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A Home-Based Business Online
Practical home business ideas, strategies
and resources for the work-from-home
entrepreneur
November 5, 2000
Sent to 6,349 subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.ahbbo.com
Contact By Email
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IN THIS ISSUE
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
Hello again. I was going to go on to say my usual "and a warm
welcome to all the new subscribers who have joined us since
the last issue!" but there aren't any. With the move of the AHBBO
website to its new home last week, somehow the email address
I was using for new subscribe requests has stopped functioning.
If you're reading this issue online wondering why you didn't get
the email copy you subscribed to this week, please resubscribe
as your request has been lost in a big black hole somewhere.
For the same reason, if you unsubscribed during the week, your
request was not processed so please do so again. See section 8.
I've also had ongoing general email problems during the past
week. If you've sent me email during that time and haven't received
a response, please resend.
Thanks for all the positive feedback on the new site. I've received
many queries about the new classifieds submission page. That
will be added within the next couple of weeks. Stay tuned to this
space for further updates. If you haven't visited the new site yet,
please do so! It's at http://www.ahbbo.com .
This week's article looks at the great internet shakeout and the
surprising (to some) survival of the small dot-coms like you and
me. Not so surprising to us though, is it?
As always, thanks for reading and I hope you enjoy this week's
issue.
Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .
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(7/7)
------
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(7/7)
2.
This is a very lucrative business, and it's growing in demand and
popularity. There are thousands of people in all parts of the world
who are making hundreds of dollars each week, just reading and
clipping news items in the privacy of their own homes!
The press-clipping business is very much misunderstood by most
people, and therefore there are a lot of people who are very
skeptical about it as a way for ordinary people to make extra money
at home. If you explain to friends or neighbors that you operate a
press clipping business, most of them will think you pore through
the obituaries, funeral notices, and wedding announcements.
Clipping these out and sending them to the people or relatives of
the people being written about.
In reality, this is but a very small part of the home-based newspaper
clipping service. The really successful press clipping services have
contracts with companies and organizations that want to keep
current on any number of matter reported in the papers.
For the rest of this lengthy report, visit
http://www.ahbbo.com/clipping.html .
------
There are many more ideas like this at the AHBBO Home
Business Ideas page at http://www.ahbbo.com/ideas.html
with more being added all the time.
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(7/8)
------
FORTUNES WILL BE MADE ON THE INTERNET
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(2/7)
3.
© 2000 Elena Fawkner
There was an article on the front page of the Los Angeles Times
Friday that caught my eye. The headline was "Small Dot-
Coms Thrive While Industry Giants Melt Down". Here are the
opening paragraphs ...
"Beneath the chaotic dot-com busts of the last half-year, an
overlooked breed of Internet companies - mostly small and
nimble - is thriving.
"They have no public stock, no Super Bowl commercials,
no million-dollar product launch parties, and no naming
contracts with professional sports stadiums. Their small
size has allowed many to weather a storm that has quickly
taken down hugely stupid, profligate and unlucky internet
firms.
"This year's grim portrait of the Internet economy has largely
been painted by big-money Wall Street nose dives such as
those by Priceline.com, Drkoop.com and Etoys.
"By contrast, the mundane dot-com survivors are small
operations with few employees that have trudged along, slowly
but steadily, in a parallel universe that more closely resembles
the so-called Old Economy."
Well, gee, no kidding. Finally the dust begins to settle and
the resulting landscape resembles, well, something suspiciously
like the real world. And WE, the "mundane dot-com survivors"
are the ones trudging along in a parallel universe? I think not.
We've always been firmly rooted in the real world. It's the "hugely
stupid, profligate and unlucky [and what's "luck" got to do with
it?] internet firms" that were always living in a parallel universe of
their own imaginations.
So what's the lesson of the great internet shakeout of 2000?
It's this: just run your own race. Forget about what the so-
called mega dot-coms are doing. They're not operating in the
real world, they're in some la la land where venture capital is
a (for now) bottomless pit and the bottom line doesn't seem to
matter. Yet. What's the future for such businesses? They're
destined to bite the dust! I don't care how much money they
have at their disposal, sooner or later they have to pay the piper.
There is NO successful business model on earth that doesn't, at
some point, require black ink on the all-important bottom line.
So, don't stress out over what your mega-competition is doing.
