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A Home-Based Business Online
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Practical ideas,
resources, freebies and articles for your
home-based or online business, November 20, 1999
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.fawkner.com
Contact By Email
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IN THIS ISSUE
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1. Welcome and Update from the Editor
2. Home Business Idea of the Week - Interior
Decorator
3. Online Business Idea of the Week - Online
Internet Training
4. Project Moonlighting - Fundraising for
IVELeague.org
5. Article - One Foot In Each Camp ... Making the
Break from Workforce to Full-Time Home-Based
Business
6. Telecommuting Openings
7. Guest Article - Is Your Online Business A Hobby
Or A Real Business? by Kevin Sinclair
8. Book Review by Amy Shellhase of ReviewZ
9. Freebies
10. Subscriber Contributions
11. This Week's Web Site Pick
12. Next Week
13. Advertise in A Home-Based Business Online
14. Subscription Management
15. Caveat Emptor
16. Contact Information
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1. Welcome and
Update from the Editor
============================================================
Hello again and a warm
welcome to all new subscribers!
Another two-parter this
week, folks. We've run long again.
For the benefit of new
subscribers, the newsletter is NOT
usually this long!
It's long this week for a couple of
reasons. Firstly,
I'm including the first Project
Moonlighting segment
this week. Although I said I wouldn't
be starting this until
December, something's come along that
I think will be of interest
to many subscribers,
particularly with the
Thanksgiving/Christmas season upon us.
It's fundraising for
disadvantaged children and gives you the
opportunity to make
some income as well!
Secondly, this week we
have another great book review from
Amy Shellhase.
This is only an occasional feature in AHBBO
so be sure to check
it out. Thanks Amy! For those of you
who would like to enjoy
Amy's reviews on a more frequent
basis, be sure to subscribe
to her ReviewZ newsletter.
Subscription info follows
the review.
I've received quite a
few emails from UK subscribers asking
for more content geared
towards them. I hear you and will
start looking for more
opportunities you can take advantage
of. For all of
you who are non-US residents, though,
please note that I do
try to select home-based and online
business ideas and telecommuting
job listings that can be
engaged in anywhere
in the world.
Remember, this newsletter
is for YOU! If you have comments
or suggestions for topics
you would like to see addressed,
or would just like to
share your experiences with other
subscribers, I want
to hear from you! Please send comments,
questions and stories
to: Contact By Email
See you all again next
week. For those of you who
celebrate Thanksgiving,
have a great one and for those
of you who don't, you
have a great one too!
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2. Home Business Idea
of the Week - Interior Decorator
============================================================
If you have a flair
for decorating and know how to make the
most of a room's potential
while working within a budget, a
business as an interior
designer/decorator may be for you.
While in days gone by
only the wealthy could be expected to
hire an interior designer,
the field has now expanded and
become much more popular.
Costs of materials have also
reduced with the result
that the services of a professional
decorator are within
the reach of even modest income
families.
As an interior decorator,
you need to be good with color,
fabric and furniture
as well as having a strong network of
suppliers and well-developed
budgeting and communication
skills.
One of the first challenges
you will face will be learning
to separate your personal
tastes from those of your client.
Another, which involves
generating business in the first
place, is overcoming
the negative perception the general
public has about interior
designers. A recent survey by the
American Society of
Interior Designers found that there is a
common myth that interior
designers are bossy, intimidating
and expensive.
Market yourself as the antithesis of this
image to give yourself
a competitive edge.
The relationship between
interior designer and client is an
intimate one, at least
where the project is the client's
home. There is
nothing so personal as creating a space that
will be lived in day
in, day out. For this reason it is
imperative you have
the interpersonal skills necessary to
draw from your client
his or her real needs and preferences.
There are many applications
for your decorating skills from
single room projects,
residential complexes, recycling
furniture and effects
the client already owns into a more
pleasing configuration,
color consulting, one-day solutions
(on-site advice followed
by a written set of suggestions and
sources) to full-scale
interior design of an entire house.
