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    A Home-Based Business Online


  April 14

   Sent to 4,265 subscribers

    Editor: Elena Fawkner
    Publisher: AHBBO Publishing
  Contact By Email



1.  Welcome and Update from Elena
2.  Home-Based Business Idea of the Week - Household
3.  Feature Article - The Return of the Barter Economy ...
 Life Online and How To Get What You Want Without
 Spending a Dime
4.  Program Review - All Advantage
5.  Web Watch
6.  Pro-motion Column - Answers for the "Pro in Motion"
7.  Freebies
8.  Subscriber Q&A
9.  This Week's Web Site Pick
11.  Next Week in A Home-Based Business Online
13.  Subscription Management
15.  Contact Information

1. Welcome and Update from Elena

Hello again, and a warm welcome to all the new subscribers
who have joined us this week!

Apologies for the slight delay in getting this week's issue
out.  My poor ISP has had a bit of a headache apparently
and decided to take a quiet lay down for 24 hours until it

I'd like your thoughts on something this week if you can
give me a minute of your time.  I've been noticing more and
more newsletters are being delivered in HTML format as time
goes by.  Personally, I was never too fond of them until I
upgraded my email software but now that I have, I'm finding
them preferable to the standard, boring text format
newsletters that all look the same after a while.  So what
do YOU think? If AHBBO was available in HTML format (as well
as text of course for those who prefer text), would you be
interested? Please let me have your opinion by sending a
blank (or annotated if you feel so inclined) email to:
Contact By Email?subject=HTMLYes or
Contact By Email?subject=HTMLNo .

Thanks for reading and I hope you enjoy this week's issue.
Remember, this newsletter is for YOU! If you have comments
or suggestions for topics you would like to see addressed,
or would just like to share your experiences with other
subscribers, I want to hear from you! Please send comments,
questions and stories to Contact By Email

2.  Home-Based Business Idea of the Week - Household

You may have heard the expression, "what every working woman
needs is a wife". Politically incorrect or not, there is no
doubt that working women, indeed, working parents period,
especially single working parents, all share one thing in
common. They are time poor. They work full-time then spend
the rest of their waking hours taking care of children's
needs and running a household. There simply isn't any
personal time left over.

This is where you can come in. Although these people are
time poor, many of them are also cash rich. Your household
management services business can offer a way for such people
to buy the time they need by relieving them of some of the
work involved in running a household.

This is a very easy business to enter. Entry costs are low
and you will be using skills and experience you already
possess. The concept of "household management" can be as
broad or as narrow as you like. At its broadest it
encompasses a wide range of varied activities such as
picking up children from daycare or even child minding in
the client's home (be sure to check whether there are any
licensing requirements in your municipality), grocery
shopping, consumer research (what's the most cost-effective
new refrigerator or washing machine), running errands and
supervising cleaning personnel and other contractors. At its
narrowest, you may prefer to confine your activities to only
one or two of these activities such as grocery shopping and
unpacking. This may be a good way to start with additional
services being added over time.

Longer term, you will move away from a "hands on" role where
you do pretty much everything yourself. Instead, by
establishing a database of reliable, reference-checked local
cleaners, gardeners, shoppers, contractors and the like you
will have a ready bank of competent people to perform
whatever tasks your clients require. It should be obvious
that a natural progression of this sort of business would
lead to the establishment of an agency of sorts with you
bringing clients and service providers together.

To get started, just place ads in penny savers, distribute
flyers in letterboxes in your municipality as well as
posting them at the local grocery store.  Word of mouth will
soon take over.


There are many more ideas like this in AHBBO's Home
Business Ideas page at
and Online Business Ideas page at
with more being added
all the time.


3.  Feature Article - The Return of the Barter Economy ...
 Life Online and How To Get What You Want Without
 Spending a Dime

By Elena Fawkner

We're hearing a lot these days about the "new economy" and
the "old economy". The "new economy", of course, refers to
the growth of stocks in internet and hi-tech companies while
the "old economy" (some might say "real" economy considering
what's happened to the Nasdaq this week) refers to
traditional, bricks and mortar stocks.