Look to your niche and focus on that. Ever tried emailing one
of those mega sites? I have. You get auto-generated
responses. No such thing as personal service. And how could
there be? They're in a parallel universe, after all, where such
things as basic customer service are delivered by autoresponders,
not real humans.
For you and me, the "mundane dot-com survivors", the trick
is to focus on *business* and not get caught up in the hype and
swirl of The Internet. We understand that the internet is but a
tool at our disposal, not some mystical plane where you can
afford to throw out antiquated "old economy" principles such as
the fact that revenues must exceed expenses in order to make
a profit.
The LA Times article profiled a small dot-commer who is
thriving despite the so called "melt-down". A sole-employee
business, this entrepreneur "turned her idea for a coupon-clipping
Web site into a profitable business by keeping expenses low".
Fancy that. Keeping expenses low. What an epiphany. The
business took a year and a half to turn a profit with expenses of
around $800 a month. It has remained in profit ever since,
generating a salary of between $75,000 and $125,000 a year for
its owner.
Even more startling is the fact that "the vast majority of Internet
companies have never seen a drop of venture capital or had a
public stock offering. Of the about 10,000 dot-coms in the United
States, fewer than 500 have publicly traded stock. Only a
quarter have received venture-capital money, depending instead
on money from more patient private investors, their own
checkbooks and credit cards or - remarkably - company revenues."
Fancy that.
------
** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to
mailto:ownrace@ahbbo.com .
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(3/4)
4.
jl Scott's popular Pro-motion column is no longer in ezine
syndication. Instead, you can read this week's column at
the AHBBO website at http://www.ahbbo.com/pro-motion.html .
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(3/4)
------
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(2/7)
5.
http://www.derek.ukprofessionals.com
"Hi Elena,
I have been receiving your ezine for quite some time now and
have found the content very helpful.
My website focuses on what I do best - I assist others with
personal development using my experience as a therapist.
However, I feel that this is a difficult subject to 'sell'.
I might be wrong, but it could be the fact that many people
who use the internet are looking for fast, near instant
results and this is not the case with the sort of service I
provide. To develop strength of character and enhance the
quality of life takes commitment and hard work. This then
brings about subtle changes of consciousness, that people
may feel uncomfortable with - as they move out of their
comfort zones.
So I have moved out of my comfort zone to offer up my web
site for your examination.
Derek Ayre"
You haven't mentioned, Derek, whether you are having
trouble attracting visitors to your site or whether your difficulty
is selling your services to the traffic you do attract.
One particular difficulty attracting traffic may be that "personal
development" is such an all-encompassing subject matter. The
people looking for your services are more likely to be seeking
help with a specific problem, such as self-confidence, self-esteem,
depression, anxiety etc.. They may not think to look for solutions
to such issues under the rubric of "personal development".
I tried to take a look at the keywords in your meta-tags but
"View Source" only brought up a "no frames" page even though
my browser was displaying your frames. So, if you're having
trouble attracting traffic, use those sorts of specific keywords in
your metatags and the title of your pages.
Now, for the website itself. You are offering professional
services. Your website needs to project a similarly professional
image. There's really no gentle way to say this but, in my
opinion, your site is a little amateurish in appearance
which is not congruent with the professional services you offer.
If you're serious about making money from your website, I
recommend you hire the services of a professional website
designer if you don't have the time or inclination to learn how to
create a professional-looking site yourself. There are plenty of
online resources to help you (some are listed on the
Recommended Programs page at the AHBBO website at
http://www.ahbbo.com/programs.html ) if you decide to go it
alone, but if you do decide to enlist professional help, you should
be able to do so relatively economically since you don't have a
huge site. Also, consider a brand name or title for your site. This
should be catchy as well as a meaningful clue as to what your
site is about. www.derek.ukprofessionals.com really doesn't tell
the potential site visitor anything at all.
Best of luck with it Derek and please keep us informed on your
progress!
------
If you want your site seen by thousands, write and tell me
about it! But make sure it's one you've created yourself
or have had created especially for you. No self-replicating affiliate
sites please.
mailto:elena@fawkner.com?subject=website_pick
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(1/7)
7. Advertise in A Home-Based Business Online
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Current ad rates and placement details are at
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8. Subscription Management
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If you have a free email account and want to continue
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If you find this newsletter valuable, please forward it
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9. Caveat Emptor
Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence!
10. Contact Information
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.ahbbo.com
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