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   A Home-Based Business Online
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  December 23

  Sent to 2,113 subscribers

    Editor: Elena Fawkner
  Publisher: AHBBO Publishing
 
  Contact By Email

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   IN THIS ISSUE
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  1.   Welcome and Update from the Editor
  2.   Home-Based Business Idea of the Week -
   Leadlighting
  3.   Article - Profit is Not a Dirty Word!
  4.   Book Review by Amy Shellhase
  5.   Guest Article - What's It Gonna Take?
  6.   Freebies
 
  8.   This Week's Web Site Pick
  9.   Next Week
  11.  Subscription Management
  13.  Contact Information
 

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1.  Welcome and Update from the Editor
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Hello again and a warm welcome to all new subscribers!

   ~*~*~*~

As this is the last issue of AHBBO before Christmas, I'd
like to take this opportunity to wish all of you who
celebrate the season a very merry and safe Christmas.

   ~*~*~*~

Remember, this newsletter is for YOU!  If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you!  Please send comments,
questions and stories to: Contact By Email
 

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2. Home-Based Business Idea of the Week - Leadlighting
   (Stained Glass)
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"I really didn't know much about stained glass, only what
I'd seen in gift shops," said Hal Williams, owner of Eagle
Mountain Stained Glass Studio in Ridgecrest, California. So
it was back in 1976, with "zero artistic background" that
Williams and his wife Mary decided to take a class on stained
glass at the community college. At that time they were both
working as paramedics in Las Vegas, Nevada, and had extra
time between shifts on the job.

Soon they became good friends with their instructor who
owned a stained glass studio. By the end of the year,
Williams was hired on at the studio as an apprentice. He
stayed there for the next two years, learning most of what
he would need to know to start his own business.

Then Williams moved to Houston, Texas, and started to work
in his own studio part-time while holding a full-time job in
the steel business. when Williams was laid off, however, he
and his wife decided to move back to their hometown
Ridgecrest, California and start a stained glass business
full-time. "Mary knew people here, but I didn't know a soul,"
says Williams. "But since I'd had some sales experience, I
just started knocking on doors.

Williams started a large studio at his home and worked out
of it for quite some time. He gained more experience and
training by attending various seminars and workshops around
the country.

STARTING OUT SMALL

"All I had was the bare necessities - my hand tools and a
bench," says Williams. Eventually, for about $100 Williams
purchased a glass grinder used to grind glass down for
precision fitting. Next, he bought a diamond band saw for
about $700. This he used for tricky cutting such as 90
degree angles and cutting that cannot be done by hand - it
gives the glass worker a professional cut. To round out his
studio, Williams bought a glass kiln for $2,000. The kiln is
used for glass painting and fusing. It is a necessity when
one is restoring the windows of old churches, which Williams
has done. "Most of these tools are not necessary when just
starting out, but they do save a lot of time for the
professional," says Williams.

Initially, Williams made a large purchase of glass, lead,
solder and other supplies because he felt it was necessary
to keep these supplies on hand and ready. Since Williams was
making so many time-consuming trips to Los Angeles for his
materials, he decided to purchase a month's supply at a time.
A month's worth of supplies costs him between $1,000 and
$1,500.

Other essentials for Williams office include a work table
(which he built himself for under $100) and a bench equipped
with a built-in light. He uses this bench to trace patterns
onto the stained glass pieces.

WHAT IT COSTS TO START

"Taking everything into consideration, if you are really
creative, you can start up for about $2,000," says Williams.
"That is if you start with a home studio." When you are
building the stained glass business from scratch, one of the
first things you should do is check your competition. This
will tell you exactly what supplies to carry. It is obvious
that if you don't have a wide pallet of colored glass to
choose from, you will lose your business to the guy that
does.

If you do have competition, be sure there's enough consumer
interest to justify your new business. To attract customers
to your shop and widen your customer base, offer to teach
what you know. Williams went to the local college to offer
to teach his skills in stained glass, which they cordially
accepted. He is licensed and now teaches twenty-five
students a semester.

He also approached local housing contractors and explained
that not only could he provide excellently crafted stained
glass, but he could also install it and do any necessary
repairs on the job. This appealed to them because it would
save a considerable amount of money. Their first contract
was for stained glass work on twenty-five new houses.
Williams created stained glass for front doors and side-
lights. Popular colors are various hues of blue, mauve, and
desert shades for floral, animal, or desert scenes.

Williams has a regular business license to do stained glass
work, but if you also do the installation, work yourself you
must have a contractors license.

GETTING THE JOB

"Proper bidding, I think is very important in stained
glass," said Williams. "If you underbid, you are going to
eat it, and if you overbid you are going to lose the job."
Williams started out bidding very low so he could get the
jobs and prove himself. As time went on he raised his prices,
but he is still lower than his competitors. Now he is well
known in his area, and gets a lot of good jobs.

