Do You Have an Online Business - But Your Not a Marketer?

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A Home-Based Business Online
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December 9

    Editor: Elena Fawkner
Publisher: AHBBO Publishing

   Contact By Email

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IN THIS ISSUE
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1.   Welcome and Update from the Editor
2.   Home-Based Business Idea of the Week - Internet
   Recruiting
3.   Article - Not a Marketer? Got an Online
   Business? Guess What? You're a Marketer!
4.   You Asked For It!
5.   Guest Article - The Fine Art of Juggling
6.   Freebies
8.   This Week's Web Site Pick
9.   Next Week

11. Subscription Management

13. Contact Information

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1. Welcome and Update from the Editor
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Hello again and a warm welcome to all new subscribers!

~*~*~*~

A couple of announcements to make this week. Firstly, as
you can see, I have made a change to the publication date
of AHBBO. Instead of being published on a Saturday,
starting with this issue it will be published on a Thursday
or, occasionally, a Friday. I am making this change for
purely selfish reasons. Taking Carmen Slaybaugh's advice
to heart (see this week's guest article), effective
immediately I am taking weekends off!

Secondly, commencing January, AHBBO will be running a new
weekly tutorial series. This series will focus on how to
create and publish your own online newsletter. We will be
covering all aspects of newsletter publishing throughout the
series including: why you should start your own newsletter,
coming up with your own concept, identifying your target
market, soliciting subscribers, getting publicity, writing
and reprinting articles, accepting classified advertising and
more.

Valerie from Mom's Garage will be our case
study. Each week of the tutorial will contain two parts.
The first part will be the lesson for that week which will
focus on one aspect of newsletter publishing. The second
part will be Valerie's diary for the week on her progress
following the previous week's lesson.

If you've been thinking about starting your own newsletter
but haven't quite got around to it yet, why not follow along
with us and get 2017 off to a running start?

~*~*~*~

Remember, this newsletter is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to: Contact By Email

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2. Home-Based Business Idea of the Week - Internet
Recruiting
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The staffing industry estimates that in 2017, U.S. companies
will pay over $1 billion to self-employed recruiters who
work from home. The awesome earning potential that comes
with a home-based recruiting business on the internet is no
longer a secret. With the right training and know-how, even
people new to the industry are making money from companies'
intense demand for their most prized and valuable commodity
-- employees!

Internet recruiting involves finding and introducing
qualified job candidates to companies, who pay you when the
candidates you introduce get hired. Companies compensate
recruiters for their services on a contingency, retained, or
hourly basis (usually $40-$100 per hour). Navigating your
way on the internet makes running a lucrative home-based
business a more attainable goal now than in any time in the
past. Internet recruiting is gaining popularity as a home-
based business for essentially five reasons:

1. There is ample evidence that one can establish an
    internet recruiting business for less than $200 with as
    little as a telephone and access to the World Wide Web.
2. Recruiting is a low-risk home-based business that can
    generate a healthy revenue stream.
3. All of your work is done online and by telephone,
    allowing one to enjoy the benefits of a self-employed
    lifestyle at home.
4. Internet recruiting is a cost-effective tool for
    matching qualified candidates with good job
    opportunities.
5. The internet offers easy access to information in
    popular recruiting industries such as technology, health
    care, finance and many others.

To get the most out of the internet, recruiters often enter
split-fee agreements and use email as their primary source
for communication. Split-fee agreements allow one recruiter
to supply a job order and another recruiter to supply the
candidate. If the candidate is hired, the fee is split
right down the middle, 50% to both parties. A search
assignment that generates a $16,000 fee will be split
between the two of you, $8,000 each. This type of
collaboration occurs frequently for dedicated recruiters,
and offers significant earning potential, even to those who
run their business part-time.

The internet is undeniably a money-making tool for
recruiters. Internet recruiting is not complex, and you can
easily double or triple your income by converting your
electronic relationships into human ones. With the right
motivation and training, almost anyone can achieve healthy
financial goals as an internet recruiter.

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To help you get started, http://www.homebasedrecruiter.com
has a special offer allowing you to receive the well-known
Recruiting 2017 audio series and workbook, unlimited
mentoring and advice by telephone and email, six months of
online advertising within the HomebasedRecruiter.com network,
and a free listing in the Recommended Recruiters directory.
Visit the site or call (480)503-2017 to get started!