Full report: http://www.fawkner.com/intdec.html
-----
Useful Sites:
-> About.com's Expert
Guide to Interior Decorating
http://interiordec.about.com/home/interiordec/
-> Decorating on a Budget
http://www.homeimprover.com/articles/interior_design/
-> Decorating Without
Dread
http://www.enyfcu.org/aug3.htm
-> Dezignare: Interior
Design Collective
http://www.dezignare.com/newsletter/september.html
-> Real Life Design
http://www.westsong.com/sharon/real5.html
-> Special Spaces
http://www.specialspaces.com
Recommended books:
-> Interior Decorating
by Jan
Horn (editor)
Informative,
personalized help for decorating your home
in your
style--whether your goal is to spruce up a small
space or
transform a room. It includes photographs to
inspire
you, clear descriptions of design principles,
worksheets
to help you get started, tips for buying
furniture
and materials, and more.
-> The New Decorating
Book
Better
Homes & Gardens
Guides
you through the process of putting it all together,
whether
decorating an entire home, redoing a room, or
looking
for a solution to a specific decorating problem.
-> Use What You Have
Decorating
by Lauri
Ward
Lauri Ward
has created a revolution in interior design--
the most
accessible and affordable approach to decorating
ever. Now
she shows you how to do it yourself--quickly
identifying
the ten most common decorating mistakes,
offering
simple principles to correct them, and giving
you a proven
system for making your home look better than
you dreamed
it could. Filled with dramatic before-and-
after photos,
this guide will let you in on Lauri Ward's
clever,
quick, and inexpensive ways to breathe life back
into every
room in your house.
Visit http://www.fawkner.com/bookshop.html
for these titles.
-----
There are many more home-based
business ideas like this at
http://www.fawkner.com/hbideas.html
with more being added
all the time.
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============================================================
3. Online Business Idea
of the Week - Online Internet
Training
============================================================
With tens of thousands
of new internet users coming on line
every month, there is
enormous demand for internet
training. A good
proportion of these new users are looking
for ways to make money
with their computers. Why not
capitalize on this demand
by offering online internet
training to the new
user?
Here's how you might
structure such a business. First,
write a module for every
aspect of internet business and
marketing from finding
the right ISP, the best webhost, how
to create webpages,
how to use email, how to FTP, how to use
newsgroups, how to use
search engines and directories etc..
This will be your biggest
challenge so take your time to
create a truly excellent
product as this will form the
foundation product for
your business.
Next decide how you are
going to deliver your product. Do
you provide access to
all the modules for a set fee? Do you
sell access to each
module individually, giving the student
the ability to pick
and choose which courses he or she wishes
to take? Or do
you deliver your program in the form of a
series of mini-courses
all delivered by email? Perhaps you
offer all of these options
and more.
Once you have decided
how you are going to deliver your
product, it is time
to design your website. In addition to
your 'basic' course,
consider introducing some intermediate
or more advanced courses
such as HTML and cgi etc.. You
won't find it difficult
to locate all the information you
need on the internet
itself. There are many, many online
tutorials on various
aspects of the internet. Be careful
not to infringe others'
copyright though.
The real challenge will
be to differentiate your product
from the rest.
Think about what you can add to set your
course apart from the
rest. You are limited only by your
imagination.
And don't forget add-on
services. Many people won't want to
be bothered with actually
creating their own website, they
just want a website
they can use to market their own
products and services.
So offer website design services as
part of your repertoire.
Or offer a search engine
optimization service.
Generate subscribers for your
clients' online newsletters
at $0.10 per subscriber. The
possibilities are literally
endless.
Useful sites:
-> I-Training.Com
http://www.i-training.com/
-> Mid-South Online Internet
Training
http://www.msol.net/nettrain.htm
-> Nebraska Library Commission's
Online Internet Training
Resources
http://www.nlc.state.ne.us/netserv/intserv/online.html
Recommended books:
-> Internet and World
Wide Web: Simplified
by Paul
Whitehead
Quickly
and painlessly teach readers everything they need
to know
to get onto the Internet and start taking
advantage
of the latest, most powerful Internet software.
