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  A Home-Based Business Online
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   October 8

   Sent to 6,140 subscribers

  Editor: Elena Fawkner
  Publisher: AHBBO Publishing
  
     Contact By Email

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   IN THIS ISSUE 
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1. Welcome and Update from Elena 
2. Home-Based Business Idea of the Week - Candle Making
3. Feature Article - Planning Through the Life Cycle of
 Your Business (Part IV)
4. Pro-motion Column
5. This Week's Subscriber Web Site Pick
8. Subscription Management 
10. Contact Information
 

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1. Welcome and Update from Elena 
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Hello again, and a warm welcome to all the new subscribers 
who have joined us since the last issue!

In this week's feature article, we continue with Part IV of the 
series, "Planning Through the Life Cycle of Your Business",
this week looking at the Troubled Teens and Young
Adulthood.  The first three parts are available by autoresponder 
at ,
and, you guessed it, .  

The new AHBBO site is nearing completion and should be
ready for launch in another couple of weeks or so.  Stay tuned!

And please, do yourself a favor and check out this week's
Subscriber Web Site Pick.  It's an absolute stunner!

As always, thanks for reading and I hope you enjoy this 
week's issue. 

Remember, this ezine is for YOU! If you have comments 
or suggestions for topics you would like to see addressed, 
or would just like to share your experiences with other 
subscribers, I want to hear from you! Please send comments, 
questions and stories to Contact By Email .
 

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2. Home-Based Business Idea of the Week - Candle Making
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I arrived home from work one night a few weeks ago to find
a flyer outside my door from another tenant in my apartment
complex inviting me to a candle party that Sunday night in
the third floor rec room.  Having a spare couple of hours that
Sunday night, I wandered up to take a look and was
astounded by the range of products available.

There were candles of every imaginable color and design, 
candles with fragrances that are released by the heat of the
flame, candles in the design of Jack o' Lanterns, beautiful
votives hanging from ornate metal frames and much more.

I got talking to the woman who designed all these candles and
she told me that she started out making candles on her 
kitchen stove as a way of making money while she was home
caring for her young children.  Word spread and over time she
began getting orders from people wanting her to design special
candles for their homes and people wanting to give them as 
gifts, and, finally, she began receiving enquiries from retailers
looking for her to produce unique items for resale in their
stores.

Now she has a staff of three, and she focuses on candle 
design and marketing her business while her staff (three
mothers of young children looking for a part-time home
income) do the manual work of creating the candles and
shipping them.

This woman earns more in a year from her candle making
business than she did in her full-time job before she quit to
have her family.  And she doesn't have a website.  Just
imagine what you could do with a business like this if you
did what she does AND promoted your products with a
well designed, high-traffic website.  Imagine.

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There are many more ideas like this in AHBBO's Home 
Business Ideas page at  
and Online Business Ideas page at 
with more being added 
all the time.

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3.  Feature Article - Planning Through the Life Cycle of
 Your Business (Part IV)
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© 2017 Elena Fawkner

This is part four of a multi-part article on business planning 
through the lifecycle of your business.  In part one, we covered
the business life stages "Gleam in the Eye" and "Conception 
and Birth".  Part one was concerned with conceiving the initial 
idea for a business and thinking through how to make it work 
within the context of your own life; whether it would work for 
you at all, in fact.  In part two we tackled "Toddlerhood", 
learning how to crawl, walk and run.  Part three was devoted
to the "Terrible Two's", or crunch time.  Just when exactly
is it time to make more room in your life to accommodate
your expanding business and should you?  In this part, we're
tackling the "Troubled Teens" through "Young Adulthood"
periods.

In case you're just joining us, for the illustrative purposes of 
this article series, your business is creating stained 
glass lampshades, door panels and windows.  The first three
parts of the article are available by autoresponder.  Refer to 
the end of this article for links.
 

