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A Home-Based Business Online
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Practical home business ideas, opportunities
and solutions for the work-from-home
entrepreneur
Issue 159 : November 11, 2002
Sent to 14,260 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.ahbbo.com
Contact By Email
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IN THIS ISSUE
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1. Welcome and Update from Elena
2. Home Business Idea of the Week
3. Feature Article - Letting Go of Coattails
4. Surveys and Trends
5. Success Quote of the Week
6. Advertise with AHBBO
7. Subscription Management
8. Caveat Emptor
9. Contact Information
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1. Welcome from Elena
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Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
"If you're looking for a way to make money from home and
you've been online for any length of time you will have quickly
become aware of the preponderance of business opportunity
sites and ads for many and varied business opportunities.
"In particular, you've probably been bowled over by all the
promises of fabulous internet riches that can be yours, if you
only join so-and-so's innovative new groundfloor opportunity
that everybody who is anybody wants in on."
This week's article suggests an alternative to latching onto
someone else's coattails that anyone can use. "Letting Go
of Coattails" is at segment 3.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
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2. Home Business Idea of the Week - Cooking School
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Do you love to cook? Are you good at it? If so, have you
considered passing on your knowledge and skills to others?
If so, a cooking school may be just the home business idea
you've been looking for!
To start with, keep things small and simple by holding classes
in your own home (check with your local regulatory authorities
first though to make sure you comply with any necessary
regulations such as zoning, licensing and public health). As your
business grows, you can expand into conducting classes at
outside facilities such as your local homewares store or
community college.
Begin by planning a course curriculum for three courses. You
might run, for example, a beginner's or introductory course
teaching the basics over, say, 6 weeks or so. Follow this with
an intermediate course (most of the "beginners" from your first
course will, more likely than not, enroll in this one too) and then
an advanced, or "gourmet" course (which your intermediate
students will hopefully enroll in).
You would start out, naturally enough, with your beginner's
course one day or evening per week. Then, once your beginner's
course is over, start running your intermediate course and your
next beginner's course at the same time, on different days.
Then, once your first intermediate course is finished, start
running your advanced course alongside your third beginner's
course and second intermediate course. Eventually, you'll be
running three courses each week. Your beginner's class on
Tuesdays, your intermediate class on Thursdays and your
advanced class on Saturday mornings, or whatever schedule
suits you.
Once you have your basic three-course syllabus running
smoothly, you can expand even further by introducing specialty
classes in particular cuisines ... French, Thai, Japanese, Chinese
... the sky's the limit.
Recruit your first batch of beginners from local mother's groups
by posting advertisements at your local kindergarten, school,
pediatrician's office etc.. Scheduling some of your cooking
classes around school classtimes will ensure you can target
the SAHM market and make it possible for you to run your
business while your own kids are in school! By scheduling
other classes such as specialty cuisines on weekends and/or
evenings, you will also tap into the career worker market.
After all, many full-time workers outside the home are looking
for ways to relax in their off-time. You may find that a good
proportion of enrollees for your specialty cuisine classes come
from this target market.
And don't forget to target classes to the budget-conscious
market as well. There are plenty of people out there on a budget
who would jump at the chance to learn how to cook good,
nutritious food on a shoestring.
Of course, as your business grows, you can recruit others to
conduct classes as well. Former students would be a good
talent pool to draw from.
When you set your course fees, make sure your fees cover
your materials (ingredients and utensils), your time, plus a
profit component. Require payment for the full course in
advance if you will be relying on fee income to pay for your
initial investment in utensils and ingredients. Otherwise, you
may consider allowing students to pay on a "per week" basis.
This will make it possible for the lower-income end of the
market to participate in your classes.
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This is just one of over 130 ideas from the new "Practical Home
Business Ideas From AHBBO" e-book. Find out more at http://www.ahbbo.com/ideasbook.html .
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3. Feature Article: Letting Go Of Coattails
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© 2002 Elena Fawkner
If you're looking for a way to make money from home and
you've been online for any length of time you will have quickly
become aware of the preponderance of business opportunity
sites and ads for many and varied business opportunities.
In particular, you've probably been bowled over by all the
promises of fabulous internet riches that can be yours, if you
only join so-and-so's innovative new groundfloor opportunity
that everybody who is anybody wants in on.
