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                                   A Home-Based Business Online


                           Practical home business ideas, strategies
                              and resources for the work-from-home
                                               entrepreneur

                                          December 10, 2000

                                         Editor: Elena Fawkner
                                   Publisher: Fawkner Publishing
                                        http://www.ahbbo.com
                                    Contact By Email




ATTENTION: You're receiving this ezine because you, or
someone using your email address, subscribed. There is no
other way of being added to this list.  If you'd like to remove
your address from the AHBBO subscriber list, please see the
instructions in segment 8. below.  Please note you CANNOT
be unsubscribed from AHBBO by replying to this email.  The
AHBBO subscriber list is NOT made available to other
companies or individuals.  I value every subscriber and respect
your privacy.



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                                          IN THIS ISSUE


1.      Welcome and Update from Elena
2.      Home-Based Business Idea of the Week - Cable TV Spots
3.      Feature Article - The Internet Is Another Medium ... Not
        Another Planet!
4.      Tips for Newbies
5.      This Week's Subscriber Web Site Pick
6.      Advertise in A Home-Based Business Online
7.      Subscription Management
8.      Caveat Emptor
9.      Contact Information



1.      Welcome and Update from Elena


Hello again and a warm welcome to all the new subscribers who
have joined us since the last issue!

This is the last issue of AHBBO for 2000.  The next issue will
be published January 7.  For this, the last issue of 2000, the year
of the great internet shakeout, perhaps the first of many, I wanted
to write an article that would kind of sum up the realities of this
ride we're all on.  Then I realized I'd already written it.  One of my
first articles was "The Internet Is Another Medium ... Not Another
Planet!".  I wrote it shortly after creating the first AHBBO website.
And I created the first AHBBO website in response to the very
things I wrote about in that article.  So, I think it's fitting to end
2000 with that article as it is as relevant today, perhaps even
more so, than when it was first written over a year and a half
ago.

I'd like to take this opportunity to wish every one of you who
celebrate Christmas a happy, safe and prosperous Christmas and
New Year. 

As always, thanks for reading and I hope you enjoy this week's
issue.

Remember, this ezine is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email .





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how to use the Internet to make money with your computer?
Enter Joe Robson and Tom Glander to the rescue.  Visit
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(3/7)

------

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(3/7)



2.      Home-Based Business Idea of the Week - Cable TV Spots


If you have cable, you've no doubt seen local advertising on most
of the channels. There are three ways a local business could
produce a commercial. One, they could do it themselves (and we
all know what that looks like); two, they could have the local cable
business do it for them (which can also look quite amateurish); or
they can have an outside individual do the production. This is where
you come in.

If your video skills are top-notch, you can produce excellent
commercials for local businesses at agreeable prices. If you have
marketing skills, so much the better, but it's not an absolute
requirement. As long as you can clearly answer the "4 W"
questions (who, what, where and why), your commercial will be
good.

The only drawback to this business is that you should use 3/4 inch
broadcast format video, which is incompatible with a home
videocamera. A camera for this type of videotape usually costs around
$3000, less if it's used. There is a way around this expense, though.

The rest of this report is at http://www.ahbbo.com/cabletv.html

------

There are many more ideas like this at the AHBBO Home
Business Ideas page at http://www.ahbbo.com/ideas.html
with more being added all the time.




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(7/7)

------

You can make money at home creating and selling homemade
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(7/7)



3.      Feature Article - The Internet Is Another Medium ...
        Not Another Planet!


© 1999 Elena Fawkner

Just finished clearing out my email inbox. Again. As usual, at
least 60% spam. By the time I finish the first draft of this
article I know it will be full again. I usually just delete spam
unread but every now and again I'll open up something that looks
like it might be interesting ... you never know when you're going
to find a gem amongst all the rubble, right? No gems this week,
I'm afraid. Just more of the same old same old.

One thing that seems to be becoming more and more common
among the dross are ads for "business opportunities" that are
described as "turn-key". If you believe the hype, all that you
need to do to make a squillion from one of these so-called
"business opportunities" is turn your computer on in the morning,
place a couple of classified ads, and watch the money roll on in.

In particular, you need never, EVER do any really hard work ...
one or two hours a week tops and you'll be pulling in $20,000 a
month! All the work's done FOR you, not BY you! The geniuses
who devised this brilliant new "turn-key business" (and who, you
will note, are prepared to hand over their sure-fire goldmine
opportunity to you free of charge) have already done all the hard
work; they even provide you with a free 125 page website just
designed to SELL, SELL, SELL! But of course YOU don't have to
do anything of the sort. There is ABSOLUTELY NO SELLING OR
CONTACT REQUIRED!!!! Right? WRONG.