Full color,
easy-to-understand graphics show how to use
Netscape
plug-ins, Java applets, ActiveX controls, and
"push"
applications like PointCast.
-> Internet: The Complete
Reference
by Margaret
Levine Young
Make the
most of all the Net has to offer with help from
best-selling
author Margaret Levine Young. You'll learn
how to
get connected, choose an ISP and Web browser, send
e-mail,
chat, use plug-ins, purchase goods safely, find
tons of
helpful and fun information online -- even create
your own
Web pages. Get this all-inclusive resource and
stay ahead
of the future!
-> The Internet: The
Rough Guide
by Angus
Kennedy
Want to
get up to speed online without any hassle? This
bestselling
guide will make you an Internet guru in the
shortest
possible time.
Visit http://www.fawkner.com/bookshop.html
for these titles.
-----
There are many more online
business ideas like this at
http://www.fawkner.com/obideas.html
with more being added
all the time.
============================================================
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4. Project Moonlighting
- Fundraising for IVELeague.Org
============================================================
Regular readers will
recall that a few weeks back, I was
asked by a subscriber
whether I knew of any reputable
envelope-stuffing opportunities.
The general consensus was
that such "opportunities"
were nothing but a scam but Tom
Koziol of Cashclique.com
went further and offered his
services to help find
legitimate work for subscribers
looking for honest ways
to make money from home. This first
edition of Project Moonlighting
is one of Tom's
opportunities.
The best way to explain what it is all about
is to simply give you
what Tom provided me when I asked him
for information about
his program. Please contact Tom
directly if you are
interested in participating. And now,
over to Tom ...
-----
We are currently structuring
a fundraising program for The
IVE League and will
have it in place by Thanksgiving. Here
are the preliminaries.
The fundraiser would
be paid 25% of the amount raised. That
is easy to comprehend.
For every $1000 a person raises,
(s)he receives $250.
The money must first come to The IVE
League then the fundraiser
is paid.
The fundraiser would
be required to use our script so as to
represent us correctly.
We believe we have all questions
about The IVE League
answered but are rereading to be sure.
We also have advertising
specialty products that could be
sold. The proceeds,
after the fundraiser receives their
commission, go to The
IVE League.
With fundraising, the
telephone would be the primary means,
or so it appears at
this time.
Fundraising is not every
one's cup of tea, I realize.
However, it is honest
work for honest money. All non-
profits, by nature,
are constantly raising funds. We are no
different and, in fact,
would love some feedback on our
ideas. I know I did
not give you a detailed break down of
either program but what
I wrote does cover the bulk of what
we can provide at this
time.
I hope your readers understand
that, unlike envelope
stuffing, this really
does pay. All fundraisers are paid
according to their achievements
and this is no different. We
cut a check the minute
we receive funds. The money must flow
that way for two reasons:
one, the law and two,
deductibility of the
gift.
I look forward to hearing
from any of your subscribers who
may want to participate
in this program. If we can get a
small army helping us,
I shudder at the number of children
we will be able to help.
Thank you
Tom Koziol
mailto:deadrun@jps.net
-----
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5. Article - One Foot
in Each Camp ... Making the Break from
Workforce
to Full-Time Home Business
============================================================
By Elena Fawkner
You have a full-time
job but secretly you yearn to break
free of the corporate
shackles and strike out on your own.
You have a great idea
for a business but you need the income
from your job to pay
your mortgage and to feed yourself
while you get it underway.
Sound familiar? This article
considers this dilemma
and suggests how you might make the
break from paid workforce
to your own full-time home business
when financial necessity
dictates a regular and
uninterrupted monthly
income.
This may be obvious but
it bears restating: if you need a
regular paycheck to
survive, DON'T give up your day job
until you have another
regular, consistent income stream to
take its place.
This applies even if you are absolutely
convinced that your
business idea is a surefire formula for
financial success.
