) to work in your business,
and convert the former
expense of allowances to tax
deductible wages without
paying ANY payroll taxes. Now you
may pay each of them
up to $4,250 per year TAX FREE, and
deductible to you, as
wages for helping you in your
a family with 2-3 children, this deduction
alone can be worth $8,500
to $12,750 in tax deductions,
all because you are
now in business for yourself!
Naturally, you must document
their employment by way of time
cards and actual checks
written and deposited to their bank
wouldn't you rather give it to your children
than the government?
And...things like school clothes can
be paid for from this
account, as well as class trips, lunch
money, hair cuts, and
any other 'personal' expense. The
residue certainly would
build up for college tuitions.
Other tax advantages
of a home business include the
of purchasing, renting or leasing a
security system and
the depreciation of your home and
equipment such as computers
and printers. With a little
such as golf, hunting, fishing and
even vacations with
your family can become opportunities for
you to actively promote
your business and therefore realize
more tax deductions.
Without question, if
you are going to use the tax laws to
your best advantage,
you will need ongoing accounting and
tax saving strategies
and advice, just like the Vanderbilts,
the Mellons, the Kennedys,
and Bill Gates. Wealthy people
spend thousands to save
millions and, in proportion, you must
be prepared to spend
hundreds to save thousands in order to
keep more of what you
LAWFUL tax minimization
(note we are NOT talking here about
AVOIDING one's tax obligations,
rather MINIMIZING, using
lawful means, the tax
we are obliged to pay) is one of the
most important elements
of acquiring and retaining wealth.
A new home business is
born every 11 seconds, but in order
to qualify for business-related
tax deductions, you must be
able to prove that you
are in business, actively
participating, and working
towards making a profit. Even if
you do not make a profit
from your business right away, so
long as you have a genuine
profit motive you are lawfully
entitled to potentially
thousands in tax deductions, provided
you can document active
Just like all those companies
you have ever worked for, as
owner of your own business,
you are entitled to the same tax
deductions they have
enjoyed for years. And, like them...
YOU can get to keep
more of the profits. But if you don't
ask, no one will offer!
Esther B Hinchliff,
We are..."masters of
7. Telecommuting Openings
Our company sells patterns
and plans for fabric,
craft, and woodworking
projects. This is done through
which gives us overwhelming exposure
to the masses.
Submissions are welcome. Projects must be
new, original, and unpublished
designs. Send for submission
P O Box 1000
Bixby, OKLAHOMA 74008
Follow-up on accounts.
Send reply letters and E-Mails when
needed. Supply information
needed to various agencies. No
Minimum phone work. Computer needed with
Windows 95/98. Knowledge
of Quick-Books and/or ACT program
would be suitable. Submit
your qualifications by E-Mail:
-> Child Care
Enjoy Children? Private
referral service seeking childcare
providers to work at
home or in the home of working parents.
Flexible hours and pay.
For more information call: The
Child Care Resource
Center (678)584-5072 or email
-> Product Assembly
Work from home assembling
products for legitimate companies.
There is a wide variety
of products you can assemble: wooden
toys, picture frames,
potpourri sachets, stuffed animals, sew
duffle bags, make beaded
jewelery, make dollhouse miniatures,
paint novelties. This
type of assembly work is for serious
and dedicated home workers.
You will not get rich overnight
with this work, but
you will be able to make a decent income.
No experience is necessary,
as you will be provided with full
Please, for more details, visit our web site.
9720, 37th Place No.
Phone: 612 545 6552
8. Book Review
The Business of Gift
Baskets: A Guide For Survival
By Cynthia McKay
(1601 South Holdings,
Inc. 1998, $19.95)
The title may say gift
baskets, but the information is so much
McKay is about more than gift baskets. She's
focused on superior
customer service, super product
presentation, and excellent
marketing of her business.
Some of you sell a product;
others provide a service. Either
way, you can take the
ideas presented here and extrapolate it
for your own situation.
I wish I were articulate
enough to tell you how excited I was
reading this book.
