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   A Home-Based Business Online
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  October 16

    Editor: Elena Fawkner
  Publisher: AHBBO Publishing
  
   Contact By Email

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  This Ezine Is Listed At FreeZinesOnline.
 
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   IN THIS ISSUE
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  1.   Welcome and Update from the Editor
  2.   Home Business Idea of the Week - Caterer
  3.   Online Business Idea of the Week - Website Design
   Service
  4.   Article - Program Yourself For Success
  5.   Telecommuting Openings
  6.   Guest Article - Strategic Alliances: Four
   Guidelines for Teaming Up to Offer Your Customers
   More
  7.   Freebies
  8.   This Week's Web Site Pick
  9.   Subscription Management
  10.  Contact Information

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1.  Welcome and Update from the Editor
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Hello again and a warm welcome to all new subscribers!

I received a few concerned emails from subscribers over the
past week following last week's article about the free ad
issue.  Rest assured, those comments were NOT directed at
you!  I was speaking of people who are NOT subscribers and
who are complete strangers to me.  I should have made this
clear in the article. 

Remember, this newsletter is for YOU!  If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you!  Please send comments,
questions and stories to: Contact By Email

See you all again next week.

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2. Home Business Idea of the Week - Caterer
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Businesses of all sizes are using catered lunches, cocktail
parties and dinner meetings to build their images and
increase company sales.  On a smaller, but just as busy
marketing scale, many working parents are paying to have
catered birthday and graduation parties, as well as wedding
receptions handled by caterers.  The reasons are simple to
understand - if both parents are working outside the home,
they just don't have the time or the energy to do all the
planning and staging of a memorable party.

Caterers handle everything from birthday parties for
children, to breakfast in bed and intimate candlelight
dinners for two, to company dinner parties for 50 and
wedding receptions involving a thousand or more guests.
This kind of entrepreneurial business is definitely growing
and becoming more popular with people of all income levels.

You don't need special education or training to become a
successful caterer.  You do need an affinity for people and
a kind of intuition as to what people enjoy in different
environmental settings.

Full report:

-----
There are many more home-based business ideas like this at
with more being added
all the time.

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3. Online Business Idea of the Week - Website Design Service
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If you've ever created your own website, you will know
first-hand how much time and trial and error goes into that
first effort.  Once you've been through that whole process
though, there's really nothing to it, is there?

Whether you think of it this way or not, if you've created
a decent website of your own, you have experience and skills
that others are prepared to pay good money for.  Have you
thought of offering your services to the newbie who simply
doesn't have the time and/or inclination to create their own
website from scratch?

Granted, you may need to polish up your skills to a more
advanced level so you can carry out some of the trickier
features you may not have had to worry about for your own
site, but that information is freely available on the
internet.  If you've taught yourself enough HTML to create
a good website, you obviously have the wherewithal to
teach yourself the more advanced features.

Full report:

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There are many more online business ideas like this at
with more being added
all the time.

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4. Article - Program Yourself for Success
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By Elena Fawkner

We've all had them.  Those days when discouragement
threatens to defeat purpose and conviction and start us down
the steep, slippery slope of self-doubt.

The early days of entrepreneurship are filled with activity,
busy-ness, a whirlwind of activity.  Once that initial phase
passes and things settle down to a more or less predictable
routine, when our fantasies of fantastic wealth have not
materialized after six months of endeavor, when someone is
critical, when those orders just aren't coming in, no matter
what we do or how many hours we work ... we get discouraged
and begin to question whether we really do have the right
stuff for this business, after all!

So, how do you get through those times of self-doubt and
back into the saddle?

The first thing is to prepare for them.  KNOW there are
going to be "days like this".  If you expect them then you
will be better able to recognize them for what they are and
not give them greater prominence than they deserve.  Nine
times out of ten, things really DO look better in the
morning! (You were right mom!)

