Return to
AHBBO Archives
Return to AHBBO Archives
============================================================
A Home-Based Business Online
============================================================
Practical home business ideas, strategies
and resources for the work-from-home
entrepreneur
October 15, 2000
Sent to 6,192 subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.fawkner.com
Contact By Email
============================================================
ATTENTION: You're receiving this ezine because you, or
someone using your email address, subscribed. There is no
other way of being added to this list. If you'd like to remove
your address from the AHBBO subscriber list, please see the
instructions in segment 8. below. Please note you CANNOT
be unsubscribed from AHBBO by replying to this email. The
AHBBO subscriber list is NOT made available to other
companies or individuals. I value every subscriber and respect
your privacy.
============================================================
This Week's Sponsor
============================================================
WANT TO START YOUR OWN ONLINE BUSINESS but think
you can't because you don't have your own product? WRONG!
Become an Internet Marketing Warrior today and get INSTANT
access to reports on subjects like: Internet Marketing, Mail
Order, Business Opportunities, Advertising, Self-Publishing,
Desk-Top Profits, Legal Forms And More ... all with FULL
REPRINT & RESELL RIGHTS! Join the Warriors today and
be in business with your very own information product tonight!
For more information, visit
http://www.thewarriorgroup.com/cgi-bin/a.pl?warriors@3586
============================================================
IN THIS ISSUE
============================================================
1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Property
Manager
3. Feature Article - Planning Through the Life Cycle of
Your Business (Part V - Final)
4. Pro-motion Column
5. This Week's Subscriber Web Site Pick
6. Contest
7. Advertise in A Home-Based Business Online
8. Subscription Management
9. Caveat Emptor
10. Contact Information
============================================================
1. Welcome and Update from Elena
============================================================
Hello again, and a warm welcome to all the new subscribers
who have joined us since the last issue!
Apologies if this is a duplicate. It seems Sunday's mailing
went haywire due to problems with my webhost's mail servers.
I have no way of telling who received it and who didn't so
this is a resend.
In this week's feature article, we conclude the series,
"Planning Through the Life Cycle of Your Business",
this week looking at the final stages of midlife crisis
and majestic maturity. The first four parts are available
by autoresponder at mailto:planpt1@fawkner.com,
mailto:planpt2@fawkner.com,
mailto:planpt3@fawkner.com
and mailto:planpt4@fawkner.com
.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email
.
============================================================
FED UP with technodrivel when all you want to do is learn
how to use the Internet to make money with your computer?
Enter Joe Robson and Tom Glander to the rescue. Visit
The Newbie Club today, for the common-sense, jargon-free
low-down every newbie (and oldbie!) has been waiting for!
http://www.newbieclub.com?start_here
(4/7)
------
JOIN THE SUCCESSFUL 1% of marketers earning thousands
of dollars per WEEK online, using proven, super-effective and
powerful online tactics that cost only pennies to use!
http://www.EzineTactics.com/affiliates/?sponsor=1299
(4/7)
============================================================
2. Home-Based Business Idea of the Week - Property
Manager
============================================================
If you've ever leased your property to tenants or leased a
property from a landlord, then chances are you will have
dealt with a property manager. Strictly speaking, property
managers deal with a vast range of property matters, but
what is referred to here is managing, on behalf of landlords,
residential properties.
This type of property manager is usually found by contacting
a real estate agency in your area when you are looking to
list your property for rent or are searching for a property. But,
subject to local regulations in your area, there is no reason
why a property manager needs to be attached to a real estate
agency or apartment building.
Of course, you will need to make sure that you comply with
your state's licensing requirements for property managers (if
any) but there is absolutely no reason why you can't set up
your property management business right out of your home.
Your clients will be landlords who seek the services of
someone who can find tenants for their properties and manage
the landlord/tenant relationship on their behalf.
This task is broader than it sounds and includes advertising
properties for let, processing applications from prospective
tenants (and this will include screening applicants by carrying
out credit checks, verifying employment information, checking
personal and business references and the like), preparing
lease documentation (standard form contracts will usually be
all that is required), collect security deposits and rents on their
behalf, coordinate maintenance issues, arrange periodic
inspections during the course of a tenancy, arrange for evictions
if necessary and the like.
You would typically receive income by way of commission
calculated as a specified percentage of the monthly rent
and you may also want to charge a letting fee equal to,
say, one week's rent.
------
There are many more ideas like this at the AHBBO website.
http://www.ahbbo.com
============================================================
PROVEN MONEY-MAKING INTERNET BUSINESS SETUP
Proven & Complete Business Package for your Internet Business.