This week I received an email from a subscriber asking for
my opinion on a particular business opportunity. She was
asking what I "really thought" about it because she had
been "burned so many times in the past I just don't know
who to trust". Sound familiar?
I've received several emails like this over recent months from
people who have been dudded by the charlatans who seem to
come out of the woodwork at the mere whiff of a victim, er ...
prospect. This latest one though got me wondering exactly why
it is that so many people seem to be looking to make a profit
from promoting or participating in someone else's business
opportunity or product rather than creating their own, using
their own ingenuity. And this applies not only to scams but to
legitimate business opportunities (yes, they DO exist). After
all, no matter how legitimate the opportunity, at least some of
your hard work and effort is going to benefit someone else.
Now, admittedly, promoting someone else's product (such as
by way of affiliate programs) is a good way to get started in
your online career, but it's not going to make you really serious
money. By "serious" I mean sufficient money to represent a
worthwhile return on the investment of time and effort you must
expend to earn significant commission income. By spending the
same amount of time and effort promoting your OWN business,
your return must necessarily be much greater. After all, you
keep 100% of the profits for the same work!
Why is it that some people, let alone those who have already
been burned, keep looking for someone else to deliver the
answer to their prayers rather than creating it for themselves?
Or worse, give up entirely? I'd be willing to bet that, for a goodly
proportion, the answer is "I don't have any products of my own
to sell" or "I don't have any good ideas" or "I don't know where
to start".
Now, it may be that you're just dabbling with the idea of an
online business and, for you, promoting a few affiliate programs
while you gradually get more involved is a good place for you to
be right now. Many of us started out doing exactly that. But for
those of you who are ready to get into this in a serious way,
have you thought about doing it for yourself? Why not let go of
the idea there is a perfect opportunity out there with your name
on it if only you can find it, and instead devote your time and
your energy to creating it using your own brainpower?
I believe, absolutely and without equivocation, that ANYONE can
make money with their own business. The key is to make sure
that what you choose for your business is something you are
passionate about. If you are passionate about what you do, your
natural enthusiasm and motivation will lead you to develop ways
to exploit that passion in a way that can generate income.
Let's say one of your absolutely favorite things in the whole
world is gardening. You've always loved to garden, you have
ever since you first got your own place and you do it every
chance you get. Think about how you might translate that natural
interest into a profitable business endeavor.
Here's just one suggestion how you can turn your green thumb
to your financial advantage: start a gourmet herb business! You
could indulge your passion for gardening by planting a herb garden
in your backyard, drying and packaging the herbs you grow and
marketing them to a niche market. Your niche may be the
gourmet market, for example. You might decide to experiment
with various combinations of herbs to come up with some exotic
gourmet herb blends that are truly original.
You would need to invest in a small greenhouse perhaps and
learn about how to dry herbs and all the other facets of a herb
business. But once you've mastered that, and experimented with
various blends to create a unique product, it's simply a matter
of packaging them attractively for your market.
As far as marketing's concerned, this would take place both
online and offline. You will, of course, have your own website
from which you offer your exotic herb blends for sale. Your
website would contain a profile of all the various herbs, what
they are good for, recipes and other resources that your site
visitors would be interested in. In time, you may even expand
into producing herbs for the homeopathic market! You could
supplement your website by publishing a weekly or monthly
newsletter devoted to all things herbal, including hints and
tips for your subscribers wanting to grow their own herbs or
who are interested in the health benefits of herbs.
Offline, you could approach local businesses in your area to
stock your products and attend weekend markets to build
your profile. By placing advertisements in local newspapers
and taking an active role in your local Chamber of Commerce
you would make the contacts that you need to become
known within your local community.
Other ways to indulge your passion for gardening while at
the same time operating a profitable business venture include:
growing your own vegetables to produce gourmet pasta
sauces; starting a packaged seeds business or a garden
design consultancy service. It doesn't matter. Just make sure
it has something to do with what you are truly passionate
about.
Gardening is, of course, just one example. Perhaps your
passion is sewing, needlecraft, woodworking, computers,
sports, parenting, travel, automobiles, leadlighting or any
one of a million other things. There is absolutely no reason
in the world why you cannot take that passion and convert
it into a money-making enterprise, particularly with the
internet as a marketing medium.