Next, get right back to basics.  What motivates you and
keeps you focused?  What is your motivation and purpose
in starting your own business?  The strength of your purpose
will ultimately determine your level of motivation and hence
determination.  Is your purpose clear in your mind?  If not,
maybe you need to remind yourself of the reasons why you
want to work for yourself.  You may find your reasons aren't
strong enough motivators.  If not, find some that are.

Remind yourself of your purpose when you need to motivate
yourself.  If you're a mom, perhaps your purpose in starting
your home business was so you could be home with your
children rather than in the paid workforce.  So, when you're
feeling discouraged because you didn't land that account you
wanted or didn't make that sale, remind yourself why you're
doing this in the first place.  Picture your children.
Visualize your purpose as vividly as you can.  Then harness
that motivation and turn it into energy you can direct back
into your business.  Use that energy to examine why you
didn't land the account or make the sale and then change
whatever needs to be changed.  By making changes in response
to such stimuli, you are increasing the odds of being
successful next time around.

Your response to setbacks will also be determined by your
personal confidence level.  A confident individual is more
resilient in the face of setbacks whereas a less confident
person is more likely to react to a setback as an indication
that he or she is not really capable of being successful.
Your response to setbacks is critical to the future success
or failure of your business.  If you're someone whose
self-talk is positive, you will tell yourself, "well, that
approach didn't achieve what I wanted.  I'll have to try
something different".  If, on the other hand, your self-talk
is pretty negative, you are much more likely to tell yourself
"well, that obviously didn't work.  I just don't have what
it takes to be a success at this".

The difference between the two is that one, the positive
self-talker, refuses to internalize a setback as a personal
failure.  The negative self-talker, on the other hand,
doesn't view the setback as just part of external
environment in which the business operates but rather,
internalizes the setback as a personal failure.

So, watch your self-talk.  The language you use in your
thoughts makes an enormous impression on your subconscious.
If you impress upon your subconscious that you are not
deserving of success, your subconscious will busily go
about proving the truth of that statement.  Similarly, if
you impress upon your subconscious that you are a successful,
confident person, it will work just as hard to validate that
presumption.  The important point is this: your subconscious
DOESN'T CARE where it takes you.  It will literally take you
WHEREVER you program it to go.

One highly effective technique to help remove the negative
self-talk that can be so harmful to long-term success is
self-hypnosis.  There are many good induction tapes
available that will guide you into a state of deep mental
relaxation and then provide you with positive suggestions.
If you are in a state of deep relaxation when you receive
a positive suggestion, it will be absorbed much more readily
by your subconscious, where those nagging self-doubts emanate
from in the first place.  Choose a tape that deals with
issues such as self-confidence or positive thinking.  By
programming your subconscious with positive messages of
confidence and success, it will actively go to work
integrating those qualities.

Do not underestimate the value of positive programming and
the danger of negative programming in determining the
ultimate success of your business.  It may very well mean
the difference between stunning success and whimpering
failure.

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5. Telecommuting Openings
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-> Medical Transcription
Requires a minimum of 3 years acute care hospital
transcription experience. Home-based, in multiple U.S.
cities. We will provide you with a personal computer.
Enjoy a competitive salary and a complete benefits package.
You can apply online or call, fax, e-mail your resume.
EDIX Corporation
3001 Executive Dr, Suite 370
Clearwater , FLORIDA 33762 USA
Phone: 800 943-6698
Fax:  877 743-1728
URL:  http://www.edix.com

-> Professional Services Consultant
A leading edge technology firm is seeking an analytical,
detail oriented full time Professional Services Consultant
(telecommuter) who has an automotive dealership background.
This person has to have front end automotive experience
(automation, sales cycle and inventory, services and parts
are not as critical). You will be trained on this leading
edge product at the company's midwestern location. You will
then set up a home office where you will work on 14 week
projects to analyze processes and consulting surrounding a
data warehouse. Travel can be 40%-70% where the first 2
weeks is spent on site, then maybe one day a week on site
for a couple of weeks, and then all work could be done from
your home office. The ideal candidate will have good
communications skills, analytical and finance background,
UCS or ADP knowledge, and excited about learning a data
warehouse product. The type of background the candidate will
have is a DBA, Systems Administrator, Finance and Insurance
Manager, or Assistant Controller. This is not a sales
position. If you want great experience in how to implement
a data warehouse and likes or wants to learn the consulting
arena while getting full benefits, and working out of your
home, this job is for you.
Russ Hadick & Associates
7011 Corporate Way
Centerville, OHIO 45459 USA
Phone: 937 439-7700
Fax:  937 439-7705
URL:  http://www.rharecruiters.com
Contact:   Bruce Smith