No inventory, No shipping, No employees. This is NOT Just An
Idea or Theory. You get All Marketing Materials including a FREE
Website, Software, Highly-rated eBook, and MORE!! Make over
$100 per sale with one of the highest-paid affiliate programs if you
choose. START IMMEDIATELY!
http://internetmarketingstore.com/
(8/8)
------
CAJUN COUNTRY CANDIES! Pralines, Pecan and
Almond Clusters, Pecan Fudge, Butterscotch Haysticks,
and much more. Made in the Heart of Cajun Country!
A Candy Lover's Delight and a MONEY MAKER! Earn
a good residual income from your home. JOIN TODAY!
Join for less than $10 and receive a FREE website.
http://www.replicate99.com/candy/141.shtml
(8/8)
============================================================
3. Feature Article - Planning Through the Life Cycle of
Your Business (Part V)
============================================================
© 2000 Elena Fawkner
This is the fifth and final part of a multi-part article on business
planning through the lifecycle of your business. In part one,
we covered the business life stages "Gleam in the Eye" and
"Conception and Birth". Part one was concerned with
conceiving the initial idea for a business and thinking through
how to make it work within the context of your own life;
whether it would work for you at all, in fact. In part two we
tackled "Toddlerhood", learning how to crawl, walk and run. Part
three was devoted to the "Terrible Two's", or crunch time. Just
when exactly is it time to make more room in your life to
accommodate your expanding business and should you?
Last week, we looked at the "Troubled Teens" and "Young
Adulthood" which brings us to the final stages of midlife crisis
and majestic maturity.
In case you're just joining us, for the illustrative purposes of
this article series, your business is creating stained
glass lampshades, door panels and windows. The first four
parts of the article are available by autoresponder. Refer to
the end of this article for links.
MIDLIFE CRISIS
Last week, we left off at young adulthood, a stage by which
time you've freed yourself of the restlessness and distractions
of the Troubled Teens and your business is healthy and
dynamic.
Hopefully young adulthood will be a nice long run for you.
All good things, however, must come to an end. And so it
is with your business. You will inevitably reach a point where,
although your business is humming along quite nicely, the
spark, the excitement is gone and you begin looking around
for ways to recapture it.
The challenge here is not to throw away everything you've
worked so hard for in the process. So how do you hold on
to your hard-won accomplishments yet keep things fresh
and exciting? Answer: diversify.
You have this stained glass business down cold. You've
implemented the strategies discussed in Part IV and have
engaged an assistant to free you from those (important)
tasks that maintain but don't grow your business. This has
freed you to concentrate on your core business, stained
glass windows, doors and lampshades. But now that is
paling too. What to do?
Remember, the key is not to lose what you've gained. So
hire someone (or more than one) to manage your core
business (stained glass creations) while you focus on
diversification.
How can you diversify? Well, one idea would be to
collaborate with complementary businesses. Continuing
with our stained glass example, why not join forces with
local architects and home builders on projects that can
feature your work? Your unique stained glass windows
and doors could represent a distinctive competitive edge
for such businesses. Similarly with interior decorators.
You get the idea. Think outside the square and try and
form associations with complementary (not competitive)
businesses that can incorporate your designs into their
works.
Another idea for diversification is to run classes or
workshops for those interested in leadlighting as a craft.
You could supplement your workshops with a video
tape series and books. Expand into seminars if you like,
too. You'll find that these media lend themselves equally
well to many other types of craft businesses, so don't
limit yourself to leadlighting. Diversification. It's what
will
keep you fresh and stimulated. You haven't lost what
you gained along the way, you've simply expanded your
business to encompass other facets.
MAJESTIC MATURITY
This is the final stage of your business's lifecycle and it
represents different things for different people. For some,
it means continuing on the path explained above. A
continual expansion and diversification of the business,
employing staff as necessary to ensure you are continually
working on, rather than in, the business.
For others, majestic maturity means reaching a level of
accomplishment where you are satisfied with what you
have achieved. Your personal and financial ambitions have
been satiated and you no longer feel the need or the desire
to personally continue with your business at all. You may
decide to retire at this point. If so, what are your options?
Well, assuming your business is a financial success, you
definitely don't want to just shut your doors and walk away.
There's value in the business you have created. You just
need to find a way to realize it. The obvious solution is to
sell your business as a going concern.
How you go about doing that will depend very much on the
nature of your business and your personal financial situation.
Do you want to sell your business and then just walk away?
If so, you can certainly do that, just contact a business broker.
