A Home-Based Business Online
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Editor: Elena Fawkner
Publisher: AHBBO Publishing
Online Business Ideas
Contact By Email
IN THIS ISSUE
Hello again and a warm welcome to all the new subscribers who
have joined us since the last issue!
Over the past couple of months ago it seems that everywhere
you turn, people are predicting the end of life as we know it -
Internet life, that is. These doomsayers cite the recent downturn
in tech stocks and internet companies as so-called evidence
that the end is 'nigh. Well, pfooey, it's nothing of the sort. It's
just a much-needed, much-overdue reality check and something
that those of us who have been laboring in the real world all along
should welcome. This week's article explains why.
As always, thanks for reading and I hope you enjoy this week's
Remember, this ezine is for YOU! If you have comments or
suggestions for topics you would like to see addressed, or would
just like to share your experiences with other subscribers, I want
to hear from you! Please send comments, questions and stories
to Contact By Email .
People are busier than ever and the world around them hasn't
In essence, what you do is run errands for people and get paid
You won't need much to start off with. You'll, of course, need a
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© 2017 Elena Fawkner
The first quarter of 2001 has been a shocker for many, if not
most, online businesses, particularly those that rely heavily
on third party paid advertising on their websites and in their
ezines. It doesn't seem to matter who you are - the Wall
Street Journal or one-person webfront operation.
Hot on the heels of spiralling stock indexes and dot-com
failures, many people are just plain leery of anything that
has an "Internet" label. As a result, many online business
owners are shutting up shop, figuring that the returns just
aren't worth the investment of time and money.
But wait. Let's take a deep breath and look at what's really
going on here. You should be encouraged.
In the beginning the Internet was the new frontier. With all
those metaphors being bandied about all over the place - talk
of gold rushes, pioneers, gold nuggets just lying there for the
taking - "go west young man (or woman)", echoed in our
ears, "stake your claim to your share of the Internet riches".
And so every man and his dog and every woman and her
cat slapped up a website and started publishing an ezine.
After a while, our pioneer started making actual money charging
for advertising on her website and in her ezine and selling the
latest information product and business was plentiful.
After a while, things started to level off. No longer experiencing
the heady rush of exponential growth on a weekly basis, things
started to level out. Business remained solid, however, and
our pioneer, now thinking of himself as a capital E "Entrepreneur"
figured, OK, this is the end of the first big growth phase. It's
time to start consolidating. And so our entrepreneur started
investing in already-formed relationships, concentrating on
existing customers, developing his "List" of contacts and
joint venturing like crazy to try and sustain momentum.
But then things started to go wrong in the promised land.
All of a sudden the most promising, courageous and innovative
Internet businesses started to, well, bomb. All of a sudden,
venture capitalists were demanding business plans that actually
required the business to turn a profit. No longer was it enough
to be on the cutting edge of an emerging new economy. Now
all of a sudden the bankers started talking about "returns on
investment", "time value of money", and (shudder), "profit"!
Now Internet businesses were expected to come up with
business plans that looked like those from the real world and
which included real numbers, real timelines and real results.
No longer were bankers looking through rose-colored glasses.
That pink ink really WAS pink (or, more precisely, now that we
look at it a little closer, more red than pink, actually).
Suddenly money wasn't being thrown at Internet entrepreneurs'
feet. Suddenly loans were being called up and businesses
shut down. Suddenly investors were watching stock prices
dwindle ever so inexorably, day by day. Suddenly investors
were losing life savings and vowing to never again invest in
the new economy.
After the big bang, the landscape was strewn with the
carcasses of one-time high-flyers, brought down to earth
by nothing more earth-shattering than simple gravity.
But like blades of grass emerging from the scorched earth
following a bushfire, the small, conservative, money-
parched, lower case e entrepreneurs got to their feet.
Unburdened by crippling debt and understanding all along
that an Internet business is no different from any other
business - revenues must always exceed expenses after
all - their businesses survived the great Internet shake-out.
For so long bemoaning to themselves, "How are we
supposed to compete with the big guys?", suddenly a new
realization ... "How are they supposed to compete with us?".
How are the "big guys" able to target niche markets the
way we can so effectively and yet generate the kinds of
bucks necessary to fund their infrastructures; how can they
possibly provide true customer service on a genuinely
personal level, as opposed to employing an army of
autobots? How can they possibly be nimble enough to
turn on a dime in response to changing dynamics that
occur on a seemingly daily basis? What their failure tells
us is, quite simply, they can't.
So, although we're all paying the price of the Internet
backlash, over time new norms will be established. The
pendulum has now swung to both extremes - the goldrush
arc and the backlash arc. A pendulum, though, finally comes
to rest dead center.
So, hold your nerve, position yourself and your business in that
center, where you've been all along, and you'll be ready to take
your place in the NEW new economy which will soon emerge.
use the autoresponder copy which contains a resource box;
(2) you leave the resource box intact; and (3) you only
mail to a
by Steve Manning
I hope you asked for the free seminar tape that was offered last
Whenever I lecture, one of the first graphics I use states clearly,
And you might be thinking the same thing. So, I would like to
I’ve committed my life to helping people like you write more
I’ve been a professional journalist for more than two decades now.
I love to write, to develop the written word, to derive from it all that
When you start from that position, is it any wonder you develop
But there is a difference. While these individuals do their thing, I not
It's time to make the dream happen... or give up on that dream.
And now my special request. Remember, it's compulsory. You
TIP #1: How to ensure you're seeing the latest web sites.
Whenever you visit a web site, the page that loads in your
browser is also placed in your cache. Cache is just a storage
location for web stuff. Your cache settings are easily accessed
and modified. If changes are made to a page, and you visit
again, the old page that's in your cache will be displayed.
Without refeshing or reloading the page, you won't know if
you're seeing the latest. Let's be sure we're seeing the latest,
shall we? Here's how:
Internet Explorer: Pull down the View menu, select "Internet
Options", click on the General tab, and under Temporary
Internet Files, click on the Settings button. Or, in newer
versions, pull down the Tools menu, and select "Internet
Options" and click the Settings button.
Make adjustments as needed, or just review your settings. If you
want to be sure you're seeing the latest pages on any site you
visit, change your settings to check for newer versions of stored
Netscape: Pull down the Edit menu and select "Preferences." Click
the plus sign next to the Advanced item, and you'll see Cache.
Click once to display your cache settings. Click the button that
compares the document in cache with the document on the network
to be sure you're seeing the latest.
TIP #2: Save web pages you think you may visit again.
Trying to remember to visit a site is like kidding yourself into
believing you're invincible. It just isn't so. So why not just
bookmark a page if you think you'll ever want to come back?
Don't worry about saving too many bookmarks. From time to time
you can just edit the list, and get rid of any junk. But if you
don't save a page while you're on it, you'll proabably never
go back again.
Tips by Tom Glander and Joe Robson of The Newbie
Club. The best Newbie Site ever to hit the Web.
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Elena Fawkner, Editor
A Home-Based Business Online
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