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There are many more ideas like this in AHBBO's Home Business
Ideas page at and
Online Business Ideas page at
with more being added
all the time.

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3. Article - Not a Marketer? Got an Online Business?
Guess What? You're a Marketer!
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By Elena Fawkner

What's that I hear you say? You're not a marketer? You've
got an online business haven't you? Well, guess what, baby.
You're a marketer!

With all due respect, I have never been too fond of what I
think of as "marketing types". To my mind, they were always
supreme manipulators with one, and only one, purpose in mind
at all times. To convince me by devious means to part with
my hard-earned money. Like if I spend $35,000 on this cute
little bubble car, rich, handsome men will have an epiphany
and suddenly conclude that I have style and panache and that
certain irresistible "something" they never realized before
they've been in search of their entire lives. Yeah, right.
Give me a break.

Since I've been running my own online business, though, I
have come to view "marketers" in a new, softer light. (I'm
still not buying that car thing though.)

Like you, I started out with an idea. In my case it was to
create an online business that tapped into the
entrepreneurial spirit of people like me wanting to break
the corporate shackles for the "freedom" (which is a WHOLE
other article) of work-from-home self-employment.

So, I identified my niche and set about creating my first
website. As any one of you who has built their own website
knows, the first thing you notice when creating your site
is just how much "how-to" information there is out there.
"Build it and they will come" is a common internet
expression to describe the naive expectation some of us had
when first starting business online that all that is required
to have a hugely successful online business is to build a
brilliant and beautiful website that people will flock to in
droves. I'm embarrassed to even admit this now, but when I
started out, I ACTUALLY thought that all I had to do was
create a website and it would automatically be found by all
the major search engines!

Reality check #1 - No-one knows your site exists. And so
you learned that to get people to visit your site you must
first announce its existence. You learned then of improving
search engine rankings and getting listed in the big
directories, of the importance of linking and forging
strategic alliances.

Reality check #2. No-one cares that your site exists.
If there's nothing in it for them, that is. You learned the
first principle of ecommerce-psychology - WIIFM. What's
In It For Me?

Reality check #3. Even if you manage to drive traffic
to your site and then deliver something your visitor values,
that doesn't mean they will buy from you. You learned that
when it comes to giving over information, whether that be
names and email addresses or credit card numbers, online
consumers are a distrustful lot. And rightly so.

Reality check #4. Our predecessors have done such a
wonderful job of scamming and spamming that we have to
overcome the presumption in the minds of our site visitors
that we are all a bunch of crooks.

So, how do we go about convincing visitors to look at our
site; how do we go about convincing them that we have
something to offer that will benefit them; how do we go
about convincing them that we will safeguard their privacy;
how do we go about convincing them that we are honest and
reputable and professional?

Answer (in unison, please): we MARKET ourselves. Every
day, in every way. Every time we answer an email. Every
time we send an email. Every time we tweak our home page.
Every time we write an article. Every time we request a
link. Every time we swap an ad. Every time we accept an
order. Every time we issue a refund. Literally, with every
action we take, we are marketing ourselves and our
businesses.

What does YOUR marketing say about YOU and YOUR business?

Start with reality check #1, your website. Is it clean and
professional looking? Does it load quickly or is it bogged
down with humongous graphics that take so long to load that
your visitors hit the BACK button in frustration? Is it
well designed and easy to navigate? Is the color scheme
easy on the eye? Is it welcoming? Does it contain full
contact information so your visitors can actually
COMMUNICATE with you?

Or is it little more than a long list of banners, each one
of which is linked to that wonderful, you-beaut self-
replicating site you got for FREE! when you joined the
affiliate program?

Which brings us smack into reality check #2. WIIFM? What's
in it for your visitor? What benefit does a long list of
banners for your umpteen different and unrelated affiliate
programs bring to your site visitors? You've heard it
before. Hear it again, now. C O N T E N T is K I N G.
Creating a website is a LOT of hard WORK! Slapping up
affiliate program banners is not. Any idiot can do that.
And plenty have.

