A Home-Based Business Online
Issue 164 : December 16, 2012
Sent to 14,729 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: AHBBO Publishing
Contact By Email
1. Welcome and Update from Elena
2. Home Business Idea of the Week
3. Feature Article - Imagine
4. Surveys and Trends
5. Success Quote of the Week
6. Advertise with AHBBO
7. Subscription Management
9. Contact Information
1. Welcome from Elena
Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
This week's feature article is for those of you involved in, or
contemplating becoming involved in, network marketing.
For so many the focus seems to be building a huge downline
as if that were an end unto itself. But a huge downline is
worthless if all you have is a huge number of people all
doing the same thing - nothing. Far better to have fewer
people all doing something. "Imagine" is at segment 3.
As always, thanks for reading and I hope you enjoy this
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
2. Home Business Idea of the Week - Online Copywriter
Here's a business idea for those of you out there who are good
at putting words together. Why not refine that skill by learning
what it takes to be a good copywriter in the online environment
and offering your services to those in need of such a service
(and there are PLENTY of them out there)?
There are many, many resources for learning about copywriting
online, some free, some not.
When you start your research you will quickly learn the common
denominator - AIDA - Attention, Interest, Desire, Action. Master
the AIDA principle as it applies to online copywriting and you will
be well placed to offer a valuable service to internet marketers
without the time, ability or inclination to master the skill of
effective copywriting for themselves.
You will find as you progress in your research that copywriting
for the online environment is a very different proposition to what
works in the offline world. One major difference is that your
copywriting has to be geared with the search engines in mind.
Anyone looking to you to create copy for a home page will,
even if they don't express their needs in these terms, be
expecting that the copy you produce will be written not only
to grab and keep the attention of the reader and motivate him
or her to action, but also to optimize the page for search
engine purposes. This means understanding the importance of
keywords and how to write keyword-rich copy without
compromising the effectiveness of the message of the copy.
This can be tricky.
For this reason, your greatest investment in this business will
be the time you need to spend to equip yourself with the
necessary skills to be an effective online copywriter. Once
you have this skill mastered, however, it's simply a matter of
creating your own website (which, of course, will be a shining
example of the quality of your work) and generating publicity.
In terms of what you can offer from your website, consider in
addition to copy for webpages, add-on services such as
drafting of sales letters for use by your clients in their
autoresponder marketing campaigns, preparation of press
releases and a classified ad service. You may then want to
extend your reach to more general site promotion areas such
as optimization of existing webpages for improvement in search
engine rankings to a fully-fledged promotion service.
This is just one of over 130 ideas from the new "Practical Home
Business Ideas From AHBBO" e-book. Find out more at
Home Based Business Ideas .
3. Feature Article: Imagine
© 2017 Elena Fawkner
Imagine a world where everyone tells it like it is. Rather
than as it isn't. Imagine a world where you could not get
rich overnight but you could become wealthy over time.
Imagine a world where your financial rewards were directly
related to how hard you work. Imagine a world where
ethical business practices were rewarded by loyal
customers and repeat business. Imagine a world where
reality was not something that killed a deal but made it.
Imagine a world where the charlatan was seen for what
he is and not as someone who has the magic power to
release us from the tyranny of effort. Imagine.
Those of us earning a living on the Internet recognize its
true potential. We also recognize the damage caused by
those who perpetuate the fantasy of another kind of WWW.
Wealth Without Work. It just doesn't exist.
If you want to make serious money on the Internet then,
with a few exceptions, you really need to be involved in
network marketing. Many of you reading this article are
already involved in one or more network marketing programs.
One of the most important objectives (along with selling
your product at the retail level) is introducing new people
to the business aspects of the program in the hope that
they will join your network (or downline) of distributors.
If they do so, you earn a commission on their sales.
Imagine what would happen if you told it like it is rather
than your usual hyped-up promises that you know deep
down where it counts are only going to fall flat. Imagine
what would happen if you told your prospects that it was
probably going to take them a solid six months of work
before they even started making money with your program.
Nine out of ten would move on, right? Maybe nine point
nine would move on. Good! Good? Yes, good! Why do
you want to waste your time and effort on the nine who
are not prepared to do what it takes to make a success
of your program? You don't become wealthy by having
a lot of people in your downline. You become wealthy by
having productive people in your downline. One productive
person will always be MUCH more valuable than ANY number
of people who never do anything with the opportunity
So why not spend your time and effort weeding out the
tire-kickers? Make people have to QUALIFY for your
attention. Force them to make an investment in your
opportunity BEFORE you make an investment in them.