It may be, but even the most successful
businesses take time
to get of the ground and most have a few
false starts before
they finally take off.
If you can't afford to
give up your paid income while you
build your business,
then you have no choice but to start
your home business as
a side project and run it alongside
your job. To make
any sort of progress in your home
business, plan to devote
two to three hours a day at an
absolute minimum to
your business.
Because your time is
extremely limited, you need to be
ruthlessly efficient
with what you do with it. For example,
can you find spare pockets
of time during your workday? If
you are running an internet-based
business and use a
computer as part of
your day job, this MAY be a possibility
but be careful here.
Don't risk your job for your business
if you can't afford
to lose that income. I'm not suggesting
here for a second that
you conduct your business on company
time, at least when
you have work to do. If you have some
downtime during your
day, though, then do look for ways to
use that time productively.
Other ways to squeeze
time out of your day include forgoing
TV in the evening and/or
getting up an hour earlier. In
other words, get your
priorities straight.
If your home business
is related to your paid job, be
extremely careful not
to create a conflict of interest for
yourself. In particular,
do NOT deal with your employer's
clients as part of your
business. Not only is it unethical
but, when the time comes
and you make the break from
workforce to full-time
home business, those clients may well
follow you and your
employer would have every right to take
legal action against
you for breach of your employment
contract.
Another difficulty you
can get yourself into in this area is
where to draw the line,
if challenged, between what is
confidential information
and what is just general knowledge
you carry around in
your head. You cannot use confidential
information you obtained
in the course of your job in your
business. Your
general knowledge is not considered
confidential information.
Examples of confidential
information include
customer lists, knowledge of the systems
and procedures of your
employer's business, trade secrets and
the like. For
these sorts of reasons, it really is advisable
not to choose for your
home business what you do in your job.
It is a good idea to
be discreet in the workplace about your
extracurricular activities.
Don't go out of your way to
advertise the fact that
you have started your own business.
At best you will expose
yourself to the increased scrutiny
of your boss who may
be concerned you will conduct your
business on company
time. At worst, you may jeopardize your
chances for advancement
if your outside activities convey
the message that you
are only a temporary fixture who will
leave as soon as your
business starts generating enough
income for you.
Although you may not be particularly
concerned about career
advancement because you plan to leave
to run your own business,
at least consider your position if
your home business dreams
don't pan out the way you hope.
It is very difficult
to resurrect an ambitious image once
you've let it slide.
Finally, and especially
during this 'double duty' period be
sure to allow sufficient
time each week for relaxation and
taking care of yourself.
This means paying attention to
your nutrition, exercise
routine and getting adequate sleep
as well as allowing
for pure downtime. The demands on your
body during the double
duty period can be pretty intense.
You don't want to be
taking on this challenge if you're
rundown, unfit and aren't
getting enough sleep. All areas of
your life will only
suffer if you're in this state. So, stay
ahead of the game by
eating right, exercising and getting
plenty of sleep and
relaxation.
After some time, your
business will begin to generate income
for you. As you
start
generating more income, you will
begin to turn your mind
to deciding at what point it becomes
uneconomic to continue
your day job. This is because, at a
certain point, your
business will reach 'critical mass', the
level at which it becomes
uneconomic to continue your day
job because the return
you get for your time and effort is
greater from your home
business. This is because your
salary doesn't vary
according to effort and results (at
least not directly),
but your home business income does.
As a general rule, you
will need to wait until your business
is consistently generating
the same level of income on a
proportionate basis
to the time you spend on it before you
start seriously considering
quitting your day job. Once you
get to that point, test
the elasticity of your income. If
you double the number
of hours a week you spend on your
business does your income
increase commensurately? If so,
your income is elastic.
If you double your time input but
your income only increases
by half, then your income is
somewhat inelastic.
You need to calculate how much time and
effort you need to expend
to generate in the form of
business income what
you are currently generating from your
paid job. If this
is 'reasonable' by your standards then you
can begin to seriously
consider quitting your day job. If
not, you need to find
ways to leverage your business so you
can generate more income
from a more acceptable commitment of
time and effort.
