Home Business Idea of the Week - Herb and Spice Business

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               A Home-Based Business Online
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   Useful ideas, resources, freebies and articles for your
      home-based or online business, October 9, 1999

                  Editor: Elena Fawkner
              Publisher: Fawkner Publishing
                 http://www.fawkner.com
                 Contact By Email

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subscriber and respect your privacy.

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This Ezine Is Listed At FreeZinesOnline.
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                     IN THIS ISSUE
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      This Week's Sponsor
      1.   Welcome and Update from the Editor
      2.   Home Business Idea of the Week - Herb and Spice
           Business
      3.   Online Business Idea of the Week - Menu Planner
      4.   Article - Mind Your Manners
      5.   Telecommuting Openings
      6.   Guest Article - No Matter How You Slice It ...
           Spam is Spam!
      7.   Freebies
      8.   This Week's Web Site Pick
      9.   Subscription Management
      10. Contact Information

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This Week's Sponsor
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1. Welcome and Update from the Editor
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Hello again and a warm welcome to all new subscribers!

This week's guest article is written by fellow subscriber
Susan Jackson. Susan gives us all a salutary warning
about the dangers of spam. If you're new to internet
marketing, pay close attention to what Susan has to say.
She has a message that cannot be repeated often enough.
Thanks Susan!

Advertisers, you can put your ad in front of over 900
subscribers. Full details are at
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Remember, this newsletter is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to: Contact By Email

See you all again next week.

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2. Home Business Idea of the Week - Herb and Spice Business
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Grow, process and sell fresh, preserved and dried herbs
such as dill, basil, cumin, celery seed and cilantro
(coriander).

To be successful in the herb and spice business, grow things
that do well in your area -- that you have adequate
facilities and room for. Of course, you can expand the list
of possibilities with a greenhouse and various climate
control devices, plus soil manipulation. At the least you
will probably need a small greenhouse (or hot frame) to
start your plants and perhaps a screened area for growing
and/or drying that is secure from insects and other pests.

Not only can you market plants and seeds as individual
items, but there is also a lucrative market in blends of
herbs and spices. Fortunes have been made with these!

Full report: http://www.fawkner.com/herbs.html

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There are many more home-based business ideas like this at
http://www.fawkner.com/hbideas.html with more being added
all the time.

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3. Online Business Idea of the Week - Menu Planner
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Have you ever tried to lose weight? If so, you know that
one of the greatest challenges is adhering to a calorie-
controlled program while still enjoying the good things in
life. A good imagination goes a long way. Why not put
your experience to good use by creating menu plans for
people seeking to reduce their weight?

This is an ideal business to run on the internet. Do your
nutritional research and put together a few basic menu plans
for different daily calorie levels. You may consider 1,000,
1,500, 2,000, 2,500 and so on. Also include variations to
cater for special dietary requirements such as vegetarianism,
non-dairy etc..

Full report: http://www.fawkner.com/menuplanner.html

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There are many more online business ideas like this at
http://www.fawkner.com/obideas.html with more being added
all the time.

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4. Article - Mind Your Manners
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By Elena Fawkner

If you subscribe to several business-related newsletters,
you will probably have noticed a lot of people recently
writing about the lack of professionalism displayed by some
internet entrepreneurs and expressing the concern that the
conduct of these individuals is jeopardising the good name
and reputation of the rest of us trying to make an honest
living in this brave new world.

As you are no doubt aware, ecommerce is coming under the
increasing scrutiny of government regulators right around
the world. Those factions in favour of regulating the
internet are getting up a head of steam because of the
seemingly increasing prevalence of internet scamsters and
the general lack of professionalism displayed by some
internet entrepreneurs.

Much has already been, and will continue to be, written
about unethical business practices ranging from the annoying
(such as spam) to the more serious, such as credit card
fraud. What I would like to focus on is an aspect of
professionalism ... courtesy ... and the way we deal with
one another in our businesses.

As you may or may not know, from time to time I accept free
advertising in this ezine in addition to paid ads and ad
swaps where I have the room. I usually only have a couple
of ad spots (if any) available after my ad deadline so I
certainly can't place all the free ad submissions I receive.
So, who gets in and who doesn't? Well, let me put it this
way. Your chances are much better if you actually ask.

Recently I have begun receiving a disturbing number of
emails with "free ad" in the subject line and the text of an
ad in the body. Nothing else. I assume these people think
I am so desperate for advertisers to fill up my ad space
that I will be grateful for the huge favor they do me by
submitting their ad. WRONG! On both counts.

New policy effective immediately: anyone who sends me an
email like that is guaranteed one response and one response
only. My index finger on the delete key.

Now, thankfully, most people seeking a free ad are courteous
and professional in their approach. Here's an example from
just this morning:

>Hi Elena, I am a new subscriber to A Home-Based Business
>Online. I would appreciate your running my ad when
>space is available. Thank you.

