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A Home-Based Business Online
Practical home business ideas, strategies
and resources for the work-from-home
entrepreneur
Issue 113 : December 17, 2001
Sent to 13,350 Opt-In Subscribers
Editor: Elena Fawkner
Publisher: Fawkner Publishing
http://www.ahbbo.com
Contact By Email
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IN THIS ISSUE
1. Welcome and Update from Elena
2. Home-Based Business Idea of the Week - Online
Copywriter
3. Feature Article - Imagine
4. Surveys and Trends
5. Business Quotes of the Week
6. Advertise with AHBBO
7. Subscription Management
8. Caveat Emptor
9. Contact Information
1. Welcome and Update from Elena
Hello again and a warm welcome to all the new subscribers
who have joined us since the last issue.
This week's article is a must for those of you involved in
network marketing and focuses on the quality, as
opposed to the quantity, of your downline. Over coming
issues, I will be increasingly focusing on network
marketing as a model for a successful home-based
business. Much-maligned and misunderstood, the right
network marketing program offers a secure, true wealth-
building opportunity for those who are truly committed to
both the program and the product. Of course, not all
articles will be focused on network marketing so those of
you plain not interested in it as a business model, don't
rush to unsubscribe! There'll still be plenty of stuff for you.
As always, thanks for reading and I hope you enjoy this
week's issue.
Remember, AHBBO is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or
would just like to share your experiences with other
subscribers, I want to hear from you. Please send
comments, questions and stories to Contact By Email .
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2. Home-Based Business Idea of the Week - Online Copywriter
Here's a business idea for those of you out there who are
good at putting words together. Why not refine that skill by
learning what it takes to be a good copywriter in the online
environment and offering your services to those in need of
such a service (and there are PLENTY of them out there)?
There are many, many resources for learning about copywriting
online, some free, some not.
When you start your research you will quickly learn the common
denominator - AIDA - Attention, Interest, Desire, Action. Master
the AIDA principle as it applies to online copywriting and you will
be well placed to offer a valuable service to internet marketers
without the time, ability or inclination to master the skill of
effective copywriting for themselves.
You will find as you progress in your research that copywriting
for the online environment is a very different proposition to what
works in the offline world. One major difference is that your
copywriting has to be geared with the search engines in mind.
Anyone looking to you to create copy for a home page will,
even if they don't express their needs in these terms, be
expecting that the copy you produce will be written not only
to grab and keep the attention of the reader and motivate him
or her to action, but also to optimize the page for search engine
purposes. This means understanding the importance of keywords
and how to write keyword-rich copy without compromising the
effectiveness of the message of the copy. This can be tricky.
For this reason, your greatest investment in this business will
be the time you need to spend to equip yourself with the
necessary skills to be an effective online copywriter. Once you
have this skill mastered, however, it's simply a matter of
creating your own website (which, of course, will be a shining
example of the quality of your work) and generating publicity.
In terms of what you can offer from your website, consider in
addition to copy for webpages, add-on services such as drafting
of sales letters for use by your clients in their autoresponder
marketing campaigns, preparation of press releases and a
classified ad service. You may then want to extend your reach
to more general site promotion areas such as optimization of
existing webpages for improvement in search engine rankings
to a fully-fledged promotion service.
-----
There are many more ideas like this at the AHBBO Home Business
Ideas page at http://www.ahbbo.com/ideas.html with more being
added regularly.
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3. Feature Article: Imagine
© 2001 Elena Fawkner
Imagine a world where everyone tells it like it is. Rather
than as it isn't. Imagine a world where you could not get
rich overnight but you could become wealthy over time.
Imagine a world where your financial rewards were directly
related to how hard you work. Imagine a world where
ethical business practices were rewarded by loyal
customers and repeat business. Imagine a world where
reality was not something that killed a deal but made it.
Imagine a world where the charlatan was seen for what
he is and not as someone who has the magic power to
release us from the tyranny of effort. Imagine.
Those of us earning a living on the Internet recognize its
true potential. We also recognize the damage caused by
those who perpetuate the fantasy of another kind of WWW.
Wealth Without Work. It just doesn't exist.
If you want to make serious money on the Internet then,
with a few exceptions, you really need to be involved in
network marketing. Many of you reading this article are
already involved in one or more network marketing programs.
One of the most important objectives (along with selling
your product at the retail level) is introducing new people
to the business aspects of the program in the hope that
they will join your network (or downline) of distributors.
If they do so, you earn a commission on their sales.
Imagine what would happen if you told it like it is rather
than your usual hyped-up promises that you know deep
down where it counts are only going to fall flat. Imagine
what would happen if you told your prospects that it was
probably going to take them a solid six months of work
before they even started making money with your program.
Nine out of ten would move on, right? Maybe nine point
nine would move on. Good! Good? Yes, good! Why do
you want to waste your time and effort on the nine who
are not prepared to do what it takes to make a success
of your program? You don't become wealthy by having
a lot of people in your downline. You become wealthy by
having productive people in your downline. One productive
person will always be MUCH more valuable than ANY number
of people who never do anything with the opportunity
before them.
So why not spend your time and effort weeding out the
tire-kickers? Make people have to QUALIFY for your
attention. Force them to make an investment in your
opportunity BEFORE you make an investment in them.