Only when you have satisfied
yourself that you can generate
from your business sufficient
income on a CONTINUOUS and
REGULAR basis, should
you consider quitting your day job.
That's only the threshold
question, though. Behind it are
a whole host of other
issues to think about before making
the break. For
example, how will you fund time off? As a
self-employed person
you can forget about paid vacations.
Even if this doesn't
concern you financially, consider what
will happen to your
business if you're not around for two
weeks. Also, as
a corporate employee, you probably enjoyed
comprehensive medical
benefits at your employer's expense.
Again, these are gone.
Be sure you take out your own
insurance and think
about income protection insurance as
well. If you contract
an illness that puts you out of action
for a month, again,
what happens to your business? You will
need to take out normal
business insurances as well such as
public risk. Consider
here whether clients will be visiting
you at home. If
so, ensure your insurances cover injuries to
business clients.
This is something that probably won't be
covered under your general
homeowner's policy.
Build up a network of
contacts before you quit your day job.
Not only will they be
an important asset to your business in
the longer term, they
can also help alleviate the feelings
of isolation that you
can expect to experience early in your
home-based career.
Something else to do before you quit
your day job is to prepare
yourself mentally for the
realities of working
from home such as the need for self-
discipline, feelings
of isolation, your tendency to
procrastinate to name
a few. Educate yourself by reading
about what running a
home business is REALLY like to
minimize the culture
shock when it happens to you.
Prepare your family too
for the changes that they can
expect. They need
to understand that although you are at
home, you are still
working and they need to respect your
limits during worktime.
Of course, set up your home office
as if it were a corporate
office. Make sure you have two
telephone lines and
dedicate one to your business telephone
and the other to your
fax/internet connection.
And one final piece of
advice, when you first start working
from home, establish
a "going to work" routine, at least to
start. This will
get you into the routine of working even
though you are not leaving
the house and you won't develop
bad habits (such as
procrastination or lack of direction)
that will be difficult
to break later on.
There is no escaping
the fact that working full-time while
trying to get a new
business off the ground in your very
limited 'free' time
(if there is even such a thing!) is a
demanding objective.
But if you put reasonable limits on
the demands you make
of yourself and the demands others
make of you then, if
you're like most people, you should
be able to find the
time. They key is to work smart and
really think about the
activities you spend your time on
and whether they're
a good investment. Time is your most
precious resource and,
once spent, can never be regained.
So use this limited
resource wisely. If you do, you'll be
truly staggered by what
you can accomplish.
============================================================
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Tallinn, Europe 10129
Estonia
Phone: 3725178667
Fax: 3726275679
Email: mailto:recruitment@interestmarketing.com
URL: http://www.interestmarketing.com
Contact:
Eero Elenurm
-> Writer - Worldwide
Writers Fellowship Program
Nickelodeon Productions
has created a fellowship program and
we are looking for six
writers to work full-time developing
their craft at Nickelodeon/Nick
Jr.
Nickelodeon continues
to search for new creative talent and
we encourage participation
from culturally and ethnically
diverse new writers.
We will be offering Nickelodeon and
Nick Jr. (preschool)
fellowships in live action and animated
television, and the
feature film divisions. Nickelodeon
Productions will provide
a $33,000 salary and a $3,000
stipend to cover the
cost of medical benefits for a one-year
period. The program
is tentatively scheduled to begin June
2000. No previous writing
experience is necessary.
Applicants may download
an application from our website at
http://www.fellowshipprogram.nick.com
. Submission must be
post marked by December
15th.
Nickelodeon is an equal
opportunity employer. For fellowship
information or updates
please call 212-258-7532 or visit our
website at http://fellowshipprogram.nick.com.
***
Nickelodeon Productions
Fellowship Program Manager,
1515 Broadway, 38th Floor
New York, NEW_YORK 10036
USA
Phone: 212 258-7532
(Hotline)
URL: http://www.fellowshipprogram.nick.com
-> Data_Entry - Worldwide
Data Entry/Extraction
Positions
JobCrop.com is accepting
applications to fulfill the
positions of home-based
data entry/extraction positions.
