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    A Home-Based Business Online


   Issue 162 : December 2, 2012

   Sent to 14,539 Opt-In Subscribers

    Editor: Elena Fawkner
    Publisher: AHBBO Publishing
  Contact By Email




1.     Welcome and Update from Elena
2.     Home Business Idea of the Week
3.     Feature Article - Diversify to Survive
4.     Surveys and Trends
5.     Success Quote of the Week
7.     Subscription Management
9.     Contact Information


1.     Welcome from Elena

Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.

"The online environment is so dynamic and volatile, and so many
so-called "hot" opportunities come and go (and don't do much
in between), that devoting your entire enterprise to just one
product or service offering is nothing short of dangerous, if not
outright foolish.

"The answer, then, is to place a few eggs in several baskets, so if
the bottom falls out of one, you can still make an omelet with
what's left. In other words, diversify your product and service
offerings to generate multiple streams of income."

This week's feature article, "Diversify to Survive" is at segment 3.

As always, thanks for reading and I hope you enjoy this
week's issue.

Remember, AHBBO is for YOU!  If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you.  Please send
comments, questions and stories to Contact By Email .



2.     Home Business Idea of the Week - Professional Organizer

A professional organizer, sometimes called an organizing
consultant, assists clients to organize various aspects of their
lives. The services offered by professional organizers are widely
varied and include cleaning out closets, kitchens, storage areas,
bedrooms, attics and garages, etc.; remodeling closets and
storage areas; rearranging living space to be more aesthetically
pleasing and functional; personal coaching and goal setting;
planning, packing and unpacking for relocation; garage and
estate sales; organizing children and teenagers (yes, you can
actually PAY someone to do this!); errands and personal
shopping; computer organizing and training; setting up filing
systems and developing paperflow systems; information
management systems; accounting and bookkeeping; filing;
setting up recordkeeping systems; sorting through paper piles;
paying bills; developing procedures manuals; preparing medical
insurance forms; event planning; disaster preparedness; photo
and memorabilia organization; time management training and
seminars and public speaking.

The clients of professional organizers are as varied as their
services and include individuals in their homes, small and large
businesses, clients with disabilities, clients with attention deficit
disorder or chronic disorganization problems.

All organizers don't do all of these things. Most specialize in one
or more areas. Also, most organizers do not do cleaning or clerical

Once a client contacts you, you should conduct an initial
consultation in person or over the phone to assess the client's
needs and provide a time and money estimate for the project.
Some organizers do this consultation for free, others charge a
fee. Depending upon the project size, you may need to provide
the client with a verbal or written plan for the project, and
develop a schedule for project completion.

An organizing project requires the participation and cooperation
of both the professional organizer and the client. As the
professional organizer, you will provide solutions, suggestions,
choices and methods; do the physical work; give the client
encouragement and support; and tailor the solution to the
client's needs, preferences and lifestyle. The client's role is to
make the time to participate in all steps of the organizing project;
make decisions; be willing to make changes; be willing to do
maintenance once the organizing project is complete.

If you are interested in becoming a professional organizer and
have questions, contact your local chapter of the National
Association of Professional Organizers. If you need more extensive
information about how to become an organizer, ask the nearest
chapter if they know of any workshops in your area. They can
also recommend the names of coaches who will work with you for
a fee while you set up your business.


This is just one of over 130 ideas from the new "Practical Home
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3.     Feature Article:  Diversify to Survive

© 2017 Elena Fawkner

Over the past few weeks and months the news headlines have
been focused on Wall Street and the downward spiral of all of
the major stock indexes. As usual when one of these shake-
outs occurs, the popular media tries to reduce the issues to
easy to understand, bite-size morsels. A favorite strategy is to
profile a "typical" small investor who had all his eggs in one basket
when the market crashed and now his entire life savings are
nothing more than red ink on his personal balance sheet.

Had our typical small investor diversified his portfolio, investing
some of his capital in blue chip stocks, some in tech stocks,
some in property, some in bonds, chances are he would still be
in the black. The same can be said for anyone running an online
business. The online environment is so dynamic and volatile, and
so many so-called "hot" opportunities come and go (and don't do
much in between), that devoting your entire enterprise to just one
product or service offering is nothing short of dangerous, if not
outright foolish.

The answer, then, is to place a few eggs in several baskets, so if
the bottom falls out of one, you can still make an omelet with
what's left. In other words, diversify your product and service
offerings to generate multiple streams of income.


Here's five ideas to get you started:

1. Affiliate programs.
2. Own products and services.
3. Website advertising.
4. Ezine advertising.
5. Content access via subscription.

We'll look at each of these individually in a moment, but first, one
important caveat. The concept of multiple streams of income does
NOT mean you should rush out and add new products and services
to your repertoire willy-nilly.

Whatever you choose to offer must be closely related to the subject
matter of your site. If your site is about pet care, don't try and sell
saucepans. To do so is not only a waste of valuable time and other
resources but you compromise the integrity of your site's purpose,
not to mention your credibility as an expert in your field.

But even more importantly than that, all traffic is not created equal.
Sure, if you create a separate page on your pet care website just for
your new saucepan line you may attract one or two site visitors you
may not have attracted otherwise. But those visitors were interested
in saucepans, not pet care. Once they reach your site they'll
assume you've lost the plot and click away faster than you can say
“where'd he go?".

Far, far better to have fewer site visitors who are all highly interested
and motivated by the subject matter of your site (highly targeted
traffic) than relatively more visitors who are only somewhat interested
and motivated (untargeted traffic).

The return on your investment will always be MUCH higher from
targeted traffic in the form of repeat visits, referrals, recommendations
and, of course, all-important sales.

