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AHBBO Home Based Business Information Return to AHBBO Archives
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_______________________________________________________________ A Home-Based Business Online _______________________________________________________________ Issue 160 : November 18, 2012 Sent to 14,386 Opt-In Subscribers Editor: Elena Fawkner Publisher: AHBBO Publishing http://www.ahbbo.com Contact By Email _______________________________________________________________ IN THIS ISSUE _______________________________________________________________ 1. Welcome and Update from Elena 2. Home Business Idea of the Week 3. Feature Article - Snatching Defeat from the Jaws of Victory 4. Surveys and Trends 5. Success Quote of the Week 6. Advertise with AHBBO 7. Subscription Management 9. Contact Information _______________________________________________________________ 1. Welcome from Elena _______________________________________________________________ Hello again and a warm welcome to all the new subscribers who have joined us since the last issue. Tired of hitting your head against a brick wall with your online business? Figure you just aren't cut out for this kind of work? Ready to call it quits and go back to watching TV in the evenings instead of laboring over your sales copy? Well, think again. If you want to be part of the 2% who actually make a buck from their online businesses, hang in there. "Snatching Defeat from the Jaws of Victory" is at segment 3. Of course, if you want to join the other 98%, by all means go ahead, turn on the tube. As always, thanks for reading and I hope you enjoy this week's issue. Remember, AHBBO is for YOU! If you have comments or suggestions for topics you would like to see addressed, or would just like to share your experiences with other subscribers, I want to hear from you. Please send comments, questions and stories to Contact By Email . _______________________________________________________________ Save Up To $25 On Your Domain Name Registrations and Transfers Escape from exorbitantly high prices and extremely poor service. At 5 Star Domains, you'll pay just $9.97 or less per domain. More importantly, you'll gain full control of your account with simple online management tools. Check out our Risk-Free transfers. Start saving today _______________________________________________________________ 2. Home Business Idea of the Week - Business Plan Writer _______________________________________________________________ Many people avoid preparing a formal business plan because they are intimidated by the size of the task or they don't know where to begin. While they may avoid preparing a business plan for so long as they are the only ones who will be referring to it, when the need arises to raise finance for their businesses, suddenly the necessity for a properly prepared and researched business plan can no longer be avoided. At this point, the business owner may seek the services of a professional business plan writer. If you have a background in finance and/or management you may have the potential to be an excellent business plan writer. There is certainly no shortage of quality resources available on the internet if this interests you, ranging from the nuts and bolts of putting a business plan together to software to make business plan generation a snap. ----- This is just one of over 130 ideas from the new "Practical Home Business Ideas From AHBBO" e-book. Find out more at Home Based Business Ideas . _______________________________________________________________ 3. Feature Article: Snatching Defeat from the Jaws of Victory _______________________________________________________________ © 2017 Elena Fawkner You may find the lure of an online business seductive indeed. And why not? After all, it holds the promise of true independence - time and money freedom - from the comfort and sanctuary of your own home. It tantalizes you with the promise of unlimited potential, a limitless market. With immediate results. All of this is achievable. Except the last. There is nothing immediate about the results you will achieve when you first start an online business. It's estimated that well over 98% of internet businesses bite the dust after only a few months. How can you make sure you're one of the 2% who last through the long haul? It's quite simple, really. Just hang on. That's assuming, of course, that your online business is worth hanging on TO. If all you're doing is reselling someone else's products and not contributing anything to the Internet community yourself, get ready to join the 98%. But if you've identified your niche, if you're making an original contribution to that niche and have quality products or services to offer that market, you can make it. But you have to be prepared to stick it out because no matter how great your site, your product, your service, your ideas, your abilities, it will not happen overnight. THAT'S why 98% of online businesses fail. It's not because they were also-rans, it's not because they did nothing but sign up for half a dozen affiliate programs and thought they were in business, it's not because they were dumb, or slow, or technically challenged or faced too much competition. It's because they gave up too soon. You have to allow for the lag factor. You have to be prepared to not only sow your seeds, but to give the seeds time to germinate, sprout and, finally, grow. Only then can you harvest. In other words, not only must you sow before you can reap, you must wait after sowing before you can reap. It's what you do with that waiting time that's critical to your success. Think of yourself as a farmer. You wouldn't just plant a quarter acre of corn and then sit back for the next three months (or however long it takes corn to grow) twiddling your thumbs, obsessively checking for signs of life every five minutes, getting more and more frustrated with every day that passes without being able to harvest. No. In the meantime, you'd be busy planting strawberries, potatoes, carrots and broadbeans. And you'd be busy *harvesting* the broccoli, cabbage, brussels sprouts and asparagus that you planted four months before the strawberries, potatoes, carrots and broadbeans. While you weren't obsessing about how the cauliflower, silverbeet, tomatoes and squash you'd planted three months before THAT were doing. And keeping an eye on your herb garden while you were at it. Like working a farm, working an online business is a constant exercise in planning, sowing, tending, measuring and reaping. And patience. Lots and lots of patience. When you "finish" your first website (you'll understand why the quotes if you have your own site), you