It was so interesting that I was seriously
a gift basket business myself. Add the
fact that it's a fast
read and you have a winner.
Don't think it was an
easy read because it's simple
isn't. Mostly it's McKay's writing style.
To the point and full
McKay stresses three
practices in her business:
Every business owner
pays lip service to these ideals. But,
it's not common practice.
Think about the businesses you deal
with on a daily basis.
How many have good customer service? How
many even attempt service
McKay's goal is to 'wow'
her customers. She strives to not
only live up to their
expectations, but to surpass them.
She consistently looks
for ways to give them more than they
expect. It might
be free shipping one time or adding an extra
product or two to the
basket another time.
few though they be, are also handled with
might rebate the cost of the original basket AND
send another basket,
free of charge, to both the customer & the
McKay constantly strives
to find products for her baskets that
are not run-of-the-mill.
She says "gourmet gift baskets" and
she means it.
Her goal is not only
to have the fullest baskets in the
industry, but to have
them full of products not found in other
is what sets her business apart from her
Think how you could put
this into practice in your business.
You've worked hard to
get your customer. Now what can you do
to make sure they'll
come back? What is the quality of what you
offer? What is
your "wow factor"?
Follow-up comes into
play when McKay calls both the giver and
the recipient to check
how every thing went from the actual
product selection to
the packaging to the delivery.
She also constantly keeps
in touch with past customers and
gives them reasons to
buy from her again & again.
One way this is done,
in her business, is by providing gift
ideas for all occasions.
Even when you know someone well, there
are times when you're
stumped for a gift. It happens all the
One idea McKay uses is
promotional flyers. These flyers may have
perhaps three gift basket
suggestions on them. It's something
that not only jogs a
customer's mind, but makes it easy for them
to make a buy decision
right on the spot.
I don't want to give
away too many of her ideas for marketing
You'll just have to buy & read the book.
Another thing I admired
in this book was the fact that McKay
admits to mistakes.
She gives examples of what she did wrong
when choosing her business
name, where she's made mistakes in
her advertising, and
what problems have surfaced with employees
She doesn't set herself
up as the "great I am." Many books
written by people with
successful businesses are mostly just
book doesn't follow in that mold.
There is an effort to
provide useful overall management
information as well
as ideas specific to a gift basket business.
She's also set up what
I call a mini-franchise of her business.
She calls it a distributorship.
That might scare off people
who've had bad experiences
with MLM companies.
In this case 'distributorship'
is a way for McKay to pass along
her philosophy, marketing
ideas, &, most importantly, her
There is no recruiting of others or any kind of
pay plan. This
is really more like a franchise, but without all
If you're curious about
the look & quality of McKay's baskets,
just visit her web site.
I think you'll be pleasantly
Now about the teleconference.
This happened because I was so
impressed with this
book and with McKay's web site I wanted to
talk to her. I
thought, jeez, maybe others would be interested,
too. So here we
I'm proud to announce
that a FREE teleconference with Cynthia
McKay owner of Le Gourmet
Gift Baskets in Denver will be offered
on Tuesday, October
5th, at 9 PM EST (6 PM PST). The only cost
to you is the long distance
A little background information
for you. Cynthia started her
business from her home
in 1992 and has built it into a worldwide
enterprise with distributors
all across the US. At last count
she had about 220 distributors.
THIS CALL WILL BE OF
INTEREST TO YOU IF:
you're thinking about starting a business;
are already in one and need some new ideas;
are an author & could use the teleconference
as the basis for an article;
want to get a perspective on superior marketing;
or if you make & sell an item that might be
included in a gift basket.
Cynthia will take about
1/2 hour giving a presentation then will
answer questions that
you've pre-submitted. We'll also open the
call for a live discussion.
The lines are limited
to the first 30 people who sign up. If we
have more interest,
we will try to set up another date to repeat
the call, but that's
NOT guaranteed because Cynthia's schedule
is quite full. So register
NOW, but only if you're absolutely
sure you can make it.
Here's what you need
to do if you're interested.