The new economy has brought with it a revolution unlike
anything we have seen before in our lifetime. It has
impacted on every area of our lives from the way we
communicate and shop to the way we work and play.

One would think that, because it's technology-driven, the
internet revolution would have brought with it an
'anonymization' of business and business relationships.

What has actually occurred, though, is an awareness that the
foundation underlying this new medium is only as strong as
the human relationships of which it is comprised.

On closer analysis, of course, this is really not so
surprising. Because we are all, to an extent, 'anonymous'
online (I could be a bearded old man with half my teeth
missing writing this article in my grungy vest for all you
know) there is, naturally enough, a certain hesitation we
all experience before taking a leap of faith and choosing to
do business with someone we meet online. I mean, I'm not
going to give out my credit card number to just ANYONE online
and neither, I'm sure, are you!

But eventually we DO make the decision to do business with
someone online. What is it that tugs us over the line from
hesitation and healthy skepticism to a level of trust
sufficient to convince us it's safe to give the other person
our credit card information or write them a check?

Answer: we invest time with the other person, we communicate
with them, get to know them. Electronically, to be sure, but
there is real communication with a real person on the other
end. At the end of the day, we trust them. It's that simple.

So, the paradox is that because we're all so anonymous we
must enter into relationships with each other to bridge the
trust gap in a way that simply doesn't happen as readily in
the 'real' world.  After all, how often do you go to that
sort of trouble when you're passing your credit card over
the counter when you're shopping at the local mall?  Why is
the owner of that business, someone you don't know from Adam,
someone you won't even think twice about giving your credit
card information to, when you know much less about them than
the person you're doing business with online?

What are the implications for this relationship-based
business model for your online business? Plenty! Much has
already been written about how to develop trust in the mind
of your prospective customer. What I'd like to look at is a
particular aspect of the model and that's business-to-
business bartering ... a new form of currency in the new

If you're forging relationships with prospective customers,
you're also forging relationships with prospective suppliers
in your role as customer. What if your prospective supplier
wants something your business has to offer? Has it occurred
to you that instead of exchanging cash for each other's
services, and all the tax implications that go along with
that, you could instead exchange services?

And, let's not limit this to just you and that one
individual.  What we want is a barter RING, a group of
likeminded individuals who provide an exchange to any member
of the barter group in exchange for something of equal
"value" from any other member in the barter group.  This
opens up many more possibilities than a straight 1:1 barter
arrangement.  The possibilities are endless!

One way to approach it would be to strike a notional credit
value for every service in the group.  Hosting of webpages
might be worth 1 credit per page hosted, for example.
Someone else might throw classified advertising in their
ezine into the barter pot.  That might be worth 5 credit
points, for example, depending on the number of subscribers
to the ezine.  Someone else might offer web design services
at the rate of 10 credits an hour.  Another might offer
webpage optimization services (to tweak pages to rank well
in the search engines) at 10 credits a page.  Someone else
might offer coaching/mentoring at 10 credits an hour.

Now, someone is obviously going to have to handle the
administrative side of all of this.  You might start out
something like this.  Let's say you have a group of people
prepared to barter the following services: webpage hosting,
classified ad space, web design, webpage optimization,
coaching/mentoring, search engine submission and copywriting

Your first task is to 'credit equalize' the above services
so that they are all worth the same value on a per unit
basis.  A good starting point might be to take the market
dollar value of these services and convert dollars to
barter credits.  Let's say one credit equals $5 of market
value.  Your ezine publisher charges $15 for a single
classified ad in her ezine.  So for every classified she
runs for a member of the barter ring, she gets three
credits.  Your copywriter member may charge $50 for a full
page sales letter.  Your copywriter is entitled to ten
credits.  And so on.