TROUBLED TEENS

Well, if you're still with us for the Troubled Teens stage of your
business, you've survived the Terrible Twos and have made the 
decision to commit your working life 100% to your business or 
have made the strategic decision to keep it at more manageable 
proportions because you weren't prepared to sacrifice another 
area of your life.  Either decision is perfectly legitimate.

Now that the Terrible Twos are behind us, we can look forward
to a (hopefully) relatively stable period of slow but steady
growth.  Sure, there'll be setbacks along the way but you'll just
make your adjustments and go on.

At some point along the way, though, when things are pretty 
much under control and you're feeling like you have some say 
in how you run your own life again, you may begin to feel
restless and moody.  You guessed it ... you've reached the 
Troubled Teens.

Your business isn't quite the challenge it was before.  You're 
already spending as much time as you can on your business 
so it's not simply a matter of working longer hours and working 
harder to get the satisfaction you're missing.  There just has to
be more than this, you're thinking by this stage.  If so, it's 
altogether time to start working smarter so you can free yourself 
up to move on to more challenging things.

The answer to this dilemma is to get outside help.  At this
point you need an assistant.  I dealt with this subject in detail 
in a recent article entitled "Lightening the Load ... Getting Help 
When You Need It".   This article is available by autoresponder 
at .  In summary, though,
the steps are:

1. Deciding on Your Assistant

If you're running your business on a shoestring (and who 
isn't?), you can't afford to pay someone a wage 
in advance of generating additional income. So whoever you 
choose needs to be someone who's prepared to work for a 
percentage of the profits of the business rather than a wage. 
For this reason, the person you choose will most likely be 
close to you ... a family member, spouse or very close friend.

2.  Compensating Your Assistant

Negotiate with your assistant on the proportion of profits he
or she will receive.  This will depend on the types of tasks your
assistant performs, the time they invest and the overall
contribution they make to the growth (not just the maintenance)
of your business.

3. Consider the Tax Consequences

It matters whether your assistant is an employee or an independent 
contractor.  Talk to your accountant about the tax implications.  
In a nutshell, be aware that if your assistant is an employee, you 
will be responsible for deducting and remitting tax.  If he or she is 
an independent contractor, the tax burden rests with them.

4. Convert Time Into Income

You have to convert the time you free up with the help of 
your assistant into income and that means more income than
it's costing you to compensate your assistant.   Otherwise
you're only breaking even at best.

5.  Tasks to Delegate

This obviously depends on the business.  In our stained
glass lampshade and window business example, if you're 
marketing your work online, you can delegate a lot of your 
online activities to your assistant and spend more of your time
on the actual craft of designing and creating stained glass
masterpieces.

What kinds of tasks, both online and offline, can you delegate?  
Consider the following:

=> Organizing Home Parties

One way of generating new business is to hold parties in
the homes of hostesses who invite their friends and associates
over to see a showcase of your work.  Delegate to your
assistant the solicitation of such parties.

=> Advertising Your Work

Delegate to your assistant the task of having your best
pieces professionally photographed for display on your
website and in print advertisements.  Also delegate to your
assistant the task of negotiating advertising, both online
and offline.  This is an extremely time-intensive part of
your business.

=> Processing Subscribe/Unsubscribe Requests

If you publish an ezine teaching others the finer points of
your craft, have your assistant process all the subscribe 
and unsubscribe requests.

=> Processing Advertising Orders

Another routine task that can be delegated to your assistant 
is the processing of advertising orders in your ezine or your
website.

=> Sending Your Ezine

Actually sending your ezine to your list is something that 
you can delegate to your assistant.

=> Submitting Your Articles

Another routine task that your assistant can take care of is 
your article submissions. 

=> Submitting Your Ezine

Submitting your ezine to the various ezine announcement 
services is another task you should delegate.

=> Web Site Updating

Depending on how computer-savvy your assistant is, 
he or she may also be able to take on some simple web 
site updating for you.