JobCrop.com is a new
and exciting website that is scheduled
to be online in the
year 2000. Must have a PC with internet
access. For more information
and to request an application,
please email mailto:application@jobcrop.com.
***
JobCrop
380 South Main Street
Roseville, ILLINOIS
61473-9684 USA
Email: mailto:application@jobcrop.com
-> Advertising - Worldwide
Part-time Internet Banner
Ad Representative needed for West
Coast Musicians Online
Marketing division.
$6 an hour to start with
50 % commission. (Yes that is not
a typo) We are beginning
our sponsorship push and would like
to share the wealth
with dedicated sales people.
If you like music and
art, don't mind researching your
target market and can
sell 2-3 ads or more per week, please
apply.
All WCMO promotional
materials are provided for you via
email and online.
Payment is given when an ad is sold.
REQUIREMENTS:
Able to work independently,
part-time 3 - 10 hours a week.
Background in Advertising
or Sales.
Internet and Email access.
Must enjoy surfing the
net for new clients
You are paid on the 25th
of each month, only when a sale is
made per week, then
your hours roll over to 0 and are
started anew the next
week if a sale is not made.
Please send resume in
attached Word file, ASCII text or in
email form to mailto:admin@wcmonetwork.net.
In "Subject"
line put RE: AD JOB
or Fax your resume to: (530) 280-6821
(Open Until Filled)
Please visit
http://www.solisys.com/users/yasa/jobs.html
for other telecommuting
opportunities
including graphic artists
and more
***
West Coast Musicians
Online
URL: http://www.wcmonetwork.net
Fax: 530 280-6821
Email: mailto:admin@wcmonetwork.net
-> Freelance Writer -
Worldwide
Freelance writers wanted
for internet base magazine.
Please send resume to
Capital Change.
***
Capital Change
P O Box 3601
Merrifield, VIRGINIA
22180 USA
-----
Source: Outsource 2000
If you want to work
from home, you will not find a more
complete source of telecommuting
job listings. For access
to thousands of job
listings just like those above, visit
http://www.outsource2000.com/?id=932346830
============================================================
Corey Rudl, Declan Dunn
and Marlon Sanders know it.
INFORMATION is the one
thing that people will ALWAYS buy
online. So why aren't
you selling it?
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============================================================
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Ezines. One of the best-researched
ezine directories on
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jokes of today? Do you believe old
jokes are funnier?
If so, then Old Jokes is for you! Every
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be at least 50 years old. The website
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now contains cartoons also. For a daily
dose of Old Jokes, send
an email to
mailto:oldjokes-subscribe@egroups.com
============================================================
7. Guest Article - Is
Your Online Business A Hobby Or A Real
Business?
============================================================
By Kevin Sinclair, CPA.
A common question today
is: "Why aren't I making any money
from my web site?" The
main reason for this lack of success
is that there are too
many hobby sites rather than real
business sites on the
internet.
Your web site is a hobby
business when:
· Your web page
is full of sophisticated animation and
graphics taking
forever to load;
· You do not
have your own product - instead you have links
to many affiliate
or network marketing programs, you have
never bought
the products or services and have no
knowledge of
their quality or suitability;
· You respond
to email enquiries as and when you feel like
it rather than
promptly;
· You don't provide
sufficient contact details on your page
so that people
can contact you easily;
· You have a
hit counter that keeps on being inflated by you
visiting your
own site to see how many hits you have
generated;
· Your advertising
and promotion is non-existent or is
inconsistent
and poorly focused;
· Your web site
does not lead your customer through a sales
process; and,
· You expect
that having a web site is all you need to do to
make money on
the net.
Business success on the
internet demands a "real business"
approach that is professional
and focused on the customer or
client. To have a real
business requires that you have your
own "sales funnel" that
will usually involve having your own
product or service.