Protect yourself from people who would only waste
your time. How? Your first line of defense is a good gut-
check. When people respond to your ad for more
information, read the literature you make available and
say, "Sign Me Up!", qualify them for admission. No, it is
NOT enough that they fog a mirror. Remember, you don't
get rewarded merely for the number of people in your
downline. You get rewarded for developing and nurturing
a hard-working, PRODUCTIVE downline.
So, prequalify your prospects by asking them the three
tough questions:
1. Why does this program appeal to you in particular?
The correct response is that they love the product! The
best network marketers are products of the product. If
someone wants to join your program without having a clue
about the product, that's *your* first clue that this person
is not going to be worth your time and attention. Personally,
I would not be prepared to work with someone who was not
at least as passionate about the product as I am.
2. How much do you want to earn from this business?
Some people may only be looking to supplement their
existing income by a few hundred dollars a month. Others
are looking to quit their jobs and become wealthy. Either
(and anything in between) is a perfectly acceptable
response. There is no right or wrong answer to this
question. Its utility only becomes apparent when we get
to question number 3.
3. How much time do you want to devote to this business?
Now, someone who wants to become wealthy and thinks
he only has to devote five hours a week is someone who
needs a reality check. Give it to him! On the other hand,
someone prepared to devote 20, 30 or 40 hours a week has
a better grip on reality. So does someone who only wants
to spend five hours a week and make a couple of hundred
dollars a month. What you're looking for here is some sort
of parity in expectations between income earned and time
and effort invested.
By employing this formula and declining to deal with people
who don't meet your strict criteria, your downline is going
to grow much more slowly than many of your colleagues'.
But this race is not to the swift. The foundation you are
laying for your business will be so much stronger for hand-
picking every single brick that makes up your foundation.
You will be investing your limited time in productive people
who truly understand the program and what it takes to
succeed. By training these people to approach their
business as you approach yours, they too will be investing
their time and attention in a productive downline and their
and your income will grow exponentially. Far, far better to
invest 100% of your time and effort in a downline of 5
productive people than 500 unproductive people.
Let me finish with a real-life example - Bill Britt of Amway.
When asked his secret of success, he replied:
"There is no secret. I simply showed the plan to 1200
people. 900 said, 'No.' and only 300 signed up. Out of those
300, only 85 did anything at all. Out of those 85 only 35
were serious, and out of those 35, 11 made me a millionaire."
------
** Reprinting of this article is welcome! **
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------
Elena Fawkner is editor of A Home-Based Business Online ...
practical home business ideas for the work-from-home
entrepreneur. http://www.ahbbo.com
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4. Surveys and Trends
© 2001 Ryanna's Hope
ARE YOU LISTENING TO THE CUSTOMERS?
Consumers are finding they have less 'discretionary time' to
do the things they really want to do. Less time for family,
the kids, vacations, travel and more. Internet technology
was supposed to make business easier, but millions find
themselves in front of their computers now more hours than
they care to admit. A lack of discretionary time: With less
time to comparison shop, consumers are limiting choices to
those stores they know will carry the correct sizes and
colors and have adequate stocks of sale items.
Dual-income families are becoming single-income families:
This has created opportunities for telecommuting, part-time
work and home-operated businesses. As a result, there also
is an increased demand for home-improvement centers such
as Home Depot. With one income, families shop more in
discount stores. Today's marketing efforts are not keeping
pace with changing consumer demands: Today's consumers
want to do business with companies that listen to their
needs offering such conveniences as a hassle-free return
policy or making sure that advertised merchandise is in stock.
Those companies that ask customers for their feedback,
such as Lillian Vernon, are rewarded by a loyal customer
base. (source: Americas Research)
A BIG MARKET CONTINUES WITH HEALTH, THE NET AND THE
YOUNG
A recent survey commissioned by The Kaiser Family
Foundation -- an independent foundation that focuses on
major health issues in the US -- found that 68% of young
people in the US have searched online for health information.
The survey defines young people as those between the ages
of 15 and 24 and reports that 39% have changed their
behavior as a result of health information they found online.
The Kaiser survey was conducted by International
Communications Research between 24 September and 31
October 2001 among 1,209 young people in the US.
------
WANT MORE?
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5. Business Quotes of the Week
"And the trouble is, if you don't risk anything, you risk even
more."
-- Erica Jong
"You never will be the person you can be if pressure, tension
and discipline are taken out of your life."
-- James G. Bilkey
"Adversity reveals genius, prosperity conceals it."
-- Horace
"It doesn't make any difference whether what you face is
something that affects your work, your personal relationships,
your sense of security, your appraisal of self-worth, or your
appearance -- the way you think about your situation largely
determines whether you will do anything about it and what
you will do."
-- Dr. Arthur Freeman and Rose DeWolf
"In the business world, everyone is paid in two coins: cash
and experience. Take the experience first; the cash will come
later."
-- Harold Green
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8. Caveat Emptor
Although all of the information presented in AHBBO is
published in good faith, neither the publisher nor the
editor accept any responsibility as to the accuracy or
otherwise of the information presented. By making use of the
information contained in AHBBO the reader assumes all risk
that certain information may prove to be incorrect.
All advertisements are accepted in good faith. However,
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editor or the publisher in relation to any classified
advertisement appearing in this publication. ALWAYS carry
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good to be true, it probably is.
9. Contact Information
Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email
http://www.ahbbo.com
All Rights Reserved