A Home-Based Business Online
Editor: Elena Fawkner
Publisher: AHBBO Publishing
Contact By Email
IN THIS ISSUE
1. Welcome and Update from the Editor
2. Home-Based Business Idea of the Week - Internet
3. Article - Not a Marketer? Got an Online
Business? Guess What? You're a Marketer!
4. You Asked For It!
5. Guest Article - The Fine Art of Juggling
8. This Week's Web Site Pick
9. Next Week
11. Subscription Management
13. Contact Information
1. Welcome and
Update from the Editor
Hello again and a warm
welcome to all new subscribers!
A couple of announcements
to make this week. Firstly, as
you can see, I have
made a change to the publication date
of AHBBO. Instead
of being published on a Saturday,
starting with this issue
it will be published on a Thursday
or, occasionally, a
Friday. I am making this change for
purely selfish reasons.
Taking Carmen Slaybaugh's advice
to heart (see this week's
guest article), effective
immediately I am taking
January, AHBBO will be running a new
weekly tutorial series.
This series will focus on how to
create and publish your
own online newsletter. We will be
covering all aspects
of newsletter publishing throughout the
series including: why
you should start your own newsletter,
coming up with your
own concept, identifying your target
market, soliciting subscribers,
getting publicity, writing
and reprinting articles,
accepting classified advertising and
Valerie from Mom's Garage
will be our case
study. Each week
of the tutorial will contain two parts.
The first part will
be the lesson for that week which will
focus on one aspect
of newsletter publishing. The second
part will be Valerie's
diary for the week on her progress
following the previous
If you've been thinking
about starting your own newsletter
but haven't quite got
around to it yet, why not follow along
with us and get 2017
off to a running start?
Remember, this newsletter
is for YOU! If you have comments
or suggestions for topics
you would like to see addressed,
or would just like to
share your experiences with other
subscribers, I want
to hear from you! Please send comments,
questions and stories
to: Contact By Email
2. Home-Based Business
Idea of the Week - Internet
The staffing industry
estimates that in 2017, U.S. companies
will pay over $1 billion
to self-employed recruiters who
work from home.
The awesome earning potential that comes
with a home-based recruiting
business on the internet is no
longer a secret.
With the right training and know-how, even
people new to the industry
are making money from companies'
intense demand for their
most prized and valuable commodity
Internet recruiting involves
finding and introducing
qualified job candidates
to companies, who pay you when the
candidates you introduce
get hired. Companies compensate
recruiters for their
services on a contingency, retained, or
hourly basis (usually
$40-$100 per hour). Navigating your
way on the internet
makes running a lucrative home-based
business a more attainable
goal now than in any time in the
recruiting is gaining popularity as a home-
based business for essentially
1. There is ample
evidence that one can establish an
recruiting business for less than $200 with as
as a telephone and access to the World Wide Web.
is a low-risk home-based business that can
a healthy revenue stream.
3. All of your
work is done online and by telephone,
one to enjoy the benefits of a self-employed
4. Internet recruiting
is a cost-effective tool for
qualified candidates with good job
5. The internet
offers easy access to information in
recruiting industries such as technology, health
finance and many others.
To get the most out of
the internet, recruiters often enter
and use email as their primary source
Split-fee agreements allow one recruiter
to supply a job order
and another recruiter to supply the
the candidate is hired, the fee is split
right down the middle,
50% to both parties. A search
assignment that generates
a $16,000 fee will be split
between the two of you,
$8,000 each. This type of
frequently for dedicated recruiters,
and offers significant
earning potential, even to those who
run their business part-time.
The internet is undeniably
a money-making tool for
recruiting is not complex, and you can
easily double or triple
your income by converting your
into human ones. With the right
motivation and training,
almost anyone can achieve healthy
financial goals as an
To help you get started,
has a special offer
allowing you to receive the well-known
Recruiting 2017 audio
series and workbook, unlimited
mentoring and advice
by telephone and email, six months of
online advertising within
the HomebasedRecruiter.com network,
and a free listing in
the Recommended Recruiters directory.
Visit the site or call
(480)503-2017 to get started!
There are many more ideas
like this in AHBBO's Home Business
Ideas page at
Online Business Ideas
with more being added
all the time.
3. Article - Not a Marketer?
Got an Online Business?
You're a Marketer!
By Elena Fawkner
What's that I hear you
say? You're not a marketer? You've
got an online business
haven't you? Well, guess what, baby.
You're a marketer!
With all due respect,
I have never been too fond of what I
think of as "marketing
types". To my mind, they were always
with one, and only one, purpose in mind
at all times.
To convince me by devious means to part with
my hard-earned money.
Like if I spend $35,000 on this cute
little bubble car, rich,
handsome men will have an epiphany
and suddenly conclude
that I have style and panache and that
"something" they never realized before
they've been in search
of their entire lives. Yeah, right.
Give me a break.
Since I've been running
my own online business, though, I
have come to view "marketers"
in a new, softer light. (I'm
still not buying that
car thing though.)