Williams makes approximately $3,000 a month on custom work
and the sales of supplies, a figure which does not include
his contract work and teaching. Williams also has a gift
shop in his downtown studio. "To make a decent wage you have
to charge a decent price," says Williams.

SPREADING THE WORD

Although he gets excellent exposure at his street-front
location.. Williams still advertises. He has tried radio and
newspapers, but finds that he gets the best results from the
local swap sheet. He also carries a large ad in the Yellow
Pages. Word of mouth has also been a very important
advertising factor.

"We listen to what the customer wants, show him what we can
do, and do the job right," says Williams. The Williams may
expand even further someday, if they ever get the time, but
right now their prosperous stained glass studio is keeping
them very busy.
 

-----
 

There are many more ideas like this in AHBBO's Home Business
Ideas page at and
Online Business Ideas page at
with more being added
all the time.
 

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3. Article - Profit is Not a Dirty Word!
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By Elena Fawkner

I hope I don't disillusion you but I don't run my website
or publish this newsletter out of the goodness of my heart.
I do it because, like many of you who have a full-time job,
I would one day like to work for myself out of my home.
To do this, I have to find an alternative source of income.
Ergo, I have a profit motive in bringing this newsletter to
you.

I haven't been in this business very long.  I only started
this past July, in fact.  I started out small and, slowly
but surely, my business is growing.  I am now able to
supplement my salary with several hundred dollars a month
from my online business.  There is no secret to making
money in this business.  Like anything else, it takes hard
work and commitment.  Like many of you, I make my money by
promoting affiliate programs and charging for paid
advertising in this newsletter.

The past few months since I started AHBBO have been a great
learning experience.  Like anyone, I have made mistakes
along the way but I also got some things right too.  In this
article, I would like to share with you my greatest lesson
from 2017.  It is this ... profit is not a dirty word.

From time to time since starting this newsletter, I would be
approached by advertisers asking me to send out an exclusive
mailing.  This is a mailing sent out, BY ME (of course I
don't make my subscriber database available to ANYONE else),
containing a single advertisement.  I am paid by the
advertiser for sending this message to you.  Initially I was
in two minds about exclusive mailings.  I received my fair
share of them because I am subscribed to a lot of other
newsletters.  Most of the time I didn't read them and they
went straight into the trash bin without being opened.  "I
didn't sign up for this newsletter to get THAT", I would
sometimes think to myself.  So, not wanting to generate
unsubscribe requests to my own newsletter, I resisted these
approaches.

Over time, as I started receiving more and more of these
requests from advertisers, I began to realize that exclusive
mailings obviously worked.  If they didn't, people wouldn't
want to pay me good money to have their message reach you.
That meant that many subscribers obviously read them and
some bought what was being offered.  But the one thought that
would always stop me was that I may alienate some of my
subscribers and they may leave me as a result.

But then I realized that although an exclusive mailing would
sometimes prompt me to unsubscribe to a newsletter that I
didn't particularly enjoy, it NEVER prompted me to
unsubscribe from a newsletter I DID enjoy.

So, I decided to try an experiment.  A few weeks back I sent
out an exclusive mailing for a paying advertiser.  I coded
the unsubscribe instructions in the special mailing so I
could tell which unsubscribes came from the special mailing
and which were just natural attrition.  I received, I think,
19 unsubscribe requests as a direct result.  Out of a total
database of something like 1600 back then, that was, in
retrospect, a very small number.

I also received a couple of very irate unsubscribe emails
from people who expressed their "disappointment" in me for
having the temerity to be seeking to make a profit from my
business!  How dare I!  These individuals obviously thought
that I was putting in all this work and all these hours for
purely altruistic reasons and for their personal benefit
alone.

So, I concluded that my experiment was a failure and put it
down to the vagaries of human nature, bemoaning to myself
how people would take whatever you had to offer so long as
it was free ...

I made this point in a disgruntled email to an online friend
of mine, muttering that never again would I send out an
exclusive mailing.  That friend did me a great service.  She
told me to rethink that decision and pointed me to a
wonderful article on exactly this point.  I've lost her note
to me now so I can't pass it on to you but the gist of the
article she referred me to was that the author, a newsletter
publisher, actually welcomed the unsubscribe requests that
followed his exclusive mailings because exclusive mailings
were his way of weeding out, as he called them, the "freebie-
seeking tire kickers".

These were people who signed up for his newsletter only
because it was free and he figured losing these subscribers
was no loss at all.  He preferred to retain only those
subscribers who valued the information he provided to them
enough to be willing to accept an occasional exclusive
mailing from one of his advertisers or, on occasion, himself.
The people who unsubscribed on the strength of one exclusive
mailing were, he reasoned, never going to do business with
him anyway.