Next, each barter member would be required to agree to
provide a certain predetermined number of credits worth of
services to other members of the barter ring.  You may
decide to set a fixed number of credits per month, for
example.  Also, think about things such as whether credits
not taken up in one period can be carried forwarded to the
next or are they forfeited?  This has implications for ease
of administration but there will be tradeoffs too.  I don't
like the fact that I lose my frequent flyer miles if I don't
take them by a certain arbitrary date.  So give some thought
to these sorts of issues.

As administrator, you would obviously need to set up some
sort of a ledger to record and keep track of all of this.
So credit each member's account with the number of credits
they're throwing into the pot.  This also represents the
number of credits they're entitled to redeem from other
members.  Then it's just a matter of recording deposits and
withdrawals of credits to make sure everyone's getting and
giving their fair share.  Playing by the rules, in other

And don't forget your compensation for handling the
administration of your barter ring.  This could grow into a
pretty major undertaking once it takes off.  Make sure you
receive compensation in the form of additional credits.
That's something else you need to agree with your barter

As you can see, with just a little bit of creativity and
thinking outside of the square, properly run, a barter ring
can be a way to deliver real value to members without anyone
having to spend a dime.

Think about the people you're already dealing with day in,
day out.  I'll bet there's half a dozen you can think of
right off the top of your head that would fit well into a
barter ring.

Of course, you would only deal with people you know and
trust (or that people you know and trust, know and trust).

But that's the beauty of this revolution.  If you're doing
business in this medium, your very survival is already
dependent upon the quality of your online relationships.
Why not put them to good use for the benefit of all of you?

So, how about it?  Anyone want to start a barter ring?


**Reprinting of this article is welcome!**
This article may be freely reproduced provided that: (1) you
use the autoresponder copy which contains a resource box;
and (2) you leave the resource box intact. To receive a copy
of this article by autoresponder, just send a blank email to

4.  Program Review - All Advantage

All right, I know, I know. You've seen them everywhere,
these "get paid to surf" programs. Why bother, you're
thinking? They pay peanuts and limit the number of hours
you'll be paid to something like a measly 25 a month or
something equally stupid. That's how I thought of them too.
Didn't think it was worth the effort to sign up for a lousy
few bucks a month.

Well, I finally took a good look at this one last week after
having heard so much about it. Yes, it limits the time it
will pay you for surfing to 25 hours a week BUT it pays you
for the time your referrals spend online as well AND there
is no limit to the number of referrals you can sign up. Not
only that, you get paid for every referral your referrals
make, up to 4 levels.

To give an extreme example, let's say you refer 10 people,
each of whom gets paid for 20 hours surfing a month and each
of whom refers another 10 people at 20 hours a month, and
these 10 refer 10 and so on, until you're four levels deep.
Your monthly commission income would be over US$111,000!

On a more prosaic level, let's say you don't refer anyone.
If you're in the US, and you surf for 25 hours, you will
earn US$12.50 (US$0.50 per hour). For many, that will cover
your ISP fees so why not? You're surfing anyway!

But for every direct referral you sign up, you'll ALSO get
US$0.10 for every hour your direct referral spends surfing
(up to a maximum of 25) and US$0.05 for every hour one of
THEIR referrals spends surfing (again, up to 25) and this
continues down to four levels deep.

If you refer only 5 people who surf for 20 hours and they
refer 5 etc. down to 4 levels, your monthly commission would
be US$3,920. It's a no-brainer!

As you should be able to see, if you already have your own
opt-in list of, say, newsletter subscribers or customers of
your website, and I know many of you do, you have a ready-
made referral network which could add up to a significant
monthly income for doing something you're already doing

Oh, and I almost forgot ... it's free to join and available
internationally. You can't get a much better deal than that.

Interested? Sign up at

5.  Web Watch

In this occasional section I highlight interesting and/or
cautionary developments in ecommerce and the Internet

This week brought news of a libel suit in San Francisco. The
suit is important because the outcome will set a precedent
for how far US law will go to protect online statements from
libel laws.