-> Telephone Counselor
Telephone Counselors needed immediately. Position requires
sincere desire to help others. Good communication and
listening skills are a must.  Openings on all three shifts.
Flexible schedules.  Work from the comfort and privacy of
your home.  Receive weekly paychecks.
C.W.C. Consultants
1900 Kent Drive
Camp Hill, PENNSYLVANIA 17011 USA
Phone: 717-975-9693
Fax:  707-281-7763
Contact:   Rosemary Holbert

-> Freelance Writers - Health & Wellness; Finance
Fast paying national consumer publication seeks superb
freelance writers specializing in health & wellness or
finance. Writers must have 7+ years exp with major consumer
publications & the ability to write tight, clear,
sophisticated, 1500- word ``how-to'' articles on a range of
topics based on phone interviews with top experts. We pay our
freelancers very well, but require the best in return.
Please send your resume & clips to:
M.M. Richards
55 Railroad Avenue
Greenwich, CONNECTICUT 06830 USA
Fax:  203 861-7057

-> Psychic Reader (Just had to throw this one in!)
Psychic Readers wanted for busy line. Choose your own hours.
Top dollars paid.
FJM Murray, Inc.
Phone: 1 800-530-9408

-> Mortgage Reduction Sales Consultant
As a sales consultant you will show local homeowners how to
save money with our services.  Easy to learn and training
provided. Full-time and part-time available.  Outstanding
commissions paid weekly. Vacation benefits.
Mortgage Reduction Services
Clearwater, FLORIDA USA
Phone: 1-800-365-7550 Ext.87379
Fax:  727-781-8416
Contact:   Jon Cardell, Sales Director

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Source: Outsource 2017
If you want to work from home, you will not find a more
complete source of telecommuting job listings.  For access
to thousands of job listings just like those above, visit

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6. Guest Article - Strategic Alliances: Four Guidelines for
   Teaming Up to Offer Your Customers More
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By Robert Spiegel

Can a home business deliver a fully working team that can
take on a business opportunity usually reserved for large
business enterprises?  don't limit yourself just because you
answer your business phone in the same room that the kids
play in. You can take on big, team-managed projects if you
find the right partners. Strategic alliances with other
companies and professionals can give the you ability to
deliver the punch of a large company.

There are many ways you can extend the products and services
you offer to your customers. An example is an accountant who
works cooperatively with a bookkeeping and payroll company
to provide a complete financial package to home-based
businesses. The goal is to provide additional related
services or products to serve the customer and increase your
profits.

Strategic alliances can also increase referrals and extend
market reach.  An example is a remodeling company that teams
up with a real estate company to present seminars that
introduce options for home improvement. Another example is
mutual referrals, where companies negotiate agreements to
recommend each other to their customers.  These alliances
can provide inexpensive ways to reach new customers.

The reasons for developing strategic alliances are to extend
your market reach and to provide a wider range of choices
for your customers as well as to increase convenience. When
you develop strategic alliances, make sure the products
relate to each other. A nutritional consultant who also
sells gold coins comes across as an opportunist. A
nutritional consultant who also provides a catalog of
exercise equipment and instruction is on target.

Here are four guidelines to keep your strategic alliances
productive.

Make Yourself a One-Stop Shop
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In choosing strategic partnerships, think in terms of
making your company a one-stop for customers who need
anything in your field. As an example, if you sell computer
networks, team up with a computer furnishings business and
a computer hardware company. You might also deliver
software packages depending upon your customer needs.