I thought about this.  Then I thought about it some more.
He's right! I finally thought to myself.  I should WELCOME
losing those subscribers who leave just because they receive
an exclusive mailing from me.  This is not a hobby, it is
a business.  I am in this business to make money ...
correction ... a PROFIT.  Why should I apologize for that?
I am doing so by honest means.  I am doing so by way of hard
work and by giving value to my subscribers.

So I began to think of exclusive mailings as a way of
culling the "freebie seeking tire kickers".  THEN I began to
think of exclusive mailings as a way of actually CLEANSING
my subscriber database.  Why, I should send out exclusive
mailings on principle!  Why should advertisers spend money
sending advertising to people who have no intention of
buying from ANYONE?  And why should I apologize for trying
to make a profit out of my own business?  I shouldn't and I
don't!  Because profit is NOT a dirty word!

With every exclusive mailing I send, I receive a small
number of unsubscribe requests as a direct result.  As the
man in the article I referred to earlier said, "And that's
the way I like it."
 

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4. Book Review by Amy Shellhase
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BRICKS TO CLICKS: Getting Your Business Online &
BRICKS TO CLICKS: The Business of Doing Business Online
By Bob Cortez & Billi Perry
(Camelot Publications, 2017, $8/both)
Promotional

<>

Booklets! I love booklets, don't you? They seem to hang
around forever. Someone sent me a marketing tips booklet
over 10 years ago and I still have it.

I can't seem to throw it away. Every time I see it and pick
it up to toss it, I find myself opening it up and skimming
it. Then I'm reminded of some marketing idea I've forgotten
about and should put to use.

'Bricks to Clicks' is geared to the small business owner who
has no idea why s/he even needs to be online.

The great thing about these booklets is that they allow you
to have your business name printed on them so you can use
them as promotional or premium gift items. There's a bulk
buying discount just for this purpose.

They're perfect for web designers, e-commerce businesses,
and others offering email and ISP services. You can probably
think of many more.

"If your target market is small businesses, the bulk of your
market isn't even online yet. If you sell computer hardware,
software or Internet services of any type, and don't have an
offline marketing plan you're ignoring a significant and
lucrative market," says Bob Cortez.

Can you see yourself as the small business Internet
marketing guru for your community? If you do it right, you
can be the person everyone comes to with Internet questions.
Establish yourself as just that person by handing out
informational booklets.

Need more ideas and reasons to check out these out? Read the
free article "Time to Get Offline."

Just because they're * book-lets *, and not books, don't
think they're puffy pieces. They're not.

The first booklet walks the business owner through:
=> assessing what it means to go online
=> what they'll gain or lose in not doing so
=> how to measure online success
=> selecting a domain name
=> how to select an ISP, designer, and web host.

Booklet number two covers the following:
=> marketing online
=> integrating online and offline business
=> web site maintenance
=> uses of email
=> Netiquette
=> multiple profit centers.

My experience tells me booklets are a good way to keep your
business name in front of prospects, while at the same time,
giving them useful information.

In case you think Bob, Billie, I are wrong about the size of
the offline market, here's a quote from Chris Pirillo of
Lockergnome and 'Poor Richard's E-Mail Publishing' fame.

During a recent holiday trip to Kansas City, Chris noticed
this:

"With my wife as my witness, I asked over a dozen
independent shops if they had a Web site for their unique
products. Not ONE of them had a URL. What the...? Apparently,
some entrepreneurs don't know that the Internet can boost
sales for most product-driven businesses." (Lockergnome

Best wishes,
Amy Shellhase
ReviewZ: Savvy Small Business Owners Swear By It

 

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MONDAY MEMO! All New Ezine Dedicated to Upgrading
Professionalism on the Web. Sick & tired of trying to run a
professional business on the Web?   Ready to do something
about it?  Content rich with fresh, colorful articles -
humor - motivation - Sound Off column.


 

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5. Guest Article - What's It Gonna Take?
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By Cathy Bryant
 
Operating a home-based business is challenging; anyone who
is doing it, or has attempted to do it in the past, knows
that this is an understatement!  Nothing worth doing comes
without hard work and a personal commitment to succeed.  If
you believe that you can achieve success in your home-based
business overnight with minimal effort (and there are those
who will try to tell you that their "opportunity" can do
just that) then you are setting yourself up for failure
and disappointment.

With that said, you may be asking yourself, "But what do
I really need to know to be successful, and what really
works?"  Those are tough questions to answer, and the
answer is not the same for everyone.  Each individual
person will have different talents, interests, and desires.
And each person also comes to the decision to operate their
business with varying degrees of knowledge.