But if you would like to retain some involvement, just not the
level of involvement you're at right now, consider franchising
your business. If your business can be "systematized"
in such a way that others need only copy your formula for
success, you can sell franchises rather than selling off
the business lock, stock and barrel. In return for receiving
a lump sum "franchise fee" and ongoing royalty payment from
your franchisees, you provide them with counsel and assistance,
marketing and promotion and whatever other forms of
support is appropriate for your business.
Finally, even if you do decide to keep working on your business,
give some thought to succession planning. Who is going to
take over and run your business if you can't? This is a subject
none of us really wants to think about but for everything and
everyone there is a season. Succession planning simply means
making provisions for what happens to your business in the
event of your retirement, death or disability. Talk to your family
and professional advisers about this. Your business is a
significant asset and, in a way, a life in being. You wouldn't
leave your family not provided for, so don't leave your business
to fend for itself either.
------
** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to
mailto:planpt4@fawkner.com . If you missed the
first three parts, they're available by autoresponder at:
Part 1 - mailto:planpt1@fawkner.com
Part 2 - mailto:planpt2@fawkner.com
Part 3 - mailto:planpt3@fawkner.com
Part 4 - mailto:planpt4@fawkner.com
.
============================================================
STOP!! Would you like to know how to RETIRE QUICKLY?
Visit http://www.retirequickly.com/52033
See and Hear a
Complete Presentation about a new AUTOMATED HOME
BUSINESS which helps you earn the income needed
To RETIRE QUICKLY. No Selling Required!
(8/8)
------
ULTIMATE DREAM BIZ FOR THE NEW MILLENNIUM!
The credibility of a major Nasdaq health care co., Rexall,
and the power of e-commerce! Now you can profit from
the growing trends in preventive health care and sports
nutrition. Learn how you can tap the power of the Internet,
part time, from home with our turnkey business system.
http://www.strongheart.net/
============================================================
4. Pro-Motion - Answers for the Pro in Motion
============================================================
jl Scott's popular Pro-motion column is no longer in ezine
syndication. Instead, you can read this week's column at
the AHBBO website at http://www.fawkner.com,
right
under the iCOP™ seal!
============================================================
DISCOVER THEIR SECRETS! Learn exactly what you must do
to become financially independent! Learn how the rich keep
getting richer and how you can too! New 100+page FREE
E-BOOK shows your how! Don't miss out on your copy today!
Go to http://www.gettingrichinamerica.com/1022
(5/8)
------
A PART TIME BUSINESS YOU OPERATE FROM HOME
Are you tired of all the claims Make a million Dollars the first
year etc. Would you like to have a professional business
working with professional people operating a business in a
professional way? We are looking for people to own their own
home based Internet business. We provide an award winning
web site for you, no experience necessary contact us at
mailto:bpco@aweber.com
(3/4)
============================================================
5. This Week's Subscriber Web Site Pick - Kids Pro Wear
============================================================
Lesley Govan writes:
"Hi Elena,
"I read your newsletter on a regular basis and value your tips and
advice on marketing. I have a retail site called KidsProWear.com.
I have been testing all kinds of marketing techniques such as:
submitting to search engines,pay-per-click advertising (which works
quite well), link exchanges, researching targeted newsletters to
advertise in, banners, participating in contests, etc.
"I offer a newsletter on my site and if you sign up you are entered
to win a free gift pack every month. I think I have a great product
and I think the price is right and my site is easy to navigate.
I
have had some sales, they tend to come in spurts and I am not
sure why.
"I average about 1800 hits a month, I just launched in August and
page views have been increasing on a monthly basis but the
sales just aren't coming in.
"I would love if you could look at my site, any feedback would be
helpful and greatly appreciated.
"Thanks so much for your consideration.
Lesley Govan"
The first point I would make, Lesley, is that if you've just
launched your site in August, you won't be listed in most of
the search engines or online directories yet. This process
can take several months so don't be concerned that things
are slow to start. Very few people even know your site
exists at this stage.
The thing to keep in mind, and this goes for everyone,
whatever your website is about, is that it takes an average
of seven exposures to your message before a prospective
purchaser will take any sort of step at all in the direction of
making a purchase. Estimates vary, but approximately
2% - 3% of site visitors will take a "purchase step" and of
those 2% - 3%, only 2% - 3% of THEM will actually buy.
So the trick is to get huge numbers of people visiting your
site.
But it's not that simple (and that bit's hard enough!). Not
only do you need volume numbers of visitors, you need
volume numbers of REPEAT visitors (remember the 7
exposures rule).
A shopping site faces a particular challenge when it comes
to repeat traffic as opposed to, say, an informational site
that also sells products. An informational site will naturally
attract repeat visitors because the visitor is interested in
the subject matter or theme of the site and is more likely
to return for further information on that subject of interest.