In simple terms, a sales
funnel is an approach to the sales
process that works very
successfully for those who implement
it properly. At the
top of the funnel are your prospects.
You qualify your prospects
through offering something for
free that is directly
related to your product or service. In
many cases this is a
free newsletter or ezine that will
allow you to demonstrate
your expertise and stay in front of
your prospects so that
you can eventually convert them into
customers.
As prospects move through
the funnel, they are offered a
product or service at
a low price point. For example, an
electronic book for
$30 could be sold to your prospects.
Once they buy this product
they have become one of your
customers. You have
qualified their interest in or need for
the products and services
that you offer.
Moving into the lower
part of the funnel, you offer your
customers your higher
priced products or services. As these
people have already
bought from you, trust and credibility
have been established
and they will buy the higher priced
items more readily than
if you offered them to your
prospects directly.
This is usually the area where you will
make most of your profits.
While the above is a
rough example of the sales funnel
concept, I think it
illustrates a sales approach that is
characteristic of a
real business. Additional products and
services, including
affiliate programs that you recommend,
can be offered to your
customers with greater potential for
profit.
Real businesses know
the profile of their likely customers
and have a marketing
plan for how to reach them in the most
cost-effective manner.
They are consistent in their
advertising and promotion
activities. They track the results
of all activities so
that they know what is working and what
isn't. Decisions can
be made on facts rather than guesses.
Full contact details
are provided on a real business's web
site so that customers
and potential customers can easily
contact them. They are
customer-service oriented and answer
e-mails promptly. They
also provide a full guarantee that
they honor without question.
As they know their potential
customers, they ensure their
web site is easy to
navigate, quick loading, and provides
the information their
potential customer needs to decide to
make the purchase.
A real business is conducted
in a professional manner. If
you want more information
on business professionalism, I
recommend you visit
the International Association for
Professionalism Online
at: http://IAPonline.org .
Real businesses will
make real money on the internet today!
Don't operate your web
site with a hobby mentality - be
professional and follow
business success principles and you
will be able to build
the business of your dreams.
-----
Article by Kevin Sinclair,
CPA, of Be Successful! Business &
Personal Success Resources
(http://www.ksinclair.com/). He
is the author of 2 free
ebooks: "Success Secrets" & "How To
Choose A Home Based
Business". Kevin is also the publisher
of "Be Successful News"
- to subscribe, send a blank email
to mailto:pbsr-subscribe@listbot.com
============================================================
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============================================================
8. Book Review by Amy
Shellhase of ReviewZ
============================================================
Money Makes the World
Go Around---
THE QUEST FOR CAPITAL:
A Financing Guide for Entrepreneurs
By Dee Power & Brian
E. Hill
(Profit Dynamics, Inc.
1999, $22.95)
Advanced -- Start-Up
& Expansion Capital
http://www.capital-connection.com/quest.html
Someone once asked John
Dillinger why he robbed banks. He
said, "Because that's
where the money is."
The authors don't just
know where the money is, they tell
you all the ways to
get your hands on some of it for your
business.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Hurry up -- and wait
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Why is it most people
only worry about getting money for
their business when
their back is up against a wall?
Probably it's human
nature. But the worst time to seek
funding is when you
NEED funding.
That's a large part of
the focus of this book. Do the work
now, up-front, and don't
wait until you're in a bind. And
it's perfect timing
right now.
With things slowing down
for the holidays (yes, well a
little!), this is the
time to work out a detailed business
plan. It may save you
next summer when you're gearing up for
the holiday buying season
2000.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Money -- That's what
I want!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you're looking for
a short, easy to read book about SBA
loans, venture capitalists,
& angel financing, this isn't
it.
A serious book about
a serious topic -- money! -- Power &
Hill give the small
business person more than enough
resources to search
for funding.
No one's going to walk
up to you and say, "Hey, need any
money for your business?
I have some you can have."
'Quest for Capital' walks
you through the process starting
with the business plan
and proceeds to take you through all
the steps until you
get the financing you need.
Is this going to be work?