Protect yourself from people who would only waste
your time. How? Your first line of defense is a good gut-
check. When people respond to your ad for more
information, read the literature you make available and
say, "Sign Me Up!", qualify them for admission. No, it is
NOT enough that they fog a mirror. Remember, you don't
get rewarded merely for the number of people in your
downline. You get rewarded for developing and nurturing
a hard-working, PRODUCTIVE downline.
So, prequalify your prospects by asking them the three
1. Why does this program appeal to you in particular?
The correct response is that they love the product! The
best network marketers are products of the product. If
someone wants to join your program without having a clue
about the product, that's *your* first clue that this person
is not going to be worth your time and attention. Personally,
I would not be prepared to work with someone who was not
at least as passionate about the product as I am.
2. How much do you want to earn from this business?
Some people may only be looking to supplement their
existing income by a few hundred dollars a month. Others
are looking to quit their jobs and become wealthy. Either
(and anything in between) is a perfectly acceptable
response. There is no right or wrong answer to this
question. Its utility only becomes apparent when we get
to question number 3.
3. How much time do you want to devote to this business?
Now, someone who wants to become wealthy and thinks
he only has to devote five hours a week is someone who
needs a reality check. Give it to him! On the other hand,
someone prepared to devote 20, 30 or 40 hours a week has
a better grip on reality. So does someone who only wants
to spend five hours a week and make a couple of hundred
dollars a month. What you're looking for here is some sort
of parity in expectations between income earned and time
and effort invested.
By employing this formula and declining to deal with people
who don't meet your strict criteria, your downline is going
to grow much more slowly than many of your colleagues'.
But this race is not to the swift. The foundation you are
laying for your business will be so much stronger for hand-
picking every single brick that makes up your foundation.
You will be investing your limited time in productive people
who truly understand the program and what it takes to
succeed. By training these people to approach their
business as you approach yours, they too will be investing
their time and attention in a productive downline and their
and your income will grow exponentially. Far, far better to
invest 100% of your time and effort in a downline of 5
productive people than 500 unproductive people.
Let me finish with a real-life example - Bill Britt of Amway.
When asked his secret of success, he replied:
"There is no secret. I simply showed the plan to 1200
people. 900 said, 'No.' and only 300 signed up. Out of those
300, only 85 did anything at all. Out of those 85 only 35
were serious, and out of those 35, 11 made me a millionaire."
include the following resource box; and (2) you only mail to
practical business ideas, opportunities and solutions for the
4. Surveys and Trends
© 2017 Ryanna's Hope
The following is an extract from the current issue of Larry
Wack's excellent weekly, "Surveys and Trends". Subscribe
using the link below for the full issue.
WHERE ARE YOU IN THE SEARCH ENGINES?
CyberAtlas reports that 56 percent of Internet users don't bother
looking through more than two pages of results on search engines.
According to a recent study from iProspect, three-quarters of
Internet users use search engines. However, 16 percent of
Internet users only look at the first few search results, while
32 percent will read through to the bottom of the first page.
Only 23 percent of searchers go beyond the second page, and the
numbers drop for every page thereafter.
WHO'S BUYING DURING THE HOLIDAYS?
Fifty-eight percent of US consumers that bought online during the
2001 holiday season were women, according to the Pew Internet &
American Life Project.
Almost 29 million people bought gifts online during that period,
spending an average of USD392 each. In the run-up to Christmas
2017, about 20 million people bought online, spending an average
While online gift buying was popular in the last quarter, more
Internet users made holiday plans on email, downloaded craft
ideas and recipes, and searched for spiritual information.
Sixty-four percent of US Internet users went online for social or
spiritual reasons, compared with 48 percent that logged on to
search for gift ideas, to compare prices, or to buy gifts.
5. Success Quote of the Week
Live out of your imagination, not your history.
-- Stephen Covey
7. Subscription Management
To SUBSCRIBE to this Newsletter:
To UNSUBSCRIBE from this Newsletter:
If you find this newsletter valuable, please forward it
Copyright 1998-2017, AHBBO.com. All rights are reserved. Monday, 18-Jun-2018 10:43:45 CDT