What do you have to offer that's different from the rest?
Find it and develop it. Separate yourself from your
competition. Find your niche. Give people a reason to
visit you. More importantly, give people a reason to come
back. You want to be bookmarked. Make your site one they
just can't put down.

Let's move onto reality checks #3 and #4. Why should people
give over their information to you, a total stranger? The
internet is a great, big, level playing field. You can be a
one-man band working out of your basement for two hours
after work each night in your underwear and still give every
impression of being Microsoft if you want. The internet is
the great leveler AND it is anonymous. What's that saying?
On the internet no-one knows how ugly you really are.
Something like that. No-one knows WHO you are, either.

Putting my site visitor hat on for a moment, I want to KNOW
who I'm dealing with! I don't want to transact with a
personality-free website that may or may not be legit. I
want to know your name. I want to know your telephone
number. I'm not going to call you. I just want to know
you're a real person with a real voice who I can call if
I want to or if I need to. I want your email address. I
want to know I'm dealing with a PERSON and not an ATM.

So how do you get me to give you my name and email address
and, maybe, eventually, my credit card number? Simple. You
show me yours and I'll show you mine. Let me get to know who
you are and why I should do business with you. Be accessible.
Then, maybe, just maybe, I'll trust you with my email
address. But show me your privacy policy first. Promise
me you won't sell my address or give it away to anyone either.

Do that, and maybe, ten visits from now, or twenty visits
from now, I may just trust you enough to give you my credit
card number.

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4. You Asked For It!
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Over the past few weeks I've received a few emails from UK
subscribers bemoaning the dearth of practical home-based
business-related sites and opportunities for those located
in the UK.

If you're in the UK, check out the Internet Homeworking
Directory at for
opportunities in a broad range of areas such as freelance
work in proofreading, translation, research, secretComic Sans MS and
writing; internet based opportunities; details of companies
offering clerical, craft and assembly work; and telephone
work. Includes an extensive list of UK-related sources
for the would-be home worker.

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MONDAY MEMO! All New Ezine Dedicated to Upgrading
Professionalism on the Web. Sick & tired of trying to run a
professional business on the Web? Ready to do something
about it? Content rich with fresh, colorful articles -
humor - motivation - Sound Off column.

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5. Guest Article - The Fine Art of Juggling
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by Carmen Slaybaugh

Fortunate, indeed, is the man who takes exactly the right
measure of himself, and holds a just balance between
what he can acquire and what he can use. - Peter Mere
Latham

Do you ever feel like your life is one big circus and you
are the clown in the middle ring juggling for dear life? The
only thing is, though, you aren't tossing around bowling
pins or brightly colored balls - you're trying to keep your
life in balance. And, you know if you drop just one, the
rest may very well come tumbling down right behind it.

"Okay," you say. "I hear what you're sayin, and I'll get
right to it. That is, when I get a second." Exactly my point.
You have to start putting the cart behind the horse, not the
other way around, before you will get anywhere. And, while
you may have reaped some of the rewards life has to offer,
if you don't have your life properly ordered, you'll never
have the time really to enjoy those newly won perks.

Before you can start putting things in their proper order in
your life, you need to know what is causing you to run
around in constant chaos in the first place. Though there
are many possible culprits available to throw monkey
wrenches in your gears, we'll take a look at five of the top
contenders.

The first is not being able to say the word "no." Let me use
the recently popular phrase, "What part of 'no' don't you
understand?" Maybe you say yes so people will keep thinking
you're a great gal. Or, you feel like you owe the person
asking some favor. Whatever the reason, by not using this
itsy-bitsy two-letter word, you are pouring hot sauce on your
life. Remember, it's not so much the quantity of things we do
in life, but the level of quality that we do them.

Be honest with yourself. Does your life resemble a person
who is constantly jumping from one sinking boat to the next?
Are you just finishing fixing one problem, when the next one
comes popping up? Are you reacting, rather than acting?
Sometimes, those "must handle now" problems aren't the
most important ones in the long run. The worse thing about
being a crisis caretaker is that it can be addictive. You
begin to relate your self-worth to the number of chaotic
situations you have in your life. Even to the point of
subconsciously creating the chaos or putting yourself in a
position to have this turmoil in your life.