1) send an email to pre-register
2) enclose any questions
you'd like passed on to Cynthia.
I'll get back to you
with confirmation, the number to call, and
Tell your friends, tell
your customers, tell your subscribers!
The more people we have
the better the discussion.
If you'd like to publicize
this event, email me and I'll send
you text for the ad.
Copyright 2017 Amy Shellhase
By Amy Shellhase --
ReviewZ -- What Savvy
Small Biz Owners Read
-> E-book - Free Tips
for Starting a Home-Based SecretComic Sans MS
by Judy Vorfeld(429k)
of Peoria, Arizona, an internet old-timer,
a secretComic Sans MS services business in 1992 and
her first web site in 1996.
need Internet Explorer 4.0 or above to view
It need not be your main browser but you
it to be resident on your hard drive.)
-> E-book - Home Business
step tips on how to get started in a home business
-> E-Book - Important
Business Ideas (329k)
of articles relating to home business.
If you're new to A Home-Based
Business Online, be sure to
for many other free
e-books and reports
(with complete reprint and resell rights)
that have been made
available to subscribers over the past
Gotta JOB (Just Over
Broke)? Trade it in for a YOB (Your
Own Business)!! You'll
love the money...and the boss is
pretty nice, too!
10. News Digest
-> Astronaut Sally Ride
To Pilot Space.com
Space.com has named
space shuttle veteran Sally Ride, the
first American woman
in space, as president of the company.
Founded by former CNN
financial newsman Lou Dobbs, Space.com
is a website dedicated
to news about the space industry.
-> Microsoft, Ford To
Drive Online Car Buying
Microsoft and Ford are
realigning car-buying online.
-> Taiwan Quake May Disrupt
Suppliers and OEMs are
scrambling to unearth the full
effects of the massive
earthquake that struck Taiwan
Tuesday, as the electronics
industry looks warily toward its
lean inventories and
begins to wonder how it will satisfy
-> DSL High-Speed Rollout
To Snowball In 2017
Technology used by major
telephone carriers for high-speed
Internet is about to
take off as the software that enables
it will become available
at year-end, a telecom analyst said
-> Microsoft Turns Tables,
Blasts DOJ Case
A Microsoft attorney
Tuesday afternoon blasted the U.S.
Department of Justice's
case against the software giant,
calling it little more
than "red herrings, misstatements,
-> Bank Regulators Spend
Easy On Y2K
NEW YORK -- William
McDonough, the president of the Federal
Reserve Bank of New
York, said he expects the cash reserves
he and his wife had
on hand for the Labor Day holiday will
be enough to get them
through the New Year's weekend.
-> Net PhoneRings At
The communications industry
heard the call of the Internet
telephone at NetWorld+Interop,
in Atlanta, as Cisco Systems
set the tone by rolling
out a converged systems architecture
powering 35 new product
lines that support voice-over-IP
-> Greenspan Says No
Bark In Y2K
The anticipated millennium
date change computer problem is
unlikely to disrupt
the U.S. economy, said Federal Reserve
chairman Alan Greenspan,
Friday. He told a meeting of the
on Year 2017 that the U.S. economy was
11. This Week's Web
Promote Free.Com - The
Totally Free Promotion Site
One of my personal favorites.
This site has everything
you need to promote
your online business without spending
one red cent!
Here's just a short sample of the free
-> a comprehensive directory
of announcement resources for
-> search engine resources,
-> traffic building
-> links for mass submission
to classified ad and FFA sites,
-> content for ezine
-> affiliate program,
-> website design,
-> Cybergnome newsletter,
-> search engine submission
-> ezine directories,
-> discussion forums,
-> free web pages,
-> free autoresponders,
-> free forms,
-> free announcement
-> business opportunities,
-> home business resources.
Warning: there's a lot
to do at this site so don't visit
unless you have a couple
of spare hours. Definitely worth
bookmarking if you operate
an online business.
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13. Contact Information
Elena Fawkner, Editor
A Home-Based Business
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Friday, 06-Dec-2019 21:26:58 CST