So, for those of you looking for the right business opportunity
"out there" somewhere ... STOP. Let go of the coattails,
reach inside yourself and grab the one thing you are TRULY
passionate about above all others. It's your ticket to a
profitable, home business of your very own. And best of all,
it's 100% all yours.
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** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
include the following resource box; and (2) you only mail to
a 100% opt-in list.
Here's the resource box to use if reprinting this article:
------
Elena Fawkner is editor of A Home-Based Business Online ...
practical business ideas, opportunities and solutions for the
work-from-home entrepreneur.
http://www.ahbbo.com
_______________________________________________________________
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4. Surveys and Trends
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© 2002 Ryanna's Hope
The following is an extract from the current issue of Larry
Wack's excellent weekly, "Surveys and Trends". Subscribe
using the link below for the full issue.
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HOLIDAY SELLING? PITCH THEM WITH THESE BENEFITS NOW!
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Top 5 Reasons For Purchasing Online This Holiday Season
#1 - 24 Hour Convenience
#2 - Avoiding Crowds
#3 - Faster Method of Shopping
#4 - Avoid Driving
#5 - Easier to Comparison Shop
Last year, the Holiday period (11/19-12/25) grew by 36%
whereas this year it is expected to grow at the lower rate of
24% (11/25-12/25). This is largely due to a later Thanksgiving
(11/28/02 vs. 11/22/01) resulting in six fewer shopping days.
Source: BizRate.com study of 1,330 online buyers -- September
20th through September 26th 2002
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THE MARKET TREND FOR WHAT "WE REALLY DON'T NEED"
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According to Pam Danzinger in her newly researched book,
consumers spend a lot of money on "things they just don't
need." Reason? Buying from emotional issues instead of
logical ones. If you want a market, or a product, here's
what all of us are buying.
The Top 10 Product Categories that people buy that they
don't need, ranked by percentage of households that made
purchases in each category in 2001:
% of Buying Households
1 Videotapes, music tapes, CD's, DVDs, etc. 80%
2 Books, magazines, newsletters 78%
3 Greeting cards and personal stationery 72%
4 Personal care products (beyond everyday brands) 71%
5 Candles 65%
6 Home textiles (including rugs, throws, pillows, table linens,
curtains) 60%
7 Flowers, seeds, shrubs, trees for outdoor landscaping 59%
8 Kitchenware and accessories 58%
9 Christmas and seasonal decorations 55%
10 Toys, dolls and games 54%
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SUBSCRIPTION INFORMATION
Subscribe to "Surveys and Trends" with an email to:
mailto:rypublish@sprintmail.com and say 'survey' in the
subject line.
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5. Success Quote of the Week
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Be yourself and think for yourself; and while your conclusions
may not be infallible, they will be nearer right than the
conclusions forced upon you.
-- Elbert Hubbard
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6. Advertise With AHBBO
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Ezine (electronic magazine or newsletter) advertising is
the most cost-effective and targeted form of advertising
online today. This is because the ezine's editor has already
done the hard work of bringing together a large group of
readers highly motivated by the subject-matter of the
ezine itself.
Therefore, assuming you place your ad in an ezine with
a subject matter that fits with what it is you are
marketing, you can be confident of reaching a select
group of highly targeted prospects for your product or
service.
AHBBO offers four different advertising packages:
(1) top sponsor ad placements,
(2) single ad placements,
(3) ad paks (4 ads for the price of 3), and
(4) exclusive mailings.
To learn more about advertising in the AHBBO ezine,
visit http://www.ahbbo.com/advertising.html .
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7. Subscription Management
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8. Caveat Emptor
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Although all of the information presented in AHBBO is
published in good faith, I accept no responsibility as to the
accuracy or otherwise of the information presented. By making
use of the information contained in AHBBO the reader assumes
all risk that certain information may prove to be incorrect.
**I do not endorse any advertisements unless stated to the
contrary. Your money, your decision, your responsibility.**
All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and I give no
warranties, nor accept any responsibility, in relation to any
classified advertisement appearing in this publication. ALWAYS
carry out your own due diligence! Remember, if it sounds too
good to be true, it probably is.
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9. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.ahbbo.com
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All Rights Reserved