"Excuse me, where were we?" is what at least one of you out
there is saying right now. You've let yourself become
distracted. You quit paying attention. In the morning you
get up, raring to go. Your day's goals firmly in your mind.
But, when you start to work on one project, something draws
your attention away. It might be a phone call or commercial
on the radio. And, pretty soon, you "wake up" to find
yourself immersed in some other project or maybe just
looking out your office window.

Now, don't get me wrong. It's healthy to relax and let your
mind wander - at the right times, though. Your
distractability might be a sign of some underlying problem
you have with the project or person. And, you might need to
reexamine it more closely to see if your lack of interest is
more closely associated with some problem and not simply you
taking a reality break during the day.

How about the person who takes on one more commitment than
he really can handle. Who is always running around, going at
the speed of light? This person is so busy, he doesn't have
time to think. In fact, the person this guy may be avoiding
is none other than himself. As long as he stays so busy, he
doesn't have time to take a good hard look at himself. He
doesn't have to face the mirror and deal with his own demons.
This person is a walking time bomb. Just because he doesn't
want to cope with his problems, doesn't mean they simply go
away. Actually, this denial makes them grow bigger and bigger.
Out of sight is not out of mind.

The last big destroyer of balance is stagnation. Each of us
are dynamic individuals. Even if the change is almost
undetectable, you are changing each day. You are, in spite
of yourself, growing. You may have had a wonderfully
balanced life when you first began your home business, but
now, two years up and running, situations have changed, but
you haven't. Like any plan, you need to take time to
reexamine your life and update your personal one. Look at
your commitments to your business, your family and, most
importantly, to yourself. And, it's important you put
yourself first. If you aren't happy, then how do you expect
to make those around you happy? Honestly, the greatest gift
you can give to anyone is taking care of yourself first.

Balance is a very personal subject. What is ideal for one,
would be manic for another. But, taking time to truly look
at your life now and where you want it go, you can find that
unique level of balance all your own. Once you have it, you
will see just how much more you will get out of your life and
how much more you will have to give to others.

Reprinted in association with FindYourDream -
the home-based connection.
http://www.findyourdream.com

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6. Freebies
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-> E-Book - How to Make Money on the Internet With Affiliate
   Programs
   The author of this e-book is not shy about plugging the
   affiliate programs she is signed up for but don't let
   that put you off. There is a lot of good, basic
   information here.

-> E-Book - Lifestyles Publishing's Holiday Collection
   Only partly business-related but it has a wonderful
   collection of feel-good stuff that's just in time for
   the holidays. We all deserve a break right about now,
   anyway. A product from Ruth Townsend of Directory
   of Ezines fame.

-> Software - My Motivator
   http://www.mymotivator.com
   Online goal setting software. Lock in those New Year's
   resolutions!

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If you're new to A Home-Based Business Online, be sure to
visit and
for the many free
e-books and reports (with complete reprint and resell rights)
that have been made available to subscribers over the past
few weeks.

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*** Free Cool-Sites Newsletter ***
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http://www.topica.com/lists/RobswURLd - OR -

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8. This Week's Web Site Pick - BigNoseBird.com
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http://www.bignosebird.com

A real find for the webmaster in all of us. BigNoseBird.com
is a veritable goldmine of FREE scripts, graphics and
tutorials on pretty much anything you would ever want to do
with your website. Pick up CGI scripts, HTML tricks and
tutorials, more than 1,000 truetype fonts, DHTML scripts,
thousands of icons and clipart images, instant web graphics,
cartoon fonts and much more.

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9. Next Issue
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That's it for this week, everyone. Here's what's in store
for the next issue:

-> Home-Based Business Idea of the Week: Online Newspaper
-> Feature Article: But It Wasn't Supposed to BE like this!
-> Guest Article: It could be yours! Please send original
article submissions to
Contact By Email
-> More great Freebies

Thanks for being with us and have a great week everyone.

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11. Subscription Management
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To SUBSCRIBE to this Newsletter:
http://www.ahbbo.com/ezine.html

To UNSUBSCRIBE or get removed from this Newsletter:

If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!

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13. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email

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