Please. What ever happened to providing a real, genuine and
useful service? Why do some people think that the internet has
dispensed with the need for business basics? What value do
these self-replicating websites bring to the e-commerce economy?
What are they other than opportunities for people to sell a
business opportunity website to someone who wants to sell a
business opportunity website? At the end of the day, their
contribution to e-commerce is a big, fat ZERO.

When did "work" become such a dirty word? What is it about the
internet that makes otherwise intelligent people think the
money's just going to magically roll in without any effort on
their part? They may as well believe in the Easter Bunny. The
real world doesn't work that way, so why should the internet be
any different?

Contrary to what some people seem to believe, a computer does
NOT become an ATM the minute it is connected to the internet.
The way these people approach their online businesses you'd swear
they think their computer is going to dispense cash out of the
floppy disk aperture every time they turn it on.

Perhaps the reason some people think this way is the "free"
culture of the internet. There seems to be an expectation of
having to pay for a computer and internet access, but thereafter,
everything should be free. What these people soon learn,
however, is that on the internet, as well as in real life, you
get what you pay for.

The internet is just another medium for doing business. Nothing
more, nothing less. Granted, it is a powerful and revolutionary
technological force and its potential is truly staggering. But
business principles and ethics are still alive and well and
NECESSARY. There is no such thing as a free lunch and that is
just as true for the internet as it is in the "real world".

Those who can combine sound business practices while at the same
time exploiting the awesome potential the internet offers are the
ones who will truly succeed.

------

** Reprinting of this article is welcome! **

This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to
mailto:mediumplanet@fawkner.com .





SECRETS TO A SUCCESSFUL WEBSITE REVEALED!
Everything you ever wanted to know about exactly how to build
and promote your own business on the Internet that can make
you a fortune. Discover exactly what works & what doesn't! For
details, visit http://www.roibot.com/w.cgi?R5469_secrets
(6/7)

------

This STUPID LITTLE AD can put up to $500/wk or more in YOUR
bank account. How? I'd explain right here, but that would increase
my overhead, which, by common sense, decreases profits. For a
complete description, please send an inquiry via email to:
mailto:iixtra-incomeii@aweber.com .
(1/1)



4.      Tips for Newbies


TIP #1: How to properly remove programs from your computer:

Windows 95 (and 98) has a little program that helps you
delete applications safely and CORRECTLY. Why correctly?
Because a lot of new software leaves entries in the Registry,
and unless you uninstall your programs, the excess code gets
left behind. Not so tidy. So when you want to delete an
application, follow these steps:

1. Click Start.
2. Choose Settings + Control Panel.
3. In the Control Panel window, double-click the Add/Remove
Programs icon.
4. Under "The following software can be automatically removed
by Windows..." select the application you want to remove.
5. Click Add/Remove and follow the instructions to remove the
application. It will show you dialog boxes to assist you in the
process.

TIP #2: How to start your programs in their minimized state:

Assuming you've already placed a shortcut in the Startup folder,
right-click the shortcut and select Properties. Click the Shortcut
tab, click the down arrow next to Run, and select Minimized.
Click OK, and from now on, starting Windows will launch that
application and then send it directly to your Taskbar.

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------

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(1/1)



5.      This Week's Subscriber Web Site Pick - Bizetimes.com


http://www.bizetimes.com

Long-time subscriber Lana Scroggins emailed me yesterday to
say that she'd just finished the very first issue of her new
newsletter and wanted me to take a look at it.  I did and it was
excellent.  So was her website so I invited her to give me some
background so I could feature it here this week.  Here's Lana's
response:

"Background is that I got started building the site about two years
ago and then last year I got breast cancer.  It was just about
the time you came out with your newsletter tutorial and I studied
it and decided that I could do a newsletter.  But then I got sick
and during that time when I wasn't feeling so well, I read your
newsletters and Kim Skinner's newsletters and several other
people that advertise in yours and Kim's newsletters and tried to
keep up with what was going on in the online marketing world
through your newsletters.

"Then a friend of mine wanted me to do some research for her on
Affiliate Marketing and so I did that and decided that I would take
all that and put it into my website. She gave me permission to use
all the information we had gathered and I have it in pieces ready to
load into my web pages.

"So, I know there are a lot of sites on online marketing already out
there and on affiliate marketing also and you always said to get a
niche for your site and so I decided to put all of the good affiliate
marketing sites together and link to them instead of trying to
compete with them.

"I have people come to my site to find where to go to find the
best sites in online marketing and affiliate marketing. My plans
are to link to your site, Kim Skinner's site, Ken Evoy's site, Ruth
Townsend's site, and several others that are too numerous to
mention.