The plaintiff is a professor at a San Francisco college. The
defendant is the owner of a website that allows students at
that college to post anonymous reviews of their teachers. A
number of these reviews have attacked the professor who
claims they have left him "depressed and afraid" and that it
is time to challenge the idea that the Internet is "holy and
somehow above the law".

This promises to be an interesting case but it is not for
this reason I am highlighting it here. What is important is
that the defence is relying, not surprisingly, on freedom of

What should be borne very firmly in mind when thinking about
the laws that govern conduct on the Internet, is that the
Internet is an international medium, not a US medium, and
the law to be applied in cases such as this will depend on
the circumstances of each individual case.

In the case in question, it must be remembered that the
notion of "freedom of speech", as it's being relied upon in
this lawsuit, is a creature of U.S. law.  If the plaintiff
professor in this case was outside the U.S., in Australia or
the UK or Canada, for example, it is by no means certain
that US law would be applied to resolve the dispute.

So, if the defendant in this case succeeds with his freedom
of speech defence, this should NOT be taken as a licence to
say whatever you want about anyone you want on your website
or in your newsletter. If you do, you may find, to your
detriment, that the laws of defamation in other countries
are very much alive and well.

6.  Pro-motion - Answers for the "Pro in Motion"

Q. I understand that spelling, grammar and proper use of
language is important on a web site to make it appear
professional. But what about companies that aren't in the
U.S. and have different "rules" of language.

A. Good question! I, myself have probably been remiss in not
making it clear that certain concessions are necessary in
these areas for companies based in countries other than the

We sometimes forget that the Internet is worldwide and we
can't judge someone who is struggling with a language that
is foreign to them - as long as they are doing everything
they can do. I personally commend them for their efforts to
communicate in anything other than their native language and
see no reason to put them under any further pressure.

Although I've heard that 95% of Internet users are in the
U.S., this won't always be true. Eventually we will have a
higher percentage of users in other countries and we cannot
expect them to use perfect English. Their contact
information on their web sites should help people understand
- once they see that this company is located in a non-English
speaking country.

Even people in the UK, Canada and Australia use different
punctuation and spelling than we do in the USA. I have a
friend in the U.K. who told me that HE speaks English - and
I speak American. So - who is correct?

This is something we are going to have to live with when
working in an International medium. We cannot judge
another's professionalism in this case by their command of
the English language.

We all need to remember that the USA isn't the be-all/end-
all of the Internet. To believe that it is severely limits
our options. In the interests of increasing our options - we
will need to show some tolerance for those seeking to
communicate with us in a language which is foreign to them.

* To submit questions to "Pro-motion"

jl scott, ph.d., Author
Copyright © 2017, All Rights Reserved

This article may be reprinted with permission by including
the following resource box:


dr. jl scott is the Director of the International
Association for Professionalism Online (IAPO)
- and also the publisher of MONDAY
MEMO! - the ezine dedicated to upgrading Professionalism on
the Web. For your FREE subscription:

7.  Freebies

=> E-book - Building Your Business In Your Bathrobe

If you use, or are planning to use, the Internet as a
business tool, this e-book will show you ways to save
a lot of hard earned cash and precious time, while
pointing out where the opportunities now lie just for
the taking.

8.  Subscriber Q&A

Hi Elena:

I've just signed up for your Cash Cow program.  I've placed
lots of free ads (I want to find an ad that works before I
spend cash on advertising) but I haven't made any sales yet.
Also, most of the requests sent to my autoresponder seem to
be from people trying to sell me their program!  What am I
doing wrong?

Bob S.


How I wish I had a dollar for every time I've been asked
this question (not about Cash Cow, but generally)!