A shopping site like Lesley's, on the other hand, attracts
shoppers for that particular product. Not only is the general
market for that product going to be much smaller than a
more general interest type of site, once the visitor's been
to the site and decided not to purchase (or, more accurately,
didn't decide to purchase) are they really going to return
seven times? Are they going to remember your site in the
sea of competitors they're going to come across every day?
It's doubtful.
The challenge for sites like these then, is how to achieve
the necessary stickiness to attract and keep targeted traffic.
The answer is in the content of the site , apart from the
products being promoted. That's what keeps the site
visitor coming back.
You will see that Lesley has made a start in this direction
with her "Did You Know?" department, but it's buried way
down the navigation bar and there's not much there, content
wise.
My recommendation to Lesley would be to create another
website, one that's purely informational in nature, that would
appeal to the same market that KidsProWear targets. From
that general interest site, which will attract more general
but still relatively targeted traffic, Lesley should promote and
link to the KidsProWear site.
------
If you want your site seen by thousands, write and tell me
about it! But make sure it's one you've created yourself
or have had created especially for you. No self-replicating affiliate
sites please.
mailto:elena@fawkner.com?subject=website_pick
============================================================
Give Your Website a "Mega-Site" Presence:
Offer Free Internet Access & Become Your Own Portal!
Sign Up for FREE Today and Enter to Win a Palm V
Increase site traffic and build your business.
You're just a click away from offering Free ISP.
http://www.startfree.net/aff6.asp
(3/4)
------
LIFETIME COMMISSIONS FROM ONE REFERRAL!
Imagine having a sales product geared to EVERY
computer user. Once the customer see's the
product on your website, they are yours FOREVER!
Even if they buy it 5 years later from somewhere
else, you still get Paid! "Highly Recommended"
mailto:SSSAffiliate@mailboost.com
http://www.snapshotspy.com/t.cgi?swap
(2/4)
============================================================
6. Contest
============================================================
=> Multiply Your Chances to Win
"Multiply Your Chances to Win" gives you the chance to win
free services and expert advice to help grow your Internet
business.
Create your own odds to win valuable prizes you need
for your online businesses by entering now at:
http://ibizcenter.com/contest.htm
============================================================
Wouldn't it be great if you could stay at home, be your own boss,
work when you want and set your own income? Join a Multi-Billion
Dollar company looking for people to sell and market our products.
Make 50% profit on each sale! For more information go to
http://www.distributeherbalife.com/11001.html
(2/4)
------
Please rate this Ezine at the Cumuli Ezine Finder.
http://www.cumuli.com/ezines/~homeba
============================================================
7. Advertise in A Home-Based Business Online
============================================================
A zero tolerance policy applies at AHBBO in relation to
undeliverable mail. This means that the recipient address
for emails returned "undeliverable" (including where the
recipient's mailbox is full) is automatically deleted from
the AHBBO subscriber database.
This policy has been introduced to more accurately reflect,
in the subscriber numbers, the number of eyes who will
actually see your ad. Because AHBBO classified ad rates
are calculated on a $CPM basis, this policy is intended to
maximize the return on your advertising dollar.
Current ad rates and placement details are at
http://www.fawkner.com/adsubmit.htm
. Choose from
sponsor ads, single ad placements, Ad Paks (4 ads for the
price of 3), Super Ad Paks (7 ads for the price of 5) and
exclusive mailings.
============================================================
Do you like this ezine? Recommend-It(r) to a Friend!
http://recommend-it.com/l.z.e?s=446574
============================================================
8. Subscription Management
============================================================
Please note: email addresses for ALL returned mails are
automatically deleted from the AHBBO subscriber database.
If you have a free email account and want to continue
receiving this ezine, please make sure you clear out your
mailbox on a regular basis!
To SUBSCRIBE to this Newsletter
http://www.fawkner.com/subscribe.html
To UNSUBSCRIBE from this Newsletter
mailto:subscribers@ahbbo.com?subject=unsubscribe
(Processing of unsubscriptions is automated. Please make
sure that your email is sent from the account you subscribed
with otherwise you will not be unsubscribed. If you've tried
to unsubscribe but keep receiving AHBBO, please make
sure you've tried to unsubscribe with the address you
subscribed with before contacting me.)
To CHANGE your Subscription Address
mailto:subscribers@fawkner.com?subject=change_address
and in the body of the email tell me what your old address
was and what it needs to be changed to.
If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!
============================================================
9. Caveat Emptor
============================================================
Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence!
============================================================
10. Contact Information
============================================================
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.fawkner.com
============================================================
All Rights Reserved