Like you, I started out
with an idea. In my case it was to
create an online business
that tapped into the
of people like me wanting to break
the corporate shackles
for the "freedom" (which is a WHOLE
other article) of work-from-home
So, I identified my niche
and set about creating my first
website. As any
one of you who has built their own website
knows, the first thing
you notice when creating your site
is just how much "how-to"
information there is out there.
"Build it and they will
come" is a common internet
expression to describe
the naive expectation some of us had
when first starting
business online that all that is required
to have a hugely successful
online business is to build a
brilliant and beautiful
website that people will flock to in
droves. I'm embarrassed
to even admit this now, but when I
started out, I ACTUALLY
thought that all I had to do was
create a website and
it would automatically be found by all
the major search engines!
Reality check #1 - No-one
knows your site exists. And so
you learned that to
get people to visit your site you must
first announce its existence.
You learned then of improving
search engine rankings
and getting listed in the big
directories, of the
importance of linking and forging
Reality check #2.
No-one cares that your site exists.
If there's nothing in
it for them, that is. You learned the
first principle of ecommerce-psychology
- WIIFM. What's
In It For Me?
Reality check #3.
Even if you manage to drive traffic
to your site and then
deliver something your visitor values,
that doesn't mean they
will buy from you. You learned that
when it comes to giving
over information, whether that be
names and email addresses
or credit card numbers, online
consumers are a distrustful
lot. And rightly so.
Reality check #4.
Our predecessors have done such a
wonderful job of scamming
and spamming that we have to
overcome the presumption
in the minds of our site visitors
that we are all a bunch
So, how do we go about
convincing visitors to look at our
site; how do we go about
convincing them that we have
something to offer that
will benefit them; how do we go
about convincing them
that we will safeguard their privacy;
how do we go about convincing
them that we are honest and
reputable and professional?
Answer (in unison, please):
we MARKET ourselves. Every
day, in every way.
Every time we answer an email. Every
time we send an email.
Every time we tweak our home page.
Every time we write
an article. Every time we request a
link. Every time
we swap an ad. Every time we accept an
order. Every time
we issue a refund. Literally, with every
action we take, we are
marketing ourselves and our
What does YOUR marketing
say about YOU and YOUR business?
Start with reality check
#1, your website. Is it clean and
Does it load quickly or is it bogged
down with humongous
graphics that take so long to load that
your visitors hit the
BACK button in frustration? Is it
well designed and easy
to navigate? Is the color scheme
easy on the eye?
Is it welcoming? Does it contain full
so your visitors can actually
COMMUNICATE with you?
Or is it little more
than a long list of banners, each one
of which is linked to
that wonderful, you-beaut self-
replicating site you
got for FREE! when you joined the
Which brings us smack
into reality check #2. WIIFM? What's
in it for your visitor?
What benefit does a long list of
banners for your umpteen
different and unrelated affiliate
programs bring to your
site visitors? You've heard it
before. Hear it
again, now. C O N T E N T is K I N
Creating a website is
a LOT of hard WORK! Slapping up
affiliate program banners
is not. Any idiot can do that.
And plenty have.
What do you have to offer
that's different from the rest?
Find it and develop
it. Separate yourself from your
your niche. Give people a reason to
visit you. More
importantly, give people a reason to come
back. You want
to be bookmarked. Make your site one they
just can't put down.
Let's move onto reality
checks #3 and #4. Why should people
give over their information
to you, a total stranger? The
internet is a great,
big, level playing field. You can be a
one-man band working
out of your basement for two hours
after work each night
in your underwear and still give every
impression of being
Microsoft if you want. The internet is
the great leveler AND
it is anonymous. What's that saying?
On the internet no-one
knows how ugly you really are.
Something like that.
No-one knows WHO you are, either.
Putting my site visitor
hat on for a moment, I want to KNOW
who I'm dealing with!
I don't want to transact with a
that may or may not be legit. I
want to know your name.
I want to know your telephone
number. I'm not
going to call you. I just want to know
you're a real person
with a real voice who I can call if
I want to or if I need
to. I want your email address. I
want to know I'm dealing
with a PERSON and not an ATM.
So how do you get me
to give you my name and email address
and, maybe, eventually,
my credit card number? Simple. You
show me yours and I'll
show you mine. Let me get to know who
you are and why I should
do business with you. Be accessible.
Then, maybe, just maybe,
I'll trust you with my email
address. But show
me you won't sell my
address or give it away to anyone either.
Do that, and maybe, ten
visits from now, or twenty visits
from now, I may just
trust you enough to give you my credit
4. You Asked For It!
Over the past few weeks
I've received a few emails from UK
the dearth of practical home-based
and opportunities for those located
in the UK.
If you're in the UK,
check out the Internet Homeworking
opportunities in a broad
range of areas such as freelance
work in proofreading,
translation, research, secretComic Sans MS and
writing; internet based
opportunities; details of companies
offering clerical, craft
and assembly work; and telephone
an extensive list of UK-related sources
for the would-be home
MONDAY MEMO! All New
Ezine Dedicated to Upgrading
Professionalism on the
Web. Sick & tired of trying to run a
on the Web? Ready to do something
about it? Content
rich with fresh, colorful articles -
humor - motivation -
Sound Off column.