First off, what everyone needs to understand is that this
business is nothing but a numbers game.  Something like 2-3%
(estimates vary) of all people who read your ad will respond
to it.  Of these respondents, a similar percentage will
actually buy from you.  So, as you can see, the name of the
game is to get your ad in front of as many pairs of eyes as

It is for this reason that spamming is such a problem.
People come to the realization that this is a numbers game
and, when they do, the uninformed conclude that all they
have to do is bombard their message to as many people as
possible and 2-3% of 2-3% will yield sales in sufficient
numbers to make it worthwhile.  This approach does have some
superficial logic to it, of course, which is why it seems to
appeal to so many.

What the rest of us understand, however, is that this
approach simply doesn't work.  Most people will not only not
even open your message (we all develop a spam radar very
early on) but won't deal with you in any shape, manner of
form because these tactics paint you as a charlatan.  In
addition, of course, spamming is downright illegal in many
countries and parts of countries.

So, how do you, legitimately, get your ad in front of the
numbers of eyes you need to generate a fair return on your
investment?  One approach, certainly, is to post your ads in
the free classified sites.  Superficial logic dictates that
it's sensible to see whether your free ad generates a
response before spending money for paid advertising.  Well,
your free ad WILL generate a response.  Unfortunately, it
probably won't be the kind of response you're hoping for.
Usually, you'll just wind up on some spammer's mailing list
or find your autoresponder bombarded with other people's
advertising messages.

The reason for this is simple.  Who do you know who goes to
the free classified sites when they're looking for a
business opportunity such as the one you're promoting? Not
many.  The reality is that the vast majority of people who
frequent the free classified sites are those who are placing
their OWN free classified ads!

So, what's the answer?  It's threefold.  The first is
something to get going with right now.  The second and third
are longer term investments in your business that will yield
results over the longer term.

Firstly, when you're just starting out, you're going to have
to rely on paid advertising to generate all your enquiry.
This means spending money on paid ads in ezines that target
your target market.  You need to write a few different
classified ads and monitor the results, tweaking your ads,
one element at a time, until you have one ad (or a few) that
consistently generates good enquiry for you.

Once you're at that point, you can begin to start
advertising aggressively, confident that your ad "pulls".
Be prepared, also, to reinvest your profits back into
advertising.  This is how to build a serious business.

Secondly, and longer-term, create your own website.  The
traffic to your website is a rich source of prospects since
these people are already obviously highly interested in what
you have to offer since they've sought you out.

Thirdly, develop your own list.  This means capturing the
email addresses of your site visitors.  You do this by
inviting them to leave their email address with you so you
can stay in contact with them about developments at your
site of interest to them.

Also, supplement your website with a newsletter that people
can sign up for at your site.  By establishing and
developing relationships with your site visitors and
newsletter subscribers, you are investing in your own highly
targeted list of people who are likely to be very interested
in the programs you are promoting not only now but in the

This is the basic approach to running a business online.
Don't be concerned that you're not generating quick sales at
this stage.  As you can see it takes a LOT of time, effort
and commitment.  The good news is that your investment will
pay off over time.


If YOU have a question for the Q&A segment, send it along!
Contact By Emailmp;A .

9.  This Week's Web Site Pick - Business Town


The tag line of this site is "Start and run a small business
without losing your shirt, your sleep, or your sanity!"

That sums it up pretty well.  This is an extremely
comprehensive site that's nicely laid out and very easy and
quick to navigate.

Not restricted to purely home-based businesses (although it
does have a channel dedicated to this), this site is still
worth a look if you're home-based for the general overall
small business information home-based entrepreneurs need to
come to grips with.


11.  Next Week in A Home-Based Business Online

->  Home Business Idea of the Week: Online Researcher
->  Feature Article: "Not MLM" ... Why Ever Not?

13.  Subscription Management

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15.  Contact Information

Elena Fawkner, Editor
A Home-Based Business Online
Contact By Email


Copyright © 1999-2017 AHBBO Publishing
All Rights Reserved

Copyright 1998-2017, AHBBO.com. All rights are reserved. Wednesday, 04-Aug-2021 22:44:46 CDT

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