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_______________________________________________________________ A Home-Based Business Online _______________________________________________________________ Issue 164 : December 16, 2012 Sent to 14,729 Opt-In Subscribers Editor: Elena Fawkner Publisher: AHBBO Publishing http://www.ahbbo.com Contact By Email _______________________________________________________________ 1. Welcome and Update from Elena 2. Home Business Idea of the Week 3. Feature Article - Imagine 4. Surveys and Trends 5. Success Quote of the Week 6. Advertise with AHBBO 7. Subscription Management 9. Contact Information _______________________________________________________________ 1. Welcome from Elena _______________________________________________________________ Hello again and a warm welcome to all the new subscribers who have joined us since the last issue. This week's feature article is for those of you involved in, or contemplating becoming involved in, network marketing. For so many the focus seems to be building a huge downline as if that were an end unto itself. But a huge downline is worthless if all you have is a huge number of people all doing the same thing - nothing. Far better to have fewer people all doing something. "Imagine" is at segment 3. As always, thanks for reading and I hope you enjoy this week's issue. Remember, AHBBO is for YOU! If you have comments or suggestions for topics you would like to see addressed, or would just like to share your experiences with other subscribers, I want to hear from you. Please send comments, questions and stories to Contact By Email . _______________________________________________________________ _______________________________________________________________ 2. Home Business Idea of the Week - Online Copywriter _______________________________________________________________ Here's a business idea for those of you out there who are good at putting words together. Why not refine that skill by learning what it takes to be a good copywriter in the online environment and offering your services to those in need of such a service (and there are PLENTY of them out there)? There are many, many resources for learning about copywriting online, some free, some not. When you start your research you will quickly learn the common denominator - AIDA - Attention, Interest, Desire, Action. Master the AIDA principle as it applies to online copywriting and you will be well placed to offer a valuable service to internet marketers without the time, ability or inclination to master the skill of effective copywriting for themselves. You will find as you progress in your research that copywriting for the online environment is a very different proposition to what works in the offline world. One major difference is that your copywriting has to be geared with the search engines in mind. Anyone looking to you to create copy for a home page will, even if they don't express their needs in these terms, be expecting that the copy you produce will be written not only to grab and keep the attention of the reader and motivate him or her to action, but also to optimize the page for search engine purposes. This means understanding the importance of keywords and how to write keyword-rich copy without compromising the effectiveness of the message of the copy. This can be tricky. For this reason, your greatest investment in this business will be the time you need to spend to equip yourself with the necessary skills to be an effective online copywriter. Once you have this skill mastered, however, it's simply a matter of creating your own website (which, of course, will be a shining example of the quality of your work) and generating publicity. In terms of what you can offer from your website, consider in addition to copy for webpages, add-on services such as drafting of sales letters for use by your clients in their autoresponder marketing campaigns, preparation of press releases and a classified ad service. You may then want to extend your reach to more general site promotion areas such as optimization of existing webpages for improvement in search engine rankings to a fully-fledged promotion service. ----- This is just one of over 130 ideas from the new "Practical Home Business Ideas From AHBBO" e-book. Find out more at Home Based Business Ideas . _______________________________________________________________ 3. Feature Article: Imagine _______________________________________________________________ © 2017 Elena Fawkner Imagine a world where everyone tells it like it is. Rather than as it isn't. Imagine a world where you could not get rich overnight but you could become wealthy over time. Imagine a world where your financial rewards were directly related to how hard you work. Imagine a world where ethical business practices were rewarded by loyal customers and repeat business. Imagine a world where reality was not something that killed a deal but made it. Imagine a world where the charlatan was seen for what he is and not as someone who has the magic power to release us from the tyranny of effort. Imagine. Those of us earning a living on the Internet recognize its true potential. We also recognize the damage caused by those who perpetuate the fantasy of another kind of WWW. Wealth Without Work. It just doesn't exist. If you want to make serious money on the Internet then, with a few exceptions, you really need to be involved in network marketing. Many of you reading this article are already involved in one or more network marketing programs. One of the most important objectives (along with selling your product at the retail level) is introducing new people to the business aspects of the program in the hope that they will join your network (or downline) of distributors. If they do so, you earn a commission on their sales. Imagine what would happen if you told it like it is rather than your usual hyped-up promises that you know deep down where it counts are only going to fall flat. Imagine what would happen if you told your prospects that it was probably going to take them a solid six months of work before they even started making money with your program. Nine