These are just a few of the more obvious examples.  In short,
try and delegate all ancillary types of activities.  In our
stained glass example, the idea is to free you up to focus on
what you do best -- your stained glass creations.  By spending
the time you save thanks to your assistant wisely, you should
be able to direct your energies into much more productive
and satisfying avenues.
 

YOUNG ADULTHOOD

By the time you reach young adulthood, you've freed yourself
of the restlessness and distractions of the Troubled Teens.
No longer is your time frittered away on tasks that simply 
don't contribute to the growth of your business.  You're working
smarter, not harder, and the synergies you have created by
engaging an assistant mean that you're finally able to stand on
your own two feet.  Your business is healthy and dynamic
and, so long as you maintain your focus, should continue to
grow by virtue of simple critical mass.  Congratulations, you're
now a bona fide grown-up.

Enjoy this time while it lasts because it won't.  Next week,
in the fifth and final instalment of this article series, we'll see 
what happens when your business hits mid-life crisis and what 
you can do about it.

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This article may be freely reproduced provided that: (1) you 
use the autoresponder copy which contains a resource box; 
and (2) you leave the resource box intact. To receive a copy 
of this article by autoresponder, just send a blank email to 
.  If you missed the
first three parts, they're available by autoresponder at:
Part 1 -
Part 2 -
Part 3 - .
 

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4.  Pro-Motion - Answers for the Pro in Motion
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As mentioned last week, jl Scott's popular Pro-motion
column is no longer in ezine syndication.  Instead, you
can read this week's column at the AHBBO website
at , right under the iCOPô seal!
 

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5.  This Week's Subscriber Web Site Pick - FreePlants.com
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http://www.freeplants.com

Mike McGroarty writes:

"Dear Elena, 

"In your newsletter you asked to hear about websites that are 
created and owned by individuals. I have two sites that I've 
designed and manage myself with MS Frontpage. One is 
doing really well, while the other is new, but off to a good start.
 
"I've been online since Jan. 3 with my gardening site. I 
sell thousands and thousands of dollars worth of information 
products from the site, with sales as high as $500. a day at 
times. Some days are zero, but right now my average for this 
year is about $700. a week. 

"My gardening site http://www.freeplants.com is strictly about 
gardening, and the backyard nursery business. We have a little 
nursery in our backyard and I teach others how to do the same. 
Our nursery earns several thousand dollars each year as well. 

"I also have a new site with 
a free newsletter, "How to Really Make Money at Home". At this 
site I discuss how I sell thousands of dollars worth of info products 
both online and via mail order. I help others learn how to create and 
sell their own information products. 

"Let me know what you think. 

Mike McGroarty"

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OK Mike, I'll let you know what I think.  Absolutely brilliant.  
Everyone, if you don't follow a single other link in this ezine, 
check these sites out.  

See?  It can be done!  Here's an example of what I've been 
preaching all these months.  Find something you know about and 
that you're passionate about and build your online business around 
it.  There's no need to reinvent the wheel.  Your own natural 
enthusiasm and passion will almost guarantee your success.  I 
don't care what your passion is.  It could be worm-farming for all I 
care.  

Notice those domain names too - freeplants.com and   Beautiful.  Simple.  Memorable.
Here's a man with a firm grasp of common sense, business sense
and real smarts.  Never mind the gimmicks, never mind the flash 
and the glitz.  Just gimme the information I want and don't make 
me jump through hoops to get it.  Books, reports, videos, straight 
to the point website.  This is one business and one website that 
just can't miss.  I take my hat off to you Mike.
 
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If you want your site seen by thousands, write and tell me 
about it!  But make sure it's one you've created yourself 
or have had created especially for you.  No self-replicating affiliate 
sites please.  

 

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8. Subscription Management 
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To SUBSCRIBE to this Newsletter:
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If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!
 

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10. Contact Information 
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Elena Fawkner, Editor 
A Home-Based Business Online 
Contact By Email

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