think the hard part's over. You think that it's simply a matter of uploading your site to your web host's servers, submitting your site to the search engines, listing it in directories, negotiating reciprocal links with other webmasters, publishing an ezine and generating subscribers, placing paid ads (you'll figure out what free ads are worth all by yourself), writing articles and doing a hundred and one other things to drive traffic to your site. And you're right. It is that simple. But it all takes time. You won't upload your site today and have it indexed by the search engines tomorrow. You'll send the first issue of your ezine to maybe 10 people. Or fewer. Your first attempt at ad writing will bring you zero sales. It takes you three months for it to actually sink in that you have to run your ad for a minimum of seven times before readers will act. And that it's seven times to the SAME audience. And then, when your site is *finally* indexed by the search engines, it doesn't appear in the first three pages of search results for your keywords. In fact, it doesn't appear in the first *thirty* pages. So you learn about the importance of high-profitability keywords and you create new web pages just for those keywords. And submit them to the search engines. And then wait until they're indexed. And then check again. In the meantime, four months have passed, you now have over five hundred subscribers to your ezine and you're starting to see maybe fifty site visitors a day. And not a one of them is buying anything. You've been working hard, long hours in your business but, quite frankly, you consider it a good month if you can (just) cover your web hosting fees with what you're bringing in. So you start feeling like it's just not worth the time and the effort and the sacrifice. You're spending at least half your waking time on this thing and you're not getting anywhere. A few more weeks pass with no results and you start getting seriously dejected. You're disillusioned and disappointed. You're frustrated and generally P.O.'d that everyone else seems to be able to do this but you. Your day job, which you detest with a passion, starts to feel like not such a bad way to spend 8 hours. Hey, it beats sitting before a computer screen day in day out trying to market to a bunch of ingrates with nothing to show for it. So you petulantly start watching TV in the evenings after work instead of tending your garden. You completely miss the tender young shoots that suddenly appear in the corn patch. You don't see that birds are picking off the strawberries and that the carrots and broadbeans need watering. You don't notice you have a whole field of potatoes that are ready for harvesting or that the soil needs to be turned where the silverbeet was planted six months ago. Finally, the corn is ready to harvest but half-formed cabbages and asparagus are rotting because you didn't notice it was time to water and protect them from parasites. Soon the corn will join them. You don't see any of it because you're busy watching TV. If you'd just hung on a little bit longer, you'd be starting to reap a healthy crop from your efforts by now. But you didn't hang in there. You gave up too soon. Don't let this happen to you. Don't let your business die on the vine. Continue to feed, water and protect it. Even when you don't feel like it. *Especially* when you don't feel like it. Success in this business has as much to do with patience and perseverance as it does about creativity and talent. Success could be just around the next corner. Just wait and see what's waiting for you before you flip the switch. ------ include the following resource box; and (2) you only mail to a ------ practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com _______________________________________________________________ 4. Surveys and Trends _______________________________________________________________ © 2017 Ryanna's Hope The following is an extract from the current issue of Larry Wack's excellent weekly, "Surveys and Trends". Subscribe using the link below for the full issue. ------ ------------------------------------------------------------ YOUR EMAIL - THE COST OF IMPROPER HTML MESSAGES ------------------------------------------------------------ The email marketing company Silverpop viewed 700 HTML email messages in nine of the most popular email programs and found that almost half contained major errors. Approximately 42 percent of all HTML messages were difficult to read due to errors such as missing graphics or raw HTML code. Thirteen percent of viewed emails had extremely disruptive errors or were completely indecipherable. According to Silverpop, many of the errors found in email messages were the result of improperly formatted HTML messages. Properly formatted HTML messages are reckoned to increase response rate by as much as 30 percent. ------------------------------------------------------------ CONSUMERS AND ABANDONED SALES ------------------------------------------------------------ More than three-quarters of online buyers failed to complete at least one purchase during a 90-day period according to a recent survey by BizRate.com, the #1 retail mall on the Web according to Media Metrix. On average, surveyed shoppers abandoned between two and three carts over the course of last summer with each cart representing an estimated $175 in lost sales to the merchant. The panel survey, which drew more than 9,500 respondents, revealed that 55 percent of online abandoners left their carts prior to checkout. Another 32 percent left their purchases at the point of sale when entering billing and shipping information or after the final calculation of the sale. Apparel was the most common item abandoned by shoppers, followed by computer goods and entertainment items (including books, music CDs and videos). Consumers get easily frustrated with online shopping. More than 40 percent of shoppers blamed their abandoned carts on expensive shipping and handling charges while 31 percent stated that they had changed their minds. Another 21 percent cited slow-loading pages as their cause for terminating the sale. (source: about.com) _______________________________________________________________ 5. Success Quote of the Week _______________________________________________________________ Burning desire to be or do something gives us staying power--a reason to get up every morning or to pick ourselves up and start in again after a disappointment. -- Marsha Sinetar _______________________________________________________________ 7. Subscription Management _______________________________________________________________ To SUBSCRIBE to this Newsletter:
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