out of ten would move on, right? Maybe nine point nine would move on. Good! Good? Yes, good! Why do you want to waste your time and effort on the nine who are not prepared to do what it takes to make a success of your program? You don't become wealthy by having a lot of people in your downline. You become wealthy by having productive people in your downline. One productive person will always be MUCH more valuable than ANY number of people who never do anything with the opportunity before them. So why not spend your time and effort weeding out the tire-kickers? Make people have to QUALIFY for your attention. Force them to make an investment in your opportunity BEFORE you make an investment in them. Protect yourself from people who would only waste your time. How? Your first line of defense is a good gut- check. When people respond to your ad for more information, read the literature you make available and say, "Sign Me Up!", qualify them for admission. No, it is NOT enough that they fog a mirror. Remember, you don't get rewarded merely for the number of people in your downline. You get rewarded for developing and nurturing a hard-working, PRODUCTIVE downline. So, prequalify your prospects by asking them the three tough questions: 1. Why does this program appeal to you in particular? The correct response is that they love the product! The best network marketers are products of the product. If someone wants to join your program without having a clue about the product, that's *your* first clue that this person is not going to be worth your time and attention. Personally, I would not be prepared to work with someone who was not at least as passionate about the product as I am. 2. How much do you want to earn from this business? Some people may only be looking to supplement their existing income by a few hundred dollars a month. Others are looking to quit their jobs and become wealthy. Either (and anything in between) is a perfectly acceptable response. There is no right or wrong answer to this question. Its utility only becomes apparent when we get to question number 3. 3. How much time do you want to devote to this business? Now, someone who wants to become wealthy and thinks he only has to devote five hours a week is someone who needs a reality check. Give it to him! On the other hand, someone prepared to devote 20, 30 or 40 hours a week has a better grip on reality. So does someone who only wants to spend five hours a week and make a couple of hundred dollars a month. What you're looking for here is some sort of parity in expectations between income earned and time and effort invested. By employing this formula and declining to deal with people who don't meet your strict criteria, your downline is going to grow much more slowly than many of your colleagues'. But this race is not to the swift. The foundation you are laying for your business will be so much stronger for hand- picking every single brick that makes up your foundation. You will be investing your limited time in productive people who truly understand the program and what it takes to succeed. By training these people to approach their business as you approach yours, they too will be investing their time and attention in a productive downline and their and your income will grow exponentially. Far, far better to invest 100% of your time and effort in a downline of 5 productive people than 500 unproductive people. Let me finish with a real-life example - Bill Britt of Amway. When asked his secret of success, he replied: "There is no secret. I simply showed the plan to 1200 people. 900 said, 'No.' and only 300 signed up. Out of those 300, only 85 did anything at all. Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire." ------ include the following resource box; and (2) you only mail to a ------ practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com _______________________________________________________________ 4. Surveys and Trends _______________________________________________________________ © 2017 Ryanna's Hope The following is an extract from the current issue of Larry Wack's excellent weekly, "Surveys and Trends". Subscribe using the link below for the full issue. ------ ------------------------------------------------------------ WHERE ARE YOU IN THE SEARCH ENGINES? ------------------------------------------------------------ CyberAtlas reports that 56 percent of Internet users don't bother looking through more than two pages of results on search engines. According to a recent study from iProspect, three-quarters of Internet users use search engines. However, 16 percent of Internet users only look at the first few search results, while 32 percent will read through to the bottom of the first page. Only 23 percent of searchers go beyond the second page, and the numbers drop for every page thereafter. ------------------------------------------------------------ WHO'S BUYING DURING THE HOLIDAYS? ------------------------------------------------------------ Fifty-eight percent of US consumers that bought online during the 2001 holiday season were women, according to the Pew Internet & American Life Project. Almost 29 million people bought gifts online during that period, spending an average of USD392 each. In the run-up to Christmas 2017, about 20 million people bought online, spending an average of USD330. While online gift buying was popular in the last quarter, more Internet users made holiday plans on email, downloaded craft ideas and recipes, and searched for spiritual information. Sixty-four percent of US Internet users went online for social or spiritual reasons, compared with 48 percent that logged on to search for gift ideas, to compare prices, or to buy gifts. _______________________________________________________________ 5. Success Quote of the Week _______________________________________________________________ Live out of your imagination, not your history. -- Stephen Covey _______________________________________________________________ 7. Subscription Management _______________________________________________________________ To SUBSCRIBE to this Newsletter:
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