"But, it has seemed like over the last year while I was sick and I
just read and studied all of your information in your newsletter and
website that several of you are advertising in each other's
newsletters and are kind of partnering up to get more people to
your sites. I find your ads in their newsletters and their ads in
yours and so it seems that you all are advertising in each other's
newsletters because it works to get more people to your site.

"Now I am feeling better and not having any more chemo or
radiation and on the road to recovery and I am ready to make
money with my newsletter and website. I am accepting free ads
for the newsletter because I just have almost 200 subscribers so
far and I would like to have more. I think I have heard you or
someone in the group I subscribe to that you don't start charging
for ads until you have about 1000 subscribers.

Thanks again,

Lana Scroggins
mailto:webmaster@bizetimes.com

"P.S. I also am looking for some good ways to advertise our latest
product that we have just released with the company I work with.
It is a Non-Surgical Face Lift. This thing is hot and everyone
loves it.  One reason we love it so much is you can tell it's working
after just one application. So, I am looking for some good advertising
places that work, so if you know of any that you have been
successful with and want to pass along that would be very much
appreciated."

------

First off, Lana, congratulations on being on the mend and very best
wishes (from all of us, I'm sure) for a full and complete recovery.

A couple of points Lana raises are worth highlighting.  The first
is the importance of focusing on your niche.  I've said it over
and over (Lana was obviously paying attention!), you cannot be all
things to all people.  Period.  Especially online.  There will always
be someone with a bigger and better mousetrap.  The key is to
carve out your own little corner of the 'net and make it your own.
Then you don't have to think about what everyone else is doing. 
Just concentrate on what you're doing and run your own race. 
For more on finding your niche, read "What's Your Niche?".  It's
at http://www.ahbbo.com/niche.html .

The second thing Lana mentions is this business of groups of
people getting together and cross-promoting.  This is another
very important strategy for generating traffic, subscribers and
business.  The Internet is kind of like Los Angeles.  When you
first arrive, it's just huge and vast and sprawling.  There is no
real "hub" as such.  You kind of just land and have to work out
where you belong -- find your niche, in other words!  You begin
to realize after a while, though, that where you're going wrong
is trying to look at it as a whole.  The trick is to zero in on
neighborhoods that you like.  Break it down into more manageable,
bite-size pieces.  So form alliances with fellow webmasters and
publishers and cross-promote yourselves.  You'll find it's very
effective at generating traffic and ezine subscribers, not to mention
creating your own neighborhood that you will feel right at home in.

Finally, Lana, that non-surgical facelift thing, it's really not my
niche so I don't know the best place to advertise, but consider
this a freebie.  :-)

------

If you want your site seen by thousands, write and tell me
about it!  But make sure it's one you've created yourself
or have had created especially for you.  No self-replicating affiliate
sites please. 
mailto:elena@fawkner.com?subject=website_pick



6. Advertise in A Home-Based Business Online


A zero tolerance policy applies at AHBBO in relation to
undeliverable mail. This means that the recipient address
for emails returned "undeliverable" (including where the
recipient's mailbox is full) is automatically deleted from
the AHBBO subscriber database.

This policy has been introduced to more accurately reflect,
in the subscriber numbers, the number of eyes who will
actually see your ad. Because AHBBO classified ad rates
are calculated on a $CPM basis, this policy is intended to
maximize the return on your advertising dollar.

Current ad rates, subscription numbers and placement details
are at http://www.ahbbo.com/advertising.html . Choose from
sponsor ads, single ad placements, Ad Paks (4 ads for the
price of 3), Super Ad Paks (8 ads for the price of 5) and
exclusive mailings.



7. Subscription Management


Please note: email addresses for ALL returned mails are
automatically deleted from the AHBBO subscriber database.
If you have a free email account and want to continue
receiving this ezine, please make sure you clear out your
mailbox on a regular basis!

To SUBSCRIBE to this Newsletter
mailto:subscribers@fawkner.com?subject=subscribe

To UNSUBSCRIBE from this Newsletter
mailto:subscribers@fawkner.com?subject=unsubscribe
(Processing of unsubscriptions is automated. Please make
sure that your email is sent from the account you subscribed
with otherwise you will not be unsubscribed.  If you've tried
to unsubscribe but keep receiving AHBBO, please make
sure you've tried to unsubscribe with the address you
subscribed with before contacting me.)

To CHANGE your Subscription Address
mailto:subscribers@fawkner.com?subject=change_address
and in the body of the email tell me what your old address
was and what it needs to be changed to.

If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!



8. Caveat Emptor


Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.

All advertisements are accepted in good faith. However,
advertisers are solely responsible for the content and
accuracy of their classified advertisements and no
warranties are given, nor responsibility accepted, by the
editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
out your own due diligence!



9. Contact Information


Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.ahbbo.com


Copyright © 1999-2001 Fawkner Publishing
All Rights Reserved