You guessed it ... the person who wrote me this email has a
free ad in this issue.

Please and thank you. They open doors. Even on the
internet. Especially on the internet.

Small point? Maybe. But it's symptomatic of a certain
attitude and approach to doing business. The root cause of
the lack of professionalism we so often encounter as
internet entrepreneurs is, at least in part, the anonymous
nature of internet commerce. No one need ever know our true
identity if we choose to keep it hidden.

It's kind of like the mentality you see evidence of when
driving. As drivers, we are anonymous. We don't know the
person in the car behind or ahead and will never see them
again. Would we give the too-slow driver in the car ahead
an angry blast of the horn if that person was someone we
knew? Someone we worked with? A business acquaintance? I
doubt it.

The reason some people feel free to be so rude and
aggressive on the roads is the same reason these (I'd be
willing to bet, SAME) people behave this way on the internet.
No-one holds them to account. We all hit our delete keys
and move on. People have come to EXPECT to encounter rude
and aggressive drivers on the road. They have also,
unfortunately, come to expect this behavior on the internet.

Each one of us has a role to play in reducing this attack
on the professionalism of our businesses. By setting high
standards for ourselves and looking for those same qualities
in those with whom we do business, whether they be
advertisers in our newsletters, resellers of our programs,
whatever, and refusing to do business with those who aren't
professional, we all make a valuable incremental
contribution to increasing the level of professionalism in
internet entrepreneurship.

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-----
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-> Publicity Tracker
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============================================================
6. Guest Article - No Matter How You Slice It ... Spam is
Spam!
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by Susan Jackson

This article is especially meant for "newbies" to hopefully
save them the embarrassment of making the mistake I did.

Allow me to relate to you a personal story of what happened
to me when I first dipped my toes into the uncertain waters
of internet marketing. Of course I "knew" that as long as
I had a product connected to a website all I had to do was
place a few free classified ads and the money would come
rolling in! Right? Wrong!

To my surprise I found there were thousands of people
posting free ads. "Wow!" I thought. A virtual gold mine of
prospects. Why not just email them my sales letter? After
all, weren't they looking for a way to make money just like
me? I'm sure they would love to hear about my offer. I'll
just send them a personal letter.

To say I was naive would be kind. Stupid, more accurate!

That day, suddenly and without warning, I learned the true
meaning of "spam" and "flame". Very shortly after sending
my ad to an unsuspecting prospect I received an immediate
response. And not exactly what I was expecting!

My heart began to pound and my face turned red as I read
those acid words of recrimination. "Spam!" they cried.
"Your ISP has been notified". I was mortified! They were
angry.

I quickly sent an apology claiming "newbie" in my defense.
Fortunately, they never really did notify my ISP. Nor
did I ever spam again. I learn quickly!

Another thing. This one really bugs me. Don't be deceived
into thinking that by adding some clever little note at the
end of your letter you're off the hook. The following is a
recent example of exactly what I'm talking about:

This Is A Compliant, No Spam, Letter with Remove-Ability
========================================================
   If you have no interest in an Income Value of this
   nature just reply with "No Thank You Marge" in the
   Subject or click on the (mailto) and send a blank
   mailto:xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
========================================================

HOGWASH! Her letter was spam in the purest form. Actually
I find it quite rude of her to impose on my valuable time
expecting me to send her an email so she won't spam me
anymore!

Oh, and the best is when at the very top of the spam letter
in all caps they write "THIS IS NOT SPAM". How stupid!
Hellooo ... is this a red flag? My mouse immediately clicks
on delete. Thanks for the warning!

ANY UNSOLICITED E-MAIL IS SPAM. THAT'S IT! IF I DIDN'T
ASK FOR YOUR OFFER OR INFORMATION, IT IS SPAM. DON'T DO
IT! PERIOD. Any questions?

Today I am the happy owner of a thriving internet business
that offers a terrific business opportunity and sells the
top money-making products and services on the net today.

After many, many hours of reading and research I have
learned to promote my business using ethical and
professional practices.

This means I place well written ads in informative ezines
such as the one you are now reading, as well as using many
other advertising venues.

The only people I send information to are those who ask for
it ... and ask they do, daily by the hundreds. Internet
marketing can be fun, exciting and profitable when done the
right way and you take the time to learn it.

Happy Marketing!

Susan Jackson
Apollo Internet Services
http://www.apollointernetservices.com/bizop.htm

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Features include a searchable database so you can find
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"what to look for" guides for those new to affiliate
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site).
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If you're thinking about starting a business on the
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9. Subscription Management
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If you find this newsletter valuable, please forward it
to your friends, family and associates!

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10. Contact Information
=============================================================

Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.fawkner.com

=============================================================

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Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.