OK, let's turn now to the five sources of income.


The first and most obvious source of income is affiliate programs.
I'm sure most of you are already well-familiar with the concept but,
if not, you can get a quick primer by reading the article at
http://www.ahbbo.com/affiliate.html .

To be effective as an income-generator, the affiliate programs you
choose should be closely related to the subject matter of your site
in the sense that a visitor interested in your website content will
also be interested in the subject matter of the affiliate program you
are promoting.

To start your search for appropriate affiliate programs, visit
http://www.associatesearch.com and/or http://www.refer-it.com .


While affiliate programs are a good place to start, you are working
on commission. For significant, long-term, sustainable income
you need to develop your own line of products and services. This
does not necessarily mean you must personally create the product
or service; it just means you get to keep the profits on any sale.

You could, for example, sell products you purchase from a
wholesaler. Under this type of arrangement, you buy the product
for a certain price and sell it for a higher price. The difference is
your profit. The profit under this type of arrangement will, 99% of
the time, be significantly higher than the commission income you
generate with affiliate programs. If you don't want to bother with
the hassle of storing inventory and shipping orders, make
arrangements for the wholesaler to drop-ship orders to your
customers instead.

Of course, you can always create your own products as well. A
good option for an online business is a digital product such as an
e-book since production and distribution costs are extremely low.
Your customer simply downloads the product from your server to
her hard disk. But you don't have to restrict yourself to digital
products. You might choose to write a book and have it
professionally bound and printed. Or you may choose to make
your book available in both digital and traditional format with
different price points to reflect the different production and shipping


Once you have generated consistently high, targeted traffic to your
website, you can begin to think about charging for third party
advertising on some of your website real estate. The price you
can charge for banner advertising depends on your traffic whether
your advertiser pays you to simply host his banner or whether she
pays you per click-through. Particularly if your revenue depends on
click-through it is very important (both for you and your advertiser in
terms of repeat business) that your advertiser's product or service
is relevant to the overall subject matter of your website.

Your pricing would generally be set at a CPM rate, for example $20
per thousand page views. So, if your site receives 5,000 page
views a week, that's $100 a week in advertising revenue. The more
targeted your traffic, the more you can charge as your CPM.


You have, I'm sure, heard it said many times that a great way to
generate traffic to your website is to publish an ezine (electronic
magazine or newsletter). that's certainly true. Ezines are a terrific
traffic generator. But they can also be a source of revenue in their
own right.

Once you hit 1,000 subscribers (as a general rule) you can start
charging for advertising in your ezine. Again, CPM is a good
pricing model to start with.

Again, the more targeted your subscriber database, the higher your
CPM. Some very highly targeted, specialized ezines can charge
as much as $40 CPM or more. Others that are very general and
untargeted may only be able to generate $2 CPM. Again, the time
and effort you expend in targeting your market audience, the higher
your potential revenue.


The number one commodity people are looking for online is
information. Consider making your website content available on a
members-only basis, charging a membership fee for access. Your
content has to be of genuine value to your website visitors, however.
don't try this if all you're offering is a collection of other people's

The type of content that lends itself well to this type of arrangement
includes things like apartments for rent listings (eg
http://www.westsiderentals.com ), home-based job openings, that
sort of thing.

Members-only sites that consist of a collection of freely available
products and tools can also work well if, by joining, the member
saves him or herself many hours of independent searching and
collating the relevant materials.

Apart from information, entertainment-type content also lends itself
well to a pay-for-access type of arrangement. The obvious (if
unfortunate) example is the highly lucrative internet pornography
industry. Say what you will about it, it is a business model that
most online entrepreneurs would love to be able to replicate in
their own industry, if only they could generate the same level of
interest. It's that targeted traffic principle yet again!

As I said, these are just a few ideas to get you started. Once you
start implementing these, others will suggest themselves to you.
It really doesn't matter what you do so long as it works for you. By
all means, if something works well, don't stop what you're doing.
But don't rest on your laurels either. Make sure you always have
other wells to drill if today's runs dry.


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4.     Surveys and Trends

© 2017 Ryanna's Hope

The following is an extract from the current issue of Larry
Wack's excellent weekly, "Surveys and Trends".  Subscribe
using the link below for the full issue.



The FTC coined a new term: Web cramming. Consumers or small
businesses are offered a free custom-designed Web site for a
trial 30-day period. But many have reported that they've been
charged on their phone bills or received a separate invoice, even
if they had not agreed to continue service after the trial
period. Again, carefully check your phone bills.

Internet Service Provider Account Information!

If you receive an e-mail request that appears to be from your
Internet Service Provider (ISP) stating that your "account
information needs to be updated" or that "the credit card you
signed up with is invalid or expired and the information needs to
be reentered to keep your account active," do not respond without
checking with your ISP first. According to information received


Flyers with these instructions, circulating in many Southern and
Midwestern African-American communities, are attempting to trick
people into revealing personal identifying information that
could, in turn, cost them money or damage their credit ratings.

The flyers, distributed in churches or placed on the windshields
of parked cars or bulletin boards in senior centers and nursing
homes, claim that African Americans born before 1928 may be
eligible for slave reparations under a so-called "Slave
Reparation Act" and that those born between 1917 and 1926 can
apply for Social Security funds they are due because of a "fix"
in the Social Security system.

According to law enforcement officials, the claims are false.
They are being made by skilled identity thieves, who are asking
people to reveal their name, address, phone number, birthdate and
Social Security number in order to access their credit cards or
open accounts under their names without their permission or



5.     Success Quote of the Week

The absence of alternatives clears the mind marvelously.
  -- Henry Kissinger


7.     Subscription Management


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9.    Contact Information

Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email


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