5. Guest Article - The
Fine Art of Juggling
by Carmen Slaybaugh
Fortunate, indeed, is
the man who takes exactly the right
measure of himself,
and holds a just balance between
what he can acquire
and what he can use. - Peter Mere
Do you ever feel like
your life is one big circus and you
are the clown in the
middle ring juggling for dear life? The
only thing is, though,
you aren't tossing around bowling
pins or brightly colored
balls - you're trying to keep your
life in balance. And,
you know if you drop just one, the
rest may very well come
tumbling down right behind it.
"Okay," you say. "I hear
what you're sayin, and I'll get
right to it. That is,
when I get a second." Exactly my point.
You have to start putting
the cart behind the horse, not the
other way around, before
you will get anywhere. And, while
you may have reaped
some of the rewards life has to offer,
if you don't have your
life properly ordered, you'll never
have the time really
to enjoy those newly won perks.
Before you can start
putting things in their proper order in
your life, you need
to know what is causing you to run
around in constant chaos
in the first place. Though there
are many possible culprits
available to throw monkey
wrenches in your gears,
we'll take a look at five of the top
The first is not being
able to say the word "no." Let me use
the recently popular
phrase, "What part of 'no' don't you
understand?" Maybe you
say yes so people will keep thinking
you're a great gal.
Or, you feel like you owe the person
asking some favor. Whatever
the reason, by not using this
word, you are pouring hot sauce on your
life. Remember, it's
not so much the quantity of things we do
in life, but the level
of quality that we do them.
Be honest with yourself.
Does your life resemble a person
who is constantly jumping
from one sinking boat to the next?
Are you just finishing
fixing one problem, when the next one
comes popping up? Are
you reacting, rather than acting?
Sometimes, those "must
handle now" problems aren't the
most important ones
in the long run. The worse thing about
being a crisis caretaker
is that it can be addictive. You
begin to relate your
self-worth to the number of chaotic
situations you have
in your life. Even to the point of
the chaos or putting yourself in a
position to have this
turmoil in your life.
"Excuse me, where were
we?" is what at least one of you out
there is saying right
now. You've let yourself become
distracted. You quit
paying attention. In the morning you
get up, raring to go.
Your day's goals firmly in your mind.
But, when you start
to work on one project, something draws
your attention away.
It might be a phone call or commercial
on the radio. And, pretty
soon, you "wake up" to find
yourself immersed in
some other project or maybe just
looking out your office
Now, don't get me wrong.
It's healthy to relax and let your
mind wander - at the
right times, though. Your
be a sign of some underlying problem
you have with the project
or person. And, you might need to
reexamine it more closely
to see if your lack of interest is
more closely associated
with some problem and not simply you
taking a reality break
during the day.
How about the person
who takes on one more commitment than
he really can handle.
Who is always running around, going at
the speed of light?
This person is so busy, he doesn't have
time to think. In fact,
the person this guy may be avoiding
is none other than himself.
As long as he stays so busy, he
doesn't have time to
take a good hard look at himself. He
doesn't have to face
the mirror and deal with his own demons.
This person is a walking
time bomb. Just because he doesn't
want to cope with his
problems, doesn't mean they simply go
away. Actually, this
denial makes them grow bigger and bigger.
Out of sight is not
out of mind.
The last big destroyer
of balance is stagnation. Each of us
are dynamic individuals.
Even if the change is almost
undetectable, you are
changing each day. You are, in spite
of yourself, growing.
You may have had a wonderfully
balanced life when you
first began your home business, but
now, two years up and
running, situations have changed, but
you haven't. Like any
plan, you need to take time to
reexamine your life
and update your personal one. Look at
your commitments to
your business, your family and, most
importantly, to yourself.
And, it's important you put
yourself first. If you
aren't happy, then how do you expect
to make those around
you happy? Honestly, the greatest gift
you can give to anyone
is taking care of yourself first.
Balance is a very personal
subject. What is ideal for one,
would be manic for another.
But, taking time to truly look
at your life now and
where you want it go, you can find that
unique level of balance
all your own. Once you have it, you
will see just how much
more you will get out of your life and
how much more you will
have to give to others.
Reprinted in association with FindYourDream -
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8. This Week's Web Site
Pick - BigNoseBird.com
A real find for the webmaster
in all of us. BigNoseBird.com
is a veritable goldmine
of FREE scripts, graphics and
tutorials on pretty
much anything you would ever want to do
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9. Next Issue
That's it for this week,
everyone. Here's what's in store
for the next issue:
-> Home-Based Business
Idea of the Week: Online Newspaper
-> Feature Article:
But It Wasn't Supposed to BE like this!
-> Guest Article: It
could be yours! Please send original
Contact By Email
-> More great Freebies
Thanks for being with
us and have a great week everyone.
11. Subscription Management
To SUBSCRIBE to this
To UNSUBSCRIBE or get
removed from this Newsletter:
If you find this newsletter
valuable, please forward it
in its entirety to your
friends, family and associates!
13. Contact Information
Elena Fawkner, Editor
A Home-Based Business
Contact By Email