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Find out the tips and tricks to Answering Email Questions Quickly with Your Online Business.

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j.l. Scott's Pro-Motion Column
Pro-motion
Answers for the "Pro in Motion"

by jl scott, ph.d., Director, iCopô

Q. I'm being deluged with email and it seems to take all my time to answer it every day. Help! (Judy V.)

A. The most important thing you can do for your online business is communicate with customers, potential customers and colleagues. Yet, it's easy to get bogged down in email. Many people srongly support the use of autoresponders but I find that they defeat the purpose of true communication. They ARE great for sending requested articles or other material, however.

Using a filter in your email program is another frequently used technique. This is to fiter out "spam" and reduce the number of incoming messages. The only problem with this is that you may unknowingly filter out legitimate email.

I find that templates work well for reducing the time I spend answering email. A template containing the basic answers to the most-asked questions you receive can save you hours of time every day. All that is required is to bring up the template - address it - and type in a few lines of personalization or detail - and send it off. Then, the template is saved.

One of the biggest mistakes people make is in believing that a full-blown "letter" type answer is required for every email. Not true. People are busy online and want to get straight to the point. It's fast and can be almost like a conversation. The trick is to change your perception about how to communicate via the written word.

jl scott, ph.d., Author, Copyright © 2013, All Rights Reserved dr. jl scott is the Director of the International Council of Online Professionals (iCop)

* To submit questions to "Pro-motion" - Click here to send an email.

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