Of course it is! But remember,
once it's done, all
you'll ever need to do is update it.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The lighter side of
money
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Just in case you think
this book is all dark & somber, the
text is broken up throughout
with what the authors call 'The
Foibles Fables." Here's
one I especially liked:
"Bad Aura, Bad Deal --
The owner of a high-tech
manufacturing company
hired us to help him find expansion
capital for his business.
He was a New Age type
of person who insisted on playing
sitar music during meetings
and had a large collection of
crystals displayed all
over his home; they help him focus
his energy, he said.
A venture capitalist
in San Diego got really excited about
investing in the company.
We gave the venture capitalist's
brochure to the CEO
to study before the first meeting.
The CEO called and said
he was canceling the meeting because
when he held the brochure
in his hands it gave off a
negative aura.
Lesson: Try not to work
with weird people." (p. 214)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
More information than
you might think
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Some of the topics covered
are:
=> how to go about your
money seeking plan
=> a list of over 400
venture capital companies
=> grass roots ways
to look for money
=> SCAMS & how these
people prey on business owners in need
of money
fast!
=> things you can do
on your own to get money
=> the SBA guarantee
loan programs & the many types
available
=> how to use Pay Per
Inquiry (PPI) and Pay Per Order (PPO)
advertising
=> state-by-state listing
of funding sources
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Do you really need this
book?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Here's the skinny --
if you're just starting out & working
from home, you probably
don't need the kind of money this
book will help you raise.
You're probably only looking for a
few thousand dollars.
Mostly, you're going
to borrow from your family, your
savings, and, maybe,
from your credit cards.
The whole of Chapter
8 is for you. It's filled with do-it-
yourself ways to stretch
what you have to work with.
But, if you are aiming
for a larger & more capital intensive
business, this may be
just what you need. If it doesn't do
anything else, it might
convince you to:
1) start planning your
money needs NOW; don't wait until a
big order
comes along & you can't fill it for lack of
money
2) leave the quest for
capital to the experts, like Power &
Hill.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
It's physical
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
When it comes to the
physical makeup of this book, I can't
give you any information.
The copy I read was send to me as
an MS Word document.
Whether the typos, misspellings,
& grammar errors are
present in the finished
copy, I don't know. I'm assuming my
copy was a pre-publication
galley.
I understand the book
is sent in a binder. That would be a
good idea because it'll
allow you to remove pages to use
them. The section about
writing a business plan can be
photocopied or scanned
into your computer.
------
Amy Shellhase publishes
ReviewZ expressly for small business
owners every two weeks
from her non-ergo dynamic computer
chair. All context is
the opinion of the author. To
subscribe mailto:ReviewZ-subscribe@onelist.com
Copyright 1999 Amy Shellhase
All Rights Reserved
============================================================
COMPLETE HOME BUSINESS!!
We furnish the product - you keep
the profits. A membership
site to return time and again with
up-to-date marketing
tools. We teach you how and you have
your choice of products-costs
no more than a good dinner
out. http://starterkithaven.com
or email
mailto:sales@starterkithaven.com
-----
*** CHECK OUT THIS NEWSLETTER
! ***
Jump start your day
with FREE daily quotes, motivational
articles and inspirational
stories from Motivational-
Messages.com.
Join our FREE mailing list today and get
motivated! To
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or visit http://www.motivational-messages.com/
Testimonials mailto:peoplesay@getresponse.com
============================================================
9. Freebies
============================================================
-> 450 companies that
will pay you to work from home
This listing is made
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AHBBO when they subscribe.
If you've been with us for a
while you won't have
received this as part of your welcome
to AHBBO. If you'd
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email to: mailto:450companies@fawkner.com
and a copy will
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-----
If you're new to A Home-Based
Business Online, be sure to
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and
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for the many free
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============================================================
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10. Subscriber Contributions
============================================================
Thanks to Charles Kessler
and The Cool Tricks and Trinkets
Newsletter -- http://www.tricksandtrinkets.com
-- for this
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