Let's start with the first question - What do I need to
know?  The first thing you need to know is yourself - let
me elaborate.  Chances are, if you are reading this, you
have already attempted some type of home-based business in
the past.  Perhaps you achieved some success, or maybe it
didn't work for you.  But you probably did learn a lot
about yourself in the process.  So ask yourself these
questions;  What did I really enjoy about that particular
business?  What parts of the business did I dislike doing?
Do I think - with more knowledge about this business - that
this is something I would enjoy doing again?  If not, why
not?  It's important for you to really be honest with
yourself, since you will never be successful doing
something you don't enjoy.

Now, there are always going to be tasks associated with
your business that are not especially to your liking -
there's no way around that.  But it's important to
distinguish minor tasks that might be somewhat distasteful
to you as opposed to the central core of your business.
For example, if you dislike tasks such as bill paying,
filing taxes, and so on, would it make sense for you to
operate a bookkeeping service?  Of course not.  Yet,
bookkeeping in any business is a necessity - one of
those things that has to be done.  Know what you enjoy
doing and find a business that will allow you to focus
most of your energies into doing those things you're
comfortable with.  That's why you often see individuals
who have turned their hobbies into successful business
ventures.

"What really works?"  Simple - it's whatever works for
you, as long as you work at it!  Consistency and
persistence are the keys to long-term success; no matter how
much you know about what you're doing, you will NEVER
achieve your dreams if you give up too quickly.  I cannot
emphasize this enough - nothing else is as significant in
operating your own business as persistence.  The reality is
that you are going to make mistakes, no matter what.  Learn
from them and go on.  Don't allow yourself to let minor
setbacks convince you that you can't do it, because you can!

Don't be afraid to start your business because you feel that
you don't know enough about it - as the Nike commercial
says, "Just DO IT!"   You're never going to know everything
about a particular business when you begin - no one does.
The really important thing to know is that you can be happy
doing the type of work that is required to be successful.
And don't be afraid to ask for help from others.  You will
find that most successful entrepreneurs are happy to give
advice to new business owners.  Why?  Because they've been
there, and you can be sure that they most likely can
attribute a lot of their success to those who helped them
when they first began their businesses.

Know yourself, and be confident in your ability to succeed.
Work your business consistently, and you will reap the
rewards that being your own boss can bring.

------

Cathy Bryant is the creator and publisher of HomeBizJunction
E-Zine, an email newsletter dedicated to helping anyone who
is interested in starting or improving their own home-based
business.  To subscribe, send a blank email to:

Interested in placing a free ad with HomeBizJunction E-Zine?
For details,
 

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6. Freebies
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-> Software - Appointment Setter


SuperPro's Appointment Setter will become an invaluable tool
in planning and organizing your schedule of appointments and
important tasks.

-> Ebook - Business Web (575k)

For anyone who is considering building a web site, either
by yourself or getting someone to do it for you.  Includes
everything from planning your site, working with a developer,
things to avoid through to advanced topics such as CGI and
HTML.  For Windows only (you also need Internet Explorer
installed).  Sorry Mac users.
 

-----

============================================================

YOUR BUSINESS CAN ACCEPT CREDIT CARDS
Increase sales instantly up to 200%.  Accept your customers'
credit cards with your own low-cost credit card merchant
account. Quick & easy setup.  New businesses, high-risk
businesses welcome.  95% approval.  NO application fee.  NO
setup fee.  NO obligation.  U.S. business only.

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8. This Week's Web Site Pick - Rank This!
============================================================

From the home page:

"RankThis! is a free online tool to help you determine your
ranking on different keyword sets in 10 of the major search
engines. Our spider tells you not only if your site is in
the top 200 results for those keywords, but also lists the
sites that are in the top 10 on that search (a little
competitive research never hurt, eh?) Just in case your site
isn't in the top 200, we've included a guide to improving
your rankings and a discussion group to post questions and
share advice."

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9.  Next Issue
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That's it for this week, everyone.  Here's what's in store
for the next issue:

-> Home-Based Business Idea of the Week: Online Copywriter
-> Feature Article: Look Before You Leap ... Is a Home
   Business REALLY for You?
-> Guest Article: It could be yours!  Please send original
   article submissions to
   Contact By Email
-> More great Freebies

Thanks for being with us and have a great week everyone.
 
 
 

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11. Subscription Management
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To SUBSCRIBE to this Newsletter:
http://www.ahbbo.com/ezine.html

To UNSUBSCRIBE or get removed from this Newsletter:

If you find this newsletter valuable, please forward it
in its entirety to your friends, family and associates!
 

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13. Contact Information
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Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email

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All Rights Reserved

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