Another option is to work on the basis of receiving a
finder’s fee for direct referrals, or you can offer a
catalog of products supplied by a different company. Then
you buy wholesale from the catalog company and sell retail
to your customer. This gives your customer a good discount
while making you a profit on the transaction. It’s the best
of both worlds. Your customer gets a discount and you get a
profit.

When you are a one-stop for your customer, you have the
extra burden of customer service and follow-up. Make sure
you bring on reliable partners who will stick through the
good times and the bad.

Team Up with Quality Players
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Alliances need to meet your quality level or surpass it.
Lower quality partners “lower the bar” for your company.
Strive to bring in partners with slightly higher quality
standards. It will lift the customer perception of your
company and reduce potential dissatisfaction. You also need
partners you can trust. Finally, look for companies that have
longer track records. You can leverage their credibility
when you make sales calls.

Make It Easy
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Strategic alliances work because it is easier for customers
to buy from one source. But you need to make sure the
alliance provides a simple buying process. If difficult or
hard to understand, the buying process will hurt your sales
rather than help them. Flexibility is helpful when offering
your line of products or services. For example, if you are
a marketing consultant and you recommend a media package to
your client, you can then offer to handle the design,
production and printing of the package.

If you explain that you have created a team of designers,
production artists and a printer that can deliver high
quality at a lower price than your customer would find on
his own, the customer will choose your option. The first
hurdle was defining the need for a media package. The rest
was simple customer service that increased profits.

Offer Customer Support on Your Entire Package
---------------------------------------------
Customer service must be seamless and easy. If you are
simply offering a referral and receiving a finder’s fee,
make sure you are referring to a company that will provide
good customer service. But if you are making the sale
yourself, you need to deliver customer service directly to
your customers. don't just sell a product and later give
your customer an 800 number to call when there’s a problem.
If a problem arises, you need to take care of it for the
customer. If you don't, it lowers the perception of the
entire strategic enterprise.

Strategic alliances can bring additional profits without
incurring additional investment, but you need to make sure
you follow the above four guidelines. Once you get
comfortable with offering a wider range of products and
services to your customers, you can continue to expand
through strategic alliances. The ultimate size of your home
business is determined by the size of your imagination, not
the size of your home office.
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Robert Spiegel owns Spiegel Enterprises, a marketing company
that helps emerging businesses grow. Spiegel provides
marketing plans and publicity plans that help guide
companies to success. Spiegel Enterprises also publishes a
newsletter for freelance writers entitled Freelancers
Marketplace. You can call Robert at 505/275-2556 or write
him at 10308 Oso Grande NE, Albuquerque, NM 87111.

Originally Published at http://www.homebusinessmag.com
Reprinted with permission.

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7. Freebies
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-> E-Book - Making Money Online: The Cold Hard Facts
This e-book will tell you the facts about making money
online, give you business ideas, a look at some popular,
money-making opportunities online, and provide you with
general online business information.
http://www.kwresources.com/ebooks/facts.html

-> E-Book - The Complete HTML Teacher
This e-book will help you design and maintain your own
website...even if you don't know any HTML. This publication
was designed to teach you HTML in the easiest fashion...by
doing it! If you need a website, you need this e-book!
http://www.kwresources.com/ebooks/teacher.html

-----

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8. This Week's Web Site Pick
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K. Williams Resources
http://www.kwresources.com/

I stumbled across this site while searching for some free
e-books for this week's issue.  As I quickly discovered,
this site is about much more than free e-books.  You will
find The Home Business Files, 200 pages of information
about starting or running a small or home based business,
free business resources, article library, business
opportunity directory, links to other useful business
related sites, free e-books (see this week's Freebies
section above for two from this site), free ezines and much,
much more.

A very comprehensive source for all of your small and
home-based business needs.

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9.  Subscription Management
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To SUBSCRIBE to this Newsletter:

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If you find this newsletter valuable, please forward it
to your friends, family and associates!

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10.  Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email

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